Contextualizing international business research: Enhancing rigor and relevance

Context differentiates international business (IB) from traditional Business research. Along with many IB scholars, we argue that context should be much more adequately emphasized in IB research. Location differences are commonly ignored; complexity and polycomplexity--and other levels of analysis issues--are rarely acknowledged; and the relevance of models and theory developed in Western contexts is not adequately questioned or explored. This paper suggests contextualization guidelines for scholars to enhance the rigor of their research and to make their IB research more relevant for practitioners. In conclusion we suggest solutions for closing rigor and relevance gaps in IB research by enhancing contextualization.     

Dynamic capabilities in the context of Brexit and international wine business: An exploratory two‐country study

This exploratory study proposes a conceptual framework based on the dynamic capabilities approach (DCA) to advance the understanding of firms' responses to turbulence, illustrated by the Brexit phenomenon. The case of wine producers is examined, with a particular focus on perceived impacts of and responses to Brexit among wineries predominantly involved in exports. Data from 281 mainly micro and small exporting Italian and Spanish winery firms were gathered. Various differences emerged in how both groups of businesses perceived Brexit's impacts, and how they planned to respond. Some of these ways revealed principles associated with the DCA, such as possessing critical organizational resources, notably, tangible, intangible, and human to create capabilities. Furthermore, while various comments denoted indecisiveness and uncertainty, others underscored the vital need to exploit opportunities through engaging with new international consumer markets. Overall, the proposed framework facilitates an in‐depth understanding of winery entrepreneurs' strategic behavior in response to turbulent situations.