全球迪斯尼化对我国经济型酒店的启示

经济型酒店作为一种提供有限服务的新型酒店,近年来在我国发展迅猛。在外国著名酒店经济型品牌纷纷入住中国,与本土品牌一较高下的今天,基于经济型酒店的同质化弱点,建议本土经济型酒店采取一定措施,从而在竞争中保持不败。文章借鉴了迪斯尼主题公园的四个标志性特征：主题化、混合消费、商品化和表演性劳动,提出了本土经济型酒店主题化等一系列创新性建议,为其差异化经营提供了一定的借鉴意义。     

外资豪赌经济型酒店

国内经济型品牌酒店目前在市场上占有比例不足10%，巨大的潜力已经使经济型酒店市场燃起狼烟。“宜必思”、“假日快捷”、“速8”、“美兴”等众多经济型酒店的外资品牌纷纷进入中国市场。[编者按]     

经济型酒店的竞争“利器”

在《现代酒店及餐饮业管理百科全书》中,对经济型酒店的定义是：经济型酒店一般为廉价酒店,通常只经营客房,本身没有餐饮管理设施或仅有十分有限的餐饮服务。在我国,从1997年第一个真正意义上的本土经济型连锁酒店品牌——锦江之星诞生至今,已经形成了三大阵营：第一大阵营就是全国性的经济型酒店品牌,     

上海经济型酒店日渐红火

“锦江之星”、“如家快捷”、“莫泰168”、“宝隆居家”、“24K”、“速8”……一家家经济实用型酒店正在上海酒店地图上展现自己愈加绚丽的风姿。从1996年上海第一家经济型酒店锦江之星出现到2006年，短短十年间，仅仅上海一地就已经集合了包括外资品牌在内的经济型酒店近两百家。作为中国最大的经济城市和现代服务业的积聚商圈，上海无疑为经济型酒店的发展提供了非常良好的环境。     

我国经济型酒店品牌建设

国民经济的发展,促进旅游业的发展,人们对外出旅游的向往,以及对各种自然景观和人文景观了解的渴望程度有很大的提高。而作为旅行中至关重要的一部分——酒店住宿,特别是接待大众旅客的经济型酒店,也迎来了发展的春天。文章是对前人有关经济型酒店品牌建设问题研究进行归纳和总结,经过分析和说明,全面的总结了前人对经济型酒店品牌建设问题的研究成果。对什么是经济型酒店的品牌建设,经济型酒店品牌生存的现状及问题,以及解决经济型酒店品牌发展中问题的对策进行综述,将当前经济型酒店品牌建设的状况展现给大家。最后进行总结,并且提出几点思考方向以作为以后研究此类问题的思路。     

我国经济型酒店的品牌定位策略分析

近年来，经济型酒店在我国迅速发展，市场竞争激烈。国际知名品牌的经济型酒店也十分看好中国市场，纷纷进驻国内。我国经济型酒店要在激烈的竞争中立于不败之地，必须构建属于自己的品牌，树立良好的品牌形象，走适合自己的特色品牌发展道路。本文通过对我国经济型酒店发展现状的分析，指出我国经济型酒店目前具有的优势和劣势以及面临的机遇与挑战，阐明经济型酒店明确的市场定位意识、市场定位策略、品牌形象树立和构建的重要性，提出具体品牌建设实施的具体过程。     

浅析连锁经济型酒店体验式营销策略

近几年来连锁经济型酒店异军突起,并出现了一些众所周知的品牌,如：如家快捷、锦江之星、七斗星等。这些品牌的成功都是连锁经营的结果。随着国外知名经济型品牌酒店入住中国,蕴藏着巨大商机的经济型酒店的竞争势必会更加激烈。国内经济型酒店要想可持续发展就必须将经营理念与策略进行颠覆式的创新。     

