Island of Peace or Island of War: Tourist Guiding

The role of tour guides in conveying information, offering explanations, and developing narratives has become a contemporary research theme. The guide is introduced as a translator of the culture, who has the crucial task of selecting, glossing, and interpreting sights. The study will examine how the Island of Peace—a border site between former adversaries, Israel and Jordan, is introduced to Israeli tourists by Israeli guides and what messages the guides deliver to their captive audience. Based on participant observation of the guided tours in the site the article will show that the guides’ narratives and messages in many cases do not portray the site as a site of peace (as its name suggests), but mostly as a site with a past of tension and conflict.     

The tourist guide: The origins,structure and dynamics of a role

The two lines of origin of the modern tourist guide are the pathfinder and the mentor. These are the antecedents, respectively, of the leadership and the mediatory spheres in the guide's role. Since each has an inner and an outer directed aspect, four major components of the role are distinguished: the instrumental, social, interactionary, and communicative. The dynamics of development of the role from the Original to the Professional Guide is represented as a transition of emphasis from the instrumental to the communicative component. Aside from this main line of development, two new role types have differentiated: the Animator and the Tour-leader, emphasizing, respectively, the social and the interactionary components. The Original Guide's function is to produce attractions in the marginal regions of the ecological tourist system, while that of the Professional Guide is to reproduce the attractions in the central regions of the system.     

The sanitization of colonial history: authenticity,heritage interpretation and the case of Macau's tour guides

Macau was founded by the Portuguese in the mid-sixteenth century. The centuries of colonial rule that preceded its recent return to China gave it a distinctive character unique in China. The tangible and intangible imprint of the colonial history of Macau is central to its attractiveness as a cultural tourism destination. A literature review reveals worldwide examples of the manipulation of history for both political and tourism purposes. This research uses in-depth thematic interviews with 14 local tour guides to show how Macau's colonial heritage is presented and interpreted to tourist groups by the local tour guides, as regards both what they are shown and what they are told. It is found that the guides adjust their interpretation to the geographical origin of the tourists in a significant way; in particular, they tend to almost totally eschew any reference to its colonial history when addressing a Chinese audience, in contrast to the interpretation presented to non-Chinese visitors. The use of Hall's three-fold interpretative message framework (dominant – hegemonic/negotiated/oppositional) is discussed, as is Langer's concept of mindless and mindful tourists. Some consequences for the sustainability of heritage tourism in Macau are also explored.     

The influence of political conflicts on country image and intention to visit: A study of Israel's image

This paper analyzes the image of Israel, a country subject to continuous conflicts, and the effect of a political event on its image. A measurement model is examined before and after a specific international incident, the Mavi Marmara conflict between Turkey and Israel, in order to understand how this event influences the image that the Turks have of Israel, as well as their intention to visit the place. The results confirm that, when people have previous animosity towards a nation, the image of this country is formed mainly through its affective component and not through its cognitive one. The research concludes that a political conflict between two countries significantly damages the country image through the affective component and boosts the previously held animosity. The incident also increases the negative influence of the affective image on the overall country image and on the intention to visit the place.     

Event pitching: The role of design and creativity

The purpose of the research is to contribute towards a better understanding of the role of design and creativity in the pitch phase of an event bid. The paper does not seek to re-document the formal proposal process of preparing and bidding for an event but instead will look at an element within event bidding, the pitch to the client. Winning an event pitch is a crucial part of the events industry and is undertaken by most event management companies (EMC) or agencies. It is highly competitive. The material is based on qualitative research with key individuals working in the events industry and presents selective reflections upon the pitch process, the rationale and criteria for pitching and the extent to which they use creative thinking to win. Design and creativity are essential components that help make events memorable experiences, but as the paper demonstrates they also have a significant role in securing the event contract in the first place. In some cases elaborate and extreme design tactics are used to make a successful pitch.     

Voice behavior and performance ratings: The role of political skill

Making changes work in organizations requires that employees voice their suggestions. However, previous research has found inconsistent results regarding the relationship between voice and performance ratings. Using a sample of employees from a hotel, this study confirms the negative perspective of the relationship. In further exploring the role of political skill between such employees, it is found that this skill not only has a strong effect on performance ratings but also moderates the relationship between voice and performance ratings. Finally, the implications and limitations of the findings as well as some methodological issues are discussed and elaborated.     

Hotel job burnout: The role of personality characteristics

In hospitality and tourism academia, most research focuses on the work domain as a major source of hospitality job stress, with little attention given to employee characteristics. This study examines the effect of the Big Five personality dimensions (extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience) on hotel employees’ job burnout. After controlling for two commonly known job burnout antecedents (autonomy and quantitative workload), study results indicate that personality attributes explain significant proportions of three job burnout factors. The most noteworthy finding is the predictability of the agreeableness trait in hotel employees’ job burnout. Because of the mixed results reported on the relationship between this trait and job stress in other disciplines, more vigorous future research is recommended to validate the value of this personality to the hospitality industry.     

