旅游院校大学生心理素质训练课程设计

外向型高素质旅游人才成为旅游行业竞争对象已成为不争的事实。因此,旅游人才的培养不应该仅限于知识与能力,还应该加大对其心理素质的训练。实践证明,大学生心理素质训练课对于塑造外向型、团体合作精神,特别是在面向全体学生的成长方面有其特有的功能。大学生心理素质训练课既不同于传统的学科课程,又有别于典型的活动课,有其自身的特点。最突出的特点就是综合性与设计性。具体表现在其训练内容、训练方法及评价标准是综合的;训练的主题、训练目标、训练内容、训练形式及方法是需要设计的。     

谈高职院校旅游英语教学的发展思路

旅游已经成为当今世界文化融合的主要形式.高职院校应该如何抢抓机遇,发展旅游英语教学,培养出高水平、高层次、复合型人才以满足旅游业的需求便成为了当今旅游英语教育教学的主题.主要从高职院校的人才培养目标入手,分析现代旅游英语教学的特点以及高职院校的现状,提出高职院校旅游英语教学的发展思路.     

形象教育应贯穿大学教育的始终

本文以大学生的形象塑造及形象教育问题为切入点 ,深入分析了大学生形象教育的必要性 ,目前开展大学生形象教育的有利条件及开展形象教育应该采用的措施与办法。针对我国旅游行业及旅游院校特点 ,特别提出形象教育应在旅游院校中率先试行     

旅游管理专业建设若干问题思考

文章从旅游管理专业前景、学科建设、人才培养模式三个角度入手,分析认为,我国从旅游大国到旅游强国的转型发展需要的不仅仅是人才的数量,更要求旅游院校培养出高质量、有竞争力的旅游专门人才;旅游教育应该结合实践需求,突出细化原则设置专业;旅游学科是实证性很强的学科,应该在学术研究、教学方法等方面突出实践性的要求;人才培养模式上应突出养成训练,强调教师、教材、学生三方互动,协同发展.     

新时期中国旅游规划创新

随着中国旅游业的迅猛发展,对旅游规划进行系统、全面、深入的探讨和创新已迫在眉睫.旅游规划创新应包括理论创新、内容创新、技术创新、人才创新和组织创新等5个方面.作者认为,基于学科交融、古今贯通和中西互鉴的大融合是旅游规划创新的必然方向,旅游规划应该发展成为系统集成规划、协调性规划、动态规划和开放式规划.     

旅游管理专业建设若干问题思考

文章从旅游管理专业前景、学科建设、人才培养模式三个角度入手,分析认为,我国从旅游大国到旅游强国的转型发展需要的不仅仅是人才的数量,更要求旅游院校培养出高质量、有竞争力的旅游专门人才;旅游教育应该结合实践需求,突出细化原则设置专业;旅游学科是实证性很强的学科,应该在学术研究、教学方法等方面突出实践性的要求;人才培养模式上应突出养成训练,强调教师、教材、学生三方互动,协同发展。     

透视旅游专业大学生供需错位现象 --兼论饭店管理专业本科教学模式改革

饭店行业对员工需求标准与旅游高校对学生培养规格的不同,大学生对未来理性追求和对现实感性认识间存在的矛盾,导致了旅游/饭店专业大学生的"供需错位".本科"饭店管理"应脱离"旅游管理"的模式设计课程;其"应用性"的特点要求它不仅要在教学中理论联系实际、培养学生情商,还要根据高等教育大众化的特点,重新定位培养层次.     

对台湾原住民部落观光营造的思考

在对台湾原住民①部落②观光营造理念和实践研究的基础上,笔者认为在营造的目的、规划和管理的方法以及部落旅游特色的形成等方面,台湾原住民部落观光有值得借鉴之处.结合大陆民族社区旅游发展的实际,笔者提出:保护和传播民族文化是民族社区旅游的根本目的,培养少数民族旅游人才是民族社区旅游发展的关键,民族社区居民应该成为旅游开发的利益主体.     

大学生旅游市场现状分析

随着经济的发展和社会的进步,旅游成为在校大学生的一个消费热点,我国大学生的人数庞大,是一个非常有开发价值和前景的旅游市场。本文在阐述大学生旅游的动机和特点的基础上,针对目前大学生旅游市场的现状进行分析并提出一些相关的建议。     

全球化背景下的中国旅游业

一段时间,经济全球化的讨论很热烈,有赞成的,也有质疑的.从种种迹象看,经济全球化似乎不可避免地已经形成趋势.中国旅游业也面临着这种经济全球化背景的影响.既然存在着趋势,就应该认真考虑这种发展趋势中的中国旅游业."无界活动"是旅游的本质性特点.旅游者总是希望按照自己的意愿寻找向往的旅游目的地,尽管客观上存在国界、省界、市界,但旅游者则希望其旅游生活方便越多越好,不希望这些国界、省界、市界成为其旅游的障碍.但是经济全球化并不能取消界线的存在.     

