The role of relationship quality in integrated destination marketing

ABSTRACT

This study illustrates the role of the relationship quality perceived by the international public, which is increasingly discussed in public diplomacy research. It leads to the implications for integrated destination marketing of a host country in targeting the international public, where the host country is considered both as a tourism destination and as a place for business and investment. The study proposes a model illustrating the intervention of relationship quality in the way tourism destination image and country image are associated with tourism and business behavioral intentions. Empirical testing shows that image itself cannot assure that the international public would support the host country. Instead, it establishes the critical role of enhancing relationship quality.     

Tour-guiding as a pious place-making practice: The case of the Sehitlik Mosque,Berlin

The Sehitlik Mosque in Berlin, led by the second and third generations of ethnically Turkish Germans, has risen as an exemplar of public engagement through its tourist enterprise. Drawing from ethnographic research in this mosque, driven by questions on the potential social impacts of piety, I analyze how the tour becomes itself a pious place-making practice: an innovative way of “doing religion” for the post-migrant generations in Berlin. I center on how two key aspects of religious place-making in diaspora are accomplished through the tour: the management of difference and belonging, and the embodiment of faith. This research demonstrates the ways in which tourism in sacred spaces provides unique opportunities for tour guides to have agentive and transformative experiences.     

Island of Peace or Island of War: Tourist Guiding

The role of tour guides in conveying information, offering explanations, and developing narratives has become a contemporary research theme. The guide is introduced as a translator of the culture, who has the crucial task of selecting, glossing, and interpreting sights. The study will examine how the Island of Peace—a border site between former adversaries, Israel and Jordan, is introduced to Israeli tourists by Israeli guides and what messages the guides deliver to their captive audience. Based on participant observation of the guided tours in the site the article will show that the guides’ narratives and messages in many cases do not portray the site as a site of peace (as its name suggests), but mostly as a site with a past of tension and conflict.     

Micro-foundations of absorptive capacity in platform economy-based tour guiding companies

This study investigates individual absorptive capacity (ACAP) in a platform economy-based tour guiding company. In such companies, guides are not employees but work as freelancers that sell their services to the company. The study's objective is to explore the knowledge-sharing dynamics between lower company management, who depend on the guides' knowledge for product development, and guides, who need incentives to share their knowledge with a company that they work with, rather than for. Methodologically, the study is based on data collected through embeddedness in a relevant case company, consisting of in-depth interviews, as well as participant and direct observation. The study characterizes central ACAP processes in the study context, pointing to five specific categories of micro-foundations that drive or hinder these processes: experience and knowledge, intrinsic and extrinsic motivation, (meta-)routines, social integration mechanisms and leadership. Finally, recommendations are provided on how to improve ACAP processes in these types of companies.     

World Youth Day: Contemporaneous pilgrimage and hospitality

This paper highlights the connection between domestic hospitality and pilgrimage as performances of religion in action, arguing that domestic hosting enhances “liminal” and “communitas” experiences during the contemporary pilgrimage of the World Youth Day 2013 in Rio de Janeiro, Brazil. Domestic hospitality, an under-researched topic, is a significant aspect of this Catholic pilgrimage. Qualitative methods, including participant observation over the 18 months of preparation leading up to and during the event, were used to collect data. This paper discusses host-guest relationships, reasons for hosting strangers at no charge, and the establishment of a communitas set. The findings reveal that through domestic hospitality, pilgrims and their hosts families became closer, sharing similar experiences of reinforced religious identities.     

The public house and its role in society's margins

The aim of this conceptual paper is to explore the contribution of the British public house (pub) to marginalised sections of the community. There is a long tradition that celebrates the pub's quasi-egalitarian ethos as welcoming people from all walks of life. However, increased financial pressures on the pub sector dictate an evolution in this role, especially towards disadvantaged sections of society. This situation merits further examination by researchers, managers and policy makers. The paper draws on evidence from different traditions of research including management, sociology, history and geography, to develop a conceptual framework highlighting the issues facing these stakeholders in today's business environment.     

Efficacy of the theory of communication competence and personality traits in predicting tour guides’ income

ABSTRACT

The purpose of this study was to explain the extent to which communication competencies and personality types influence tour guides’ performances, as measured by two livelihood indicators: earned tips and overall income. Data were collected from a sample of 387 professional tour guides via self-report survey. The study results suggest that some verbal and non-verbal communication competencies play a role in predicting tips earned. Moreover, the study has found that three of the Big Five personality traits are useful predictors of tips and general income. Theoretical and practical implications are discussed within the realm of Theory of Communication Competence and Big Five Personality Traits.     

