Intercultural sensitivity and tourism patterns among international students in Korea: using a latent profile analysis

The purpose of this study is to examine the intercultural sensitivity of international students in Korea based on Chen and Starosta’s [(2000). The development and validation of the intercultural communication sensitivity scale. Human Communication, 3, 1–15] intercultural sensitivity scale using a latent profile analysis and to discuss tourism patterns of each group segmented by intercultural sensitivity. According to the analysis, international students were classified by intercultural sensitivity with four groups: introverted observer, defensive bystander, favorable crowd, and veteran. Based on their characteristics and tourism patterns of each group, theoretical and practical implications were suggested. Considering the growing overseas education particularly in non-English-speaking countries and its significant influence on tourism, this study connected the multiple constructs in various fields such as intercultural contact, international student mobility, and tourism, providing a quintessential example of multidisciplinary research.     

Leisure,international retirement migration,and retirement adjustment: insights from the best exotic marigold hotel movies

ABSTRACT

International retirement migration (IRM) is a growing phenomenon linked to increased longevity, early retirement, and improved financial status. Encompassing both travel and leisure experiences, IRM is a topic relevant to both tourism and leisure studies. By analysing the fictional movie series The Best Exotic Marigold Hotel (2012) and The Second Best Marigold Hotel (2015) from psychological, gerontological, and sociological theoretical perspectives, this paper examines motivation, goal setting, continuity and change, and identity development in IRM experiences within tourism and leisure contexts. This paper (a) identified motivations for IRM as finance, romantic relationships, social relations, self-esteem, self-fulfilment, and social norms; (b) in turn, time perception and attitude influence IRM emigrants’ priority and emotional fulfilment; (c) innovation extricates IRM emigrants from role loss and facilitates role change; and (d) IRM emigrants experience various identity development processes. A conceptual framework for IRM is proposed that purports to explain the IRM experience process and indicates that such an understanding of IRM should incorporate psychological, gerontological, and sociological perspectives.     

Understanding user experiences of online travel review websites for hotel booking behaviours: an investigation of a dual motivation theory

Online travel review websites (a form of social media) have become an important information source for online travellers. However, previous studies have mainly focused on the issue of the adoption of social media websites. Recognising the theoretical gap in tourism, this paper tries to understand users’ experiences in using social media, associated with user satisfaction and determining the success of an information system. The findings of this research indicate that, in accordance with the motivation theory, both extrinsic (i.e. the argument quality of consumer reviews) and intrinsic (i.e. the credibility of the source) motivation play important roles that enhance user satisfaction. Specifically, the completeness, relevance, flexibility, and timeliness of the argument quality as well as the trustworthiness of source credibility positively influence user satisfaction, leading to intentions to reuse the website and purchase the tourism product. Practical implications for online tourism marketers are also discussed.     

Implications of Chinese Casino Visitor Characteristics in South Korea

ABSTRACT

This study employs logit analysis to investigate the socio-demographic characteristics and travel behavior patterns of Chinese casino visitors. This study presents the trends of China's outbound travel market. The findings show that a typical Chinese casino visitor to South Korea has a high income level; but a low level of education; has no religious preference or believes in the traditional Chinese religion; travels with friends and colleagues affiliated with an institution or organization; is in his/her 30s and 40s; and tends to have a prior overseas travel experience. This study will help tour operators, wholesalers, and casino operators to establish effective marketing strategies to better meet the needs of these Chinese casino visitors.     

Values as determinants of motivation: Tourism and other career choices

Neuman, Yoram, Abraham Pizam and Arie Reichel, Values as Determinants of Motivation: Tourism and Other Career Choices. Annals of Tourism Research 1980, VII (3): 428–442. This study examined the predictive validity of work values in explaining motivational patterns of three groups of career preparation differing in their occupational specificity: Tourism/Hospitality, Management, and Liberal Arts. It was found that the higher the occupational specificity of a career preparation the higher is the predictive validity of work values in explaining work motivations. As predicted, the best relationships between values and motivation was found in the maximally specified occupation, namely: tourism/hospitality students, followed by management students with the liberal arts students — the most flexible occupational group — having the lowest relationship between values and motivation. The implications of the findings for employee selection and motivation prediction in the tourism/hospitality industry are discussed.     

