Twenty Years of the Journal of African Business: A Bibliometric Analysis

ABSTRACT

This article presents a bibliometric analysis of the Journal of African Business on its twentieth anniversary. The article focuses on the journal’s intellectual development by objectively examining the evolution of its 20 years of publication, including citations, co-citations, and major researched themes with visualization maps. The findings show that JAB is a young journal in the field of African business. It appears as a collection of articles, keywords, and themes that gathers knowledge. Some of these have well-defined relatedness, while others are loosely clustered together and connected by the simple fact of being published in this journal. This looseness should not be interpreted as a sign of softness but rather as an opportunity for creativity and constructive discourse and as a challenge for the next 20 years of JAB. This study is useful for contributors, readers, and editorial board members who form the journal’s community of knowledge creation.     

Academic labour,journal ranking lists and the politics of knowledge production in marketing

In this paper, we engage with the rising importance of journal ranking lists. We explore the pressure these place on marketing academics and the politics of knowledge production, stressing academic game-playing, careerism, and paradigmatic homogeneity. We appreciate that scholars are disciplined by these lists, their line managers, and reaffirm list power through their own patterns of self-management. Nonetheless, marketing academics should avoid making the naïve assumption that the appearance of a paper in a highly rated journal necessarily serves as a proxy for ‘quality’. Publication in a particular outlet does not transform the ultimate contribution being made in any substantive fashion. We provide an extensive critique of the function and impact of journal lists. However, it is also recognised that these are very important for members of the marketing community. As such, we explain our reasons for contesting the recent regrading of the Journal of Marketing Management (JMM) by a prominent journal list and underline the changes that have been made to the Journal since the beginning of the current editorial term. Finally, the support of prominent scholars among our thought community for the policies being implemented is highlighted and we underscore the rigour of contributions to the Journal, the review process, the rising citations, downloads and truly global readership of the JMM.     

Consumer Behavior,Robertson, Thomas S., Joan Zielinski and Scott Ward. Glenview,IL: Scott,Foresman and Company, 1984. 640 pp. $24.95

Abstract

Attempts to fund a JOURNAL OF ADVERTISING began in the early 1960s, largely through the efforts of C.H. Sandage. Although not successful in getting foundation funds, Sandage was instrumental in publishing Occasional Papers in Advertising as a forerunner of a journal. Other individuals became involved with the quest for a journal, eventually securing sufficient funds to start, and Volume 1, Number 1 of the Journal of Advertising appeared in 1972. Governance of the Journal was in the hands of a self-perpetuating Board of Directors, with loose ties to the American Academy of Advertising. This arrangement was due to philosophical differences between those desirous of establishing a journal and the then Executive Committee of the Academy. Monetary problems and differences in viewpoint of journal content plagued those responsible for the Journal in its earlier years. By 1979, efforts were underway to merge the autonomous Journal Board of Directors into a Publications Committee within the Academy proper. The consolidation occurred in 1981 through the re-writing of Academy Bylaws.     

A NOTE ON METROECONOMICA: SHACKLE'S CONTRIBUTION

In the 1950s Shackle contributed a number of important articles to Metroeconomica, a new economic journal founded by Eraldo Fossati in 1949 and published in Trieste (Italy). The journal gave considerable prominence to Shackle's theory of decision under uncertainty through publication of many articles, but, above all, through publication of the proceedings of a symposium held in 1959 and entitled ‘Shackle's theory on decision’. The aim of this note is to clarify why Metroeconomica gave particular importance to Shackle's perspective.     

Directions in marketing communications research

This paper provides a content analysis of the inputs and outputs of the International Journal of Advertising (IJA) during the period 1992–2006 and was sparked by the 25th anniversary of the journal (1982–2006). A total of 348 papers were surveyed using a content analysis in order to provide researchers and readers with a better sense of the contribution of the IJA over the past 15 years. The analysis reveals a journal largely focused upon topics involving practice and effects with increasingly sophisticated statistical techniques employed. Single-authored papers appear to be in decline in favour of two- to three-authored papers, and author institutions widely domiciled across North America, Asia, the UK, Europe and Australasia.     