Impact of the COVID-19 pandemic on tourist public transportation use and on its determinants: Evidence from a Catalan coastal destination

Despite the key importance of public transportation for the accessibility, attractiveness, and sustainability of tourist areas, little is known about how the COVID-19 pandemic may have impacted its use among tourists. In response, we compared the likelihood of using transit among visitors in a Catalan coastal area based on surveys conducted in 2019 (n = 1493) and 2020 (n = 1465). The pandemic caused a significant decline in tourists' use of public transportation, from 54.5% in 2019 to 34.6% in 2020, and in mobility at the destination. Results from a set of bivariate probabilistic models revealed that though most of the traditional determinants of visitors' use of transit remained unaltered, pandemic-related factors were associated with its decline. For the tourism sector and for local authorities and transit agencies, those results characterize the crucial challenge of ensuring the use of public transit among visitors in consideration of its many environmental and social benefits.     

Sexual behavior in women's tourist experiences: Motivations,behaviors, and meanings

The research literature has traditionally focused on commercial sex tourism between tourists and locals but virtually ignored sexual behavior among tourists themselves. This exploratory study aspires to fill this gap by creating a taxonomy of non-commercial sex for women who engage in various forms of tourism. The analysis of in-depth interviews with Israeli self-defined heterosexual women reveals that different forms of tourism involve various types of sexual behavior as follows: (1) ‘Practicing Sex’ referring to sex on rest and relaxation vacations; (2) ‘Must Have Sex’ relating to sex on city break vacations; (3) ‘Sexual Adventure’ describing casual sex on backpacking trips; (4) ‘Controlled Sexual Desire’ referring to work related trips and vacations with children. The study findings are discussed in terms of their contribution to the research area of sex in tourism.     

An Analysis of Cruise Ship Rating Guides

ABSTRACT

Cruise vacations are a relatively new tourism product that has evolved from the maritime passenger transportation industry. An introduction to the Cruise industry is followed by an analysis of cruise guides with star ratings, which are widely available in bookstores and libraries. Although these appear well researched including a tremendous amount of information, each guide's rating system is different and can confuse readers' considering a vacation cruise. A linear regression of the star ratings for each of four popular guides shows that as much as 70% of the ratings are explained by only two variables: year of launch and space/passenger ratio. It was found that consumers who wish to compare ships efficiently could do so by simply dividing the space/passenger ratio by 10.     

An existential conceptualization of the vacation cycle

Utilizing the notions of existential authenticity and normal anxiety, we propose the five-phase model of vacation cycle and elucidate mechanisms behind vacation and fade-out effects. Departing from a purely philosophical view on existential authenticity, we focus on its understanding via the existential psychology lenses, arguing that existential authenticity is a relative, dynamic, and four-dimensional concept. Supported by the current empirical evidences and theoretical advancements in existential psychology, this study posits that, accompanied by anxiety fluctuations, authenticity varies during a vacation across four dimensions of human existence: Umwelt, Mitwelt, Eigenwelt, and Uberwelt. We suggest that these changes are associated with vacation (when evoked by liminality and awe) and fade-out effects (when prompted by the lack of existential courage and anxiety tranquilization).     

Volunteer tourism and “The White Man’s Burden”: globalization of suffering,white savior complex,religion and modernity

While many volunteer tourism studies have acknowledged the significance of volunteer tourism and challenged conventional understandings of socio-economic change in the Global South, the ways in which ideas about globalization of suffering and religion and modernity flow through volunteer tourism and development discourses are rarely spoken about. Utilizing postcolonialism and whiteness studies theoretical framework, this study intends to take volunteer tourism research into a different trajectory by arguing that much like imperialism is operationalized through different kinds of institutional power (agencies such as the IMF and the World Bank), similarly volunteer tourism exerts power and exploits the Orient as the West’s pleasure periphery. Taking the case of Mother Teresa, this study also argues that Christian ideologies, which were so dominant during the colonial days, continue to pervade the structures and institutions in society with similar hegemonic connotations of privilege based on religion and race. Future tourism scholars should investigate these remarkable yet somewhat ignored issues in contemporary volunteer tourism practices.     

Fine-dining in prisons: Online TripAdvisor reviews of The Clink training restaurants

This study evaluated customer reviews about The Clink restaurants to understand how they are rated and what experience is gained by fine dining in a prison. The Clink Charity runs training restaurants in four U.K. prisons and aims to change attitudes and transform lives through prisoner rehabilitation. This research used an interpretive case study of the Clink restaurants to evaluate online customer reviews posted on TripAdvisor. In total, 3951 reviews were analysed using Leximancer 5.0. The most prominent themes were Food: ‘fine-dining in prisons’, Visit: ‘The Clink ambassadors’, and Prison: ‘the inside and outside divide’. Despite the prison location, customers reported having exceptional, professional and memorable dining experiences delivered by highly trained chefs, and that the front of house staff would rival those in many fine-dining restaurants. Further research is required to confirm how dining at a Clink restaurant may have potentially begun to change the public perceptions of prisoners.     

