试论营销策略中的期权因素

营销策略由产品、价格、地点和促销构成,产品由核心产品、有形产品和附加产品组成。附加产 品在产品构成中的作用越来越重要,附加产品的性质类似于期权。通过附加产品,企业和消费者之间存 在着契约关系,可以利用期权的分析方法对附加产品进行分析,并利用期权定价模型对其进行定价。     

农资价格上涨对农业生产带来的负面影响及应对策略

农业生产资料作为农业生产的重要组成部分,农资价格上涨会直接影响到农业生产的效益,进而导致农民生产收入发生变化。近些年来,农资市场价格不稳定、起伏较大,农业生产资料价格上涨,导致种植业的生产成本大幅增加。农资价格上涨不仅会对农资市场的监管和运行产生负面影响,而且会对农民收入的稳定增长产生阻碍。因此,应该加大对农资价格上涨的监管,保证农资价格的平稳运行,在市场监管及宏观调控的要求下,落实政府的各项惠农政策,保证粮食安全和需求储备。     

农业生产的特殊性与农业生产组织的选择

在农业生产的纵向一体化演变过程中,专业合作社是取代家庭分立生产的主要模式。农业生产与工业生产相比,它的生物性特质成为影响农业生产组织选择的重要因素。从农业生产的特殊性出发,结合新制度经济学的企业理论,可以解释农业生产组织的演进特征。对我国而言,农户生产的专业化趋向以及土地改革的深化将将有利于农业专业合作社的进一步发展。     

知识生产激励锦标赛模型研究

本文以互惠偏好及其与制度共生演化为切入点,反思现有知识生产激励锦标赛模型对知识生产者互惠偏好演化路径的影响,揭示导致知识生产激励扭曲的偏好根源,提出必须根据当今团队知识生产的特点,建立与互惠偏好相融合的知识生产激励制度,使互惠偏好在知识生产合作中得到强化,促进知识生产效率的提高和知识生产的和谐可持续。     

国际生产网络的形成及意义

国际生产网络的形成是生产全球化不断演进和深化的结果,是生产全球化的最新表现。作为一种全新的国际生产组织方式,它使世界各国的生产活动将不再孤立地进行,而成为全球一体化生产体系的有机组成部分。国际生产网络的形成不仅深刻影响着当代国际经济的运行,更影响着发展中国家的经济成长。     

HOUSEHOLD PRODUCTION - AN EXAMPLE

This study was designed as an application of Becker's household production function approach to the production of a household commodity, in this case care of clothes and household linen. The production function and the derived input demand functions for the inputs into the production were formulated. Hence, the attempt was made to look at the whole system of functions that are relevant with respect to the production of clean clothes in the household, trying to uncover the interrelations and interdependencies in household production.     

温度对黄酒生产的影响

在黄酒生产中,有很多因素会影响黄酒的品质,因此黄酒生产对外界因素有着较多的要求。其中较为主要的是温度对黄酒品质的影响。基于此,本文结合黄酒的主要生产过程,探讨温度对黄酒生产的影响,从而正确认识和探究黄酒恰当的生产温度,确保黄酒生产质量的稳定及技术的有效提升。     

跨国公司国际生产模式:内部化、外部化与趋势

跨国公司国际生产体系已经成为全球化时代基本的产业组织形式,全球经济日益卷入由跨国公司主导的国际生产体系。国际生产模式出现了重要变化,从内部化国际生产,到外部化国际生产,进而发展到网络化国际生产,国际生产模式正由跨国公司内部传统的层级组织发展到外部多层次的网络组织。     

Personality,Personal Values,and Consumer Participation in Self‐Production: The Case of Home Meal Preparation

This study investigates the simultaneous influence of personality and personal values on attitude toward self‐production, and how self‐production attitude influences use of time and depth of self‐production behavior in home meal preparation. The results show that self‐control and agreeableness personality traits positively influence attitude toward self‐production, while the resultant self‐enhancement value dimension has a negative effect. Moreover, self‐control negatively moderates the influence of resultant self‐enhancement on self‐production attitude. Attitude toward self‐production has positive influences on both dimensions of self‐production behavior, with a stronger effect on the depth dimension than on the time use dimension. The results support the proposed hierarchical model that personality and personal values relate to more specific self‐production attitude and behavior in a food preparation context.     

Satisfaction with household production: the effect of time spent in household production by husbands and wives

The purpose of the study was to examine the relationship between the extent of household production and satisfaction with household production. Data were obtained from 400 married couples who responded to a postal questionnaire. The dependent variable was an index of satisfaction incorporating two aspects of household production, quality and quantity. Regression analysis indicated that of the three variables representing the extent of household production in the model — hours spent by each spouse in household production and an activity index to measure the number of household production activities — only husband's hours spent in household production demonstrated a significant, independent effect. Other significant variables included husband's hours of market work, household net worth, age of respondent and gender of respondent. Two significant interactions indicated that (i) the relationship between wife's hours of household production and satisfaction with household production differed according to the gender of the respondent, and (ii) the relationship of husband's hours of market work and satisfaction differed according to the age of the respondent.