浅议定语形容词在广告英语中的作用

广告是一种信息传播形式,它的目的是为了使受众更快、更清晰地了解产品或服务的特征。受其信息传播功能的影响,英文广告中所使用的各类词汇其实都具有多重功能。本文初步探讨了英文广告中定语形容词的六大作用。研究英文广告中各类词汇的作用,可以帮助我们了解英文广告的创作结构和措辞,并能加深了解英语国家的文化内涵。     

会计作用新视角

会计是适应社会生产的发展和经济管理的需要而产生和发展的,在经济不断发展的新形势下,应从微观、宏观、中观等新视角审视会计的作用,这不仅有利于政府、企业、个人重视会计工作,而且有利于推动会计工作的不断发展。     

会计作用新视角

会计是适应社会生产的发展和经济管理的需要而产生和发展的,在经济不断发展的新形势下,应从微观、宏观、中观等新视角审视会计的作用,这不仅有利于政府、企业、个人重视会计工作,而且有利于推动会计工作的不断发展。     

试论会计档案的作用

会计档案是国家档案中的重要组成部分,是组织经济工作,制定经济计划、进行经济决策、实现科学管理的重要条件的依据,是经济建设中宝贵的信息资源.     

充分发挥现代流通在现代农业建设中的积极作用

在推进现代农业的过程中,应高度重视农村市场体系建设,加快物流产业发展,充分发挥现代流通在现代农业建设中的积极作用,促进我国农业现代化水平不断提高.现代流通对农业生产的导向作用表现为通过提供市场信息引导农业发展,通过联系和签订定单保证农产品销售以及通过规范产品要求促进农业规模经营;现代流通对农产品质量的把关作用表现为对农产品质量的把关,加强农产品质量安全监管和市场服务以及增强农产品经营者、生产者、加工者的质量意识;现代流通对农产品购销的组织作用表现为培育多种形式的农村流通组织,健全完善各种形式的市场和发展新型流通业态;现代流通对农产品市场的开拓作用表现为重视连锁经营网络的采购功能,加强连锁经营网络的推销功能,发挥其在农业产业化经营中的龙头作用以及开拓农产品贸易的国际市场.     

色层分离提取生产麻黄碱

1成果介绍及技术指标 黄碱的血管收缩作用比较温和而持久，用于鼻粘膜肿胀，且无继发性血管扩张作用，能使冠状动脉扩张，增加血流量，麻黄碱的升压作用缓慢持久，可维持数小时。麻黄碱引起的精神兴奋、失眠等症状亦能兴奋呼吸中枢及血管运动中枢。麻黄碱、伪麻黄碱能松弛支气管平滑，且作用较缓和持久，故能使呼吸平顺而止喘。还能发汗解热、为麻黄碱有明显的利尿作用以及抗病毒作用。     

公共管理中媒体作用分析

现代媒体对于公共管理起到了很大作用,本文从媒体对于公共管理的直接作用与间接作用进行论述,对具体案例进行分析,并就新媒体环境下如何促进公共管理提出建议,希望为读者提供思考方向。     

中外联合办学模式下大学生思想状况调查

随着我国社会改革开放的发展,我国高等学校的教育事业也随之进行改革,其中高等院校引进国外先进的教育思想、理念来补充我国教育资源的不足,这就产生了中外合作办学这种办学模式。为了更好的做好大学生思想教育工作。通过黑龙江科技学院考取国外留学生的思想学习生活情况的调查,总结中外合作办学项目带给我们学生工作者的一些启示。     

