The potential of international coastal mass tourism destinations to generate creative capital

This paper introduces a new line of research in international coastal mass tourism destinations. Such destinations have started to function in a more complex and potentially beneficial way, acting as transitional areas between the global city and local territory while at the same time developing their own unique characteristics. From this perspective, such destinations can potentially become environments for creativity and innovation, two factors that act as economic driving forces in the so-called “knowledge society”, thereby promoting the sustainable development of the destination from a socioeconomic perspective.

The methodology used herein develops 10 indicators that are calculated and mapped out for two case studies which examine the same geographical context and comparable populations in order to demonstrate the creative capacity of a location whose economy is heavily reliant on tourism. The results show that tourist destinations have greater potential for generating creative capital than non-tourist destinations. Therefore, the consolidation of international mass tourism destinations as creative and innovative spaces which are capable of generating creative capital without losing their competitiveness as tourist destinations merits a reconception of their current role in global–local networks.     

The impact of tourism mini-movies on destination image: The influence of travel motivation and advertising disclosure

Despite the growing use of mini-movies by tourism marketers, the effectiveness of this approach on inducing positive destination image remains relatively unexplored. This study examines the effectiveness of mini-movies in facilitating positive destination image while considering the influence of travel motivation and advertising disclosure via a 2 (travel motivation prime: presence versus absence) × 2 (advertising: disclosure versus non-disclosure) between-subjects experimental design. The methodology details the process of eliciting an individual's memorable tourism experience to prime future travel motivations. The study discusses implications for destinations that are looking to leverage the impact of mini-movies in their branding strategies.

Abbreviations: DMO: destination marketing organization; SD: standard deviation; ANOVA: analysis of variance     

Utilizing environmental information and pricing strategies to reduce externalities of tourism: the case of invasive species in the Galapagos

The increase in demand for nature-based tourism brings economic and educational benefits but risks the introduction of invasive species. Increasing the length of tourist trips can better balance these benefits and risks by maintaining revenues while reducing the number of unique contacts with tourists. Changing the relative prices of trips can induce tourists to take longer trips. We hypothesized that providing information about the negative externalities of tourism could improve the effectiveness of such pricing strategies.

We administered one of two discrete choice surveys to tourists considering a trip to the Galapagos. One of the surveys described the Galapagos as a fragile ecosystem susceptible to invasive species; the second described it as a standard nature-based destination. For each sample, we estimated the probability of the tourist choosing a short versus long trip, given the tourist's personal information and trip options presented to him. We then simulated the demand for trips using three pricing strategies. We found that providing information on invasive species significantly increased the efficacy of strategic pricing. We propose using a two-prong approach to tourism management: educate potential tourists about the islands’ vulnerabilities, and simultaneously increase the per-day cost of short trips relative to that of longer trips.     

The production of spaces of the ‘good life’ – the case of lifestyle migrants in Spain

In search for the ‘good life’, the current generation of European retirees is striving to materialise a self-determined way of life by moving to locations that provide a higher quality of life, such as the Mediterranean coast. Migrants’ leisure practises and distinct spatial features, e.g. leisure infrastructures, hereby frame a production of desirable spaces.

The contribution is theoretically informed by Henri Lefebvre’s theory of the production of space that suggests space to be a social product emerging from congruities and contradictions in a triad of practices, representations and localities. It is discussed how everyday leisure practices reproduce collectively or individually imagined representations of spaces of the ‘good life’ and how such spaces are contested.

The presented case study is mainly based on qualitative interviews depicting narratives associated with the realm of leisure. Empirical data were collected among German retirees, who relocated to a small municipality at the Costa del Sol (Southern Spain).

The analysis of empirical data reveals mostly consistencies within the realms representations, practices and localities, but depicts contestations of spaces of the ‘good life’ with regard to ongoing ageing processes. Lifestyle migrants ascribe meaning to practices of leisure in order to fulfil the desire for consuming tourist; sights that frequently represent highly symbolic places. Constructing notions of sociability with friends and acquaintances through leisure, the migrants hold meaningful social ties, which provide security through reliable networks. Nevertheless, this article points out that spaces of the ‘good life’ are deconstructed through age-related mobility constraints.     