从“魔兽”中学到公平

谈谈公司的发展吧。邵兵:星程是携程投资的酒店管理公司,创建于2008年。当时国内高端市场的酒店,以外资品牌为主;低端的酒店,如家、汉庭等经济型酒店做得比较成功而中端酒店是一个断层——携程看到了这个商机,以三星级酒店作为基准,采用加盟模式拓展市场。如今,星程酒店覆盖了全国36个城市,共有126家酒店1.2万间客房。     

我国经济型酒店品牌建设研究初探

随着旅游业的不断发展，经济型酒店的品牌和数量都呈井喷式发展。但国内大部分经济型酒店的品牌化建设相对滞后，这就严重阻碍了其品牌的进一步扩张和集团化的发展。本文就是通过对目前我国经济型酒店品牌建设存在的问题进行研究，找到加强品牌建设的新思路。     

浅析如家酒店的营销策略

随着旅游业的兴起与社会的开放。经济型酒店已经成为我国酒店业的新宠,如家作为国内品牌建设非常成功的企业在国内经济型连锁酒店的发展过程中发挥着巨大的作用,对其他国内经济型酒店品牌建设都有一定的辐射作用。本文通过对如家的营销策略进行分析,为其他经济型酒店提供有价值的发展经验。     

Penetration and Post-infection Development of Meloidogyne Incognita on Tobacco as Treated by Rhizobacteria Pseudomonas Fluorescens Strain P-72-10

The bio-control potential of rhizospere bacteria Pseudomonas fluorescens against plant-parasite nematode had been demonstrated. P. fluorescens had shown the effect to enhance tobacco resistance to root-knot nematode Meloidogyne incognita. Inoculation with P. fluoreseens in tobacco could lead to significant reductions in the number of juveniles that penetrated tobacco root and further life stage development of the juveniles. The number of juveniles penetrated into tobac- co root in treatment with P. fluorescens is significantly different from CK at 2DAI, 6DAI, 8DAI and 10DAI. Significant reduction and delayed development of juveniles that penetrated into tobacco root and treated were observed in treatment at 14DAI, 21DAI, 28DAI and 35DAI. In addition, P. fluoreseens treatment leads to a significant reduction in the number of eggs per egg-mass at 35 DAI. The results show P. fluorescens induced a continuously suppression on root-knot nema- tode M. incognita throughout their entire early infection phase of root penetration, subsequent life stage development and reproduction.     

利用膜技术回收利用碱性废水研究进展

回顾了利用膜分离技术处理碱性废水的工艺与综合利用技术所取得的丰硕成果，总结了各种治理方法的特点、适用性及发展方向。     

Taxing Times in Indonesia: The Challenge of Restoring Competitiveness and the Search for Fiscal Space

Indonesia’s economic growth picked up slightly in mid-2016 but remains below the level demanded by government and popular aspirations. Despite a plethora of reforms intended to increase efficiency and productivity, some policies are perverse and longstanding problems of implementation remain. The share of manufacturing has declined, the real exchange rate has appreciated, exports have dwindled, and growth has been trending downwards. The banking sector is stable but inefficient, with wide net interest margins and numerous barriers to competition. Trade protection, particularly in basic food commodities, has created high costs that weigh particularly heavily on the poor. Declining government revenues have placed increasing pressure on the public budget, even as the current administration aims to increase spending on infrastructure and welfare and to enhance productivity. In an effort to increase revenues, the government has announced a tax amnesty program and other measures. In addition, Sri Mulyani Indrawati, the new finance minister, has taken steps to cut non-essential expenditure in order to secure high spending on infrastructure and at the same time keep within the 3% budget deficit limit stipulated by law. Although the overall debt situation is not yet alarming, declining revenues and budget cuts that do not fully reflect this decline are putting pressure on increasing debt levels. The government’s high-profile tax amnesty program was the major policy initiative implemented in the second half of 2016 that aimed to relieve this pressure. Despite widespread criticism of, and scepticism about, the tax amnesty (both within and outside Indonesia), its first phase had a much higher participation rate than most independent accounts expected. Revenues raised so far through the amnesty are less than 60% of the official target, but this is actually a strong result for the short term. The bigger question, however, is whether the amnesty is a key element of a more encompassing strategy to overhaul the system of taxation and tax administration.     