The social construction of the tourism degrowth discourse in the Balearic Islands

Abstract

In recent years, overtourism and tourism gentrification have been a central feature of public debate in the Balearic Islands, one of the most touristified regions on the planet. In this context, the discourse of tourism degrowth has thrived, being discussed across the political spectrum and even serving to legitimize a sustainable tourism plan and a new Tourism Act. This article provides a brief analysis of the debate around tourism degrowth in the 2014–2019 period and differentiates between two approaches. On the one hand, tourism degrowth has been used by socio-environmental platforms as a byword for detourisfication and the politicization of the hegemonic consensus on tourism. On the other, degrowth has been adopted as a green washing rhetoric in order to justify public policies aimed at tourist decongestion through deseasonalizing, while promoting tourism expansion. This work brings into focus the social construction of the tourism degrowth narrative by applying critical discourse analysis. We conclude that the debate over tourism degrowth is not just a discrepancy between different approaches to deal with overtourism, tourism pressure and gentrification. It is also a social struggle where the discourse over tourism degrowth has helped new democratic political subjects to coalesce and organize in civil society.     

State dependence in the influence of monetary policy regime shifts on hospitality index returns

Previous research studies reveal that changes in monetary policy can significantly affect hospitality stock returns. This paper makes another contribution by showing that the impact of shifts in the Fed monetary policy regime on US hospitality index returns varies to a great extent in the different stages of business cycle and under different credit market conditions. Shifts in the Fed monetary policy regime are measured by directional changes in the discount rate (DR) and directional changes in the federal funds rate (FFR). In particular, the significant influence of monetary policy regime shifts on hospitality index returns depends on the state of economy. The significant influence of DR exists only during periods of business cycle contraction. In addition, although US hospitality index returns respond significantly to FFR under both business cycle expansion and contraction, the size of the response is substantially larger and more statistically significant during periods of business cycle contraction. Finally, the impact of both DR and FFR on hospitality index returns depends on the credit market conditions, especially when the credit market is tight.     

Responses to Destination Advertising: Differentiating Inquirers to a Short,Getaway Vacation Campaign

Abstract

To be effective in a competitive environment, many of the strategic decisions that shape an advertisement need to be based on an implicit understanding of how the consumer thinks. An advertising tracking model based on a hierarchy of effects was used to study inquiries to a direct response campaign that advertised short, vacation packages. A significant discriminant function demonstrated the model's usefulness in differentiating inquiry-fulfillment from inquiry-purchase. The functional benefits of the package (e.g., price, convenience) were elements of the model that played the strongest role in distinguishing and prompting inquiry-purchase. Both inquiry responses were motivated by the same experiential desires, and were based on similar levels of interest in and impressions of the destination. In the context of such direct response campaigns, these findings support modifications to the motivational component of the model. A managerial implication of this noted that follow-up promotion could reposition the offer, with changes to the package's functional attributes specifically targeting the inquiry-fulfillment database. This tactic may prove effective in persuading past inquirers to reconsider and purchase a trip.     

Redefining Asian tourism

Research examining Asian tourism destinations and markets has burgeoned, paralleling the region's economic and middle-class growth. However, despite this burgeoning, extant studies tend to replicate theories and models from western tourism literature, with few attempts to interpret tourism from and in Asia through an indigenous lens. This editorial provides an overview of the current state of play in relation to past Asian tourism special issues, book publications and research articles as well as papers included in this special issue. Through the broad themes of deconstructing the universality of tourism knowledge, legitimising other ways of knowing, and convergence of knowledge, we borrow the lenses of research articles included in this special issue to critically examine colonised knowledge, offer alternative ways of conceptualising Asian tourism, and reflect on our journey of composing this special issue. Suggestions are provided for future researchers to take on this path of decolonising tourism knowledge.     

Philanthropic giving of China’s hotel firms: The roles of state ownership,corporate misconduct and executive remuneration

This study utilizes value enhancement theory, agency cost theory and crisis management theory to scrutinize the philanthropic giving (PG) of China’s listed hotel companies from 2003 to 2018. The results of dynamic panel regression tests reveal that state ownership (company character), corporate misconduct (crisis management determinant) and executive remuneration (agency cost determinant) are influential factors in hotel firms’ PG, but none of the value enhancement determinants can explain PG. Specifically, state ownership is negatively correlated with PG, reflecting low PG in government dominated hotel firms in China. PG is negatively associated with executive remuneration, indicating that hotel managers care more about self-interest than social responsibility. PG is also positively related to corporate misconduct, suggesting that hotel firms use philanthropy to manage a crisis. Finally, the lagged PG has a positive effect on PG, implying that PG is intended to avoid damage to social image and reputation of China’s hotel firms.