周末约会凯迪拉克

与凯迪拉克共度的那个周末是我过的最快乐的周末之一,在这短短的两天里,我不但更深切感受到了凯迪拉克的服务品质,还更深刻地了解了凯迪拉克品牌正在向每一位客户传达的高贵。见面会:深入了解见面会的意义是让更多人感受SLS赛威和新CTS,在金融危机的影响下,大排量车型受到某些程度的限制,而此时的凯迪拉克却显示出了大家风范。     

凯迪拉克XTS:驭梦者来袭

没有历史的汽车只是一部机器。在凯迪拉克XTS上市发布会现场,我脑海中常常闪现出这句话。当一部鲜红的Eldorado载着"玛丽莲·梦露"从舞台上缓缓驶过,身边的男记者们吹起了口哨;当布拉德·皮特帅气脸庞出现在全球首映的广告片里,女记者们忍不住惊叫连连;而当各种炫酷高科技装备和34.99万元的起售价出现在大屏幕上时,全场观众都毫不吝惜地将掌声送给了眼前这部与众不同的豪华轿车——凯迪拉克XTS。     

噬魂 魔降凯迪拉克ATS

目光造就的光影里将我带回到凯迪拉克ATS所营造的镜像中。我对它的爱纤毫毕现,对我而言,走入它就好似一种仪式,也是堕入魔道的开始。     

信仰与创新 凯迪拉克110年瞩目历史

随着中国社会新富阶层的增加,中国豪华车市场的需求正呈现井喷状态。与此同时,年轻的新富阶层对于豪华车的需求正在发生变化,而这种变化将深刻影响中国豪华车品牌的定位与市场格局。透视这一现象,我们在思考是什么推动着豪华车市场的深刻变迁?回顾历史,无论是势不可挡的"德系三强",还是凯迪拉克等追赶者,在历史上都有其引以为傲的巅峰时期,甚至曾成为令人们崇拜、倾倒的文化图腾。我们发现,每当某个豪华汽车的品牌文化、价值理念乃至设计风格,反映了当时的社会文化思潮,契合了大众的精神追求和消费心理,它就能引领消费的热潮,成为消费领域里的一种独特的文化现象。     

凯迪拉克:加速抢占市场

中国消费者对于凯迪拉克的印象有很大一部分是来源于电影,例如《黑客帝国》。2010年,微电影《一触即发》是一次全新的营销尝试。     

豪车市场 凯迪拉克有无机会?

凯迪拉克国产旗舰车型XTS日前上市。就这款车本身的设计、配置包括价格,不少市场人士表示认可,但他们同时认为,眼下的豪华车市场,德系三强铁板一块,凯迪拉克并无多少机会。对XTS这款产品的赞许,我非常认同,但要说凯迪拉克并无机会我很难同意。中国的豪车市场的确存在几个寡头,但远未进入成熟期,变数还存在,为何后来者就没有机会?     

凯迪拉克:在中国讲故事

"豪华品牌相较于大众品牌,一个最大的区别就是,它本身就是一个故事。"距离汽车界传奇人物亨利·利兰德(Henry Leland)1902年制造出首款凯迪拉克汽车,已经过去110多年。和亨利·福特不同,这位之后又创建了林肯品牌的传奇人物,从一开始就对"大众型"车不感兴趣,而是致力于制造最好的豪华汽车。他研究汽车零件的可互换性,并在1906年创造了"标准汽车零件批量"流程,当时随机挑出三辆凯迪拉克汽车,     

潮流趋势袭来 2013上海车展前瞻

上海车展是国内首个被国际博览联盟认证的车展,与北京、广州车展并称也是国内三大车展之一。本月20日,第15届车展上海车展即将开幕,根据即将发布的新车特点,我们总结了5条上海车展最潮趋势,害怕肆虐的禽流感,那就跟随我们,一起纸上"看"车展吧。     

凯迪拉克XTS 搏击高手

失眠比清醒容易,仿制比独立容易,漫步比奔跑容易,人云亦云地选择一辆四平八稳的豪华房车要比坚持自己的风格容易……可是,忠于自我和随波逐流一样廉价吗?或者说同样值得你珍视,同样值得花费重金苦苦求索?你是格子间里的死白领,是整天泡茶看报的公务员,你幻想有一天能跟自己的老板或者领导那样,坐着中庸的豪华房车成为城市里的主流,成为路人艳羡的对象。但是,风格与模仿     

