大城市居民低温奶产品消费及其影响因素分析以北京市为例

目的 低温奶产品是我国唯一可以与国际奶产品相抗衡的产品品类,未来低温奶产品必然在我国形成新的消费趋势,并成为复兴民族乳业的关键。基于此,探究大城市居民的低温奶产品消费认知水平、消费现状及其消费的影响因素既可开拓国内低温奶产品消费市场,也可弥补该产品消费研究的不足,对提高我国奶业国际竞争力具有重要现实意义。方法 文章通过使用2019年北京市8个辖区内的418位城镇居民乳制品消费调研数据,以不同群体特征作为切入点,深度分析大城市居民低温奶产品消费认知水平及消费现状,并借助Heckman两阶段模型考察个人及家庭特征和产品认知信息是否是影响城镇居民低温奶产品消费行为决策和消费水平的主要因素。结果 学生人口数、工作人口数、收入水平以及年龄、职业因素分别影响居民巴氏杀菌奶和低温酸奶的消费行为决策。年龄、教育水平以及性别、人口总数、职业因素分别影响居民巴氏杀菌奶和低温酸奶的消费水平。营养价值、口感风味和制作工艺因素对居民巴氏杀菌奶消费行为决策和消费水平均有显著影响,而保质期和价格因素仅对消费行为决策有显著影响。口感风味、制作工艺和价格因素对居民低温酸奶消费行为决策影响显著,但只有口感风味因素对消费水平有显著影响。结论 城镇居民低温奶产品认知概念薄弱,对营养价值、口感风味和保质期信息的认知程度较高。低温奶产品消费具有区域性差异,消费主力集中在女性人群、40~50岁人群、高学历和高收入人群中。个人和家庭特征以及产品认知信息对城镇居民巴氏杀菌奶和低温酸奶的消费行为决策和消费水平均具有显著影响。未来我国大城市居民的乳制品消费将逐渐趋于新鲜化和休闲化发展,低温奶产品消费将发展为新兴消费趋势,液态奶产品消费结构逐步改善。     

Demand for milk quantity and safety in urban China: evidence from Beijing and Harbin

Urban households account for most of the milk consumption in China, but their consumption is hampered by safety concerns. Using survey data collected in Beijing and Harbin in 2010, this paper simultaneously analyses urban households' milk consumption using a multiple linear model and their willingness‐to‐pay for milk safety using an ordered choice model. The results of this study show that as income increases, urban households consume more milk and are willing to pay a higher premium for milk safety. Modern food marketing channels play a positive role in stimulating milk consumption and building consumers' confidence in milk safety. The growth in the elderly population influences milk consumption positively, but their demand for milk safety is negatively affected by higher price. The combined analysis of households' demand for milk quantity and safety may be useful to the Chinese government in promoting the development of the domestic milk industry and to dairy firms in exploring the milk market in China.     

Fluid milk consumption in urban Qingdao,China*

This study relates the social‐demographic characteristics of urban Chinese consumers to their consumption of fluid milk. A Tobit model is estimated drawing on individual consumer survey data collected in urban Qingdao in China in 2005. The major results of this study indicate that fluid milk consumption in urban Qingdao is much higher compared to China's national level. The effect of increased income on milk consumption is positive, as expected. The expansion of modern food retailers also appears to play a positive role by facilitating consumers’ fluid milk consumption and influencing their food shopping patterns. The young and old consume significantly more fluid milk than the middle‐aged. Health consciousness of the elderly and the openness of youth to new foods appear to be fuelling these consumption patterns. If the findings of this study apply to other urban regions in China, then as urbanisation continues so also will the trend of increasing fluid milk consumption in China.     

