Organising migrant workers: the living wage campaign at the University of East London

This critical case study looks at the campaign led by Citizens UK and Unison to get the University of East London (UEL) to sign up to the London living wage (LLW). UEL agreed to pay the LLW after a brief campaign in November 2010 and it was subsequently implemented in August 2011. The study charts the course of the campaign and draws on mobilisation theory and new primary research to account for its success. What our findings suggest is that community organisers and union activists were able to organise and mobilise a largely apolitical group of migrant workers. This, we suggest, can be explained by the successful mobilisation of the community and augurs well for future broad‐based campaigns.     

Greening work–life balance: Connecting work,caring and the environment

The emerging field of green work–life balance (growing from the work–life balance and sustainability fields) largely centres its analysis around the organisational benefits of green work–life balance policies. Consequently, it often focuses on the way in which individual behaviours can reduce the environmental footprint of the organisation. This paper argues that the gendered assumptions underpinning the research mean that the nascent field of green work–life balance has failed to theorise the way in which personal, community, environmental and organisational needs interconnect. Specifically, it has failed to address the way in which ‘care’—for people and the environment—lacks recognition because of gender norms of carework. This paper proposes a theoretical framework of green work–life balance that centres both environmental and people care. This theoretical framework can be used to inform both research and practice, including the way in which unions bargain and campaign for green clauses and just transition.     

Breaking down social stereotypes: the case of the Fundación Secretariado Gitano in Spain

Over the last few years the Fundación Secretariado Gitano has organised several awareness campaigns aimed at improving the public image of the gypsy community, breaking down the stereotypes and providing a more credible concept of the Spanish gypsy community. These campaigns are intended to guarantee equal treatment and opportunities for this group. One of its first activities was a mass publicity campaign aimed at making the general public aware of how unfair it is to generalize. In this way the origins of the social image problem suffered by gypsies was tackled. The campaign titled ‘Get to know them before you judge them’ is the objective study of this case in which elements are analysed and decision-making steps are followed. Copyright © 2011 John Wiley & Sons, Ltd.     

The importance of volunteers in a capital campaign

One of the most significant factors in the success of any capital campaign is the number, quality and commitment of volunteers used to guide, implement and promote the campaign. This paper will discuss the importance of using volunteers and the critical roles they play within the campaign. The volunteer as giver, asker and motivator will be explained. An example of a typical campaign organisational chart is provided to help the reader identify the number and types of volunteers necessary to implement a successful campaign. Volunteers have many roles to play, and getting the right person to fill each of these roles is essential to success. Methods for recruiting volunteers and the materials that are needed to implement a successful recruitment strategy are included in this discussion. Particular emphasis is placed on the role of the campaign chair as the leader of the campaign effort. The unique role of the Board of Directors as volunteers during a capital campaign is addressed in this paper. Strategies for keeping volunteers involved and motivated are discussed, along with tips to make the volunteer campaign experience a satisfying one for both staff and volunteer. In summary, the author contends that the use of volunteers in a capital campaign is essential to the success of the campaign. Copyright © 2002 Henry Stewart Publications     

An investigation of cultural cohesion in a community bank

This study examines the culture of a medium-sized community bank based in the Western United States. The study aims to identify the organization's culture and then measure the level of cultural cohesion that exists three years after a major cultural campaign was launched. The cultural characteristics the organization valued most highly were integrity, willingness to serve the customer and teamwork - all components of the official bank document on culture. Interestingly, the analysis uncovered some significant value differences among different employee groups and also employees and management; differences which can affect firm performance levels. The analysis also revealed that changing the culture in an organization does not necessarily lead to cultural cohesion.     

