The linking pin role in organizational buying centers

The buying center concept has been widely accepted in the organizational buying behavior literature. Nevertheless, the application of the concept in empirical investigations has been limited in scope. Most research has examined either the composition of the buying center or the influence processes operating within it. The intraorganizational dynamics (among members of the buying center) and the interorganizational dynamics (between buying center members and outside organizations) have been ignored in buying center research. Common to these two sets of relationships is the presence of a “linking pin” or “boundary role” person.The purposes of this paper are twofold. The first is to suggest the concept of the “linking pin” role in a buying center and to highlight the conceptual importance of this role in furthering the understanding and prediction of organizational buying processes and outcomes. Explication of this role should also lead to an enriched conceptualization of the relationships between the buying and selling organizations. The second objective is to report on the results of some initial empirical investigations into the role of a designated linking pin in hospital buying centers. These results offer preliminary evidence of the value of the linking pin concept.     

Social irresponsibility in management

Previously published research suggested that the typical manager may be expected to harm others in his role as a manager. Further support for this was drawn from the Panalba role-playing case. None of the 57 control groups in this case were willing to remove a dangerous drug from the market. In fact, 79% of these groups took active steps to prevent its removal. This decision was classified as irresponsible by 97% of the respondents to a questionnaire. Because the role exerts such powerful effects, an attempt was made to modify subjects' perceptions of their role so that managers would feel responsible to all of the firm's interest groups. Some subjects were told that board members should represent all interest groups; other subjects were placed on boards of directors where the different groups were represented. Subjects in both groups also received information on the impact of the decisions upon stockholders, employees, and customers. The percentage of irresponsible decisions was reduced under these conditions as only 22% of the 116 groups selected the highly irresponsible decision.     

A causal analysis of psychological climate and leader behavior relationships

Individual perceptions of the work environment, or psychological climates, have been shown to be important determinants of work attitudes such as satisfaction and job involvement. However, little is known concerning the relationships between psychological climate and other variables that may lead to or cause these perceptions. This research examined causal relationships among dimensions of psychological climate and leader behavior. Specifically, the investigation attempted to determine whether leader behavior caused psychological climate, or whether psychological climate caused leader behavior. Eithty-five foremen from a truck manufacturing facility participated in the study over a 17-month period. Results of cross-lagged panel correlations and causal path analysis indicated that psychological climate caused leader behavior. Since one individual's perceptions of his/her work environment can only indirectly be linked to another person's (in this case, the leaders) behavior, an intervening variable is required to explain these findings. This variable may be a consensual or organizational climate.     

DESIGNOR: A decision support procedure for industrial product design

This paper presents a model-based methodology called DESIGNOR to support design decisions for new industrial products. Models and measurements are developed to assess the relationship between product features and market potential. The methodology incorporates a measurement survey for model calibration and leads to empirical tradeoff curves between design dimensions. The approach handles discrete as well as continuous features and can be incorporated into a procedure aimed at finding a profit maximizing design. It can be used to support decisions concerning product design as well as for product line expansion. The approach provides a consistent way of evaluating market potential for new industrial products and presents important advantages over other product design methodologies.     

Reliability and cross-validity of trade-off analysis in an industrial setting

More than 200 applications of trade-off analysis now have been completed. A review of the literature uncovers only four sources that evaluate the reliability or validity, or both, of trade-off analysis using the concept evaluation approach. Detailed evaluations of trade-off analysis based on trade-off grid data are unavailable. This paper reports reliability and cross-validity experience using this approach.     

Comparison processes in task perceptions,evaluations, and reactions

The primary objective of this article is to present a social comparison model of how employees perceive, evaluate, and react to tasks. The model represents a synthesis of recent findings in the task design area and three social comparison theories. A three-stage process is described which suggests that employees first understand their tasks at an informational level, then understand their tasks at an evaluative level, and finally react to their tasks both affectively and behaviorally. Managerial implications and future research directions are discussed.     

Creating low consumer product expectations

The introduction of generic grocery products brought warnings from trade observers that retailers might suffer negative consequences from consumer dissatisfaction with these products. This study investigated consumer expectations and the degree of satisfaction provided consumers by one category of generic products. The study also examined some relationships between the creation of these satisfaction levels and appropriate retail strategies.The study consisted of 320 homemakers evaluating the effect on posttrial satisfaction of positive and negative disconfirmation of expectations concerning generic peaches. The findings suggest that positive disconfirmation increased satisfaction ratings, whereas negative disconfirmation decreased satisfaction ratings. The relationship between merchandising techniques utilized on generic products and consumers' formation of expectations as observed in the study indicates that, in terms of creating satisfaction, promotion of generic products with essentially negative cues has been appropriate.     

Analyzing leases with the after-tax cost of debt

A generalized expression of the net advantage of leasing (NAL) is used to assess the implications of discounting incremental cash flows at the firm's before-tax cost of debt and the firm's after-tax cost of debt, respectively. If no personal tax biases are assumed, then the before-tax cost of debt should be used to compute NAL. If the before-tax cost of debt is the correct discount rate, then any change in the firm's borrowing level brought about by the decision to lease rather than purchase will alter the computed NAL by the amount of the present value of the tax savings on interest payments. Thus using the before-tax cost of debt is consistent with basic MM valuation theory. Using the after-tax cost of debt, in contrast, implies that any associated change in the firm's borrowing level is irrelevant for purposes of computing NAL. Sufficient conditions are specified for the after-tax cost of the debt to be the correct discount rate for lease versus purchase analysis. Finally, lease analysis in a MM world is compared to lease analysis in a Miller tax world. For the special case of a 100% leverage ratio, the specification of NAL is the same in both worlds. Use of the after-tax cost of debt is correct in a Miller world and is a good approximation in an MM world provided the cash flows are predominantly debt financed.     