Applying destination attribute segmentation to health tourists: A case study of Polish spa resorts

The present research presents an effective segmentation of visitors to Polish spa resorts and thereby provides useful insights contributing to the understanding of the attributes determining the perceived spa resort’s image and nature of the delineated segments. The research is based on the findings from a self-administered questionnaire, an instrument consisting of 11 pull-motivational items, developed and used in a survey of 2050 Polish spa resort visitors. Based on destination attributes and relevant socio-demographic characteristics, a clustering method identified three distinct segments of visitors to Polish spa resorts.

Abbreviations: ANOVA: analysis of variance; NFZ: National Health Fund, ZUS Polish Social Insurance Institution; PCA: principal component analysis; WHO: World Health Organization     

An examination of the role played by internships in nurturing management competencies in Hospitality and Tourism Management (HTM) students

This article examines how the development of management competencies occurs within Hospitality and Tourism Management education programs at a 4-year higher education institution based in the Midwest. Its purpose is to address concerns raised by industry on how universities can best prepare graduates for success in their careers. As a result, this article examines internships as a vehicle for identifying both the development of management competencies and conversely is used to ascertain potential deficiencies in students’ development and marketability.

The findings suggest that due to the disparate needs of students, educators and employers, discrepancies do exist between stakeholder perspectives concerning the most beneficial way to facilitate programs.     

With or Without You? Building a Case for Further MICE (Meetings,Incentive Travel,Conventions, Exhibitions) Development in Macao

Macao's gross gaming revenues have increased considerably in the past decade since casino liberalization to more than 6 times that of the Las Vegas Strip (Nevada). Macao's global dominance in gaming revenues is in contrast to Macao's meetings, incentive travel, conventions, and exhibitions (MICE) development. With comparisons to the Las Vegas Strip model of a balance between gaming and conventions, Macao's MICE industry has not advanced in tandem with Macao's casino expansion. Macao's bolstering gaming revenues have presented little incentive for most gaming operators to move beyond, with conventions and exhibitions remaining on the fringes of hospitality offerings as a supporting unit to casino product positioning.

As the Cotai Strip enters its second wave of integrated resort construction an increasing number of MICE, as well as other nongaming venues, will be included within the resort designs. A key vision behind casino liberalization, as well as an expressed wish by the Chinese authorities, is for Macao to diversify its tourism portfolio to include more MICE development. Examining Macao's casino tourism growth trajectory, this article suggests this limited growth in MICE could continue. Isolating key limiting factors, strategic actions are presented in the paper as approaches to further involve and potentially advance MICE development along Macao's Cotai Strip.     

Unraveling public support for casino gaming: The case of a casino referendum in Penghu

By integrating the social exchange theory (SET) and the theory of planned behavior (TPB), this study unravels the factors associated with residents’ intention to support casino gaming development in Penghu in future referenda. Residents’ attitudes toward casino gaming development in their community were examined in the SET framework while their intention to support such development was investigated in the TPB framework. Despite that partisan difference did not have a significant interaction with TPB variables, past behavior exerted moderating effects determining residents’ intention to support casino gaming development through two TPB variables: subjective norm and perceived behavioral control. Implications are provided.

Abbreviations: ATTU: attitude; DPP: Democratic Progress Party; ECOI: perceived economic impact; ENVI: perceived environmental impact; INT: intention to support casino gaming development in future referenda; KMT: Kuomingtang; PBC: perceived behavioral control; PPB: perceived personal benefit; SET: social exchange theory; SN: subjective norms; SOCI: perceived social impact; TPB: theory of planned behavior     

Agroecological tourism: bridging conservation,food security and tourism goals to enhance smallholders’ livelihoods on South Pentecost,Vanuatu

Smallholder farmers continue to make up the largest proportion of the world's disadvantaged. Rural smallholders in the South Pacific are particularly vulnerable to climate change, underinvestment and growing competition for land and resources. Strengthening synergies between agriculture and tourism through avenues such as agritourism has been widely discussed; however, very little research has approached these concepts from a sustainability perspective. This case study of rural Ni-Vanuatu smallholders uses the Agroecology and Sustainable Rural Livelihoods Framework (ASRLF) to explore tourism's potential contribution to improved conservation and food security outcomes. Data collection combined participatory methods such as “storian sessions” with analysis of secondary data.

