共查询到20条相似文献,搜索用时 437 毫秒
1.
In two studies, we explored the effect of media multitasking on viewers' cognitive and attitudinal responses to television commercials and the moderating role of advertising appeals. The limited capacity theory of Lang (2000) that integrates both the motivational and cognitive ability aspects of information processing was used as the theoretical framework. The results of Study 1 show that, in line with previous findings, media multitasking negatively affects cognitive responses but has an overall positive effect on attitudinal responses to television commercials. The results of Study 2 suggest that this effect on attitudinal responses is present only for commercials that focus on the desirability (compared to the feasibility) of a product. The results indicate that in media multitasking contexts, television commercials that rely primarily on stressing the desirability of a product have both a cognitive and an attitudinal advantage compared to those that rely primarily on stressing the feasibility of a product. 相似文献
2.
Chi Wei Su Hsu-Ling Chang 《The journal of international trade & economic development》2016,25(3):357-376
This study applies sequential panel selection method (SPSM), proposed by Chortareas and Kapetanios (2009), to investigate to test the validity of Taylor rules to assess the nonstationary properties of the convergence of the real exchange rates for 10 Central Eastern European countries. The SPSM can be used to decompose a panel of real exchange rate series into two groups: a group of stationary series and a group of nonstationary series. We identify the stationary processes in the panel and demonstrate that Taylor rules holds for 7 of the 10 countries studied. These results imply that the choices and effectiveness of the monetary policies in Central Eastern European economies are highly influenced by external factors originating from the United States. Additionally, our findings highlight that their real exchange rate convergence is a mean reversion toward equilibrium values of Taylor rules in a nonlinear manner. 相似文献
3.
ABSTRACT This article investigates the presence of herd behavior in Latin American stock markets using the methodologies proposed by Christie and Huang (1995) and Chang, Cheng, and Khorana (2000). Daily closing prices and trading volumes from January 3, 2000 to September 15, 2010 from the stock markets of Argentina, Brazil, Chile, Mexico, and the United States were analyzed. The US market was studied in order to provide a reference for comparison. The shares for which data was collected in each country were those listed in the most representative stock index for each market. It was not possible to establish evidence of herd behavior in any of the five countries studied using the Christie and Huang (1995) method. However, evaluating the data for the entire period using the method proposed by Chang, Cheng, and Khorana (2000) we detected herd behavior in the Chilean market. These results were not affected by the addition of additional exogenous variables representing the September 11 attacks of 2001 and the subprime crisis, or when the effect of the behavior of US shares on other countries was analyzed. Asymmetric herd behavior was detected in the Chilean, United States, Argentinean, and Mexican markets. 相似文献
4.
Despite the global increase in both fair trade sales and awareness, actual market shares of some fair trade products remain disappointing. A number of authors have suggested various reasons for this, including the complexity of the situational context affecting actual purchase behavior (Carrington, Neville, &; Whitwell, 2010), the disconnect between producers and consumers (Dickinson, 2001), and the problems associated with the depersonalization of ethics in mainstream distribution (Bezencon &; Blili, 2011). This article introduces the drawing method into the field of research on fair trade consumption. Using this method, this study explores student perceptions of both fair trade consumers and how fair trade works. In doing so, the drawing method unveiled two potential consumer types; namely, the dreamer and the angel. On this, we argue that our study reveals some of the possibilities inherent in the use of the drawing method to explore uncertainty surrounding fair trade consumption. 相似文献
5.
The conceptualization in this article advocates for integrating media users' processing more strongly in brand placement research, with a focus on processes that grasp at the connections and interactions between media users and media characters. Starting from the Balance Model of Product Placement by Russell and Stern (2006), which indicates some sort of parasocial connections between viewers and characters related to the placement, recent advancements in parasocial interaction (PSI) theory and measurement are explicated to conceptualize the interactions between media users and media characters in greater detail and more adequately. This enables more in-depth hypotheses on the impact of specific PSI sub-dimensions (cognitive, affective, behavioral) on specific sub-dimensions of brand placement effects (recognition, recall, evaluation, consumer behavior). 相似文献
6.
