共查询到20条相似文献,搜索用时 0 毫秒
1.
Kayhan Tajeddini Ulf Elg Myfanwy Trueman 《Journal of Retailing and Consumer Services》2013,20(5):453-462
While it is generally agreed that a customer and entrepreneurial orientation enhance company performance in large multi-national organizations, relatively little is known about how these variables influence the small retailers that form a substantial part of national economic well-being. This study investigates the potential influences of these factors on the performance of small retailers in Switzerland, because this nation has long had a reputation for creativity, innovation and a customer focus. Performance is viewed as a two dimensional concept including an effectiveness and an efficiency perspective. Data for this study were collected through personal interviews from 261 SMEs. While customer orientation is found to be positively related to both efficiency and effectiveness, results only show a positive impact from entrepreneurial orientation on effectiveness. At the same time, entrepreneurial orientation is found to be a driver of customer orientation, and thus having an indirect impact also on efficiency for the small retail firms. All in all, the study shows that small retailers do indeed put an emphasis on both customer and entrepreneurial orientation in spite of their limited resources. It also stresses that this will increase their competitive advantage. In the light of existing literature, limitations and future research directions are subsequently addressed. 相似文献
2.
Luu Trong Tuan 《Journal of Strategic Marketing》2017,25(4):301-315
Change force in entrepreneurial strategic posture navigates an organization toward market forces, especially competitive force, through which opportunities for its sustainable growth can be identified. One purpose of this study is thus to investigate the role of entrepreneurial orientation (EO) in cultivating competitive intelligence (CI). The study also seeks to establish the moderating role of organizational social capital (OSC) for the effect of EO on CI. Cross-sectional data from respondents from chemical companies in Vietnam business context were analyzed through hierarchical multiple regression. The study provided evidence on the predictive role of EO for CI. The two components of OSC – trust and goal congruence – were also found to play a moderating role for the EO–CI relationship. 相似文献
3.
《Journal of Strategic Marketing》2012,20(2):113-126
To survive and prosper in today's competitive markets a business needs to have a source of competitive advantage. The search for and sustenance of such advantage may be found in superior products that customers value, by effective cost or differentiation strategies or in superior management or financial acumen. More recently, some firms have been taking greater cognizance of the possibility that the most productive route to corporate prosperity may lie in serving customers better than the competition. This study explores this area by examining the importance firms are now placing on a service orientation and service activity. The findings are based on a survey of manufacturers and suggest that those firms most committed to service were significantly higher performers than others, that certain characteristics could be identified which classify service activity and that firms are increasingly using service dimensions in an effort to create and sustain a competitive advantage. 相似文献
4.
5.
比较优势和竞争优势——发展中国家的两难选择 总被引:1,自引:0,他引:1
伴随着以知识经济和技术创新为主导的经济全球化浪潮的不断推进,国际产业结构加速调整升级,如何定位自己在国际产业链中的位置,如何使经济更快更健康的发展,发展中国家面临着比较优势和竞争优势两种理论指导思维的选择,每一种选择都存在困难和风险,但从长期的发展来看,要想更快的缩小与发达国家之间的差距,以竞争优势为主导的对外贸易及经济发展战略是最现实的选择。 相似文献
6.
This paper provides an in-depth examination of foreignness at the individual level by studying it in the context of entrepreneurs. Based on data collected from 470 domestic and foreign entrepreneurs operating in the U.S., it was concluded that foreignness has a curvilinear relationship with entrepreneurial performance. There was also evidence of moderating effects of entrepreneurial orientation on the relationship between foreignness and performance. Implications of the findings are discussed. 相似文献
7.
产业集群竞争优势与群内企业竞争优势存在着螺旋式互动和强化关系,据此,本文构建了二者相互作用的"优势互动"奖励模型,借助模型分析了集群对企业行为提出的要求,并进一步解释了企业参与集群优势共建的动因。 相似文献
8.
《Journal of Strategic Marketing》2012,20(3):285-310
The world is emerging from a deep economic recession. Despite extensive research indicating that reducing marketing efforts exacerbates the negative effects of recession, many firms have retrenched spending in this area. This paper uses a modified meta-analysis to review and evaluate extant research on marketing spending during recessions. The findings confirm that marketing can be significantly more important to the firm during a recession than at any other time. The paper argues that marketing budgets are cut because of a short-term focus by top management and the absence of a market orientation. The evidence also confirms that firms who curtail their marketing expenditure are likely to jeopardise future sales and profits. Ultimately, recession offers a rare opportunity for proactive firms to improve their competitive advantage through increased marketing efforts, as long as these are well considered and carefully tailored. 相似文献
9.
我国纺织品出口在2005年取消配额以后,既有机遇更有挑战.顺利实现纺织品出口的转型和升级,既要进一步充分发挥我国对发达国家劳动力成本低、纺织品资源丰富的优势,以产品质量和品牌构建出口战略;又要注重与发达国家在高端纺织品领域的合作,逐步培育我国纺织品在此领域的竞争优势. 相似文献
10.