The findings highlight minimal current opportunities for rural Ni-Vanuatu smallholders to gain significantly from the tourism sector in Vanuatu. The shift from traditional gardening systems to cash cropping monocultures is also conflicting with tourism and conservation goals. This paper puts forward agroecological tourism as a strategy for integrating positive conservation, food security and livelihood outcomes for rural smallholders. It defines agroecological tourism as having a primary focus on the interpretation of sustainable traditional agroecosystems which exhibit cultural and heritage significance. Agroecological tourism has potential to support traditional practices, enhance the preservation of cultural knowledge and promote sustainable farming practices.     

Tourism and Waste Management: A Review of Implementation of “Zero Waste” at Kovalam

According to the latest concepts, waste is a visible face of inefficiency in terms of material utilization. Waste handling is a major concern, especially since improper waste treatment causes increased environmental deterioration. The last few decades have seen the emergence of new measures to handle waste effectively, but most of them are not flawless. “Zero waste”, an innovation of the 1990s in waste handling, emphasizes planning for the elimination of waste rather than managing waste (Sheehan, 2000, cited in Connett & Connett, 2000 Connett, P. and Connett, E. 2000. Zero waste: a new vision for the 21st century. Waste Not, #463, Retrieved 25 January 2007 from http://www.grrn.org/zerowaste/articles/21st_cent_vision_zw.html [Google Scholar], Waste Not, #463, http://www.grrn.org/zerowaste/articles/21st_cent_vision_zw.html, section 3). The growth of tourism as one of the largest industries in the world calls for effective waste management measures. Kovalam, an international beach destination situated in the southwestern corner of India, has been experiencing intensive tourism activities since the 1960s. Zero waste was introduced experimentally by “Thanal”, a voluntary organization based at Thriruvanthapuram at the beginning of this century at Kovalam, to ameliorate the burgeoning problem of waste in this destination. In this paper, an attempt has been made to introduce the concept of “zero waste” and to review its implementation at Kovalam.     

Towards a Conceptualization of Unethical Marketing Practices in Tourism: a Case‐Study of Australia's Inbound Chinese Travel Market

This paper has a twofold purpose: to identify the types and impacts of unethical practices in an international travel market and to offer a generic model to enhance our understanding of the causes and consequences of such practices. The Chinese outbound market is used as a case study. The choice of China is timely and appropriate, given that the country is forecast to be one of the world's major outbound markets by 2010 with over 100 million leaving mainland China (World Tourism Organization [WTO], 2006 World Tourism Organization. 2006, November 7. The Chinese outbound tourism market Retrieved March 19, 2007, from http://www.unwto.org/media/Releases/2006/november/chineseoutbound.htm [Google Scholar]). The research setting is the Chinese inbound tourism market to Australia where the Chinese market has grown substantially since Approved Destination Status (ADS) was granted in 1999. The implications of this research for European and North American tourism operators are significant, given the 2005 agreement between the European Commission and the Chinese authorities that allows group travel from China into Europe. Using the long‐interview technique with industry participants in Australia and China a conceptual framework of the environment in which unethical practices occur is provided. A model illustrating antecedents, impacts, and outcomes of unethical practices is offered. Key managerial findings include the unhealthy consolidation of channel power in the Chinese market and the influence of ethnic networks across borders. Several key issues requiring further research are highlighted.     

Research on Foreign Tourists’ Satisfaction with the 2010 Shanghai World Expo: Based on the Blogs at a Travel Website

By applying the methods of content analysis and importance-performance analysis to the blogs on http://www.travelblog.org, a popular international website for travel bloggers, this study identifies that foreign tourists’ satisfaction with the 2010 Shanghai World Expo mainly depended on three dimensions: The urban environment, the quality of tourists’ visit to the Expo, and the tourists’ own status. Based on fuzzy evaluation and importance-performance analysis, the study concludes that foreign tourists’ overall degree of satisfaction with the Shanghai World Expo is 6.15 on a 10-point scale and suggests that the quality of exhibits, the touring environment, staff training, and tourist behavior are key elements in the on-site management of major events.     