Exploring the Role of Travel and Tourism in Sharing Economy Activities: A Case Study of South Korea

This study explores the role of travel and tourism in sharing economy activities by using a case study of Seoul, South Korea. The findings reveal 1) significant associations between respondents’ demographic and socio-economic characteristics and their participation level in diverse sharing economy activities; 2) significant differences in future intention to participate in diverse sharing economy activities among groups; and 3) interest in travel and tourism was most strongly related to future intention to participate in diverse sharing economy activities. Policy making implications of the sharing economy focused on the role of travel and tourism are discussed in the conclusion.     

Information technology usage,motivation, and intention: a case of Chinese urban senior outbound travelers in the Yangtze River Delta region

Chinese outbound travel is thriving, with seniors taking an increasing market share. However, although outbound travel in general has been researched quite well, little is known specifically about the outbound travel behavior of Chinese seniors, or the effects of information technology (IT) on their vacation patterns. This study is an initial and exploratory attempt to understand the relation between IT usage and tourism behavior (travel motivation, travel intention, and sociodemographics) of Chinese senior outbound travelers. The results reveal four segments of IT usage, each with significantly different traveler profiles in terms of sociodemographics, travel motivation, and travel intention.     

Corporate image and destination image: the moderating effect of the motivations on the destination image of Spain in South Korea

The research objective is to analyse the destination image and corporate image of Spain among the Korean university population. We study the moderating effect of the motivation between two potential groups of tourists, escapers (tourists who travel for relaxation) and seekers (tourists who travel for seeking culture). Information was collected in South Korea via a questionnaire and the data were analysed using structural equation and multi-group analysis. For both groups, the results show that the corporate image has influence on the cognitive component of the destination image, motivation impacts on the cognitive and affective dimensions, and the cognitive component effects the affective component.     

Travel insurance: the attributes,consequences, and values of using travel insurance as a risk-reduction strategy

Risk seems all too often to be a travel companion. The purchase of travel insurance is one way to mitigate this, yet only a small body of research has examined consumer decision-making in this context. Using the Repertory Test and Laddering Analysis, this research examines the attributes of travel insurance, the consequences of its purchase and the terminal values that this satisfies. It presents a Hierarchical Value Map which tracks the customer journey. The study contributes to academic knowledge by identifying that not all attributes of travel insurance are brand-controlled and not all values are about reducing risk.     

Understanding Medical Tourists in Korea: Cross-Cultural Perceptions of Medical Tourism among Patients from the USA,Russia, Japan,and China

A cross-cultural approach is adopted to examine factors related to perceptions of and attitudes toward medical tourism by American, Russian, Chinese, and Japanese tourists to Korea. Results from a survey with a sample of 883 tourists show that respondents' overall attitudes significantly differ across the four nations. Russian patients hold most positive attitudes, followed by Chinese and Japanese. Major perceptual factors are found to have different effects on overall attitudes among respondents. While travel-related risks are the most influential factor among Russian, Japanese, and Chinese patients, Americans are influenced mostly by health-related risks. American and Japanese attitudes are also affected by cost factor but not by convenience factor. On the other hand, convenience factor significantly affects Russian and Chinese attitudes. Additionally, post-operative risk, access to information, and availability of procedures have different effects across the four nations. Possible explanations and practical implications are discussed in conjunction with the cultural contexts of the four nations.     