The causes of Japan's ‘lost decade’: The role of household consumption

In this paper, I analyze the causes of the prolonged slowdown of the Japanese economy in the 1990s and find that the stagnation of investment, especially private fixed investment, was the primary culprit. I then investigate the causes of the stagnation of household consumption during the 1990s and find that the stagnation of household disposable income, the decline in household wealth, and increased uncertainty about the future are among the contributing factors. Finally, I consider whether demand side factors or supply side factors were more important as causes of the prolonged slowdown of the Japanese economy in the 1990s and conclude that the former (especially misguided government policies) were probably more important.     

For Better or for Worse? Local Impacts of the Decentralization of Indonesia’s Forest Sector

This paper quantifies the local impacts of mechanized logging on forest-dependent communities in Indonesia, before and after decentralization. A conceptual framework incorporates financial, social, enforcement, rent-seeking, and environmental impacts. Using data from 60 communities in East Kalimantan, the empirical results suggest that significantly more households received financial and in-kind benefits after decentralization compared to before. Many communities engaged in self-enforcement activities against firms both before and after decentralization. Post-decentralization, a significantly higher proportion of households perceived community forest ownership. There were few significant differences in perceived environmental impacts. Little evidence exists of a post-decentralization trade-off between environmental and financial contractual provisions.     

以资本管理为核心的银行治理综合评价指标研究

商业银行的特殊性体现在风险性、外部性和多重治理目标上，尤其集中体现在风险管理的本质上。风险管理日益成为现代商业银行的主体活动和核心职能，资本管理成为现代商业银行风险管理的核心。在整合EVA和RAROC指标的基础上。文章构建了以资本管理为核心的银行治理的综合评价指标，以求真实反映银行经营的成果，有效衡量风险收益和风险成本的对比关系，从而反映以资本管理为核心的银行风险管理的过程、能力和效率。     

Markteintrittstiming von Telekommunikationsdiensteanbietern

Zusammenfassung Die vorliegende Studie analysiert für 87 Neuprodukteinführungen (NPE) und Auslandsmarkteintritte (AME) von Telekommunikations(TK)-Diensteanbietern in Deutschland, zu denen 42 Schlüsselinformanten in einer schriftlichen Befragung Auskunft gaben, (1) inwieweit deren zeitliche Eintrittspositionierung durch Marktcharakteristika und Unternehmensressourcen erkl?rbar ist sowie (2) inwieweit und gegebenenfalls unter welchen unternehmensexternen und -internen Situationsbedingungen deren Markteintrittstiming mit dem wahrgenommenen Eintrittserfolg assoziiert ist. Ein früher Markteintritt wurde dann realisiert, wenn die Wettbewerbsintensit?t im adressierten Gesch?ft niedrig und das Budget für den Expansionsschritt überdurchschnittlich ausfielen. Zwischen dem Markteintrittstiming und der Beurteilung des Eintrittserfolgs bestand ein nicht monotoner, umgekehrt U-f?rmiger Zusammenhang: Frühe Folger wiesen signifikant bessere Erfolgswerte auf als Pioniere und sp?te Folger, deren Erfolgsniveaus nicht signifikant divergierten. In einer Industrie, die durch starke externe Netzeffekte gepr?gt ist, fallen offenbar die Nachteile eines Markteintritts als Pionier oder sp?ter Folger st?rker ins Gewicht als die Vorteile dieser beiden zeitlichen Eintrittspositionierungen. Unabh?ngig vom Markteintrittstiming wurden NPE/AME von TK-Unternehmen als erfolgreicher eingestuft, wenn sie sich in einen Markt mit stark wachsender Nachfrage und aufeinander abgestimmt (re)agierenden Wettbewerbern mit qualitativ überdurchschnittlichen, abw?rtskompatiblen, erprobbaren und wenig erkl?rungsbedürftigen TK-Diensten engagierten.