Is online-to-offline customer care support essential for consumer service?

Customer satisfaction is the main pillar for convenient and profitable retailing. The retail sector continuously tried to develop new strategies to improve consumer satisfaction. It is impossible to provide each service directly to the consumer by the retailer. In this direction, the retailer establishes customer care to provide the best service to consumers. Consumer care can provide promotional or prevention services, increasing the consumer's satisfaction level. This study is developed to show the impact of retailers' customer care service for an offline-to-online retailing strategy. The demand is consumer support, advertisement, and selling price dependent. For maintaining consumer service, some free home delivery policies are offered, when consumers ordered more than a certain percentage of the amount. Finally, the total profit of this O2O retailing system is calculated by the classical optimization technique. Some special cases are discussed in the numerical section to prove the impact of customer care services. Numerical results prove that customer care support enhances the profit by 48.20%, whereas investment in the advertisement and home delivery strategy helps the retail industry to earn 44.80% and 16.74% more profit, respectively. Finally, from this study, it is clear that customer care activities are essential to increase the profit of the retailing sector.     

Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption

This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) and mobile parking (n = 297) services. The partial least squares method was applied to analyze the data. In line with expectations, the findings show that attitude and satisfaction are superior drivers of service continuance intention compared to CE when service is used for utilitarian reasons. In contrast, when service consumption is driven by hedonic reasons, CE is a stronger driver than satisfaction. However, no evidence for the superiority of CE over attitude was found in the hedonic context.     

Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots

The main purpose of this research is to investigate whether, why, and when givers and recipients perceive the value of a discounted gift differently. The studies provide convergent evidence that givers perceive discounted gifts as less valuable than regular-priced gifts whereas recipients do not perceive them as different. Givers' devaluation of the discounted gift is driven by their concern about the thoughtfulness of a gift. Moreover, the giver-recipient asymmetry is mitigated when the in-store interaction with a salesperson is substituted by technology via a service robot. This research contributes to the gift-giving literature and the growing literature on service robots by revealing how promotional offers influence consumers’ evaluation of gifts and how technological advance in retail may affect the proposed effect. Managerial implications for planning and executing price promotions for gifts are also discussed.     

Business Ethics and the Well-Being of Nations – Is There a Connection?

The aim of this paper is to examine whether and how business ethics is connected with the well-being of a nation. There has been active research in the well-being of nations across the globe in the last two decades, resulting in substantial theoretical progress and a wealth of empirical data on the well-beings of different nations across the globe. Dissatisfied with the conventional measures such as the GDP, well-being researchers have been developing alternative measures that can better capture the true nature of the well-being of a country. The paper begins by examining why the GDP is inadequate as a good measure of the well-being of a country. Major alternative proposals on well-being or similar measures are summarized. Objective well-being of a nation refers to the conditions of well-being of a country. Subjective well-being of a nation is the perceptions of its citizens with regard to their satisfaction with the major conditions of living in that nation. The paper presents two central arguments leading to the conclusion that business ethics is an integral part of the well-being of a country. The first argument utilizes the concept of workplace well-being to establish the linkage. The second argument uses evidence from a recent survey of the perceptions of Taiwanese people on business ethics in relation to the well-being of a nation. The paper also reveals that common values tie the two together at a deeper level.     

Once upon a time there was a consumer…: stories of magic and the magic of stories

ABSTRACT

This paper explores how the centrality of narrative to people’s understandings of the world, and the power of stories of enchantment in particular, colour consumer culture. Specifically, it analyses the ways in which fantastic themes of magic and heroism are used in the discourses of marketing scholars and practitioners, as well as consumers to shape views of consumption and marketing. It further illuminates the role that marketers and consumers each have in imbuing consumption with a sense of enchantment and situates this phenomenon within the dominant neoliberal ideology. Finally, it discusses implications for marketing theory and for practices aimed at reducing excessive consumption related to such enchantment.     

Is the profitability of Indian stocks compensation for risks?

This paper examines the profitability of the Indian stock market using an extensive new data set that includes 1,515 stocks and covers a time-period spanning 1992 to 2014. Using both the popular Jegadeesh-Titman and the 52-week momentum trading strategies, we discover that portfolios of all stocks and various portfolios of industry stocks are profitable. These profits, we find, disappear once we account for a range of market and macroeconomic factors, suggesting that market and industry profits are compensation for risks. Our results survive a battery of robustness tests.     

