Managing future uncertainty: Reevaluating the role of scenario planning

The business environment for many firms is changing rapidly and is becoming increasingly uncertain due to the disruption caused by new digital technologies, deregulation, new business models, and the threat of new competitive entrants. This dynamic competitive environment increases the level of uncertainty for senior executives and strategic planning teams who bear responsibility for the strategic development of the firm, particularly in terms of the future direction, scope, and the strategy required to deliver on corporate objectives. This in turn, places increased scrutiny on the strategic planning tools that are used to undertake a rational and comprehensive analysis of the competitive dynamics that inform strategy formulation. This article presents empirical findings and reflections on a scenario-planning project that sought to develop a long-term corporate level strategy. While scenario planning is an established constituent of the strategist’s toolbox, the increasing level of dynamism and uncertainty in many markets has meant that it has seen a resurgence. This article presents empirical findings on how the scenario-planning tool was selected and applied before reflecting on the individual and organizational outcomes of using scenario planning to develop an organizational strategy in uncertain market conditions.     

Management framework guiding strategic thinking in rapidly changing markets

Developing a management framework to guide strategic thinking in changing markets is increasingly critical for researchers and executives in coping with the complex and rapidly changing global business environment. Conventional training and practices have too often led strategy researchers and executives to assume a stable competitive box around existing businesses, not recognising the effects of radical and increasingly disruptive change on markets and competitive space. New strategic thinking logic and initiatives require a conceptual framework to guide obtaining information, perceptive interpretation of strategic issues and trends, and choice of the right strategic initiatives. The conceptualisation begins by determining the market-based strategic capabilities needed to identify the nature and scope of determinants of market changes. These changes must be identified, driven by new competition, new business models, and creativity and innovation. Understanding fast changing markets requires identifying new market space, conducting strategic segmentation analysis, and determining customer value requirements. Finally, this knowledge guides strategic vision and formulation and implementation of market-driven strategies for changing markets. The framework is based on conceptual logic and empirical findings from multiple disciplines including marketing strategy and strategic management     

Crossing the borderline in strategic corporate philanthropy: Dangote and the construction of cement roads in Nigeria

Using the case of Nigeria's Dangote Group and an exploratory research technique, we critique CSR practices in a developing country context based on a three‐pillar model—traditional CSR, strategic CSR and strategic business engagements. Our paper makes a unique contribution by revealing how a company can transform its strategic CSR into strategic business engagements that permit it to circumvent public procurement laws and secure public contracts at non‐competitive terms. We show how, in weak institutional and regulatory contexts, strategic CSR could be turned to a tool for rent extraction and profit maximization. We advocate for regulatory measures that impose ex ante and ex post limits on the extent to which firms can go in integrating CSR into their normal business operations. Based on the outcomes from this important African case study, we illustrate and propose the strategic business engagement model as a new framework for analysing the social benefits of strategic CSR practices in developing countries.     

从战略转型开始:论连锁商业企业竞争力提升

近年来,我国连锁商业企业在外延发展上取得了巨大的成绩,但竞争力未能同步提升。本文从战略管理理论的角度,分析了商业连锁企业走外延式发展道路的背景,探讨了竞争力不能与规模同步提升的根源,提出了实现以消费者为中心的战略转型是提升竞争力的关键的观点。     

Unpacking Institutional Distance: Addressing Human Capital Development and Emerging‐Market Firms’ Ownership Strategy in an Advanced Economy

As latecomers to global business competition, emerging‐market multinational companies (EMNCs) utilize cross‐border mergers and acquisitions (M&As) to quickly acquire strategic assets, resulting in an improved competitive position. Advanced markets with well‐established firms and well‐developed market‐supporting institutions become particularly important destinations for EMNCs’ foreign operations. Institutional distance, which represents conflicting legitimacy requirements between the host and home institutional environments, is expected to be negatively associated with the foreign acquirer's ownership position. The current study examines a sample of EMNCs’ cross‐border M&As in the United States between 2005 and 2011 and reveals the unique nature of EMNCs’ ownership strategies. Taking both formal and informal institutions into consideration, our findings suggest that EMNCs originating in countries with lower levels of human capital development may have more urgency in seeking ownership control in advanced markets and are less influenced by the negative association of institutional distance in their ownership strategy. © 2016 Wiley Periodicals, Inc.     