Anchor Points, Reference Points, and Counteroffers in Negotiations

Based on the theoretical assumptions that counteroffers are generated through an anchoring-and-adjustment process and that offers are perceived as gains or losses relative to a reference point, predictions were made of how, in a price negotiation, the size of counteroffers vary with proposed selling prices and reservation prices. The predictions were confirmed in two experiments. In Experiment 1, 64 undergraduate students of business administration playing the role of buyers of condominiums were presented proposed selling prices and asked to give a counteroffer which a hypothetical seller would accept or reject. A reference point was induced by telling subjects their reservation price. Before giving a counteroffer subjects were asked to indicate whether it was higher or lower than an arbitrary anchor point. In four different groups of subjects, high vs. low reference point was crossed with high vs. low anchor point. The results showed as expected that the counteroffers were higher for a high than for a low anchor point, and higher for a high reference point when the anchor point was perceived as a gain than for a low reference point when the anchor point was perceived as a loss. In Experiment 2 in which another 48 undergraduate students of business administration participated, the anchor points were the proposed selling prices and the reference point (reservation price) was manipulated by providing estimates of the market price. The results were as predicted, thus suggesting that the proposed selling prices operated as anchor points and that the estimated market prices affected the reservation prices (reference points) so that the selling prices and estimated market prices jointly affected the counteroffers.     

积分对电子商务网站客户忠诚度影响研究

积分作为电子商务网站一种客户激励措施而在业内广泛应用。通过建立结构化方程模型，设计积分便利性和积分优惠程度的指标，应用AMOS软件运行分析，结果发现积分使用便利性和积分优惠程度对客户忠诚度具有正向影响。针对目前行业内积分应用出现的问题，提出积分设计原则：积分容易获取、降低积分使用条件、加大积分优惠程度。     

The effects of reference point, knowledge, and risk propensity on the evaluation of financial products

Evaluating and choosing a financial product often requires a trade-off between risk and returns on investment, as a riskier product may yield a higher return. We examine the effect of different reference points (i.e., a riskier reference vs. a safer reference) on the evaluation of a financial product when attributes are explicitly traded off during the evaluation. Our findings suggest that a safer reference increases the attractiveness of the focal product under evaluation, while a riskier reference point does not affect that evaluation. The safer reference point appears to facilitate the risk-seeking tendency in financial decision-making. Further, two types of consumer knowledge, namely, objective and subjective, can moderate the effect of the reference point. Subjective knowledge negatively affects attribute-based objective evaluations, promoting instead the use of external reference information. A discrepancy between the two types of knowledge (i.e., over-confidence), in particular, can cause a more biased evaluation.     

果冻生产中关键点的选择和控制

本实验主要是在果冻生产线上设置关键控制点,通过对南京福旺食品厂果冻生产线的工序、设备及环境中微生物污染状况的检验及大量的资料查询,确定了以原料、调理充填、杀菌、包装为关键控制点,建立了相应的HACCP计划并提出了相应的改进方法。     

Communicating nutrition information at the point of purchase: An eye‐tracking study of shoppers at two grocery stores in the United States

Providing nutrition information at the point of purchase is one approach that can be used to help consumers adopt and maintain a healthy diet. Previous research has examined consumer self‐reported notice and use of the information as well as how the design of the information affects its attention and use in a laboratory environment using eye‐tracking methodology. This study advances the literature by applying eye‐tracking methodology to explore consumer visual and choice behavior in a real shopping environment, and by recognizing that nutrition information competes with other visual stimuli in the store and consumers are vulnerable to a “limited attention span” for nutrition information in a shopping setting. Data came from a cross‐sectional survey conducted in two grocery stores in the United States in July 2014 with a convenience sample of 60 grocery shoppers while they were selecting and buying items from one of three product categories (ready‐to‐eat cereal, snacks, and soup). The study finds that point‐of‐purchase nutrition information faced strong competition for participants’ attention from other visual elements in a real shopping environment and the attention is dominated by nonnutrition elements, particularly brand/product name, product imagery, and product pricing. Nutrition‐related information, on the other hand, received much less attention, with claims and front‐of‐package nutrition symbols seen by more participants than the Nutrition Facts label. The study suggests that to more effectively enable nutrition information to “catch the eyes” of shoppers at the point of purchase, increasing consumer exposure to the information and enhancing shopper education may merit further investigation.     