居民收入增长对乳制品消费影响及作用机制研究

目的 优化乳制品消费结构、推动消费方式多元化发展,能够在保持消费总量稳定增长的同时,多途径提升乳制品消费水平,加快乳制品消费转型升级,助力居民营养健康。方法 文章利用2009—2018年“中国健康与营养调查”面板数据,分析了我国居民收入增长对乳制品消费的影响,并着重讨论了城乡之间的因素差异。结果 （1）收入增长可显著提升城乡居民乳制品消费量,在利用IV-Hekit模型克服内生性后,结论依然稳健;（2）收入增长可通过丰富乳品消费种类加快乳品消费结构升级、增加乳品消费频次形成结构化膳食两条路径增加乳制品消费;（3）城市居民收入增长对乳制品消费量的正向作用更明显,城市居民收入增长对乳制品消费种类和消费频次的提升作用约为农村居民的两倍。结论 增加城乡居民对乳制品的消费,需引导居民形成多元化健康饮食方式,带动乳制品加工营养化高值化,推动地方特色乳业发展;强化乳制品消费引导和配送体系建设;组织实施低收入人群营养改善计划,保障弱势群体食物基本供给和营养不断改善。     

Household Consumption Patterns of Dairy Products in Bamenda Urban Town; Northwest Province,Cameroon

An analysis of data collected from 207 households from Bamenda urban town revealed a high preference for fresh milk though actual consumption was low. Only 36% of households reported consuming fresh milk. Apart from butter, all households reported consuming local and imported dairy products on a daily basis. Only 4%, 3% and 16% of low-, medium- and high-income households consumed fresh milk daily, while 7%, 12% and 6% of low-, medium- and high-income households consumed fresh milk weekly. Mean household consumption of fresh milk was 3 kg for the high-income households, 3 kg for the low-, and 2 kg for the medium-income households. Although high-income households spent more money on fresh milk compared to the medium- and low-income households, the proportion of income spent on fresh milk was lowest for the high, followed by medium and low income households. The study suggests the need to organize home-based education programmes on nutrition as a strategy for boosting the consumption of dairy products among low-income households.     

Dietary Globalization in Chinese Breakfasts

Demand for nontraditional foods is on the rise in China. Data from household surveys and consumer food diaries in Beijing, Nanjing, and Chengdu are examined to measure the effects of demographics on consumption of nontraditional food products. We focus on bakery and dairy products, two categories of foods that are rarely consumed in traditional Chinese breakfasts. We find that income, time constraints, and education positively affect the inclusion of nontraditional foods in the breakfast meal. Our results suggest that younger consumers are leading the transition to new global consumption patterns that integrate nontraditional foods into urban Chinese breakfasts. The implications of these findings for wheat and milk production and processing industries are discussed.     

北方牧区居民家庭食物消费结构与特征研究

[目的]文章以内蒙古自治区呼伦贝尔市内鄂温克族自治旗、陈巴尔虎旗、新巴尔虎右旗为典型区域,定量研究我国北方牧区居民家庭食物消费结构及特征,以期丰富我国牧区的食物消费数据库、促进牧区居民食物消费转型升级。[方法]采用分层抽样,通过实地入户3d跟踪称重调研,获取典型区域内204户居民家庭食物消费的一手数据,结合中国居民膳食宝塔推荐值和传统农村(山东省)居民食物消费数据,对牧区家庭食物消费结构进行分析。[结果](1)牧区居民家庭人均食物消费量为495.99g/(人·餐),其中植物性食物消费量是动物性食物的2.4倍;蔬菜消费占比最高(24.43%),其次是面粉(18.39%)、奶类(12.62%)和肉类(11.39%);粮食消费中50%以上为面粉消费,肉类消费中60%以上为牛羊肉消费。(2)不同区域和群体间消费差异明显。收入水平较高的家庭对非主食类食物(肉类、食用油、零食和酒水)的消费量更高,而对薯类的消费量更低;与少数民族相比,饮食主要决定人为汉族的家庭人均食物消费量更低,且对奶类、酒水的消费量明显更低。(3)与中国居民平衡膳食宝塔推荐值相比,呼伦贝尔牧区居民食物消费表现出高油多盐的特征,同时对牛羊肉为主的肉类和谷薯类的消费偏高,而对水产类、水果和奶类的消费明显不足;与传统农村居民家庭食物消费相比,牧区居民的蔬菜、大豆及坚果的消费量更低。[结论]牧区居民食物消费有了主、副食兼用的趋势,且仍能体现地域特色,但饮食结构仍呈现单一化,对牛羊肉等肉类消费过量情况尤为突出。     