Strategic experimentation: Understanding change and performance in new ventures

This research was motivated by an interest in understanding more about the extent to which entrepreneurs initiate changes along various dimensions of strategy, the nature of those changes and their implications for firm performance. Our interest in this topic began with the observation that, within the large body of strategic-change literature, the research effort has focused almost exclusively on large and established firms. Moreover, a fundamental assumption underlying much of this work is that strategic change involves movement from one dominant strategic approach to another. This premise does little to motivate or contribute to the understanding of change and strategy in new ventures, where it is less likely that a dominant approach exists. Thus, we drew upon the literature in managerial cognition to develop the idea of strategic experimentation as the conceptual foundation for studying change and strategy in new ventures. Our basic premise is that in new ventures, changes along dimensions of strategy are reflective of a process of trial and error learning, whereby the entrepreneur seeks to develop an understanding of the competitive situation and determine how to compete within that context. Further, we suggest that some aspects of the firm's strategy are more likely to be the focus of experimentation than others.Building on these premises we developed a series of research hypotheses which propose that the greater the level of perceived environmental hostility, the higher the level of strategic experimentation that will be undertaken. We also propose that experimentation will always be greater along some dimensions of strategy than others, and that the degree of environmental hostility will influence the extent to which there are performance benefits associated with strategic experimentation. Our hypotheses are tested using data from a three-year study of over 400 young businesses. Overall, we find support for our assertions.For entrepreneurs and their advisors, this study has several important implications. First, it suggests that strategic experimentation is a normal part of the process by which entrepreneurs seek to position their businesses. Although the present study does not empirically address the linkage between formal planning and experimentation, the learning and cognition literature upon which the construct of strategic experimentation is based suggests that, no matter how much attention to detail is involved in the preparation of the business plan, the actual formation and development of the business will involve considerable adjustment to and/or deviation from that plan. This is because the process of new business development involves iterative changes in the way the entrepreneur positions his/her firm as he/she develops an understanding about what does and does not work. The results of this study further suggest that some dimensions of the firm's strategy are more likely to change than others. Specifically, it appears that peripheral changes (competitive emphasis and time allocation) are more likely to be the focus of such learning and adaptation efforts than core features (product scope and partnership status). This, in part, is because the former dimensions are easier to change than the latter. Moreover, our results show that ventures in more hostile environments clearly face difficult dilemmas. Although poor performance may stimulate experimentation along various dimensions of strategy, the complexity of learning within a hostile environment suggests that entrepreneurs will have a particularly difficult time determining the type of changes that will make a difference.     

Developing Information Systems to Support Flexible Strategy

The literature on strategic applications of information technology(IT) and strategic information systems (SIS) contains a number of "classic" success cases. These systems are successful in terms of one particular strategy framework, but there is evidence that the demands placed upon SIS are changing. Changes in the business environment and in the rate of development of technology have created a requirement for more flexibility in the strategic process. This must be supported by a "new generation" of SIS that integrate with flexible infrastructures to provide long-term effective support for a flexible business strategy. This article looks at the changing nature of the strategic: process and examines a framework that has potential to assist in these aims. A number of techniques are analyzed to assess their capability for identifying strategic applications of IT. Finally, a way of providing a flexible IS/IT infrastructure relevant to the development of a flexible SIS is discussed.     

商业方法专利战略研究

随着网络技术和电子商务的迅猛发展 ,出现了一种全新的在网络中进行商业活动的商业方法专利。对于企业来说 ,谁制订了有效的商业方法专利战略 ,谁就能在激烈的市场竞争中处于优势地位。取得商业方法专利会获得丰富的利润回报。企业在制订有效的商业方法专利战略时应着重考虑专利保护、撰写专利权利要求书应注意的事项等问题 ,以使自己在网络环境下的商战中立于不败之地     

The Link Between Human Resource Management and Company Performance

ABSTRACT

There seems to be a widespread agreement that human resources are the main source of competitive advantage in modern companies. Consequently, the traditional personnel function is being transformed into the human resource management (HRM), which, in turn, is becoming a part of strategic management with the goal of integrating HRM activities to fit business needs. In this paper, we analyze the transformation of personnel function in Slovene companies, which had to change their behavior due to the transition from socialist to market economy and increased competitive pressures. Our analysis leads to the conclusion that Slovene companies use many different personnel models. Transformation of traditional personnel function into HRM occurred mostly in those companies, which place greater emphasis on people-related goals when formulating business strategy. However, the positive effects of this transformation on company performance still have to be confirmed.     