随着改革开放的进一步扩大 ,企业面对的市场竞争日益激烈 ,如何在竞争中确立优势并长期保持这种竞争优势是每个企业亟待解决的问题。企业的竞争优势集中体现在企业的核心竞争力上 ,通过对A集团的改革发展过程的剖析 ,揭示了企业核心竞争力的来源 :管理体制和技术优势。 相似文献
11.
比较优势是静态的竞争力,是一国绝对竞争力的基础。而竞争优势是一种动态的、综合的竞争力,所以拥有比较优势并不等于拥有现实的竞争力,而拥有竞争优势才称得上真正拥有现实的竞争力。因此应对劳动密集型产业进行人力资本投入和技术投入,提高其技术密集度,使其由简单劳动密集型转变为智力劳动密集型,实现比较优势向竞争优势的转化。 相似文献
12.
任何一家企业要想在风起云涌的市场大潮中搏击风浪,必须具有自己独特的核心竞争力。品牌就是力量,品牌竞争力是企业核心竞争力的外在表现,同时也是企业做大做强的最大源动力。提升品牌竞争力应界定品牌和品牌竞争力的内涵及构成要素,分析企业竞争优势与品牌竞争力之间的关系,针对不同层次的企业竞争优势提出所对应的品牌竞争力提升策略。 相似文献
13.
地区的比较优势发展和国家的竞争优势发展 总被引:1,自引:0,他引:1
在国际贸易理论中,如何利用比较优势和竞争优势一直是个颇受关注的话题,一个国家选择什么样的国际贸易发展战略至关重要。通过对比较优势和竞争优势理论的总结与分析,针对我国的实际情况进行研究,研究表明我国各地区应按比较优势发展,而国家以竞争优势为主,辅以比较优势取得发展。 相似文献
14.
从我国出口商品贸易结构目前存在的矛盾、产品内分类、资源禀赋等方面阐述我国出口贸易结构优化存在的问题。结合我国出口贸易的比较优势和竞争优势实际,应优化我国出口贸易结构以提升我国出口竞争力。 相似文献
15.
当今国际产业转移的重心开始由制造业向服务业转移。服务贸易在各国经济发展中的作用日益明显。我国自改革开放以来服务业得到了迅猛发展,在世界服务贸易中的排名也比较靠前,但是总体处于竞争劣势,同发达国家相比差距很大。因此,我国应当把握住当前服务业国际产业转移的机会,大力发展服务贸易。 相似文献
16.
在经济全球化不断深化的背景下,我国物流企业的发展既有前所未有的机遇,也面临激烈的市场竞争。在应对激烈的国际竞争的策略方面不能一概而论,应坚持有所为有所不为的方针,构建起既符合自身特点和优势,又具有一定竞争优势的新的策略体系。 相似文献
17.
Corporate social responsibility (CSR) has attracted wider research interests over recent decades. While some studies have examined the impact of CSR activities on firm competitive advantage (CA), the findings so far remain contradictory. Moreover, the role of export orientation, firm strategy, and structure on the association between CSR and CA has not been explicitly examined. Thus, the purpose of this study is to examine the moderating role of export orientation, firm strategy, structure, and firm size on the association between CSR and CA. Using a sample of 179 responses from management staff in organizations across five sectors in a developing country context of Ghana, the study found positive effects of CSR on CA. The study contributes to the resource‐based view (RBV) scholarship by confirming the important complementary effect of export orientation and organizational structure as important resources and capabilities on the CSR–competitiveness relationship. However, no evidence of a moderating effect of firm strategy, or firm size on the CSR–CA relationship was found. These findings are instructive, impactful, and enrich the existing literature on CSR and strategy. Implications for theory and practice are also discussed. 相似文献
18.
中印纺织品服装出口竞争优势的实证研究 总被引:1,自引:0,他引:1
中国和印度劳动力资源都比较丰富,在劳动密集型产品出口方面有一定的比较优势。在纺织品服装贸易领域,印度一直对中国影响比较大。随着中国生产要素成本的不断提高、人民币升值的步伐加快,中国纺织产业国际竞争压力日益凸现。因此,借鉴印度纺织产业的成功模式,提升中国纺织产业竞争力正成为人们关注的热点。 相似文献
19.
中国企业的国际化战略,已逐渐聚焦于"在全球范围创造新的价值",其实质正是一种跨国创业行为,传统的围绕动机、阶段、模式展开的国际化理论已不足以解释及指导中国企业的国际化实践。本文从"创业导向的定义和维度"、创业导向维度和组织绩效的测度方法,创业导向与组织绩效的关系、"跨国创业导向"等四方面对国内外相关研究进行了综述。并指出现有跨国创业导向研究存在"套用封闭环境下的创业导向研究框架"、"未区分不同规模、不同发展阶段国际化企业的跨国创业导向差异"、"对时滞因素和前因变量等缺乏关注"等不足之处。 相似文献
20.
服务贸易包括跨境支付、境外消费、商业存在以及自然人流动四个模式。通过对服务贸易竞争力相关基础理论的梳理,重点从比较优势与竞争优势角度将服务贸易与传统贸易的比较优势与竞争优势进行比较,运用了巴拉萨显示性比较优势指数、贸易重叠指数、比较优势指数、国际市场占有率等指标分析。 相似文献