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1.
Roger Horowitz opens Putting Meat on the American Table: Taste,Technology, Transformation with the observation that Americais a meat-eating nation. Throughout his narrative, he examinesthe forces that allow so much meatsix to eight ouncesper person per dayto satiate Americans appetite.The central questions driving Horowitzs analysis are(a) what is the relationship between producing and consuminga product and (b) how does the nature of the good affect thisrelationship? In 相似文献
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In Coal and Culture William Condee examines Appalachian small-towntheaters built between the 1860s and 1930s that appropriatedthe high-culture term opera house for spaces presentingdiverse activities from high school graduations to travelingtheatrical troupes. The title opera house, ratherthan theater, conveyed an aura of culture, refinement,and acceptability in an era when theater was sometimes regardedas having questionable morals. Opera house soundedgrand, but many structures were modest buildings whose facadesdiffered little from 相似文献
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Robber Baron, John Franchs biography of Charles TysonYerkes, provides a fascinating window into the workings of laissez-fairecapitalism. Yerkes, one of the most notorious self-made menof nineteenth-century America, embodied the drive, avarice,and unscrupulousness of his agetaking each to its limits.Robber Baron is an academic work that should appeal to a wideraudience. Yerkess dealings are fascinating: the samemen did business with him time after time as they tried to getthe 相似文献
5.
The advertising extract, which is this books first sentence,reads "Leviathans represents a path-breaking effort to lookat multinational corporations in the round, emphasizing especiallytheir scope, history, development, culture and social implication,and governance problems" (p. i). Given the appropriately globalprestige of the editors and of several of the chaptersauthors, ones curiosity is unavoidably piqued. Whilefew readers will ultimately judge the book to be path-breaking,many will welcome its contribution to 相似文献
6.
Geoffrey Jones introduces Multinationals and Global Capitalismin the preface as a radically revised edition of his The Evolutionof International Business: An Introduction (Routledge, 1996),which has hitherto remained the only history of the developmentand impact of multinationals worldwide. He indicates, quiterightly, that in the meantime globalization has been recognizedas a controversial and widely debated phenomenon. Indeed, itis indicative of the sweeping changes that have reshaped ourperceptions of the world economy that, at its publication lessthan a decade ago, Evolution was innocent of the very term globalization; 相似文献
7.
Michael Zakims Ready-Made Democracy positions mensclothing manufacturers at the heart of the democratic and capitalistictransformations that engulfed the United States between itsfounding and the mid-nineteenth century. He argues that thehistory of the mens suit, embodying as it does a hostof social, economic, and political relationships, presents anunequaled opportunity to observe these changes. Zakim createsa nuanced interpretation that responds to a half century ofhistoriographical debate about the nature of the market revolutionin America. 相似文献
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In todays fast-paced world we sometimes forget that railroadsof the nineteenth century were the first forms of transportationto annihilate time and space. Railroads, however, played a fargreater role than transforming these physical realities. Infact, Amy G. Richters Home on the Rails argues that railroadsbecame the sites and symbols of a reorganized cultural spacein America. Richter, an assistant professor of history at ClarkUniversity in Worcester, Massachusetts, began her study as a 相似文献
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A curious blend of business and intellectual history, with anemphasis on the latter, Michael Augspurgers An Economyof Abundant Beauty offers a reading of Fortune magazine fromits founding in 1930 through the election of Dwight D. Eisenhowerin 1952. Distancing himself from other observers of the publicationwho have interpreted Fortunes heavy coverage of highculture and aesthetics during the 1930s alongside more prosaicbusiness news as the result of a distinct split between a progressivestaff of writers, including James Agee and Archibald MacLeish,and more conservative editors and publisher Henry Luce, Augspurgerclaims to discern a 相似文献
10.
Elvinss book is part of a growing body of historicalscholarship that interrogates the lived experience of consumersociety in the twentieth-century United States. Beginning whereWilliam Leachs Land of Desire (1993) left off, Elvinsseeks to complicate "top-down" narratives of the homogenizationof American consumer culture into a national mass market. Takingher cue from Lizabeth Cohens early work on consumptionin Chicago, Elvins examines consumption on the local level in 相似文献
11.
