Exploring the discrepancies in perceived destination images from residents’ and tourists’ perspectives: a revised importance–performance analysis approach

A comprehensive and balanced understanding of both local residents’ and tourists’ perceived destination image (DI) is a pivotal step for successful tourism development. Using the revised importance–performance analysis approach, this study assesses the differences between residents’ and tourists’ perceived implicit importance and performance of DI attributes in the Liyu Lake Scenic Area in Hualien, Taiwan. A mixed methods approach was adopted. First, 30 pertinent image attributes were identified by interviewing local residents and tourists. These image attributes were subsequently used in a questionnaire survey. Results indicate that residents’ and tourists’ opinions were divided on environmental issues and purposes of visit. The most significant finding is that both the residents and tourists regarded the majority of the attributes as “possible overkill,” suggesting that destination management organization should reconsider the direction for future development and try to realize the “real needs” of the residents and tourists based on their motivations.     

Perceptions of service attributes in a religious theme site: an importance–satisfaction analysis

A growing number of commercial corporations have chosen to open visitor centers or company museums. This trend has not bypassed the religious not-for-profit sector. This study uses past literature, input from management, and importance–performance analysis (IPA) to investigate the visitor experience for a religious theme site in Orlando, Florida. A total of 176 visitor surveys collected in two phases were used to conduct the IPA for the 18 attributes identified. The data analysis revealed three attributes for management concentration, including spiritual activities, something for everyone, and inspirational experience. The remaining attributes were placed into areas of low priority, areas indicating a good job, and areas indicating possible overkill. The results of IPA considered along with the current challenges of management can provide useful insight into the decision-making of management. For the research stream related to the unique context of contrived themed religious visitor sites, this research provides additional support for the behavior of the traveler by identifying and measuring attributes of importance and the associated satisfaction with those attributes. By combining these results with future work, additional support for the testing of sound models of mixed visitor behavior applied to religious theme sites can be offered.     

Residents’ perceptions on the traffic impact of a special event: a case of the Macau Grand Prix

Special events may cause significant disruptions to the community and affect the daily lives of the local residents. This study examines how local residents perceive the traffic impact of a major tourism event, the Macau Grand Prix, which is an annual event that takes place on a circuit around the streets of the city, Macao. An exploratory factor analysis reveals five factors regarding the traffic impacts of the event, and the residents of different transportation modes have distinct views on the traffic measures. Bus transit and pedestrian traffic management is found to be the most effective. The result provides the event organizer implications and assessment for the traffic planning and management measures in gaining support from the community.     

Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach

Online travel reviews have become increasingly important as a result of the intangible and heterogeneous characteristics of the tourism industry as well as the recent diffusion of social media. This exploratory case study intends to examine the comparative importance of the six heuristic attributes (reviewer location, reviewer level, reviewer helpful vote, review rating, review length, and review photo) with respect to review helpfulness in the online hotel review context. Moreover, the salience of the individual levels within each review attribute and the importance of the attributes in positive and negative review-rating groups are compared. In total, 1,158 reviews of a hotel on TripAdvisor were collected and analyzed through conjoint analyses. This study found that the review rating and reviewer helpful vote attributes are the two most important factors. Finally, three major propositions are suggested based on findings of the study, and several theoretical and managerial implications are discussed.     

Cigarette induced PM2.5 in hotel rooms: An assessment of the effectiveness of management’s mitigating measures

Many research evidence shows that the pollutants, especially the fine particulate matter (PM2.5), related to cigarette smoking, are harmful to the human body. Given that a hotel room is an almost air-tight setting and not very spacious, knowledge about the concentrations of PM2.5 created by cigarette smoking and the subsequent mitigation measures taken appears to be important in hotel management practice. Thus, field measurements were undertaken in a hotel room to ascertain the cigarette burning and smoking induced pollutant concentrations during the following ON and OFF conditions: with ventilation, with a window open, and using a specific air purifier designed to mitigate the effects of cigarette smoking. The investigation found that cigarette burning and smoking induced PM2.5 concentrations may reach 586 μg/m³ and 1368 μg/m³ on average when ventilation is OFF, respectively. The operation of ventilation may reduce the concentration to about 100 μg/m³. The effectiveness of opening a window as an alleviating measure greatly depends on outdoor PM2.5 concentrations; the observed threshold reference is 100 μg/m³. The tested air purifier works well for cigarette smoking, but not for cigarette burning. Implications of these results on management’s mitigation measures are further discussed in this paper.     

‘Women Doing Friendship’: an analysis of women's leisure as a site of identity construction,empowerment and resistance

Heavily subsidized entrance charges for public sport and recreation facilities are a central component of public leisure policy. This policy is based on the assumption that the cost of entrance represents a major obstacle to participation for a range of social groups. This article reports on a study (sponsored by the Scottish Sports Council) which examined the impact of increased entrance charges at a number of sports centres. Drawing on user and household surveys it suggests that, at current levels, the cost of entrance is an absolute barrier for a small number of people. However among committed participants it may act as a relative barrier by reducing the frequency of their participation. The data suggests that compared with other forms of leisure, sports participation is relatively cheap and that constraints on participation are more likely to be related to cultural attitudes underlying a lack of interest or life-style factors which limit free time available for sports and physical recreation.     