Service quality and tipping: The moderating role of the quality of food

A substantial body of empirical research has analyzed the disparity between tip size and service evaluation but there has been surprisingly little emphasis on food quality. Since customers rate food quality relatively high along with service and atmosphere, the present study examined food quality as a moderator in the service–tipping relationship.     

Hotel property performance: The role of strategic management accounting

In the current study, we contend that to enhance their competitiveness and performance, hotel properties need to develop and implement internal policies and procedures such as strategic management accounting that are consistent with their business strategies and account for changing competitive demands. We employ a sample composed of 80 hotel properties to investigate the key precursor of hotel property strategic management accounting use and its impact on hotel property customer and financial performance. The results highlight that market orientation business strategy is a key determinant of hotel property strategic management accounting use and illuminate the mediating influence of hotel property strategic management accounting use and hotel property customer performance on the relationship between hotel property market orientation business strategy use and hotel property financial performance. Recommendations are provided for both researchers and hotel managers concerning their future study of, or use of, strategic management accounting.     

Promoting sustainable event practice: The role of professional associations

International scholarly and industry debates are focussed clearly on the issue of climate change and environmental protection. The tourism industry and its related sectors have weathered much of the criticism for making a large contribution to environmental pollution. With its exponential growth over the past decade or so, the event sector is drawing attention as an increasing contributor to this global problem. Currently, there is a paucity of academic literature which examines the relationship between events and the environment. The event sector, primarily its professional associations and peak bodies are also publishing materials to provide guidance to members as to how to produce events which have minimal impact or reduce their impact on the environment.     

Price bundling presentation and consumer's bundle choice: The role of quality certainty

As bundling has become a prevalent marketing strategy, the existing literature has focused on how to present price discount information for bundled products. To further understand bundling in restaurant operations, this study examined the moderating role of consumer quality certainty on the relationship between the effects of price bundling and consumers’ bundle choices. This study analyzed different bundling phenomena from an acquisition–transaction utility theory perspective in order to investigate the effects of price presentation and quality certainty manipulation on consumers’ bundle choices. Hierarchical regression analyses showed that quality certainty had a significant moderating effect. The less confident a consumer is about the quality of the bundled food products, the more likely it is that price presentation strategies will affect his or her willingness to order a bundle menu. The results also showed that transaction utility becomes significant as price discount information is segregated and as consumers are more certain of the quality of the bundled products. Managerial implications for restaurant operations are also discussed.     

强化国家义务之《旅游法》立法理念创新——基于公民旅游权保障视角

我国传统的管制型政府(国家)背景下,立法在规制国家与公民关系时,以公民基本权利-国家权力关系为指针,立法者将侧重点放在国家权力规范设计上,突出国家权力对公民权利的保障。今天,随着以人为本法治理念与服务型政府建设的推进,我国服务型政府正取代传统的管制型政府,公民权利保障制度设计上必然走出传统的公民基本权利-国家权力关系理念,采取替代性公民基本权利-国家义务关系理念。2013年4月通过的《旅游法》作为综合性法律,适应新形势要求,全面规范了国家尊重、保护、促进公民旅游权之义务,呈现了规制公民-国家关系之国家义务强化趋势。     

Tourism,heritage and politics: conflicts at the City of David,Jerusalem

This article analyses the development and progress of conflicts at the “City of David” heritage-tourism site in Jerusalem, Israel and the reciprocal relations between heritage sites and conflicts. It offers a comprehensive examination of the development of a major tourist attraction in Israel. Our research is based on the following two methods of qualitative research: (1) in-depth, semi-structured interviews with 43 key stakeholders; (2) textual analysis of current written materials and historical documents. The study investigates the relevant processes and decisions, stakeholder perceptions, the role of the archaeological excavations, and their relationship to the development of conflict. On a broader level, this study formulates a theoretical and practical framework for analysing the development of heritage tourism sites in conflict zones.     

The influence of multiple types of service convenience on behavioral intentions: The mediating role of consumer satisfaction in a Taiwanese leisure setting

Service organizations are looking for ways to better deliver consumer value and to increase consumers’ purchase intentions. Organizations can differentiate themselves by making their services easier to consume, that is, more convenient. Service convenience is complex and is comprised of five convenience types, namely, decision, access, transaction, benefit, and post-benefit. Research into service convenience has examined how these types of convenience affect consumers’ experiences and intentions, but limited research has studied it within a leisure setting. With data collected from a sample of 443 Taiwanese, this research uses mediated regression to examine the influence of the five types of convenience on consumers’ behavioral intentions, and the mediating role satisfaction plays in the relationship. The findings indicate that only benefit and post-benefit convenience are associated with improved behavioral intentions and that satisfaction partially mediates the relationship for those two types of convenience. The implications for theory and practice are discussed.     

