Pricing Internet access in the presence of user loyalty

Socio-economic aspects of future communication networks such as pricing models for network providers, network neutrality, and Quality of Experience (QoE) are becoming more and more important as the convergence of networks is in progress. All the above areas share a common interest: the deeper understanding of user behavior. In this paper, as a first step towards a more realistic user model, we investigate customer loyalty and its impact on the pricing competition of Internet Service Providers (ISPs) who sell Internet access to end-users. The main contribution of this paper is twofold. First, we analyze the impact of user loyalty with game-theoretical means motivated by the Bertrand game. We show how loyalty introduces a new equilibrium in a repeated game setting resulting in the cooperation of ISPs. Furthermore, we investigate the case of a differentiated customer population by introducing dual reservation values, and show how it leads to new, pure strategy Nash equilibria indicating that ISPs should make the most out of their respective loyal user base. Second, we construct two novel models for customer loyalty incorporating two important aspects of the users’ purchasing decisions: price sensitivity and inherent uncertainty. We evaluate the impact of user loyalty through these models by extensive simulations in a number of relevant scenarios. In particular, we show how the higher level of loyalty in the user population leads to larger profits for ISPs. We argue that our findings can motivate network researchers to incorporate a finer-grained user behavior model in their investigations on pricing models of network services and other socio-economic issues.     

A citation and profiling analysis of pricing research from 1980 to 2010

This paper identifies the body of literature related to pricing that exists in 20 marketing or business journals contained in the Social Sciences Citation Index (SSCI) between January 1980 and June 2010. During this 30-year period we found over 38,800 citations were made to 1945 articles that dealt with some aspect of pricing. Based on these data, we identify individual articles, authors, and institutions that have contributed most to this body of literature. We study what subjects within the domain of pricing have received most attention, and how these topics have evolved in three year periods. In addition, we use text mining and information visualization tools to identify networks of researchers who collaborate on pricing articles. We identify institutional affiliations within the networks and highlight most frequent subjects of articles written by researchers in each network. Our results show pricing is an important topic in the marketing domain.     

From internal resources to collective opportunities

This commentary essay explores some conceptual elements for research on new business formation as opportunity creation in resource networks and goes on to examine the methodological requirements of such research. Ciabuschi, Perna and Snehota (this issue) provide an interesting discussion and illuminating case study on new business formation through global resource combining in business networks. The rich, in-depth study opens several avenues for future research.     

Collaboration and opportunism as a duality within social capital: a regional ethnic Chinese case study

Abstract

Ethnic networks constitute a form of social capital and are central to the success of many ethnic Chinese entrepreneurs in Southeast Asia. The paper elucidates how such ethnic networks come to be formed and how they may create value through entrepreneurship. The findings suggest that ethnic networks can be an enabler of business cooperation but have problems stemming from an essentially dual nature that balances the benefits of such cooperation against tensions from self-interest, opportunism and covert dealings. These rarely described opportunistic characteristics are derived from the distinct historical background of ethnic Chinese business in Southeast Asia. The paper advances the existing concept of ethnic Chinese business networking by showing empirically, the workings of a case of the normally intricate phenomena. Three propositions for theory are also developed that highlight implications of the opportunism, and the rules of the game in which human capital is being used.     

Optimal pricing in social networks considering reference price effect

We study the optimal monopoly pricing strategies in a social network, in which consumers experience a network effect that is dependent on their neighbors' consumptions and a reference price which is the average price received by their neighbors. We establish a two-stage game model for any social network. Utilizing the backward induction, we derive the equilibrium price by maximizing the monopolist's profit. In addition, we apply this model to the two most commonly used network structures: the star network and the bipartite network. We find that both the network effect and the reference price effect play a critical role in deciding pricing strategies in social networks. Moreover, our numerical results demonstrate that whether to implement discriminatory pricing depends critically on the network structure. This work provides monopoly firms a useful guideline for optimal pricing decisions in social network marketing.     