Sources of Slavery-Destinations of Slavery

Summary

This study seeks to account for differences between the UK and US in including sites of black slavery as part of their heritage tourism and museum agenda. Both countries were heavily involved in the slave trade and both currently have immigrant communities with an appreciation of their origins. However, and unlike the American situation, it is only recently that Britain has opened the contentious issue of slavery to public gaze. In this regard, attention focuses specifically on the mounting of a pioneering Slave Exhibition at Liverpool's Maritime Museum and, by interviewing its chief curator, various insights are gained as to the potential and pitfalls of such a permanent display of an inglorious past. Further interpretation is added by references to the general literature on heritage tourism, the emerging context of “thanatourism” and the framework of a Force Field model that can usefully accommodate the competing interests of rival stakeholders.     

社会学框架下的旅游学学科属性定位分析

本文在假设旅游学是一门独立学科这一前提下，借用社会学关于学科属性定位的分析框架，对旅游学的学科属性进行定位分析。从学科的认知维度来看，旅游学是一门“应用”性较强的“软”学科；从学科的组织维度来看，旅游学是一门“分野度”较高而“城市化度”较低的学科。旅游学学科的这些属性的确定。为我们解释旅游学发展现状提供了基本依据。能够使我们明确旅游学的发展阶段、发展方向以及应注意的问题，这对于旅游学学科建设具有重要意义。     

Determinants of success of restaurant crowdfunding

This study explores the determinants of restaurant crowdfunding success, inspired by success determinants found in independent restaurant literature. The results indicate that community orientation, images that show elements of the restaurant concept, and frequent communication with funders are key drivers for success. We conclude that restaurant entrepreneurs who show that their project benefits the community where they operate, provide constant updates that maintain project interest, and are responsive to funders’ comments are more likely to succeed in reward-based crowdfunding.     

上刀山的傈僳族姑娘

坐落在中缅边境高黎贡山高寒山区的轮马村是一个傈僳族聚居村,全村共有320户人家.这个村子的男女老少以刀山敢上、火海敢下的绝技而闻名于海内外.     

可持续旅游发展的价值依据比较

本文追溯了可持续旅游发展观在不同学科中的理论渊源,分析了"可持续旅游发展"的不同价值诉求,探讨了基于功利价值、正义价值或良心价值等不同价值基础之上的"可持续旅游发展".环境与发展经济学、旅游社会学、旅游人类学的部分流派的理论范式和研究方法可以为旅游发展提供现实的、可操作的指导,体现了对功利价值的追求.旅游社会学和旅游人类学的主要流派理论密切关注旅游的社会、政治及文化影响,体现了对正义价值的追求.而环境伦理和生态伦理学则更多地考虑了整个生态系统的和谐发展,体现了对良心价值的追求.     

Influence of the measurement of distance on assessment of recreation access

Residents’ recreation behavior is highly influenced by their level of access to recreation opportunities. Distance is an important component of access. The purpose of this study was to measure levels of access to public beaches in the Detroit Metropolitan Area (DMA) using four travel distances (1, 6, 10, and 20 miles) and three access measures (minimum distance, travel cost, and covering), with the intent of demonstrating the sensitivity of findings to both the distance and measure employed. Findings indicate that while public beaches are geographically accessible for a majority of the DMA population within 20 miles according to all access measures, at distances less than 20 miles level of access varies substantially with the access measure used. Future access studies should consider a range of travel distances rather than the single distance typical of most prior analyses and should also be sensitive to the differentials produced by the access measure employed.     

An Examination of the Impact of Sponsorship on Attendees' Recognition of Sponsors

ABSTRACT

Sponsorship is a critical component of the convention and exhibition industry. There are diverse forms of sponsorships in this industry and many sponsors expect more benefits derived from their contributions than those from typical marketing activities, such as advertising and public relations. However, there have been few attempts to examine the impact of sponsorships in the convention and exhibition area. This study evaluated the impact of sponsorship by assessing attendees' recognition of sponsors in relation to different types of sponsorships and number of days attending a show. Results indicated that attendees' recognition level of the sponsors varied depending on the type of sponsorships and the number of days attending a show. In addition, sponsoring companies achieved a much higher recognition level than non-sponsoring companies. Based on the findings of this study, business and marketing implications are also discussed.