Residents’ Perceptions of the Role of Leisure Satisfaction and Quality of Life in Overall Tourism Development: Case of a Fast-Growing Tourism Destination – Macao

The previous literature has examined leisure satisfaction and quality of life but majority of studies were conducted in Western countries. Policy makers worldwide have struggled to balance residents’ leisure satisfaction and tourism development. This study is conducted in Macao, China, a fast-growing tourism destination in Asia. Results indicated that local residents’ leisure satisfaction is positively related to their perceived quality of life while local residents’ perceived quality of life is positively associated with their evaluation of the perceived benefits of tourism. The results generated from that evaluation positively lead to residents’ support of tourism development. Results indicated that it is worthwhile for the policy makers to invest resources in local residents’ leisure satisfaction and quality of life since this will eventually help to support tourism development. The results of this study provide significant implications for policy makers.     

Understanding tourism leaders’ perceptions of risks from climate change: an assessment of policy-making processes in the Maldives using the social amplification of risk framework (SARF)

Coastal tourism destinations are highly vulnerable to climate change risks, including sea-level rise, inundation, and extreme weather events. While such risks pose major challenges to the sustainability of these destinations, they have been insufficiently examined in tourism research. This study uses the social amplification of risk framework as a basis for understanding how climate change risks are perceived and what processes lead to an amplification or attenuation of risk perceptions at management and governance levels. In the context of the extremely low-lying Maldives, 12 leading tourism stakeholders, including representatives of government, industry, and NGOs, were interviewed to gather empirical data on risk perceptions. Results indicate that, while climate change risks are amplified for international audiences, several factors lead to an attenuation of risks for domestic audiences. As a result, local tourism stakeholders are not immediately concerned, and adaptation measures are woefully inadequate to cope with future climate risks. Detailed reference is made to the policy inertia found, the conflicts inherent in playing down risk in order to attract jobs, profitable tourism investment and tourists, and the equally pressing need to stress risks in order to attract expertise and funds to enable adaptation policies to be designed and funded.     

Predictors of individuals’ intention to conserve water in a lodging context: the application of an extended Theory of Reasoned Action

This study sought to develop an extended Theory of Reasoned Action (TRA) model to provide a clear understanding of individuals’ intention to conserve water in a lodging context. In particular, the extended TRA incorporates two additional constructs: environmental concern and water conservation activities in everyday life, into the original TRA model. The outcomes of the present paper have shown that individuals’ attitudes, subjective norms and water conservation activities in everyday life exert a positive influence on their intention to conserve water in a lodging context. The results also revealed that environmental concern has a positive influence on individuals’ attitudes and water conservation activities in everyday life but a non-significant influence on their subjective norms. The empirical results of Structural Equation Modeling (SEM) indicated that the extended model provides a better fit of the data, and explains greater amounts of variance in individuals’ intention to conserve water in a lodging context compared to the original TRA.     

Drivers of change in regional tourism governance: a case analysis of the influence of the New South Wales Government,Australia, 2007–2013

The study of governance and policy-making for tourism is an important area of academic scholarship. This paper reviews recent theoretical concepts and approaches to governance, policy-making, and sustainable and regional tourism. Practical application of these concepts is demonstrated through a case study analysis that traces and assesses the main policy and strategic initiatives of the New South Wales Government (Australia) directed at influencing change in regional tourism governance from 2007 to 2013. The analysis compares these main drivers influencing change at a regional scale to relevant themes, concepts and interpretations derived from literature on tourism governance. In particular, it uses Hall's (2011 Hall, C.M. (2011). A typology of governance and its implications for tourism policy analysis. Journal of Sustainable Tourism, 19(4–5), 437–457.[Taylor & Francis Online], [Web of Science ®] , [Google Scholar]) typology of tourism governance as a framework to explore conceptualisations of the governance structures evident in the case. The paper demonstrates the complexity of the regional tourism governance space, including the ebb and flow of various policy initiatives that have been driven by the political agendas of consecutive governments and their election commitments, as well as a pro-growth mode of governance that does not emphasise sustainable tourism. Moreover, the case suggests the opportunity to use destination management planning as a framework to drive sustainable tourism outcomes.     

The heritage of Chinese cities as seen through the gaze of zhonghua wenhua – ‘Chinese common knowledge’: Guilin as an exemplar