Getting in the game: Putting golf at the forefront of your networking toolbox

Networking is imperative for career success in business, particularly in industries like sales and marketing. Success in the sales industry is directly tied to networking and building relationships. In this article, we shed light on the relationship between women, business, and golf as a potential networking tool. Many believe golf is the pièce de résistance of business networking, yet there is no research to support this assumption. To boot, women report golf as one of the primary informal networks they feel excluded from, which creates a disadvantage for women working in sales in marketing. We conducted a content analysis of over 500 pages of articles about women and golf from which three primary categories emerged: the benefits of golf for women in business, the effects of not golfing, and the reasons why women don’t golf. We include recommendations for managers who may want to encourage their teams to get in the game.     

An Assessment of Experiential Learning of Global Poverty Issues Through International Service Projects

Service learning has been used to supplement a standard business curriculum, but not typically in an international business context. We report the results of two short-term study abroad programs in which we incorporated service learning projects, one in Cambodia and the other in Vietnam. Our objective is to assess how we organized and delivered effective service learning projects in short-term study tours, and to assess students’ learning outcomes on global poverty issues in a business curriculum. We used both quantitative and qualitative assessment measures. The findings suggest that several types of learning outcomes did occur through the service learning projects, as the literature suggested. Seeing poverty firsthand and doing something about it through service learning may be a first experience for many students, but it seems to be a transformational one for many. We conclude that students may approach business and even political decisions with a greater understanding of their impact on poverty in the developing world.     

Is there “no such thing as business ethics”?

What are we to make of the claim that we often hear, that there is no such thing as business ethics? This essay first examines two arguments that might be in people's minds in making such a claim — that business is a “game,” and hence the ordinary constraints of morality do not apply, and that one cannot survive in business if one is too “ethical.” The critique of these arguments begins the process of making clear what business ethics is. The paper then proceeds in a more positive vein to define and explain for the sceptic what business ethics is. Everyone must confront the question, what should I do in my business relationships? Business ethics is defined, then, as the effort to develop Socratically one's answer to this question, that is, through the critical examination of alternatives. In the process of explaining this notion, several other senses in which someone might say that there is no such thing as business ethics are explored and the basic distinction between the moral point of view and ethical egoism is introduced.     

A Bertrand model of pricing of complementary goods under information asymmetry

Parties in a supply chain, being independent firms, have private information about various aspects of the business not normally available to other parties. We consider a market where customers need to buy two complementary goods as mixed bundle, offered by two separate firms. The demand for each firm is dependent on the pricing strategy of both firms, which, in turn, depends on the quantities offered as per their own forecasts. We present a profit maximization model to obtain optimal strategies for a firm making decisions under information asymmetry. The model follows a simultaneously played Bertrand type game. We contrast and compare three scenarios: (1) when forecast information is asymmetric between the firms; (2) when forecast information is shared between the firms; and (3) when the firms form a strategic alliance.     

It's All in the Game: A 3D Learning Model for Business Ethics

How can we improve business ethics education for the twenty first century? This study evaluates the effectiveness of a visual case exercise in the form of a 3D immersive game given to undergraduate students at two UK Universities as part of a mandatory business ethics module. We propose that due to evolving learning styles, the immersive nature of interactive games lends itself as a vehicle to make the learning of ethics more ‘concrete’ and ‘personal’ and therefore more engaging. To achieve this, we designed and built an immersive 3D simulation game in the style of a visual case. The effectiveness of the game was evaluated using a mixed methods approach measuring recognised and adapted constructs from the technology acceptance model. Results demonstrate that students found the game beneficial to their learning of ethics with the development of knowledge and skills applicable to the real world and that they engaged with the process due to game elements. Findings demonstrate the potential for the development of simulated games to teach ethics at all levels and modes of delivery and the contribution of this type of visual case model as a pedagogic method.     

Blockchain and business ethics

This paper provides, from a business ethics perspective, a basic clustering of the morally (a) favorable, (b) unfavorable, and (c) ambivalent dimensions of blockchain technology and its various emergent applications. Instead of proffering specific assessments on particular aspects of blockchain‐based business models, we aim to offer an initial overview that charters the territory so that future research can bring about such moral assessments in an informed and orderly fashion. The main contribution of this paper lies in identifying several morally ambivalent dimensions of blockchain technology, which we finally link to two strands of business ethics research: ethical and legal aspects of legislation as well as a link to Habermasian corporate social responsibility theory arguing for transparent data production and consumption on the blockchain. We conclude that future research is necessary for moral assessment of the ambivalent cases, since their ethical evaluation changes depending on whether one analyzes them through the lenses of utilitarianism, contractarianism, deontology, and virtue ethics, respectively.     