The Move to the Middle: Convergence of the Open‐Source and Proprietary Software Industries

In this paper we focus on open‐source software within the broader framework of the software industry. More specifically, we compare proprietary and open‐source software (OSS) companies in terms of three criteria: (a) approaches to the production of software; (b) business models; and (c) strategic interactions. We postulate three convergence hypotheses. First, there is evidence of convergence in production approaches: leading OSS firms tend to rely on R&D and acquisitions as intensely as leading proprietary companies do. Second, there is evidence of convergence in business models: through dual‐licensing models, top OSS firms derive substantial portions of their revenues from licenses, just as many proprietary companies do. Third, there is evidence of convergence in strategic interactions: the competitive strategies that a company follows do not really hinge on the ‘proprietary versus open‐source’ dichotomy, but on whether a firm feels threatened in the software layer where its core assets are located. This evidence of convergence raises a number of interesting questions for economic theory and for the analysis of the industry’s future evolution.     

西方公司经营战略创新的理论分析与思考

在当今充满不确定性和市场竞争不断加剧的全球化变革时代,西方公司经营战略在不断进化,一种基于核心竞争力和关键客户资源的市场经营战略脱颖而出,这种战略在IT行业内称为主流化竞争战略,主流化竞争战略既能使公司赢得竞争优势,也能真正为用户增加社会福利。     

基于平衡计分卡的供应链战略联盟绩效评价指标的设计

现代供应链战略联盟是供应链节点上各个企业充分利用各自核心竞争优势相互合作来提高企业自身的竞争优势,实现整个价值链增值最大化的企业战略联盟。为了确保供应链战略联盟中的各个企业能够合理有效的分配利益以及获得利益最大化,就要加强供应链战略联盟的绩效评价。利用平衡计分卡这一工具,从联盟系统指标、客户指标、财务指标、业务流程指标和创新与发展指标等维度设计相应的评价指标,应遵循系统性原则、科学性原则、可操作性原则、战略导向性原则;能够适度反映企业战略思维和经营策略。     

Implementation of a System Approach for Enhanced Supply Chain Continuity and Resiliency: A Longitudinal Study

Researchers and practitioners frequently point to inventory as a necessary component of an effective supply chain strategy. However, an undisciplined or ineffective approach to inventory can have a detrimental impact on an organization and its entire supply chain. When making inventory decisions, firms must ensure that the selected approach “fits” the overall supply chain strategy. While such an assertion seems intuitive, there is a need for empirical validation. We seek to contribute to this important body of research by investigating the impact of improved strategic alignment of inventory on resiliency and continuity. More specifically, we investigate the impact of improved strategic fit by comparing two distinct approaches to inventory management within a service parts environment. We hypothesize that a well‐aligned approach to inventory management can enhance continuity and resiliency. We test these hypotheses via a longitudinal field study involving 10 United States Air Force (USAF) locations and two years of data (approximately 650,000 inventory transactions). Results from nine test locations and one control location suggest that a well‐aligned approach to inventory management is indeed effective in improving continuity and resiliency, thus enhancing service‐based strategies—in this case, the USAF's ability to be mission‐capable. While the results of the study are derived from the USAF, we believe the implications provide broader insight into the use of inventory as a means of realizing a strategic fit.     

Growth versus retrenchment strategies in marketing. The Australian experience

This study is based on a cross-sectional survey of 211 top level managers whose organizations have operations in Western Australia. Utilizing a custom model of competitive strategy developed from the organizational theory and policy, regression analysis is used to evaluate the influence of the external business environment upon growth/expansion and retrenchment strategies as well as corporate performance. Significant relationships are discussed along with their implications for the analysis of competitive and marketing strategy. Directions for future research efforts are also provided.     