Although horse and buggy usually connotes a quainticon of the preindustrial world, The Carriage Trade by ThomasA. Kinney shows that horse-drawn vehicles were anything butquaint. Carriage and wagon making was a major nineteenth-centuryindustry, employing by 1890 130,000 employees in 13,000 firmsproducing $200 million in value (p. 262). These firms were leadersin production, management, and marketing innovations. Kinneysstraightforward account shows how mechanization, interchangeability,and rationalization changed the nature of 相似文献
12.
A commissioned study, Renewing Unilever analyzes the historyof one of the worlds largest and, arguably, most importantmultinational enterprises in the years after 1965. Primarilya manufacturer and seller of branded, non-durable, consumergoods, Unilever produced items that could be found in aboutone-half of households globally by the early twenty-first century.Picking up where earlier histories of Unilever by Charles Wilsonended, Geoffrey Jones very ably tells the story of Unileversrecent activities. 相似文献
13.
Solid scholarly historical studies of overseas businesses inAfrica are rare. Rarer still are studies of this area that dealwith ethics and corporate responsibility without cant or overheatedrhetoric. Lowell J. Satres Chocolate on Trial standsout as a nuanced history of the dilemmas of doing business responsiblyin a colonial setting. The paradoxes it describes are similarto what many corporations face today. The book demonstratesthat the 相似文献
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The last few years have seen a number of books on the rise ofSilicon Valley. Martin Kenneys Understanding SiliconValley (2000), Ross Bassetts To the Digital Age (2002),Frederick Terman at Stanford by C. Stewart Gillmor (2004), andmy own book on Making Silicon Valley (2006) are notable examples.Another addition to this literature is The Man behind the Microchip:Robert Noyce and the Invention of Silicon Valley by 相似文献
15.
In American Babel: Rogue Broadcasters of the Jazz Age, CliffordDoerksen presents a lively discussion of the economic implicationsof cultural hierarchy on radio broadcasting. In this slim volume,only 176 pages (including footnotes), he tells the stories ofseveral radio pioneers who have been largely ignored in theretellings of the mediums history. The difficulties inexploring the world of independent broadcasters long has beena lament of radio scholars, and Doerksens book represents 相似文献
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Paul Revere rode to Concord on a horse shod with shoes re-forgedfrom scrap iron. New York Citys Mayor, Michael Bloomberg,misstepped when he decided that residents would sort only thoserecyclables that actually had a market, rather than the beveragecontainers that went straight to the landfill. During the intervening226 years, Americans recycled for reasons of economy, and ontothat base we recently have grafted a goal of recycling to promoteenvironmental quality. Carl Zimrings Cash For Your Trashlinks 相似文献
17.
Arthur Norbergs Computers and Commerce is a much-neededstudy of the technical and business history of the Eckert-MauchlyComputer Corporation (EMCC) and Engineering Research Associates(ERA). Although there have been many historical studies aboutIBM, there have been relatively few accounts describing thefirms primary competitors or of the early formation ofthe industry. Norbergs study offers valuable insightsinto the latter by providing a detailed history of the technicaldecisions and financial strategies of the two entrepreneurialfirms that 相似文献
18.
Robin Pearsons Insuring the Industrial Revolution providesa richly detailed account of the British fire insurance industrythrough the mid-nineteenth century. Whereas most previous accountshave focused on single companies, Pearsons study encompassesthe entire industry of London and provincial firms and seeksto place the industry within the larger context of British economichistory. British economic historians have long overlooked the contributionof insurance, and service industries in general, to the nationseconomic 相似文献
19.
Given the centrality of selling to the emergence of the modernbusiness corporation, it is surprising that there has been nofull-length study of the subject before. Walter A. Friedmanspathbreaking Birth of a Salesman is a truly welcome attemptto fill this void. While he begins with earlier developmentsin selling techniques, Friedmans real focus is on theemergence of "modern" selling, when the selling process becamesystematically organized and managed. Friedman maintains thatthis came about in the United States, not in Europe, 相似文献
20.
Peter Spitzs new book is a continuation of his earlierwork, Petrochemicals: The Rise of an Industry (1988), whichdetailed the development of the modern chemical industry beginningin the 1930s. The Chemical Industry at the Millennium picksup the story at the end of the 1970s and examines the momentouschanges that have taken place in the last twenty-five years.Subtitled Maturity, Restructuring, and Globalization, this isan excellent collection of essays by industry 相似文献