The Evaluation of Sustainable Tourism Development by Analytic Hierarchy Process and Fuzzy Set Theory: An Empirical Study on the Green Island in Taiwan

Sustainable tourism development (STD) has recently become a tourism management guideline. STD meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. It is envisaged as leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems (World Tourism Organization, 2004, Concepts & Definitions: Sustainable Development of Tourism Conceptual Definition. Retrieved 12 August 2004 from http://www.world-tourism.org/frameset/frame_sustainable.html). The purpose of this study is to propose an evaluation procedure of STD and illustrate how it can be applied empirically to a specific destination. Green Island in Taiwan, which lies in the Pacific Ocean, was selected to act as our empirical case due to its rich resources but threatened sustainability. First, we collected indicators of STD from the literature about small islands. Second, the Delphi technique was used to refine and identify the final indicators for STD evaluation according to the characteristics of our study case. Third, we calculated the criteria weights by applying the Analytic Hierarchy Process after constructing the evaluation criteria hierarchy. Finally, the measurement of performance corresponding to each criterion was conducted under the setting of fuzzy set theory. The results illustrate that our empirical case still needs more work in order to achieve its goal of sustainable tourism development. We also provide some managerial implications for the stakeholders such as tourism authorities, tourism businesses, local communities and academics.     

A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea

The purpose of this study is to observe factors related to perceptions of and possible participation in medical tourism by Chinese, Japanese, and Korean visitors to Jeju Island in Korea. It aims to identify cultural differences among them, and how those differences affect their pursuit of medical tourism in the future. The research results illustrate that significant differences exist in how Chinese, Japanese and Korean visitors view factors of choice, discomfort and preferred product items. The study establishes four factor groups regarding medical tourism with exploratory factor analysis. Based on these findings, differences of participation intention and behaviors among the three groups are explained. From this, the study describes distinct characteristics of medical tourism among the three cultural groups. The differences among Chinese, Japanese, and Korean tourists with regard to the selection of destination, inconveniences, and preferred products were found to be all significant. Korean tourists placed most significance on selection factors, followed by Chinese tourists, and, lastly, the Japanese. On the other hand, inconveniences related to medical and care services, stay and cost, and information and insurance elements were most strongly associated with Japanese tourists. This may be a reflection of a possible tendency of Japanese tourists to value safety and cost effectiveness. For Chinese tourists, the importance of stay and cost was equally high as those of their Japanese counterparts, which is indicative of Chinese tourists’ cost sensitivity. Light treatments (minor surgery) were preferred by Chinese tourists, while more significant treatments (major surgery) were preferred by Japanese tourists. In terms of aesthetic and healthcare services, Chinese tourists showed the most interest, while Japanese tourists placed emphasis on rehabilitation (lifestyle-related), which may reflect the Korean Wave’s influence in certain Chinese market segments, leading to an increased demand for cosmetic or plastic surgery.     

Virtual Exhibitions

ABSTRACT

This case study is designed to provide readers with an overview of the format of a virtual event and the variety of options available to exhibitors. It focuses specifically on the Virtual GITEX 2001 event, which adopted a 3-dimensional virtual reality approach. On October 7, 2001, the virtual component of the Dubai World Trade Centre's largest and most successful exhibition, GITEX,¹ an information technology exhibition, was launched. The virtual exhibition featured 23 exhibitors, representing a mix of local and international companies, and includes Microsoft; Sanyo; Al Futtaim; Bayt.com; Bond Communications; and the UAE's telecommunications provider, Etisalat. The virtual exhibition, which can be accessed from the GITEX Web site at http://www.gitex.com requires a 3-dimensional viewer plug-in² that can be downloaded within 5 minutes. However, visitors have the option of viewing the exhibition in 2-dimensional or 3-dimensional format. The virtual GITEX exhibition can also be accessed directly through Virtex's Web site at http://www.virtexinternational.com/gitex. While the GITEX exhibition was developed using a virtual reality environment, Virtex can also create exhibitions using photo-realistic images incorporating panoramic photography, a virtual solution which Virtex says is typically preferred by exhibition organizers in industries that are not as technologically advanced or where there are bandwidth issues. The photo-realistic approach was the solution used for the International Jewellery Dubai virtual exhibition and the Middle East International Motor Show virtual exhibition. Two advantages of this approach are that it requires no plug-ins and accessibility is not constrained by limited bandwidth.     