The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival

Since the 1990s Europe and other continents have been organising a significantly larger number of festivals with the objective of stimulating tourism and exploiting potential economic opportunities. The prominence of these events has led to intense competition between festivals in attracting visitors and it has become important to analyse factors which might influence attendees’ retention. Drawing on existing literature on retail and service sectors, this study aims to identify the role played by emotions, hedonism, satisfaction, and social identification in mediating the effects of environmental factors on attendees’ re-patronizing intention. This study includes an on-site survey of 449 visitors attending an Italian festival gaining in popularity, and analyses data using a structural equations model. Results suggest that hedonism and social identification are key-facilitators between environmental cues and attendees’ re-patronizing intention.     

Effects of psychological contract breach on attitudes and performance: The moderating role of competitive climate

The performance of hotel employees is an important driver of customer satisfaction, which in turn affects hotels’ financial outcomes. Hotel managers should encourage their staff to deliver quality service and should inspire them to perform their best. This study advances a multilevel model that draws connections among competitive climate, organizational identification (OID), job performance, affective commitment (AC), and psychological contract (PC) breach from a sample of hotel staff. The results indicate that (1) PC breach is negatively related to OID and AC, (2) OID and AC have a significant positive relationship with job performance, and (3) competitive climate at the organizational level moderates the effects of OID and AC on hotel workers’ in-role performance. These results offer valuable implications for managers to produce more efficient hotel human resource management techniques.     

Investigating the role of festivalscape in culinary tourism: The case of food and wine events

This paper analyses the importance of festivalscapes in determining emotions, satisfaction and future behavior of participants at food and wine events. The study applies a structural equation model (SEM) with latent variables to survey responses of visitors to the “Friuli DOC” Italian festival. The main results are that festivalscape and emotions have significant direct effects on satisfaction, which in turn has a significant effect on behavioral intention. The effects of the festivalscape on visitors' future behavior are only indirect and mediated by satisfaction. Thus, in order to enhance their visitors' behavioral intentions, festival organizers should monitor emotions and satisfaction deriving from the subjective perception of exogenous characteristics as food and wine quality, comfort and entertainment.     

Residents' support for tourism development: The role of residents' place image and perceived tourism impacts

Drawing on the triple bottom line approach for tourism impacts (economic, socio-cultural and environmental) and adopting a non-forced approach for measuring residents' perception of these impacts, this study explores the role of residents' place image in shaping their support for tourism development. The tested model proposes that residents' place image affects their perceptions of tourism impacts and in turn their support for tourism development. The results stress the need for a more flexible and resident-oriented measurement of tourism impacts, revealing that more favorable perceptions of the economic, socio-cultural and environmental impacts lead to greater support. Moreover, while residents' place image has been largely neglected by tourism development studies, the findings of this study reveal its significance in shaping residents' perception of tourism impacts as well as their level of support. The practical implications of the findings for tourism planning and development are also discussed.     

Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity

During the past decade, an increasing number of coffee-shop customers in Korea prefer to patronize name-brand coffee shops. This study applied image congruity theory to explain the Korean preference phenomena. The authors investigated the impacts of image congruities (self-congruity and functional congruity) on customer attitude and repurchase intention, and identified the moderating effect of prior visit experience. The survey sample is 401 customers who visited the 13 name-brand coffee shops in the city of Seoul's Myeong-dong commercial district. Structural Equation Modeling was used to test the validity of the conceptual model. The results revealed that both self-congruity and functional congruity are the antecedents of customer attitude and repurchase intention. Furthermore, functional congruity has more impact on customer attitude among experienced customers than among those with less visit experience. The marketers of name-brand coffee shops in Korea are advised to design the strategies of brand positioning and marketing segmentation from a new angle. Further studies can be further conducted among customers in boarder geographical areas, including small cities and rural areas in Korea.     

Job stress and well-being of female employees in hospitality: The role of regulatory leisure coping styles

The job stress and coping behavior of female employees has become a key issue in the hospitality industry. This study investigates the moderating role of regulatory leisure coping styles on the effect of job stress on female employees’ well-being. Specifically, this study extends Patry et al.’s (2007) findings to further confirm the direct and moderating role of regulatory leisure coping styles in the relationship between job stress and well-being. Data were collected from the female employees of 22 tourist hotels in Taiwan. The results showed that the Planned-Breather Leisure Coping Style (PBLCS) was positively and significantly associated with well-being, whereas the Avoidant Leisure Coping Style (ALCS) had a negative and significant effect on it. In addition, the results also revealed that the PBLCS plays a buffering role, but that the ALCS plays an amplifying role. Based on these findings, the implications and research suggestions are then discussed.