凯迪拉克SLS赛威—60万商务轿车首选

3月20日下午,凯迪拉克经销商青岛鸿发凯迪在银川西路品鉴中心举行了一场别开生面的豪华商务轿车选购讲堂,帮助广大消费者在60万元区间选择适合自己的车。可能很多人会认为,60万元的购车预算完全可以买到大多数想要的东西,比如性能、技术、配置、豪华程     

创业正当时

<正>也许,有人还老套地认为,只有那些找不到工作的人才会去创业吧。那简直是大错特错。美国著名新闻机构CNN报道说:在21世纪,人类将处在一个无固定化职业的社会,也就是说,今天不管你是老板还是工薪族,如果你现在还认为你现有的职业或事业是可以终生不变的,那将     

We Need Your Feedbacks!

Dear Readers, Thank you very much for your interest in and support for China's Foreign Trade. From the first day the Magazine was launched, we have been so happy to see suggestions, comments, encouragement and even complaints from you, dear readers. Over this more than half century, we have been thriving for changes and improvements to be the best. Every word from you is important to us and any feedback will be regarded by us as a chance to improve the Magazine.     

We Need Your Feedbacks !

Dear Readers, Thank you very much for your interest in and support for China's Foreign Trade.From the first day the Magazine launched,we have been so happy to see suggestions,comments,encouragement and even complaints from you,dear readers.Over this more than half century,we have been thriv- ing for changes and improvements to be the best.Every word from you is important to us and any feedback will be regarded by us as a chance to improve the Magazine.     

2008 Olympics,We Are Ready!

Stepping into August 2007,the Beijing Olympic Games is already being counted down for just one year.Chinese people are making every effort to prepare for the great ceremony in full swing. So,how is the process going now?Let's hear the voice of authorities from Beijing Organizing Com- mittee for the Games(BOCOG)of the XXIX Olympiad released on the press conference of the State Council Information Office on August 6,to get the lastest news.     

有创意的广告不是好广告

巧妙的广告不是好广告 云南有一家制药企业很有名叫盘龙云海，它生产了一种叫“灵丹草”的清咽利喉的药。前期自己做广告在各地推广得还不错，后来慕奥美的大名，请来为其做了一个电视广告，大意是：在清山绿水间，一个少数民族小伙子对着一间木屋唱情歌，唱了半天里面却没有应答，     

凯迪拉克迎来全面复兴

尽管2003年只过了一半．但种种迹象表明．今年是美国爱华车的经典顶级品牌——凯迪拉克的又一个传奇之年。经历了百年的辉煌．凯迪拉克今年的销售量将有望创下近9年来的新高。同时，近日亮相的2004款凯迪拉克将进一步向世人展示其是世界上最漂亮的汽车．采用的技术是最先进的．在爱华车领域堪称极品。     

Just How Low are China's Labour Costs?

This paper provides a new perspective on Chinese international competitiveness in manufacturing using relative unit labour costs. We find that Chinese unit labour costs are about 25–40 per cent of US labour costs. They are also low relative to costs in the EU, Japan, Mexico, Korea and most other newly industrialising countries. However, China's relative unit labour costs indicate a substantially smaller cost advantage than that implied by a comparison of wages alone. China's cost advantage derives from large currency devaluations that preceded the establishment of a de facto peg around 1995, and rapid productivity growth in the period since 1995.     

元培翻译:We are ready

北京元培世纪翻译有限公司于2005年3月从元培教育分离成为独立法人,是一家专门从事翻译服务、翻译培训和教育产品研发的服务机构.     

Business and cyber peace: We need you!

Rarely does a day seem to go by without another front page story about a firm being breached by cyber-attackers. Even experts in the field are far from immune from the unsustainable status quo. For example, Jim Lewis of the Center for Strategic and International Studies has said: “We have a faith-based approach [to cybersecurity], in that we pray every night nothing bad will happen.” This is a difficult starting point to consider an appropriate end game. Still, it is something that firms must do since infinite investment cannot breed infinite security. This article takes lessons from the burgeoning field of cyber peace studies and applies them to private sector cyber risk mitigation strategies. With members of the C-suite on down to mailroom clerks worrying about the next attack and looking over their shoulder after a breach occurs, who wouldn’t welcome some peace of mind?