What Makes for a Contribution? Elaborating on Our Publication Expectations at JBL

This editorial elaborates on the expectations for research destined for publication in the Journal of Business Logistics (JBL). We explore the dimensions of topical coverage, theory, methods, and research implications. The purpose of expounding these expectations is twofold: (1) to inform prospective authors on how to best position their work for submission, and (2) to initiate our reviewers and associate editors (AEs) of the expectations for the evaluation of research. By better illuminating our expectations, authors will have a better experience with the journal, associated with higher levels of success. Also, reviewers and AEs will be better prepared to express their opinions in a constructive fashion, helping to nurture more impactful papers. The editorial concludes by introducing the articles appearing in the current issue of the journal.     

A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing

Purpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-Business Marketing (JBBM), this paper presents an overview of the JBBM through a bibliometric analysis (BA) of its content from 1992 to 2016. The analysis focuses on the most cited articles and authors, h-index, publications per year, among others that typically are conducted for BAs.

Design/Methodology/Approach: This paper begins with an introduction to the JBBM, showing its characteristics, its history as well as the editorial development and subsequent journal positioning. This information is followed by an analysis based on bibliometric methodology (BM) which considers the h-index, total citations (TCs), total papers (TPs), TC/TP ratio and other similar measures. To display this information, investigation was done to determine the most cited journals, articles, authors, universities and countries, ergo with the greatest incidence within JBBM. Analyzed are 329 articles, reviews and notes taken from the Scopus database for the periods between 1992 and 2016 for the JBBM.

Findings: At the time of this work, the completion of the 25th anniversary of this journal, there is a rising trend in the number of JBBM publications per year. The researchers from the United States were most frequent contributors to the journal, while researchers from Germany, Australia, Norway and the United Kingdom were well represented. Multiple coauthors were more frequent while topics across the general model of business-to-business (B-to-B) marketing were typically found. Special issues on all three university-level education, technology in the classroom as well as Internet in effect B-to-B tactical marketing.

Practical Implications: After observing the different perspectives of the journal’s production, we gain another objective view on the evolution of the JBBM in prior 25 years. This approach is useful for the readers of this journal in order to obtain a quick snapshot of the leading trends occurring in the journal and is similar as performed for many cognate titles. The many titles within marketing and the business disciplines may find such an exercise revelatory.

Originality/Value: There is a trend where several journals (Journal of Marketing, Journal of Public Policy & Marketing, Journal of Marketing Research and Journal of Business Research) have produced special sections to show progress and contributions of these to scientific research using BA and BM. This paper does similarly for the JBBM.     

25 years of Psychology & Marketing: a multidimensional review

The first issue of Psychology & Marketing was published in 1984. The journal was conceived as a forum for academics and practitioners in psychology, marketing, and related fields to engage in an exchange of scholarly information. The raison d'être of the journal was to bring psychologically sophisticated information and methodologies to bear on all aspects of marketing theory and practice. This review analyzes the performance of Psychology & Marketing from several perspectives, and includes data comparing its performance to the performance of other journals. Looking back over the last 25 years of its history, it seems fair to conclude that Psychology & Marketing has clearly delivered on its tacit promise of effectively building the knowledge base of marketing through psychology‐based insights. Looking forward, it seems reasonable to anticipate that the journal's well‐established track record in terms of diversity in the content, research design, and methodologies of its published articles will continue to stand as a welcome and refreshing distinction from other journals covering comparable domains of study. © 2009 Wiley Periodicals, Inc.     

Writing performance and moral reasoning in business education?