Molly Eckman Sema Sakarya Karen Hyllegard Miguel Angel Gomez Borja Alejandro Molla Descals 《International Review of Retail, Distribution & Consumer Research》2013,23(3):260-275
Guided by the work of Samiee (1993. Journal of Business Research, 27 (2): 103–129), Sakarya, Eckman, and Hyllegard (2007. International Marketing Review, 24 (2): 208–238), and Alexander et al. (2010. International Journal of Retail & Distribution Management, 38 (3): 160–172), a cross-cultural analysis was undertaken to examine consumer receptiveness to domestic market entry by foreign apparel specialty retailers. More specifically, this study explored differences in consumers' perceptions of the influence of foreign apparel specialty retailers on social, cultural, and economic development across three countries: Spain, Turkey, and the USA. Consumer receptiveness was measured as beliefs about the social and economic influence of foreign retailers and perceptions of retailers' brand characteristics and offerings. An intercept survey of 1233 apparel shoppers was conducted in major metropolitan shopping areas in all three countries. MANOVA revealed that Spanish consumers were least concerned about urban growth associated with foreign retailers and least likely to perceive positive employment/business opportunities and socio-cultural well-being from the presence of foreign retailers. Turkish consumers held the strongest perceptions regarding the influence of foreign retailers on urban growth. Paired sample t-tests revealed that Turkish consumers, when compared with Spanish consumers, evaluated U.S. retailers' offerings more positively and were more receptive to the entry of U.S. retailers into their domestic markets. Results of regression analyses indicated that Spanish and Turkish consumers' beliefs about retail brand characteristics and the socio-cultural and economic influence of foreign retailers positively predicted consumers' receptiveness, whereas age negatively influenced receptiveness. Differences in perceptions among Spanish, Turkish, and U.S. consumers may be attributed to the varying levels of economic development among the three countries as well as to the countries' differing policies concerning foreign retailers. Findings provide a basis for the development of a measure of consumer receptiveness to international retail expansion. 相似文献
7.
This article aims to analyze the impact of investor attention in the Brazilian stock market, particularly the effect of positive pressure on asset prices verified by Barber and Odean (2008). Using the methodology of Da and colleagues (2011), we seek to assess whether investor attention, as measured by the volume of searches on Google, can explain abnormal variations in market activity and asset returns. The results indicated that the Internet search data does explain variations in turnover rate and trading volume of assets. However, unlike the results of studies conducted in other countries, the price pressure hypothesis was not observed in the Brazilian market. 相似文献
8.
William K. Darley 《Journal Of African Business》2013,14(1):62-69
In this article, the author describes anecdotal predictors of foreign direct investment (FDI) inflows, which include key indicators of development, governance variables, information infrastructure, and business environment. He also presents the public policy challenges of increasing FDI to Sub-Saharan Africa. Using Porter's 1990 framework of competitive advantage of nations as a backdrop, specific strategies to increase FDI inflows with their implications are offered. Among the suggested strategies and implications are using the “principle of clustering” where demand conditions are favorable, looking outside the traditional inflows of FDI to Africa, establishing carefully monitored export processing zones, expanding regional trading arrangements, working together to change the negative perceptions of the region, and reducing corruption. The article ends with a conclusion and discussion. 相似文献
9.
Graziela Fortunato Arilton Teixeira Cláudio Bezerra de Mello 《Latin American Business Review》2017,18(1):47-67
This article measures the impacts of the process of pre-salt development related to new regulations in Brazil applicable to the offshore pre-salt hydrocarbon reserves. For this purpose, Bai and Perron (2003) and Chow (1960) tests were used to identify structural breakpoints in the behavior of the price of Petrobras stock through a model that includes the ratio of the stock prices of Vale and Petrobras, and the proven oil reserves of Petrobras from 2000 to 2014. The results indicated structural breakpoints in the period of regulation change and when Petrobras issued new shares to raise funds for pre-salt development. 相似文献
10.