Attitudes and Preferences of Kosovar Consumer Segments Toward Quality Attributes of Milk and Dairy Products

ABSTRACT

The dairy market is one of the fastest growing agri-food sectors in Kosovo, yet the farm structure is fragmented. The level of productivity is lower compared with European Union levels and shows potential for improvements. The consumption of dairy products is expected to rise due to income growth and segmentation of consumers that would reflect different preferences for low-fat or zero-fat products, products with natural additives, and so on. On the market level, a significant share of the consumed milk and dairy products is imported. This study aims to better understand attitudes and preferences of Kosovar consumer segments toward milk and dairy products. A quantitative survey with 300 consumers was conducted in major Kosovo cities. Applying a reduced version of the Food Related Lifestyle instrument identified three distinct consumer segments: the conservative consumer segment, the socially oriented foodie, and the information-seeking eco-consumer. The latter two segments are especially open to trying new food products and actively search information about food. All three consumer segments show strong consumer patriotism by believing that domestic milk and cheese are safer than imported products and are of higher quality. This indicates the strong market potential for dairy farmers and companies in the Kosovo, which should develop new food products having these segments in mind. The authors explore the strategies that farmers and companies should use to better target these consumer groups and gain greater access to desirable segments.     

Enhancing productivity on suburban dairy farms in China

Dairy farms in China's suburban areas have been playing an important role in providing urban markets with fresh milk. With the rising demand for fluid milk and dairy products in the cities, there is a perception that small and scattered dairy farms in China's provinces are gradually disappearing and more concentrated dairy cattle farming is being formed near suburban areas. This article uses farm‐level survey data and stochastic input distance functions to make estimates of total factor productivity (TFP) on suburban dairy farms, as well as for the entire dairy sector. The results show that over the past decade TFP growth has been positive on suburban dairy farms, and this rise in productivity has been driven mostly by technological change. However, at the same time we find that, on average, the same farms have been falling behind the advancing technical frontier. We also find one of the drivers of the suburban dairy sector is the relatively robust rate of technological change of these farms, which has been more rapid than on farms in the dairy sector as a whole. The results suggest that efforts to achieve greater adoption of new technologies and better advice on how to use the technologies and manage production and marketing within the suburban dairy sector will further advance productivity growth in the sector.     

Consumer Willingness to Pay for Dairy Products With the 100% Canadian Milk Label: A Discrete Choice Experiment

ABSTRACT

A component of the supply management policy governing the Canadian dairy sector is a requirement that all milk and cream sold in Canada be sourced from Canadian producers. Cheese, yogurt, and ice cream, however, can be made using imported milk components. Recently, the Dairy Farmers of Canada launched a 100% Canadian Milk label for products that contain only milk and milk ingredients produced in Canada. Featuring a discrete choice experiment, a Canada-wide survey of dairy consumers is used to elicit their willingness-to-pay for milk and ice cream carrying the 100% Canadian Milk label. The results show that Canadian consumers are willing to pay more for milk and ice cream products that carry the label. Consumer knowledge of the dairy sector affects their willingness to pay for this labeling information. Implications for the use of the Canadian origin label and suggestions for further research are discussed.     