This study investigates the connection of moral reasoning to demographic and performance variables in business education, especially business and technical writing. The moral reasoning construct serves as the foundation for one's decision making when confronted with moral dilemmas. Significant relationships are reported between subjects' writing skill and their moral reasoning scores. This research serves as a foundation for questions about writers' moral reasoning and the ethical decisions each writer makes in written communication. In addition, this study supports further research into the connection between moral reasoning and written communication, given the significant relationships reported and the noticeable shortage of related, data-based research.J. Lynn Johnson is an Associate Professor of Management at the University of North Texas, Denton, Texas. He is coauthor ofManagement: Theory and Practice, is an active consultant in the SouthWest, and has published over 20 other journal articles and training manuals. He has also been active in designing the curriculum for undergraduate and masters programs in personnel and industrial relations, hotel and restaurant management, and small business administration.Robert Insley is an Assistant Professor of Management and coordinator of the business communication program at the University of North Texas, Denton, Texas. He has presented numerous papers at national and international business communication and international business conferences, conducts interviewing skills workshops, has published several journal articles, and is presently in the process of co-authoringBusiness Communication Today and Tomorrow.Jaideep Motwani is an Assistant Professor of Management at Grand Valley State University, Grand Rapids, Michigan. He has presented numerous papers and chaired sessions at regional, national, and international meetings of the Decision Sciences, Society for Advancement of Management, ASQC, and other professional societies. He has published several journal articles.Imad Zbib is an Assistant Professor of Management at Central Missouri State University, Warrensburg, Missouri. His teaching and research interests range from production planning and control and manufacturing strategy to international management and business communication. He has presented papers at several regional, national, and international conferences and has published several journal articles.     

Trends in the use of statistics in major advertising journals over four decades

The use of statistical techniques in data-based articles appearing in the International Journal of Advertising, Journal of Advertising, Journal of Advertising Research and Journal of Current Issues & Research in Advertising was analysed over four decade intervals (i.e., 1980s, 1990s, 2000s and 2010s) and by journal. Among the trends, the study found: (1) nearly seven of every 10 journal articles reported statistical analyses (68.8% or 541 of 786); (2) the trend for statistically based articles was remarkably consistent over the time intervals and held true for the different advertising journals with one exception; (3) the use of different statistical techniques changed over time, with statistical techniques becoming more diverse and sophisticated through the years, but more so in some advertising journals than in others; (4) statistics were correctly applied in the majority of the research reports relative to ‘study purpose’; (5) the use of different statistical techniques varied by method of data collection generally and within articles appearing in three of the four journals; and (6) the presence or absence of hypotheses and/or research questions in the advertising studies was differentially associated with the application of different statistics. The inquiry serves to move advertising research forward in two ways: first, it documents how statistical analyses have changed over time and, second, it provides insight into where the field might be headed regarding the use of statistical techniques.     

On the definition of lying: A reply to Jones and revisions

Standard definitions of lying imply that intending to deceive others is a necessary condition of one's telling a lie. In an earlier paper, which appeared in this journal, Wokutch, Murrmann and I argued that intending to deceive others is not a necessary condition of one's telling a lie and proposed an alternative definition. In a reply which also appeared in this journal, Gary Jones argues that (1) our arguments fail to establish the claim that it is possible to lie without intending to deceive others, and that (2) the objections which we raise for standard definitions apply equally to our own. The present paper argues that one can lie without intending to deceive others. I concede Jones' second criticism and propose a new alternative definition. Thomas L. Carson is Associate Professor of Philosophy at Loyola University in Chicago. He was awarded the NEH Fellowship for College Teachers. He is the author of The Status of Morality (D. Reidel, Philosophical Studies Series, 1984), and he has written numerous articles concerning both ethical theory and applied ethics.I am indebted to Harry Gensler for helpful comments on an earlier draft of this paper.     

Financial Literacy 501

The articles in this special issue of The Journal of Consumer Affairs focus on financial literacy. The scope of the content spans conceptualization and measurement as well as factors influencing financial literacy and its impact. This editorial prelude suggests one way that educators might use this issue as well as a previous (Summer 2008) special issue of the journal that also focused on financial literacy.     

Measurement and correlates of social attitudes

A review of research addressing correlates of attitudes toward social responsibility of business leads to the conclusion that little can currently be confidently stated concerning such correlates and that progress toward the understanding of relevant linkages is largely dependent on the development of psychometrically adequate indices of social attitudes. Using a sample of high level executives from a large number of industries, this paper examines various psychometric properties of an index of social attitudes, the Social Attitudes Questionnaire (SAQ) (Aldag and Jackson, 1977) and considers relationships of SAQ subscale scores to multiple measures of firm size and economic performance and to managerial demographic and social psychological characteristics. Results of this study reflect favorably on psychometric integrity of the SAQ and reveal a complex set of correlates of its subscales. He presently serves as Vice President-Program Chair, Midwest Academy of Management. He was previously Chairperson of the Public Sector Division, National Academy of Management. He is co-author ofTask Design and Employee Motivation (Scott, Foresman & Co., 1979) andIntroduction to Business (South-Western Publ. Co., in press). He is also author or co-author of over 40 journal articles. His writings appear inPsychological Bulletin, Academy of Management Journal and various other journals. He is at present member of the Editorial Review Board of theJournal of Marketing. He is co-author ofMarketing Profitability Analyses and author or co-author of over fifty journal articles and professional papers. His writings appear inJournal of Business Administration, Journal of Retailing, Journal of Advertising and elsewhere.     

Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising,Marketing, and Communication Journals, 1980 to 2010

This study provides a longitudinal content analysis of advertising research articles in 17 top-tier advertising, marketing, and communication journals published over the past 30 years (1980–2010, n = 926). The study's purpose is to shed light on the direction and progression of advertising as an academic field by updating and extending Yale and Gilly's (1988) study of advertising research trends. Nine content characteristics of the journal articles were examined: (1) theory presence (theory driven versus not theory driven), (2) names, types (theory versus theoretical framework/model versus construct), and originating disciplines of theory, (3) topic areas, (4) media of interest, (5) research approaches (empirical versus nonempirical and quantitative versus qualitative versus mixed), (6) methods, (7) types of effects, (8) units of analysis, and (9) research implications. Changes in the content characteristics of journal articles were found across the 30 years analyzed in five-year intervals. Implications for the field, scholars, and advertising practitioners are discussed.     

A Journal of Retailing Retrospective Based on ISI Web of Knowledge

In this article, we attempt two things. First, we begin with reviewing the three principal ways by which academic institutions make their quality assessments regarding different journals. We conclude this section with an assertion that citation-based measures of journal influence are the “most objective.” Second, we review the history of Journal of Retailing (from 1956 Issue 1 to 2009 Issue 2) using citation counts as a surrogate for quality assessment using the citation data contained in the ISI Web of Knowledge database.² We conclude with noting the recent impressive scores of the Journal of Retailing in terms of these citation scores and a discussion of what we perceive to be the next set of challenges for the Journal of Retailing.     

The Journal of Business-to-Business Marketing at 21 and My Perspective on the Field of B to B Marketing

ABSTRACT

Purpose: The author shares his thoughts on the progression of the Journal of Business-to-Business Marketing and the field of business-to-business (B to B) marketing over the last 21 years. The author discusses the field of B to B marketing research and examines the gaps that exist between theory and practice and in the quality of papers among the top-tier marketing journals and the three journals that are dedicated to B to B marketing research.

Methodology[#x0002F]approach: Because the article represents both the author[#x02019]s perspective on the current state of B to B research and his views on how well the Journal of Business-to-Business Marketing has contributed to and influenced the field, the approach taken is primarily conceptual. Also, the approach allowed the author to opine as to the future direction of the field.

Findings: Although much progress has been made in improving the quality and relevance of B to B research, there still exists a relative gap in the number of submitted papers, the quality of these papers, and the impact, with some exceptions, that B to B scholars have on marketing theory and practice. Much of the gap can be attributed to the lack of adequate doctoral training. The gap is more a relative comparison to those who would follow a business-to-consumer (B to C) research path.

Research implications: Doctoral training for those interested in B to B marketing need to explore other fields of study (e.g., political science, sociology) as well as to be better equipped in more rigorous methods by which to examine the phenomenon that they select to study. The quality of the research in the domain referred to as B to B marketing has improved over the years. The belief that it is more difficult to conduct B to B research than it might be in the B to C world is no longer an excuse for a poorly conceived and executed study. The journal gives a voice to those who wish to study and conduct research in B to B marketing.

Practical implications: The implications for practice are immediate and would result in an increase in the dialogue between academics and practicing managers. Given the importance of B to B marketing to the world[#x02019]s economy, B to B scholars ought to pursue problems that are relevant to the world of practice.

Originality[#x0002F]value[#x0002F]contribution: In light of the fact that this is the 21^st anniversary of the journal, I was asked by Editor-in-Chief David Lichtenthal to present my

opinions as to the state of both the journal and the state of the field. I believe that the article builds on the work of others and hopefully sets a direction for future B to B scholars.