ABSTRACTThis article analyzes the dynamics of knowledge-capital accumulation along the different stages of the business cycle within the benchmark proposed by Crépon, Duguet, and Mairesse (1998) using a balanced panel of Uruguayan firms. Findings reveal that the intensity of innovation evolves procyclically, while the propensity of innovation and the degree of novelty embedded in innovations follow a countercyclical path. They also show that product innovations during economic recessions are only pursued by companies that are able to divert their sales to world markets; otherwise, they tend to innovate in processes. Results further suggest that productivity gains driven by knowledge-capital accumulation are magnified by systematically engaging in innovation activities. 相似文献
11.
Total online retail spending in China reached $427 billion in 2014 and is expected to surpass $1 trillion in 2018 (Chu and Wong 2015). In addition, the number of online stores in China has been rapidly increasing. The present study proposes a model based on the theoretical frameworks of technology readiness (Parasuraman et al. 2005) and e-service quality (Parasuraman and Malhotra 2005), and tested the model on consumers from China. The results indicate that consumer technology readiness positively influences the perceived efficiency, system availability, fulfillment, and privacy dimensions of e-service quality as it relates to the online retailing environment in China. Moreover, the influence of technology readiness on the intention to purchase online in the future is both direct and mediated by the dimensions of perceived e-service quality. Implications and future research suggestions are also discussed. 相似文献
12.
The global workplace requires specific knowledge, skills, and abilities on the part of workers. There is a growing body of research indicating a gap between the global industry demand for skills and the higher education system's ability to supply that demand. Leveraging the work from Yu, Guan, Yang, and Chiao (2005) and Prestwich and Ho-Kim (2007), this study investigated this gap. The sample included global leaders of Fortune 500 companies. Exploratory in nature, the primary purpose of this study was to understand the needs of global business organizations that form the hiring market for international business graduates. The findings highlight the gap between the topics being taught by educators and the skills actually needed by the target international businesses. This information is relevant to the challenges facing global businesses as well as higher education institutions and provides insights into improvements for the good of both industries and especially the students aiming for careers in global organizations. 相似文献
13.
Advertising is embraced by companies as a means of building awareness, sales, and customer loyalty. However, in recent years advertising has changed. Digital marketing and social media marketing have gained a greater prominence (Lamberton & Stephen, 2016). While megabrands spend millions of dollars on advertising, small businesses often view advertising as an expense rather than a means of generating revenue. Small service business owners are often skeptical of the value of digital marketing and social media. This study examines various digital and social media channels that can be utilized to grow their business. 相似文献
14.
Majharul Talukder 《Journal Of Asia-Pacific Business》2013,14(4):316-339
This research investigates the antecedents and provides a new theoretical framework that addresses the adoption decision by individual employees in the organizations. The study integrates the theory of reasoned action, technology acceptance model, and the conceptual model provided by Frambach and Schillewaert (2002). Data were collected from a randomly selected sample of employees using a structured questionnaire. The research uses multivariate statistical analysis to test the proposed enhanced model, which is largely supported and validated, accounting for 60% of the variances in usage. This result has strategic implications for organizations in the effective management of innovation involving employees in their workplaces. 相似文献
15.
J. Alejandro Gelves 《International Journal of the Economics of Business》2014,21(3):321-340
This paper investigates the impact of product differentiation and of cost asymmetry on the merger paradox using a Cournot framework. It finds that when all firms share the same costs, two-firm mergers in an n firm market generate at least no profit loss when goods are sufficiently differentiated. This result contrasts with that of Salant, Switzer, and Reynolds (1983) where mergers of strategic substitutes are rarely profitable, and Deneckere and Davidson (1985) where competition among strategic complements yields profitable mergers. Critically, when costs are asymmetric, a merger between an efficient and inefficient firm, with differentiated products, can be more profitable to participants than to excluded rivals. Following this merger, welfare is shown to increase given that the cost asymmetry between insiders is large enough. 相似文献
16.