Changing food consumption patterns in rural and urban Vietnam: Implications for a future food supply system

Rapid income growth and urbanisation could significantly change the composition of the food basket in many emerging economies. This study estimates a demand system, including 15 major food items in Vietnam, with multiyear household survey data. We find a large variation in the estimated price elasticities (–0.05 to –0.88) and expenditure elasticities (–0.16 to 2.56). Food types, urban status and income groups can explain this variation. We also find that the staple food, rice, is already an inferior good for rich urban households in Vietnam. Moreover, food preferences are evolving away from rice but towards animal proteins (fish, pork, chicken, eggs and milk), fruits and vegetables, irrespective of urban status and income groups. As the Vietnam economy continues to grow with a doubling of gross domestic product (GDP) in the next decade, per capita rice consumption in both urban and rural areas and across different income groups will continue to decline, whereas demand for other high‐value products will rise. Thus, government policy should focus on encouraging demand‐oriented food production. In addition, crop diversification at the farm level needs to improve substantially to meet the rising demand for these food products due to income growth and urbanisation.     

Household Food Demand Analysis in India

Price and expenditure elasticities and estimates of the effect of household demographic variables on Indian food items are estimated using a recent household survey data in rural and urban areas. Using a linear approximate almost ideal demand system (LA/AIDS), the results indicate that for commodity groups (milk and milk products; cereals and pulses; edible oils; meat, fish, and eggs; vegetables and fruits; other foods) demand is elastic only for milk and milk products in both rural and urban areas of India. The impact of demographic variables such as region, household size, education level of household head, and seasonality, was generally significant.     

Demand for dairy products in Mexico

Mexico is the world's largest importer of non-fat dry milk (NFDM) and imports of cheese, fluid milk, and whey have increased rapidly in the past four years. In the wake of GATT and the NAFTA, as well as recent economic developments in Mexico, world dairy markets will be affected as a result of changes in the Mexican dairy sector. The study analyzes both domestic and import demand for dairy products in Mexico to determine price and income elasticities as well as import elasticities. The results indicate that the demand for fluid milk is the most responsive to price changes and NFDM demand is inelastic with respect to its own price. There is little subtitution between fluid milk and non-fat dry milk, although fluid milk is relatively elastic, which suggests the existence of other substitutes for fluid milk. Estimation of import demand equations reveal similar trends in response to price changes, but income elasticity of imports was highest for fluid milk which suggests that Mexico will import possibly more fluid than dry milk as incomes rise. The exchange rate was the most significant variable influencing all dairy product imports.     

北京城市家庭水产品在外消费的影响因素分析

本文使用记帐式调查数据,采用Double—hurdle模型分析了北京城市居民家庭水产品在外消费及其影响因素。计量分析结果发现,收入与时间机会成本会显著增加城市居民家庭水产品在外消费的参与概率与消费数量。此外,家庭在外水产品消费的参与和消费决策还受到家庭人口结构与区域分布的显著影响。本文的研究结果对促进我国餐饮业与水产业的健康发展和相关政策的制定有重要意义。     

Supply and demand for commodity components: implications of free trade versus the AUSFTA for the US dairy industry*

During the negotiations on the Australia–US free trade agreement (AUSFTA), the US dairy industry vigorously opposed opening the US market to imports of Australian dairy products on the grounds that the US industry would be devastated. Subsequently, the agreement signed in February 2004 made an exception for dairy, providing for only limited quota expansion and no free trade, even at the end of the long implementation period. This paper presents a simulation model of world dairy markets, represented by supply and demand equations for fat and non‐fat components of milk and manufactured dairy products. We use the model to analyse the effects on US milk markets of both a hypothetical agreement, allowing free bilateral trade in dairy products, and the actual AUSFTA. An important contribution to the literature is the derivation of explicit supply and demand relationships for milk components. The components model allows an analysis of long‐term production, consumption, and trade patterns that is not tied to specific, fungible products. Simulations indicate that increased imports from Australia resulting from bilateral trade liberalisation would have resulted in small reductions in US milk prices and production. The much smaller increases in Australian access to the US market under the actual AUSFTA will have even smaller, almost negligible, impacts.     