ABSTRACT

The pursuit of modernization in cities all over China has at one level resulted in the disappearance of much built heritage; yet at another level, millennia-old elements of urban traditions are as visibly present in contemporary cities as they were centuries ago. This visibility, however, is not always apparent to non-Chinese observers. To reach an understanding of this phenomenon, it is suggested that the normative ‘western’ approach to heritage with its focus on physical materialities, an orientation that explores in great detail the built fabric of monuments, buildings and sites and which embeds a definition of authenticity in how close to the original the current, existing manifestations are, needs to be put to one side. In Chinese history, the fundamental importance of incorporating cosmology into the entire being of towns and cities to ensure harmony between Heaven and Earth, as defined in the selection of their location in the landscape, cardinal orientation, spatial layout and the disposition of principal buildings – has been recorded in a template known as the ‘Zhou li’ or Rites of Zhou (circa 1035 BC). It was compiled by the Duke of Zhou, who is credited with transforming an abstract concept, the doctrine of the Mandate of Heaven (through which emperors ruled as ‘Sons of Heaven’ by divine right), into physical city planning and design. However, he was preceded by the ‘Three Sovereigns’ and ‘Five Sage Emperors’, including Huang-di (the Yellow Emperor, eulogized as ‘the Father of the Yellow Race’) who in Chinese historico-mythology received divine instructions that laid the basis for feng shui and Daoism and provided a context for the compilation of the Zhou li. While this template evolved over centuries, its four key tenets based around cosmology remained much the same and throughout imperial China it continued as the master guide for planning towns and cities. Despite attempts during the Cultural Revolution (1966–1976) to destroy the ‘Four Olds’ (Old Customs, Old Culture, Old Habits and Old Ideas), the essence of seeking harmony (integral to the belief system underpinning the Zhou li ) remains a predominant ideal in contemporary China, and some elements of the ancient template continue to be actively applied to the present day. Thus even though many Chinese cities may have ‘lost’ their built heritage as defined by western ‘authorities’ such as ICOMOS (International Council on Monuments and Sites, the technical body that advises United Nations Educational, Scientific and Cultural Organization on applications for World Heritage Site listing), their cosmological foundations remain and will often be as evident to Chinese observers today as when those cities were originally founded hundreds of years ago. The concept of ‘Chinese common knowledge’ is crucial to this comprehension. These varied historical and cultural traditions provide the setting to examine the origins of Guilin, a 2200-year-old city in Guangxi Province, which exhibits original aspects of its traditional heritage that are eminently visible in the twenty-first-century city to the Chinese gaze but are often out of sight from western observers who fail to recognize the Chinese tangibles and intangibles all around them.     

Carrying capacity analysis and destination development: a case study of Gangotri tourists/pilgrims’ circuit in the Himalaya

The Himalaya has numerous natural, cultural, aesthetic, and adventurer tourists/pilgrims’ destinations, which are the major source of income and employment to the local people and revenue generation to the government. Meanwhile, tourism carrying capacity of these destinations is poor and thus tourism development could not take shape. This article examines carrying capacity and destination development of the Gangotri tourists/pilgrims’ circuit, which is also known as Gangotri eco-sensitive zone. We conducted this study using both qualitative and quantitative approaches, in which we collected data on tourists/pilgrims flow, accommodation, transportation, and infrastructural facilities. Primary data were collected through interview of 160 persons of 8 tourists/pilgrims centres who are involved in tourism activities. Further, we employed a participatory observation method after an extensive visit of Gangotri tourisms/pilgrims circuit in January 2017. Secondary data were collected from the Uttarakhand Tourism Development Board, Dehradun. We used correlation and rank method and analysed infrastructural facilities, carrying capacity dimensions, proposed destination development model for the circuit, and observed that a sustainable tourism development may enhance economic activities such as income generation and employment augmentation as the whole circuit obtains natural, cultural, and aesthetic importance.     

The dynamic impact of low-cost carriers on full-service carriers and the tourism industry of South Korea: a competitive analysis using the Lotka–Volterra model

The emergence of low-cost carriers (LCC) in the aviation industry has dramatically decreased the cost of short-to-medium distance air travel, alongside the growth of the tourism industry. LCC has also changed the competitive dynamics within the aviation industry, challenging the traditional market dominated by conventional full-service carriers. Past studies have demonstrated the scale of impact of LCC on the aviation market, but have yet to explore the intricate dynamics of competition in greater detail. This paper utilizes the Lotka–Volterra model to assess the changing impact of the entrance of LCC on South Korean tourism and airline industries. Our results offer insights to industry players on developing sustainable strategic plans for future routes and tourism destinations in Asia and beyond.     

How the introduction of concepts of energy saving and carbon reduction (ESCR) can affect festival visitors’ behavioural intentions: an investigation using a structural model

This study investigates the relationships across a behaviour model of festival visitors based on a major festival encouraging energy saving and carbon reduction (ESCR). Using the 2010 Taipei International Flora Exposition (Taiwan) as a case study, 275 visitors completed a questionnaire, the answers to which were assessed using a structural equation model to test the behaviour model and its six hypotheses. The results showed that behaviour intentions are the best predictors of “value orientation”, “motivation for visiting”, “visitor experience” and “attitude towards behaviour”. Specifically, a highly positive correlation between visitors’ motivations and their experiences was found, suggesting that the presentation of festival activities influences visitors’ perceptions. The ESCR curriculum design and pedagogy, especially the inclusion of reflective learning, was found to be very important for the successful planning of future events, as was green transportation using advanced, energy-saving vehicles and effective waste processing and disposal at the site. Prior studies have explored links between festival tourism and behavioural change, but have often focused on Western contexts; this study provides an Asian cultural setting. Suggestions are made for future research.