Efficacy of the theory of communication competence and personality traits in predicting tour guides’ income

ABSTRACT

The purpose of this study was to explain the extent to which communication competencies and personality types influence tour guides’ performances, as measured by two livelihood indicators: earned tips and overall income. Data were collected from a sample of 387 professional tour guides via self-report survey. The study results suggest that some verbal and non-verbal communication competencies play a role in predicting tips earned. Moreover, the study has found that three of the Big Five personality traits are useful predictors of tips and general income. Theoretical and practical implications are discussed within the realm of Theory of Communication Competence and Big Five Personality Traits.     

Among the piranhas: the troubling lifespan of ethnic tropes in “tribal” tourism to Vietnam

This article presents findings from mixed-method research into ethnic tourism in Vietnam. Drawing on critical discourse analysis and ethnographic research carried out in Sapa, northern Vietnam, the article examines how minority Indigenous groups are represented in ways that reproduce certain racial and gendered tropes that are drawn upon by tourists before, during and after actual tours. Findings from the study suggest that ethnic tourism is having a marginalising effect on minority ethnic women, who are becoming excluded from social, symbolic and economic space for behaviour that is deemed inauthentic. Tourists are drawing on a narrow range of Orientalist tropes throughout different stages of their participation in ethnic tourism and are carrying forward their pre-conceptions into tourism environments. Therefore, the ways in which indigeneity is packaged for tourists and the ways that tourists “authenticate” ethnicity inform their desires, which then shape their behaviour and interactions with locals. By bringing together ideas about authentication and gendered Orientalism and Othering, the analysis shows that the power play and its effects on Indigenous groups are considerable and troubling, with the whims and desires of tourists steering tourism organisation, including the surveillance and controlling of Indigenous women traders in and around the town.     

An integrative framework for sustainability evaluation in tourism: applying the framework to tourism product development in Finnish Lapland

The adoption of sustainable practices has become widespread in tourism and has led to the proliferation of sustainability evaluation tools. They focus mainly on measuring outcomes, making scientific expertise an essential part of evaluations. This study argues that involving stakeholders throughout the evaluation process is essential if evaluation is to play a role in promoting the necessary understanding of sustainability to address the ecological and social concerns within a tourism setting. Drawing upon multi-stakeholder thinking, ethics, the Bellagio Principles and action research, this paper introduces a theoretical and methodological framework for engaging tourism organisations in collaboration with stakeholders in planning and implementing sustainability evaluations. The application of the framework is illustrated using a study of tourism product development, involving a group of eight craft-based entrepreneurs and their stakeholders in Finnish Lapland. A focus is placed on using ethical theories to promote dialogue and critical reflection and to expose the plurality of moral orientations behind the multiple views of sustainable tourism. Through discourse analysis, four moral discourses, ethical egoism, utilitarianism, deontology and virtue ethics, are constructed and examined. The paper shows how each influences the various ways in which stakeholders perceive sustainable tourism and the practical outcomes of the process.     

Price competitiveness of tourism packages to Australia: Beyond the “Big Mac” index

One issue facing any country or region concerns its price competitiveness as a package tour destination. One method of measuring this is to use what in other contexts has been referred to as the Big Mac approach. The “Big Mac” is a simple product with ingredients in fixed proportions, whereas the tourism product is a very complex one comprising different components depending on tourist expenditure patterns. There is no equivalent tourism product offered across countries, as the nature of the product is tailored to the origin market, expenditure levels and the length of the trip involved. The key issue is that of how to standardize the products being compared, so as to determine their relative price competitiveness. A method of constructing price competitiveness indexes, developed by the authors, can be applied to develop measures of the price competitiveness of different tour packages. This paper has three aims: To set down the essence of the preferred approach to measuring price competitiveness, noting its advantages and limitations; to employ this approach to construct price competitiveness indexes for package tours to Australia from Japan and the USA; and to indicate areas for farther research into the price competitiveness of package tourism worldwide.     

Social mediation in remote developing world tourism locations – the significance of social ties between local guides and host communities in sustainable tourism development

This article discusses the role of the local, or regional, guide as a social mediator between a host society and tourists, as a means of sustainable tourism development in developing world locations. The debate illustrates how previous studies have neglected this social aspect of mediation by tourist guides and partly absorbed it into the concept of cultural mediation. Empirical illustrations are offered from the context of small tourist group visitations to local villages in rural areas of Madagascar, where collective social norms still play an important role. A qualitative approach based on personal interviews with guides and on field trip experience and observation is employed. Empirical findings indicate that the inclination of the host society to welcome accompanied tourists is facilitated by the capacity of local guides to develop relatively strong social ties with the host society. It is suggested that the increased use of local guides with good social relationships with the local communities as against the mere employment of non-local accompanying guides working for centrally located tour operators can enrich the mutual experience quality in the encounter between visitors and hosts and support local sustainable development by enhanced local involvement. Implications for sustainable tourism practice are discussed.     