Disentangling the relation between wealth and contraceptive use in India: a multilevel probit regression approach

This paper discusses the poverty-wealth impact on contraceptive use both at individual and community levels. A multilevel probit regression framework was set up to explain the use of contraceptive methods. We use data from the Indian 2005–06 National Family Health Survey (NFHS). It contains data on both the socio-demographic and health characteristics of Indian women, as well as an assembled measure of household wealth: the wealth index. The individual-level model confirms the association between contraceptive use and wealth. When controlling the community level, i.e. where the women live, the multilevel regression results show it has a significant effect on contraceptive use, explaining 19  % of the total variance. Finally, decomposing the wealth index at individual and community levels (average community wealth; individual centered wealth values), the effect of the community poverty-wealth level is significant and positive. To sum up, this framework of nested models reveals the significant effect of the community’s poverty-wealth dimension on each woman’s decision about contraception and suggests that the longstanding urban-rural differential in the contraceptive prevalence is mainly poverty-wealth driven.     

Practices and rationales of embodied philanthropy

In the past decades, philanthropy, like many aspects of contemporary culture, has taken a bodily turn. This paper argues that embodied philanthropy, the temporarily alteration of one's physical appearance or routine behaviors in support of a cause, is flourishing because the body simultaneously and with relatively little effort serves the various needs of both participants and campaign organizers. The body's multivalent semiotic potential allows it to be, when philanthropically tasked, an income generator, billboard, martyred example, producer of emotion, pedagogical space, exemplar of good health, and style project and to cohere these functions despite potential tensions. A series of micro‐case studies of various Australian appearance, activity, and abstention‐based initiatives draws on cultural theories of the body to explicate these 7 core functions of the philanthropic body and highlight key concerns for campaign design and evaluation. This study contends that a holistic view of embodied philanthropy initiatives is needed to better understand their impact and provides practitioners and scholars with a framework for understanding an area of philanthropy where practice outstrips research.     

Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign

This case study reports the activities of the Queensland Water Commission (QWC) in securing the water supply for Brisbane and surrounding South East Queensland (SEQ) in response to the worst drought on record. The case focuses on residential water use and examines a three year period from 2006 to 2009. The focus of the study is the interventions of 2007, which centres on the Target 140 campaign. In 2007, the QWC faced with critically low dam levels identified household consumption as responsible for 70% of water use. The eight month Target 140 campaign targeted household users, aiming to change the water use habits of SEQ residents. The campaign achieved not only immediate reductions in water use but also contributed to long term behavioural and attitudinal change. The aim of the campaign was to reduce water consumption from 180 litres (l) /person/day to a target of 140 l /person/day by the end of 2007. This was achieved with water consumption dropping to an average of 129 l/person/day during the campaign and saving over 20 billon litres of water. In 2009, despite the drought broken for over a year and the water consumption target lifted to 200 l /person/day residents were continuing to consume water, on average, less than 140 l /person/day. The outcome was a capstone result for the QWC, and the Target 140 campaign went on to achieve international industry recognition. This case study demonstrates how attitudinal change, goal setting and feedback were key components of the change strategy and outlines the tactics used during the campaign. Furthermore, the case study discusses these mechanisms for change in terms of a theoretical understanding. Copyright © 2011 John Wiley & Sons, Ltd.     

社区信息化标准体系框架初探

加强社区信息化建设是构建和谐社会的重大举措,也是社会热点,加快社区信息化标准体系建设是保证社区信息化建设顺利进行的重要支撑。本文在分析了国内外社区信息化建设的现状后,提出了我国社区信息化标准体系框架的三维空间模型,以为制定我国社区信息化标准提供思路和参考。     

The Harvard Living Wage Campaign: Origins and Strategy

A member of the Harvard living wage campaign explains its internal development. Begun in 1998, the campaign drew inspiration from the global justice movement, organized labor’s reawakening, and the flowering of college anti-sweatshop groups. Locally, it responded to a decade of attacks on Harvard workers’ livelihoods and unions, as well as the enactment of a living wage ordinance by the city of Cambridge. The article recounts the campaign’s organizing strategy and tactics, its oppositional relationship to the Harvard administration, and the university’s response. Finally, it discusses the campaign’s limited victory on wages and contracting policies, as well as its significance for campus unions, students who participated, and student-labor mobilization beyond Harvard.     