From laboratory to market: on the propensity of young inventors to form a new business

Many researchers have studied correlates of business formation. Through the case-based and statistical literature, several broad categories of influence on the entrepreneurial decision to start a new business have been identified. We contribute to this literature through statistical analysis of a unique database of young inventive scientists and engineers and their propensity toward new business formation. Our particular focus is on young inventors starting a business based on their creative achievements. Among this group, we do not find empirical support for the influence of traditional variables such as age, education, and gender on the propensity to start a new business. Rather, we find that their entrepreneurial experience as a new business proprietor is driven by dimensions of their university laboratory research experience.     

基于期权博弈理论的企业并购定价风险研究

并购能够为企业带来诸如规模经济、资源配置、组合协同效应。但是并购的各个环节都有风险,笔者由于定价不准确而导致的并购结果的不确定性,从而使主并企业蒙受损失的可能性定义为并购定价风险,用风险价值VaR来度量。利用期权博弈理论的思想与建模方法确定并购成交价格,在此基础上建立并购定价风险（VaR）的数学模型,并进行实证分析。     

Spillovers through backward linkages and the export performance of business services. Evidence from a sample of Italian firms

We provide evidence on the role of spillovers through vertical linkages in service firms’ internationalisation process. We combine input–output coefficients with region-level information on downstream manufacturing sector exports to build a measure of spillovers through backward linkages, which we assess as a systematic determinant of Italian BS firms’ export status. Once considered firm and sector specificities, export spillovers especially matter for exporting to high-income economies outside Europe. This finding originates from higher sunk costs stemming from greater distance to the destination market and tougher competition within the destination market. Furthermore, the spillovers’ geographical scope is mainly local. We thus contribute to international business theory by generalising existing evidence from case studies on the importance of buyer–supplier relationships for service firms’ internationalisation across several BS sectors. Our research carries important implications for international business practices as well, as joining networks with internationalised customers may play an important role in enhancing BS firms’ exports, regardless of the BS supplied.     

Business Marketing Comes of Age: A Comprehensive Review of the Literature

ABSTRACT

Since 1978 business marketing has seen a great deal of research activity. It is reasonable to ask whether this has led to advances in theory development and a general increase in our level of knowledge of business marketing. This article reviews the business marketing literature from 1978–1997 from twenty-three journals, five sets of proceedings, and selected books of articles in an attempt to answer that question. Over two thousand articles were examined to assess the current state of the field and suggest directions for future development. As the sheer number of articles since 1978 would suggest, the field of business marketing has attracted a considerable amount of attention. Close examination of the past twenty years of research, however, clearly indicates that certain areas have received a disproportionate share of the research effort. Organizational buyer behavior, strategy and planning, and sales management accounted for over forty percent of the articles published. Important areas such as computers and technology in business markets, marketing to the government, ethics in business markets, and pricing, in contrast, have received relatively little research attention. Regardless of the uneven coverage, the research in business marketing over the past twenty years has been conceptually and empirically strong. Changes in the way business is done has also resulted in a recent surge in theory development in the area of buyer-seller relationships within the context of relationship marketing. Increased attention has also centered on cross functional issues, networks, and strategic alliances.     

The promise and peril of dynamic targeted pricing

Dynamic pricing is widely adopted in many industries, such as travel and insurance. These industries are also gaining extensive capabilities in identifying and segmenting customers, partly fueled by the increasing availability of data. It is natural to ask whether firms should take advantage of such developments by charging different prices to different customer segments. If so, under what conditions? We seek answers to these highly managerially relevant questions.We consider a market with two customer segments served by a monopolist. The monopolist can choose among a set of pricing strategies to exploit consumers’ inter-temporal preferences and/or inter-segment variations. At one end of the spectrum, the firm can charge a constant price to all customers, which is called static pricing. At the other end of the spectrum, the firm can charge different prices to different customer segments and vary these prices over time, which is referred to as dynamic targeted pricing. We systematically compare these alternative pricing strategies. We show that dynamic pricing without targeting can be more effective than static targeted pricing when customers are not very forward looking, which corroborates the findings in the empirical literature. Interestingly, we find that the monopolist can be worse off when she adopts targeting in addition to dynamic pricing. We conduct laboratory experiments to test several key model predictions. The studies show that individuals behave in a manner consistent with the predictions of our model.     