Business attitudes to sustainable tourism: Self‐regulation in the UK outgoing tourism industry

Much debate about sustainable tourism has focused on how to change business practices which lead to environmental and social damage in tourist destinations. There is much disagreement between campaigners, who wish to make industry more responsible for sustainable tourism, and companies, which fear regulations may damage business performance. Many companies have adopted their own practices of sustainable tourism. Yet these are sometimes criticised by campaigners for being superficial. This paper describes research undertaken to list current practices of self‐regulation adopted by the UK outgoing tourism industry, and to identify how far these satisfy principles of sustainable tourism identified by campaigners. The research also identified perceived obstacles to the adoption of sustainable practices, and how practices could operate in the commercial favour of companies. Results indicated that many companies saw sustainable tourism practices to be of commercial benefit; in particular, they could add value to holiday products, thus allowing companies to compete with each other on more than price alone. However, most sectors of the industry said that host governments, rather than they, were ultimately responsible for sustainable tourism. The survey therefore concluded that the industry was in favour of long‐term regulation, but this was not being achieved by current self‐regulation. A better understanding of the commercial opportunities of sustainable tourism may enable companies to take a more proactive role in seeking change.     

Volunteer tourism and the “voluntoured”: the case of Tijuana,Mexico

This paper explores resident attitudes to volunteer tourism in several small communities within Tijuana, Mexico. Social exchange theory has been used to argue that the degree of personal benefit from volunteer tourism would predict residents' perceptions of the impacts of volunteer tourism and support for volunteer tourism planning and for volunteer tourism activities. Survey research of a purposive sample targeted several neighborhoods within Tijuana that were extensively “voluntoured”. Results indicate mixed support for social exchange theory. Implications are discussed concerning the need for volunteer tourism organizations to include a variety of community stakeholders in the volunteer tourism development process.     

Corporate social marketing in tourism: to sleep or not to sleep with the enemy?

ABSTRACT

Social marketing is regarded as an effective consumer-oriented approach to promoting behavioural change and improved well-being for individuals, communities and society. However, its potential for tourism, especially sustainable tourism, remains under-researched. This article examines the utilisation of social marketing by tourism businesses. A search strategy identified 14 behavioural change programmes that involved tourism businesses. Half of these programmes label themselves social marketing; the others tend to be part of corporate social responsibility efforts, using a form of corporate social marketing (CSM). Most programmes seek to encourage pro-environmental behaviours in tourists, tourism businesses and other stakeholders including suppliers. Although tourism businesses can develop social marketing programmes alone, typically they collaborate with public and non-profit agencies as partners and sponsors. The strength of the tie between the promoted behaviour and the sale of a company's product varies considerably. It is suggested that social marketing can make significant contributions to environmentally sustainable tourism. However, this research also suggests that social marketing is not a substitute for, but rather an essential complement to, technological and regulatory approaches to climate change. Changing behaviour is a long process: without a long-term commitment from private sector companies, CSM programmes will fail to achieve behavioural change goals.     

“Pacific Rim: The forefront of international tourism”: Report on the 1997 conference of the international society of travel and tourism educators (ISTTE)

The 1997 conference of the International Society of Travel and Tourism Educators (ISTTE) was held from October 23–26, 1997 in San Diego, California, USA. More than 150 travel and tourism educators and industry professionals gathered at the Mission Valley Hilton Hotel to attend the society's ninth annual event. Delegates represented over 80 tow‐ and four‐ year colleges and universities, private travel schools, and high school in Australia, Canada, Korea, Japan, New Zealand, the United Kingdom, and the United Sates. Also present were representatives of nearly 30 companies from various sectors of the travel and tourism industry. Special to this year's conference was the theme of “The Pacific Rim: Tomorrow‐Today” —a recognition of the region as the fastest growing inbound and outbound market of international tourism. It was the first time the society chose a region as the center stage of its biggest annual event. It also was the first conference held after the society adopted its present name. At last year's conference in Ottawa, Canada, the Society's Board of Directors recommended, and members voted, to add “International” to its original name to reflect the increasing representation of international membership in the organization. This year's conference was presided over by Dr. Kaye Chon, President of ISTTE and Professor of Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, USA.     

A Review of “Raj Rhapsodies: tourism,heritage and the seduction of history”

Many researchers have used stage-based and life cycle models to describe destination development and local residents’ changing reactions to tourism. Typically, they report that resident attitudes towards tourism, and its perceived outcomes for host populations, worsen with increasing experience and involvement in tourism. However, stage-based models traditionally focus on mature destinations in developed countries. In contrast, scholarship on ecotourism derives largely from developing countries and suggests that increased participation leads to more favourable outcomes and attitudes towards tourism. This paper breaks new ground by exploring attitudes to tourism in an emerging destination in a developing country and linking that exploration to a revised stage-based model. It uses ethnographic data to evaluate responses to recent tourism development in Nicaragua. While findings are complex and do not support a linear relationship between the level of experience in tourism and the attitudes of local residents, they do indicate a relationship between these two theoretical perspectives that can be used to inform one another. Notably, workers in tourism are more critical of the tourism industry than residents are. Important amendments to stage-based models are suggested that will assist tourism planners with the creation of more sustainable, community-centred development.