Tourist movement patterns understanding from the perspective of travel party size using mobile tracking data: A case study of Xi'an,China

Travel party size has been shown to affect tourists' behavior. However, due to a previous lack of big-data analytical techniques, there remains limited research on the effect of party size on tourist movements from a large-scale perspective. This paper presents an empirical case study on the understanding of tourist movement patterns from the perspective of party size using mobile tracking data in Xi'an, China. A Fine-grained Travel Party Partition (FTPP) method is proposed to automatically distinguish accompanied tourists from a dataset of all tourists in Xi'an. After aggregating travel parties according to the size, tourist movement patterns are compared across different party sizes from demographic, spatial and temporal aspects. We further discuss how the obtained insights can help the stakeholders in travel package improvement, connectivity enhancement among attractions, attraction planning and management, and personalized next-attraction recommendation.     

Failure of play on asset disposals and share buybacks: Application of game theory in the international hotel market

The principal purpose of this study has been to investigate the impact of an asset disposal strategy, often coupled with share repurchase programs, by international hotel companies on financial performance, earnings stability and share values. Utilising ratio analysis, stock returns and risk-adjusted measures, the study analyses the differences in performance, stability and market valuations between asset light and more capital intensive hotel companies. The findings of the study indicate negligible differences in most accounting measures of earnings growth and stability between asset light hotel companies and traditional hotel companies with significant holdings of owned or leased property. Drawing on game theory, we conclude that international hotel companies dispose of their assets in an effort to manipulate financial markets and make their stocks more attractive to investors and traders. Notwithstanding the absence of significant differentiation in accounting measures of performance fundamentals, market based measures show that hotel groups failed in the aim of manipulating financial markets. This study recommends avoiding playing this game as dual asset light/share repurchase strategy generated superior risk-weighted returns to that of more capital intensive traditional hotel companies across the period of the study.     

Destination management organizations and destination marketing: adopting the business model of e-portals in engaging travel agents

ABSTRACT

Destination management organizations (DMOs) have an important role in engaging stakeholders in collaboration. Collaborating with stakeholders is useful for both stakeholders and destinations. However, it takes time and needs rigorous coordination to avoid conflicts with stakeholders. This study measures travel agencies’ attitudes towards engaging in online collaboration with DMOs for marketing purposes. It incorporates collaboration and technology acceptance models to predict the attitudes and intentions of travel agents using structural equation modeling. Data were collected from travel agents in Cairo, Egypt, using the random sample technique. This study will be useful for travel and tourism stakeholders and governmental marketing bodies.     

Tourist motivation and place attachment: the mediating effects of service interactions with hotel employees

Using social facilitation theory, this study evaluates the mediating effects of service interactions with hotel employees on the relationship between tourist motivation and place attachment. The moderating effects of nationality and hotel star-rating on these relationships are also examined. The overall model tested on a sample of 545 international visitors to the island of Mauritius showed that service interactions mediated the relationship between tourist motivation and place attachment. Partial least squares-structural equation modeling (PLS-SEM) multi-group analysis found that the relationships among the constructs differed according to tourists’ nationality and the hotels’ star rating. The findings have important implications for hotel managers and destination marketing and management.     

Time use patterns of Spanish people at weekends: in search of what,who and when

Previous research has suggested the existence of both observed and unobserved heterogeneity in time allocation modelling. Surprisingly few empirical studies have addressed this issue in leisure research. The objective of this paper is, therefore, to identify and describe the time use patterns of people at weekends. The sample consisted of 2118 individuals/diaries from the Time Use Survey collected by the Spanish National Statistics Institute from 1 October 2009 to 30 September 2010. The results obtained reveal the existence of nine clusters (people who pursue domestic activities, sleepyheads and couch potatoes, weekend workers, book and radio/music lovers during leisure time, DIY handy-people, art lovers with quite a lot of leisure time, people committed to caring for relatives, eclectics, and people who mix leisure time and studies). These groups are different, not only as regards their propensity to engage in each activity and the average time allocated to this (what), but also as regards their socio-demographic profiles (who) and the activity rhythms (when). This study may have implications for policy-makers and leisure businesses in Spain at a time when there is considerable amount of debate regarding the need to rationalise schedules and standardise them with those of other European Union countries.     