Globalization and organizational restructuring: A strategic perspective

The new market opportunities, competitive threats, and diffusion of business models associated with globalization have been key drivers of organizational restructuring over the past decade. Companies have responded to these developments in a variety of ways with the objective of improving their cost and/or revenue structures through reorganizing their vertical, horizontal, and spatial boundaries and governance mechanisms. Major forms of restructuring at the business level have included labor intensification, investment in new technologies, downsizing and reengineering, the formation of strategic alliances and networks, spatial reconfiguration, and a shift from international and multinational to global and transnational strategies. To be most effective, any type of restructuring must be clearly and explicitly aligned with a firm's business‐level strategy in order to maximize the efficient and effective allocation of resources in pursuit of competitive advantage. A strategic use of restructuring which links such efforts to broader competitive strategy, and where possible to a “high‐road” approach to overall competitiveness, should result in more sustainable benefits which generate increased value‐added to shareholders as well as greater well being in the broader stakeholder community. © 2002 Wiley Periodicals, Inc.     

The Changing Structure of Intercorporate Relations Among Britain's Largest Retail Firms, 1975-1997

Empirical studies of the structure of intercorporate relations among large firms in Britain and elsewhere have revealed extensive networks of interconections through interlocking directorships. Although the significance of such linkages has been much discussed, they are widely held to constitute important communication channels which may play a significant role in firms' strategic decision-making. However, these issues have not been examined previously in the case of Britain's retail sector. This paper explores the links, via shared directors, between Britain's twenty largest retail companies over the last two decades. The retailers' connections with other major financial and industrial concerns are also explored. The results indicate that intercorporate relations in the retail sector have been radically transformed as these firms have become progressively integrated into Britain's wider business network.     

Is innovation in pricing your next source of competitive advantage?

Few companies treat innovation in pricing as seriously as product innovation or business model innovation. However, after interviews with 50 executives and the analysis of pricing practices of 70 companies worldwide, our research suggests that innovation in pricing may be a company's most powerful—and, in many cases, least explored—source of competitive advantage. Innovation in pricing brings new-to-the-industry approaches to pricing strategies, to pricing tactics, and to the organization of pricing with the objective of increasing customer satisfaction and company profits; too many companies today see pricing as a win/lose proposition between themselves and their customers. Innovation in pricing breaks this deadlock and shows how to increase profits and customer satisfaction conjointly. As a result of our research, we present a canvas laying out more than 20 possible avenues for innovation in pricing, offering to any organization—regardless of size, industry, or nationality—a few key ideas on how to increase both profits and customer satisfaction.     

Stakeholder’s Preference and Rational Compliance: A Comment on Sacconi’s “CSR as a Model for Extended Corporate Governance II: Compliance, Reputation and Reciprocity”

Lorenzo Sacconi’s recent re-statement of his social contract account of business ethics is a major contribution to our understanding of the normative nature of CSR as the expression of a fair multi-party agreement supported by the economic rationality of each participant. However, at one crucial point in his theory, Sacconi introduces the concept of stakeholders’ conformist preferences – their disposition to punish the firm if it defects from the agreement, refusing to abide by its own explicit CSR policies and norms. We take issue with him over this concept: we show that the assumption of conformist preferences is a moral premise, and it arguably weakens the normativity of the theory as a whole. As an alternative, we propose an evolutionary game theoretic approach. We draw upon recent applications of evolutionary game theory to moral philosophy (Skyrms, Danielson), and we use a computer simulation of the trust game. According to this approach, the failure of the logic of reputation, which is the problem conformist preferences were introduced to solve, is overcome through the dynamics of interaction.