At‐home meat consumption in China: an empirical study*

The remarkable economic changes occurring within China since 1978 have resulted in a striking alteration in food consumption patterns, and one marked change is the increasing consumption of meat. Given China’s large population, a small percentage change in per capita meat consumption could lead to a dramatic impact on the production and trade of agricultural products. Such changes have major implications for policy makers and food marketers. This paper concentrates on meat consumption patterns in the home in China. A censored linear approximate almost ideal demand system model was employed in the study, and major economic parameters were estimated for different meat items. Data used in this study were collected from two separate consumer surveys – one urban and one rural in 2005.     

经济林产品消费行为研究——以福州市居民为例

以经济林产品市场消费的实地调研为主:在相关经济林产品消费理论的基础上结合本课题实际设计出了一份消费者调查问卷,对市场经济林产品的消费情况、品种、动因及月消费额进行了统计分析。通过对调查数据和样本的分析,得出目前大众对经济林产品的消费量还比较少,对其营养价值的认知还有待提高,其中木本水果的消费意向最高,而木本油料的消费意向相对比较低,公众对木本粮食的消费因性别和收入水平有所差异。总的来说,公众对经济林产品的消费意向有增大的趋势。     

Product Labeling and Economic Value of Milk Market Segmentation

Abstract

This study explores the economic benefit from labeling milk and milk products and its impact on the supply and demand for fluid milk. The empirical estimate measures the economic value of milk market segmentation based on consumers' willingness to pay for hormonefree milk. The study uses survey data from Kansas households and applied a Probit model for willingness-to-pay and an ordinary least square model for demand analysis. The empirical results show that as long as consumers are willing to pay a higher price for bSTfree milk society would benefit from milk market segmentation.     

How can trade partners be chosen when facing food scandals? China's milk scandal as a natural experiment

Using China's milk scandal as a natural experiment, this paper explores whether the countries of origin and export destinations have the same responses to the original country's food scandal. Our difference-in-difference estimation shows that the outbreak of China's milk scandal had asymmetric impacts on China's total imports (increased by 23.4%) and exports (sharply dropped by 65.8%). The results further show that China's milk scandal contributed to import increases from European and Oceanian countries. Moreover, China's milk scandal worsened exports, mainly those going to neighbouring Asian regions but increased exports to Oceania. A product quality index is constructed to explain this finding. Intuitively, consumers' perceived quality of Chinese products declined, and they tended to consume products from other countries. The lower the product quality was with those in China, the lower the perceived quality and safety, thereby affecting demand. During the scandal, Chinese consumers tended to buy high-quality dairy products from Europe and Oceania rather than the perceived unreliable dairy products produced by China or neighbouring countries. We conclude that product quality plays a key role in imports and exports when facing food scandals.     

中国乳制品产业集聚溢出效应研究

[目的]乳业振兴战略实施以来,国内乳业从饲草布局、奶牛养殖、原料乳加工、市场格局等迎来大发展的利好时机。产业集聚是当前乳业发展的重要特征,研究乳制品产业集聚的溢出效应对分析区域经济增长与产业竞争力等具有重要的参考价值。[方法]文章利用1992-2017年中国省域乳制品产业相关面板数据,运用空间杜宾模型,研究中国乳制品产业集聚带来的经济增长、产业发展及乳制品安全等溢出效应及其作用机理。[结果]乳制品企业、奶站、奶农等利益相关主体的集聚增加了乳制品产业内各环节的关联性,显著增加区域经济的增长,提高乳制品产业竞争力,为乳制品产业发展提供内源性动力,最后在微观层面,各利益相关主体的集聚程度在一定程度上有助于改善乳制品质量安全水平。[结论]在此基础上,从打造乳制品产业集聚区、乳业振兴及质量安全管控等方面提出政策建议,进一步发挥产业集聚的辐射能力、提高产业核心竞争力。