The relationships between the seriousness of leisure activities,social support and school adaptation among Asian international students in the U.S.

Although social support is a significant contributor of school adaptation, Asian international students tend to have a lack of social support. To build up social support, leisure engagement could be an effective way for Asian international students. In particular, taking leisure seriously may have important effects on Asian international students to build strong social networks and obtain a sense of belonging to help them adapt to school. A total of 190 Korean and Chinese international students were focused to explore the relationships between the seriousness of leisure activities, social support and school adaptation among Asian international students attending U.S. colleges/universities using structural equation modeling. While the model showed an acceptable model fit to the sample data, the results indicate that engaging in leisure seriously has a positive association with gaining social support from friends. Furthermore, social support from friends was not only a predictor of school adaptation but also acted as a mediator between the seriousness of leisure activities and school adaptation. We also found that the seriousness of leisure involvement maintained a direct effect on school adaptation. This study advocated the importance of serious leisure engagement in the lives of Asian international students adapting to college.     

Korean and conventional medicine tourism industry trends as indicated in medical tourism advertisement images: qualitative research using data from medical Korea 2015

This study analyzed advertisement images targeting international audiences of South Korean medical facilities (traditional Korean and conventional medicine) participating in Medical Korea 2015 using thematic content analysis. The image categories most often used in conventional medicine were medical procedures, facilities, and staff photos, while those for traditional Korean medicine were medical procedures, staff photos, and images. Conventional medicine consistently presented high SERVQUAL tangibility scores, whereas Korean medicine displayed distinct associations between SERVQUAL categories and image size. Analyses suggested specialty preference by language. These findings may be used to recognize key messages in medical tourism and contribute to its systematic promotion.

Abbreviations: KHIDI: Korea health industry development institute; SERVQUAL: service quality     

Abusive supervision and deviance behaviors in the hospitality industry: The role of intrinsic motivation and core self-evaluation

Workplace deviance poses a significant challenge in the hospitality and tourism industries. Based on conservation of resources theory, we develop a model proposing relationships between abusive supervision and frontline employees' deviant behaviors via their intrinsic motivation and core self-evaluation. We validate it with two surveys targeting 200 and 600 hotel frontline employees. Results confirm the detrimental impacts of abusive supervision on frontline employees’ deviant behaviors and the helpful mediating and moderating impacts of their intrinsic motivation and core self-evaluation. Courses of action are proposed to reduce the various human and financial costs at the individual, organizational, social and societal levels.     

Destination attractiveness and travel intention: the case of Chinese and Indian students in Queensland,Australia

Destination attractiveness is an important stream of literature. Australia has been recognized as one of the world’s most attractive destinations. This study looked into international students’ perceptions of Australia as an attractive international tourism destination as well as their travel intention. A sample of 252 Chinese and Indian international students participated in the study. Students’ perceived destination attractiveness and how it influenced their travel intention, pleasure of travel and place attachment were investigated. The study also looked into perception differences between Chinese and Indian students using t-test and hierarchical regressions.     

Impact of distance on the arrivals,behaviours and attitudes of international tourists in Hong Kong: A longitudinal approach

This study revisits the impact of distance on international tourist behaviours in Hong Kong. This work divides and cross-validates the concept of distance into physical and cultural distance. This work also proposes an alternative cultural distance measure by introducing optimal weight amongst Hofstede's dimensions and then compares the proposed measure with the traditional Kogut and Singh's and Kandogan's measures. By using data from the Visitor Profile Report of the Hong Kong Tourism Board and the World Trade Organisation from 2002 to 2017, along with latent growth curve modelling, multivariate regression and panel data analysis, findings confirmed the significant role of physical and cultural distance. In addition, quadratic relationships are detected using cross-validation methods. The effect of physical distance on tourist demands clearly dominates that of cultural distance in the overall market. The problem of spurious correlation and the results of three cultural distance measures are also discussed.