Disruptive framing in value creation and price setting: Transforming value with strategic frames of reference

Framing in business is frequently found in the digital economy with dramatic and innovative new products and disruptive value propositions. However, framing in business is not an exclusively digital economic strategy. Creating or revising frames of reference, value propositions, and pricing based on either new or newly framed offerings is a basic strategy skill that brings new differential value creation to customers and new price-setting models to firms. In this article, I define framing and explain its influence on managerial cognition as well as its application to value-based marketing and price setting. Using economic value theory and behavioral economics, I propose steps managers and decision makers can take in an effort to achieve framing innovation as a way to leverage the disruptive competitive advantages that flow from strategic frames of reference in the marketplace.     

Strategic groups and performance in the Spanish hotel sector

This study uses the strategic group theory to identify business strategies and competitive advantages implemented by Spanish hotels, which are grouped together according to three variables (size, chain affiliation, and category) and the degree of development of the different business strategies. An analysis carried out with the aim of checking the potential existence of significant differences in performance among the strategic groups revealed that the highest performance levels are achieved by larger-sized, chain-affiliated, and higher-category hotels as well as by establishments which base their competitive advantage on category and capacity or size and internal management.     

Strategy analysis in the health service

The operation of provider units, both NHS Trusts and Directly Managed Units, as competitive organizations in the market place, is as yet rudimentary. Although some have achieved notoriety through radical “business” behaviour, there is little evidence that they have adopted scientific business practices in order to strengthen or re‐orientate their position in the market place. Neither is there as yet any hard evidence that such behaviour would be beneficial in the long term.

This paper describes an exercise of strategic market analysis used as a device to lead and inform the business planning process for an NHS Trust. The primary objective of the analysis is to identify hitherto unrecognized strategies which would enhance the position of the organization in the market place and also to identify areas where business development is possible and desirable.     

Discount development in france: The introduction of the format and the competitive response

This article aims to set forth and clarify the factors that caused the rapid development of the hard discount business in France over the past 2 years and to highlight their key impacts. The hard discount business is supposed to have triggered an “intratype” competitive reaction by many French companies which diversified their businesses into this segment, as well as an “intertype” set of reactions by both supermarkets and hypermarkets which implemented the new strategies described in this article based on either cost‐cutting policies and/or trade names differentiation. Conclusions may be drawn following an analysis of the features of this formula as well as the consumers' and competitors' responses. One conclusion may be that the discounters are also bound to increase their market share further once the economic crisis is over. In fact, this business meets the on‐going purchasing and shopping needs by most of the consumers.     

Cognitive Maps and a Hyperknowledge Support System in Strategic Management

Strategic management is defined as the system of action programs which form sustainable competitive advantages for a corporation, its divisions, and its business units in a strategic planning period.We have developed a system called Woodstrat to serve as a support system for these action program activities on both the corporate, the divisional, and the business unit levels. The system is modular and is built around the logic of strategic management, i.e., the main modules cover the market position; the competitive position; the production position; and the profitability, investment, and financing positions. The innovation in Woodstrat is that these modules are linked together, i.e., when a strong market position is built into some market segment, it will have an immediate impact on profitability through links running from the assumptions on an expected development to the projected profit/loss statement. There are similar links making the competitive position interact with the market position, and the production position interact with both the market and the competitive positions, and with the profitability and financing positions.The intermodular links are based on expert knowledge of strategic management; expert knowledge is also worked into the modules such that the logic of strategic management guides the user through the process of working out sustainable competitive advantages. The process is made user-supportive with a hyperknowledge user interface. The support is made intuitive and effective with the use of object-oriented expert system technology. The basis for this is rather unusual: the Woodstrat system was built with Visual Basic, in which the objects to create a hyperknowledge environment were built.It is shown that the conceptual constructs which form strategic management can be described with cognitive maps, and that these can be adequately represented with our hyperknowledge objects. It is also shown that the knowledge formation which takes place in a management team when strategic plans are formed can be described and validated with a hyperknowledge support system. It is finally shown that a support system with hyperknowledge features, which are close to the cognitive maps of a management team, will have a profound impact on the depth and the structure of its strategic management processes.     

战略联盟的学习过程及其管理

随着商业环境的变化,战略联盟已成为企业提高竞争优势的有效途径,学习是企业参加战略联盟的主要动机。通过战略联盟学习类似于一种实物期权投资,在获取新知识和新技术方面将使企业更具有灵活性并能有效地控制投资风险。然而,战略联盟的学习过程比组织内部的学习过程存在更多的障碍。