Food heritage and promoting herbal medicine-based niche tourism in Isfahan,Iran

The dynamic and competitive nature of tourism means that surviving commercially may require the emergence of niche tourism. This paper presents a niche tourism sector that emphasizes medicinal plants: herbal medicine-based tourism. This research has two major purposes: to investigate innovation and strategies for promoting herbal-medicine-based tourism and to demonstrate strategies for integrating tourism and medicinal plants for the purpose of education and knowledge transfer. This study was conducted in Isfahan, Iran. The results show that strategies (such as outdoor activities and tourist workshops in herbal medicine parks/farms or in the plants’ natural habitats; training tour guides who are familiar with botany and medicinal plants; and the integration of traditional medicine and tourism to emphasize the therapeutic properties of medical plants) can play a central role in tourism based upon learning about and consuming traditional medicinal herbs. The innovative strategies for promoting this specialized form of tourism are classified into five main categories.     

Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India,Malaysia and Thailand

Websites of private hospitals promoting medical tourism are important marketing channels for showcasing and promoting destinations' medical facilities and their array of staff expertise, services, treatments and equipment to domestic and foreign patient-consumers alike. This study examines the websites of private hospitals promoting medical tourism in three competing Asian countries (India, Malaysia and Thailand) in order to look at how these hospitals present themselves online and seek to appeal to the perceived needs of (prospective) medical tourists. The content and format of 51 hospitals are analyzed across five dimensions: hospital information and facilities, admission and medical services, interactive online services, external activities, and technical items. Results show differences between Indian, Malaysian and Thai hospital websites, pointing to the need for hospital managers to improve their hospitals’ online presence and interactivity.     

The constraints of Chinese tourists to visit Korea caused by THAAD using Q-methodology

The recent deployment of the THAAD system to South Korea has resulted in complex and controversial issues, particularly in the political, diplomatic, and economic relations between Korea and China [Perlez, J. (2017, May 31). China woos South Korea’s new leader, but the U.S. left behind a spoiler. The New York Times. Retrieved from https://www.nytimes.com/2017/05/31/world/asia/china-south-korea-xi-jinping-moon-jaein-thaad.html?_r=0]. To minimize its negative impact on international tourism, the underlying psychological mechanisms of Chinese tourists associated with this complex political issue should be determined. As an attempt to resolve the current crisis, this study identified the subjective characteristics of Chinese tourists who cancelled visits to Korea using Q-methodology and classified Chinese tourists’ attitude towards the THAAD issue. Based on respondent’s evaluations on Q-sample statements, four types of Chinese tourists were articulated, namely, patriotism, risk awareness, external dependency, and Lotte sanctions. By delving into tourists’ subjectivity, Q-methodology seems powerful to elicit intrapersonal constraints, which are deeply embedded in an individual’s psychological state. The results showed that the THAAD issue greatly influenced Chinese tourists’ personal values, beliefs, and identities.     

Urban bicycle tourism: path dependencies and innovation in Greater Copenhagen

Abstract

During the latest decade, a renaissance of bicycling in urban transportation has occurred in many Western European cities. This opens up for a development of bicycle tourism as a form of urban sustainable tourism, taking advantage of improved infrastructure and facilities for cycling tourists. The aim of this study is to conceptualise the dynamics behind the development of urban bicycle tourism. This development may be viewed as an innovative process based on incremental changes in local socio-technological mobility systems. An analytical framework is proposed, based on the following categories: urban planning, bicycle tourism services, communication, and place making. In the analysis, evidence from the Greater Copenhagen region is used to contextualise particularly these perspectives of the development of urban bicycle tourism. In each of the four categories, evidence of innovative services or procedures supporting bicycle tourism was found. However, the most important source of incremental innovation is likely to be found on a systemic level, between the actors in the destination. It is also argued that the development of urban bicycle tourism is highly path dependent, related to the local bicycle culture. Bicycle tourism should not be viewed as isolated from the locals’ everyday cycling.