Governmental environment and nongovernmental behavior: Corporate responsiveness to formal integration of the European community

Although it has been argued that the governmental environment has an important influence on corporate activities, limited systematic and empirical research has been undertaken to study this relationship. This is especially true for regional integration efforts where it is widely assumed that enterprises (and particularly transnational ones) quickly take advantage of new regional opportunities created by government policies. This article examines therefore the question of whether or not integration (more specifically, the European community) affects the behavior of corporate elite members in the Federal Republic of Germany and their enterprises-important nongovernmental actors within the integrating area. First, a theoretical framework is introduced that analytically and phenomenally distinguishes formal governmental and behavioral aspects of integration. Subsequent analysis suggests, among other things, that the strategies of enterprises do not necessarily follow (respond to) governmental integration. The impact of governmental integration on the attitudes and behavior of nongovernmental actors appears to be limited, selective, and uneven in character.     

Perceived industrial innovation advantage and export commitment

There are increasingly sales opportunities for capital equipment in developing countries. Concomitantly, concern is that capital intensive technologies are too widely employed. Yet there has been little reported empirical research on why LDC manufacturers choose specific equipment. Textile manufacturers accounting for a significant part of Peru's spinning and weaving capacities participated in this study by providing perceptions of two capital versus labor intensive technologies capable of producing identical output. Exporters and nonexporters scores, using a five-point scale, were compared by t tests on 19 equipment attributes selected from innovation diffusion studies. Factor analysis determined innovations underlying dimensions. Factor scores were regressed on export commitment proxies. Higher export dependence related to more concern with ease of altering output specifications and less concern with cost, thus supporting that dependence on foreign versus domestic markets will affect equipment decisions. The method of comparing product attribute perceptions provides a simple possibility for segmenting LDC capital equipment markets.     

Product familiarity and information processing strategies: An exploratory investigation

A theoretical and empirical examination of the relationship between product class familiarity and usage of information processing strategies is presented. Four major dimensions of information processing strategies are identified and used to conceptualize the linkage between product class familiarity and usage of particular strategies. Research hypotheses are tested in an exploratory study using a laboratory choice situation. Implications of the study with respect to usage of specific strategies and for future research are discussed.     

Venture planning and analysis: An integrated approach to investment evaluation and product pricing

The venture planning and analysis (VPA) system is a quantitative analysis useful for developing pricing policy, projecting financial results, and comparing various investment opportunities. It is an integrated approach to product (investment) evaluation utilizing both marketing and cost information to determine an optimum pricing strategy.A venture plan is developed which covers several years of the anticipated life of the product (venture). The pricing strategy is determined by identifying the relationship between price, volume, and variable cost which yields the greatest positive cash flow. Revenue, variable expense, fixed expense, and engineering expense are input by fiscal year.The VPA system computes interest expense/income and cash flows. Ratios of the venture's quality-marginal investment quality factor and investment quality factor-are displayed, as are matrices which indicate the sensitivity of the venture to changes in the input data. Computer generated plots also help illustrate the cash flow and optimum level of production for each fiscal year of the analysis.     

Using simultaneous latent structure models to analyze group differences: Exploratory analysis of buying style items

This article shows how methods for simultaneous latent structure analysis can be used to test for intergroup differences in unobservable characteristics. In many respects these techniques are similar to those for simultaneous factor analysis. To show how these methods can be used, we analyze data obtained from the 1979 Study of Media and Markets collected by the Simmons Market Research Bureau. Five dichotomized items pertaining to buying style attitudes were chosen as “indicators” of a latent variable (or variables): brand loyalty, willingness to experiment, degree of conformity to buying style of others, persuadibility, and style consciousness. The sample was composed of full-time employed, married, white females in the middle social class categories recognized on the survey. Two groups were compared in terms of latent structure model parameters. The first group consisted of those who work “at a career” and the second consisted of those whose work was “just a job.” Using the methods advocated here there is no significant difference between these two groups once the “brand loyalty” item is excluded. The model-search procedure takes account of within-group contributions to lack of fit. Generalizations of this procedure may be useful in exploratory analysis using the simultaneous latent structure model.     

Integrating strength-weakness analysis into strategic planning

Strength-weakness assessment, which must be performed as a part of any strategic planning process, is presented in terms of a process, termed SWA, that involves managers in making the critical informational choices that are implicit in strategic assessments of strengths and weaknesses. The process is illustrated in terms of its underlying premises, their implications, its benefits, and an illustrative substantive framework that can be used to guide the process.     

Conjoint measurement experiment of consumer complaining behavior

What factors influence whether a consumer voices a complaint, given a dissatisfactory product purchase and/or consumption experience? This limited, experimental research suggests that the greatest propensity to complain occurs when purchase price is high, the product is available from only one retailer, and the social risk of product consumption is high.