17.
Janet L. Borgerson 《Consumption Markets & Culture》2013,16(2):155-170
Daniel Miller is Professor of Material Culture at University College London. Miller’s foundational work in consumption studies, material culture studies and the anthropology of materiality has made profound contributions to our understanding of consumption, markets and culture. He is particularly known for Material Culture and Mass Consumption (1987), A Theory of Shopping (1998) and his edited collections Unwrapping Christmas (1995), the four‐volume Consumption: Critical Concepts in the Social Sciences (2001), and Materiality (2005). He is a tremendously prolific scholar and has worked with a large number of doctoral students. His 2008 book, The Comfort of Things, has introduced Miller to a wider audience. This interview took place in London on 25 November 2008. 相似文献
18.
Zoryana Olekseyuk 《The journal of international trade & economic development》2016,25(7):1010-1043
To analyze Ukraine's deep and comprehensive integration with the EU, we develop a multi-regional general-equilibrium simulation model incorporating heterogeneous firms and Foreign Direct Investment (FDI) in business services. This allows for consideration of (a) trade growth in new varieties; (b) aggregate productivity changes attributed to reallocation of resources across and within an industry; and (c) productivity growth in manufacturing due to increased access to business services. The results indicate relatively small gains for the EU, whereas Ukraine benefits with a welfare increase of over 8%. The deindustrialization impact, previously found by Olekseyuk and Balistreri (2014) in a comparison of different modeling structures, is supported by our findings. Ukraine's welfare gains are higher under an Armington structure compared to monopolistic competition. This is due to a movement of resources into Ukraine's traditional export sectors producing under constant returns. Implementation of the FDI modeling approach and liberalization of barriers to FDI, however, mitigates the deindustrialization impact as multinational firms enter the Ukrainian market. This increases the number of available varieties and, consequently, induces productivity growth of manufacturing sectors due to improved access to business services as critical inputs. 相似文献
19.
Cause‐Related Marketing from the Nonprofit's Perspective: Classifying Goals and Experienced Outcomes
This research examines the cause‐related marketing (CRM) experience from a nonprofit (NPO) perspective, using qualitative and quantitative methods. U.S. NPO managers with direct CRM experience (n = 154) participated. Results demonstrate that NPOs have both first order (immediate financial support) and second order (less tangible, longer term) goals when undertaking CRM, and that they generally realize these outcomes, though not always. NPOs primarily seek event support, networking opportunities and public awareness, followed by funding opportunities, with less emphasis on gaining business expertise. This research extends the framework of Gourville and Rangan (2004) by offering a more precise, differentiated model. 相似文献
20.
Mahendhiran Nair Muthi Samudram Santha Vaithilingam 《Journal Of Asia-Pacific Business》2013,14(2):193-209
ABSTRACT This article examines the long-run and short-run behavior of the demand for money (M1, M2, and M3) in Malaysia. In this study we used a robust estimation known as the unrestricted error correction model (UECM) and the Bounds test (Pesaran, Shin, &; Smith, 2001) to determine if the demand for money is cointegrated with real income, interest rate, and the price level. Prior to the cointegration analysis, we tested whether the demand for money series had undergone any structural breaks due to the 1997 Asian financial crisis using the Gregory–Hansen structural break approach. The study used annual data from 1970 to 2004. The Gregory–Hansen test suggests that the 1997 Asian financial crisis did not have a significant impact on the cointegration relationship between money demand and its determinants. The Bounds test revealed that the demand for M1, M2, and M3 are cointegrated with its determinants at the 1% level of significance. Thus, the long-run demand for money was found to be stable. This implies that monetary targeting may be a useful for the conduct of the monetary policy. 相似文献