船用齿轮箱制造产业现状及发展趋势

船用齿轮箱（或称船用齿轮减速器、船舶主动力齿轮传动装置）是一种船舶专用的齿轮传动装置．主要用途为减速增扭、船舶倒驶、承受螺旋桨推力,广泛用于各类船舶。     

归零Turbo码参数的盲识别

针对归零Turbo码码率、码组起点、交织起点、交织长度参数识别问题，首先引入矩阵秩量比的概念，推导出适用于归零Turbo码矩阵秩量比下限，提出了基于秩量比判决门限的码长识别算法；其次，遍历一交织帧输出码元，找出最小秩量比对应的位置，实现交织起点和码组起点的识别；然后，依靠完整的交织帧输出数据，利用分析矩阵实现码率与分量编码器中寄存器个数识别；最后，由以上识别的参数计算出交织长度。仿真结果表明：在信噪比为5 dB时，单靠信息序列，各部分的识别概率能达到80%以上；在交织长度为100时，提出的识别算法与传统算法相比，性能相近，识别时间大约缩短为原来的1/3。     

Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children

Smoking habit seriously affects public health in a number of direct and indirect ways. The study reported here took place in Brazil and examined the promotional activities of the tobacco industry at the point of sale, with particular reference to their impact on children. Tobacco control policies are generally in place in developed countries, and smokers typically develop the habit while still young. Trained researchers visited a stratified sample of 429 retail outlets in the city of São Paulo, comprising the local equivalents of bars, snack bars, luncheonettes and pubs. Data for analysis were collected by direct observation at the point of sale and interviews with the person deemed to be in charge of the outlet visited. The results indicate that the tobacco industry is displaying its products within full view of children and making use of the sales' incentives offered to the retailer. The findings contribute significantly to the study of the effect of promotion at the point of sale on young smokers and can inform the policy debate on the increasing regulation of tobacco marketing promotional methods.     

Cigarette pack and advertising displays at point of purchase: community demand for restrictions

Tobacco promotion influences tobacco consumption. Traditional forms of tobacco promotion have been heavily restricted in response to the harmful effects of tobacco. Tobacco displays at the point of purchase are increasingly important as a means of communicating brand imagery for the tobacco industry, especially when advertising is restricted at these points. Previous research has demonstrated that children exposed to tobacco advertising at the point of purchase have inflated perceptions of availability, use and popularity of tobacco. Internationally, laws are being debated and implemented to prohibit or restrict the display of tobacco at the point of purchase or put tobacco out of sight. Such measures would reduce tobacco product exposure and, hence, tobacco marketing among youth and the community. In South Australia, a ban on all cigarette advertising at the point of purchase was introduced in 2005. This study was designed to assess community support for restrictions on cigarette displays and advertising at the point of purchase. A telephone survey was conducted with a random sample of 2026 South Australian adults (aged 18 years and over) in July 2005. Overall, 63% of the community approved of a hypothetical total ban on cigarette displays at the point of purchase, with over three‐quarters believing this should happen in the next 12 months. A further 24% believed that cigarette displays should be restricted and 82% would approve of a ban on displays in stores that sell confectionary. Only 7% of adult smokers reported making their decision about the brand of cigarettes to buy at the point of purchase and 90% made their decision before they even entered the shop. The results strengthen arguments that cigarette displays are not necessary to maintain brand loyalty or to encourage brand switching of established smokers. Instead, the results make arguments more credible that cigarette displays normalize and promote smoking among young people and may also promote unplanned purchase or increased consumption among less frequent smokers or former smokers. Placing cigarettes out of sight would be unlikely to impact on brand choice for most smokers, who have already made up their mind before they enter the store.     

期货市场与上海国际金融中心建设的突破口

期货市场具有规避风险和价格发现功能,它在推动经济市场化和参与国际竞争中具有重要作用。借鉴新加坡、法兰克福、香港这三个新兴国际金融中心建设的经验,期货市场应该成为上海建设国际金融中心的突破口。