The embedding process of community ventures: creating a music festival in a rural community

Community entrepreneurship is a potentially powerful mechanism to improve the well-being of rural communities. To mobilize inhabitants for collective action, an emerging community venture must be embedded within a local community. Yet, the embedding process of community ventures is not well understood. Accordingly, this study explores how a community entrepreneur (CE) embedded an emerging community venture into a rural community and simultaneously stimulated social change in the community. Drawing on a longitudinal case study of a CE who created a jazz music festival in a rural Norwegian community, a dynamic conceptual framework was developed that highlights the roles and mechanisms that support the embedding process. The CE promoted social change by introducing external impulses to the local community and assumed a bridging role between the villagers and external actors in the embedding process. Some villagers assumed local embedding roles, while several external actors assumed external embedding roles. I identified four strategies that were used to increase the embeddedness of the community venture in the rural community and one strategy that was used by the CE to de-embed the venture in order to avoid constraints imposed by the local community. The importance of the different roles and mechanisms changed over time.     

Community-engaged philanthropy: The role of the fundraiser in building equitable communities

In recent years, fundraisers have become increasingly focused on major gift solicitation while donors have been making larger gifts to fewer organizations. As this trend continues, some have begun to question whether major organizations and/or wealthy individuals now have too much control over the work of nonprofits and the communities they serve. While it is true that major gifts are important and can made a noticeable, positive impact, in some cases community members might see their impact as intrusive. In situations such as this, what is the “best” course of action? How should fundraisers consider, balance, and address the perspectives and rights of their organization, donors, and community members? This paper creates a framework for fundraisers as they consider not only their responsibilities to their organization and constituents, but also their responsibilities for promoting equity within their community as a whole. This paper draws on the social-ecological model, as well as concepts from intersectionality, to explore how fundraisers can increase involvement from all community members in a nonprofit's work to create a participatory and community-engaged process, with a special focus on including those who are typically marginalized, rather than maintaining a hierarchical system of power. It also draws on the theories of rights-balanced fundraising ethics, community-centric fundraising, and other ethical frameworks of fundraising and public administration to compare what is being done by fundraisers to what should be done to encourage ethical practices in fundraising. The paper is supplemented by examples of the impact of implementing (or not implementing) community engagement in fundraising practices. This paper aims to create a community-engaged philanthropy framework for fundraisers as they consider not only their responsibilities to their organization and donors, but also their responsibilities for promoting equitable distributions of power within their community. This framework provides specific guidance for fundraisers as to how they can balance these multiple (and sometimes competing) responsibilities while also keeping ethics at the forefront of their actions. It demonstrates how, by taking a community-engaged approach to their work, fundraisers are able to bring about better long-term outcomes for their organization. Specifically, the framework considers: (1) To whom are fundraisers most responsible, and to whom should fundraisers be most responsible—their nonprofit, their donors, or those being served? (2) For what rights of community members must the fundraiser account when soliciting funds, and to what extent is the fundraiser responsible for upholding these rights? (3) In what ways can an invitation from a fundraiser to make a gift also invite some level of power or control over the organization's work? (4) To what extent do fundraisers have the responsibility to maintain an equitable power balance among their constituents, including donors and those served? (5) How can fundraisers help ensure that all community members are able to participate in the organization's work to extent that they are willing and able?     

甘肃省城市社区建设的困境及对策

随着城市社区的发展,甘肃城市社区建设初步建立了以地域性为特征、以认同感为纽带的新型社会框架。但还存在着社区办公条件差、社区服务工作者专业化程度不高、社区工作行政化倾向严重等问题。因此,加大甘肃城市社区建设的推进力度,成为理论工作者和实际工作者关注的重要理论和实践课题,急待我们认真研究和解决。     

How community context affects entrepreneurial process: A diagnostic framework

This study reports a multi-faceted search to discover and articulate, in the form of a manageable framework, a diagnostic system for assessing the influence that community factors will have upon the conduct and outcome of any proposed entrepreneurial process. A methodological approach based on investigation of a rich empirical database supported by a wide examination of extant theory in several literatures, resulted in the production of a diagnostic system whose diagrammatic depiction employs a ‘bridge’ analogy. It depicts the culmination of the diagnostic procedure as the ability of different travellers (entrepreneurial actors and community members affected by their actions) to proceed via multiple pathways from an origin to a destination. The origin is a deep understanding of the community as an intermediate environment containing factors both conducive and hostile to any proposed entrepreneurial process. This deep understanding is founded upon intense local examination of the nature and interrelationship of three generic institutional components of any community: physical resources, human resources and property rights, and three generic human factors: human resources, social networks and the ability to span boundaries. The destination thus becomes a contextualised understanding and re-articulation of any proposed entrepreneurial process under consideration. Validation of the efficacy of the framework is being undertaken internationally as a key component of seven substantial projects, which simultaneously involve research and practice. Implications for research and practice are discussed.     

低碳城市社区建设研究——基于AHP的视角

社区是社会的物质载体,低碳城市社区是低碳城市建设的基础。文章针对我国低碳城市社区建设尚处于起步阶段,缺乏整体发展框架与系统性规划等原因而导致的实践进程缓慢等问题进行了论述。     

Community entrepreneurship - cases and conceptualization *

As starting and managing a small business means both social and economic risk taking so is building a robust community a social as well as an economic endeavour. Such a community is a most vital context for entrepreneurship. If located in a remote area and if the environment is hostile cooperation is stimulated between firms and other community groups. Their success is especially ascribed to qualified community entrepreneurship, i.e. personal and innovative ways of building support for local autonomous entrepreneurs. An integrative approach to local economic development is illustrated by two successful, albeit contrasting, Swedish cases.

The cases are reviewed with the help of a conceptual framework that particularly points out the importance of local and global networking in both community and autonomous entrepreneurship. In a mixed economy such networks must be carefully managed and encompass linkages on, beside the market, institutional and political arenas. The very role of the community entrepreneur is to bridge these different settings through alert leadership, if required organized as a team.     

Challenges of coping with a nationwide television appeal: Norway

Fundraising ‘telethons’ are run by many countries, but Norwegian television's annual campaign is a major country-wide event. In 1995 The Salvation Army in Norway was designated to be the beneficiary and this paper outlines the organisation of its campaign. A greatly enlarged database was necessary and the IT system used for this is described, as is an innovative telephone donation system devised by Telenor. Acknowledgement of donors and their registration on the database was followed up six months later and the responses to this follow-up are analysed. Conclusions are drawn on the financial results of the campaign.     

赋权:“村改居”社区服务的路径选择

借助社会工作赋权理论的框架,分析了赋权理论在"村改居"社区服务介入的可能性与可行性,以解决"村改居"社区服务的困境。     

Evaluation recommendations for nonprofit social marketing campaigns: An example from the Louisiana Campaign for Tobacco‐Free Living

Nonprofit organizations with limited capacity and resources must be strategic when designing, implementing, and evaluating social marketing campaigns. The Louisiana Campaign for Tobacco‐Free Living, a nonprofit public health program, implemented a mass media campaign in 2012, with the goal of increasing advocacy for policy change around the smoke‐free movement. The campaign was accompanied by a mixed–quantitative evaluation that was grounded in the diffusion of innovations theory. The evaluation consisted of unique, yet complementary, analytical components, employing traditional survey methods to measure population exposure to the campaign and Google Analytics to segment campaign website visitors into actionable categories for future programmatic efforts. Results from this study demonstrate that the 2012 Tobacco‐Free Living mass media campaign was moderately effective in reaching its target audience and highly effective in using Google Analytics to identify a group of activists (i.e., innovators) in support of the smoke‐free policy change. This study offers several recommendations for nonprofit organizations to consider when implementing and evaluating similar social marketing campaigns.