Am I cheap? Testing the role of store personality and self-congruity in discount retailing

This study examines whether consumer perceptions of store personality (SP) differ according to the store's format (hard-discount versus soft-discount and value retailing). A consumer survey (n?=?306) is conducted in which respondents are asked to rate these retail formats on five SP dimensions and in terms of self-congruity (SC). The findings of both repeated measures ANOVA and hypothesis testing of proportion difference indicate that the three formats differ significantly in terms of all five SP dimensions. Moreover, consumers perceive a greater match between their self-concept and the value retailer's personality than the discounter's. A PLS model is estimated linking SP and SC to store loyalty and word-of-mouth intentions (WOM). The SP measurement model is only partially confirmed by the data. The effect of SC is found to dominate in explaining loyalty and WOM. These results provide valuable insights for optimising retail positioning strategies.     

Influence of retailers’ commitment to sustainable development on store image,consumer loyalty and consumer boycotts: Proposal for a model using the theory of planned behavior

This research has a twofold objective: first, to propose a tool for evaluating retailers’ commitment to sustainable development as perceived by consumers (RCSD); second, to test a conceptual framework adapted from the Ajzen and Fishbein (1980) model and to study the impact of RCSD on the retailer’s image, consumer loyalty and boycotts. Structural equation modeling was used to test the hypothesized relationships. The study confirms the link between RCSD and the consumers’ positive image toward the retailer and suggests that sustainable development practices can help retailers build a good image among consumers. But there is no link between RCSD and consumer loyalty, showing that sustainable development is not a purchase criterion for consumers.     

The carbon‐conscious‐consumer? A causal model for the product carbon footprint of asparagus at the consumer stage

Tools to measure climate impacts, such as a product carbon footprinting (PCF), have gained increasing attention in recent years. Our study shows that it is possible to develop a valid structural equation model for a PCF for the example of the use phase of asparagus on the basis of empirical data generated by a panel survey. The parameters considered in the model are environmental and sustainability‐related attitudes, sociodemographics and a technical component. The results show that the age of the technical component has effect on the PCF, an older technical component having an increasing impact, while a high degree of environmental concern has a decreasing effect.     

Is competence set expansion in the information service industry a planned behavior? The moderating effects of action control style

Technological advancement has brought dramatic changes to most industries. As a result, the pressure to compete has intensified tremendously. This is especially evident in the information service (IS) industry where the need of companies to expand their employees' competence set (CS) becomes critical. This study investigated whether CS expansion in the IS industry is a planned behavior moderated by individual style of action control. A mail survey was carried out to collect data from the IS companies in Taiwan. A total of 190 valid samples were obtained. The results of analyses showed that our proposed model provided a good fit to the data. Attitude tendency (AT), subjective norms (SN), and computer/information technology (IT) self-efficacy positively affected employees' intentions of expanding the CS. Moreover, we found that the action control style moderated the effects of AT, SN, and computer/IT self-efficacy on behavioral intention. The implications of this study as well as its limitations are discussed.     

Collaborative economy,a society service? Involvement with ethics and the common good

The company at the service of today's society is reinventing itself to satisfy people's needs in a more efficient and adapted way. Globalization and digitization promote increasing interaction and new forms of economic organization such as collaborative economy. However, can it be understood that this new business model, more than others, has as its raison d'être in the search for the “common good”? A first approach suggests the presence of values related to collaboration between equals aiming at a common good. However, the possible existence of a profit motive and the labor relations framework in which certain activities are carried out have created a debate on their ethical qualification. In this context, considering 278 companies in the collaborative economy sector, the relationship between the concept of “common good” and the collaborative economy is analyzed, while examining whether these new realities have an explicit ethical intention (of search for goods for people). According to the results, it is not possible to assert that these platforms have an ethical concern, but it is observed that they are in line with the common good and implicitly contribute to the service of society.     

An evaluation scheme for product–service system models: development of evaluation criteria and case studies

A product–service system (PSS) integrates products and services to fulfill customer needs and create sustainability. PSS evaluation requires the use of diverse criteria because PSSs are complex systems with multiple stakeholders and perspectives. This paper proposes an evaluation scheme for PSS models that consists of a set of 94 evaluation criteria and an evaluation procedure. The proposed set of criteria encompasses both provider and customer perspectives, all of the 3P (profitability, planet, and people) values and various PSS lifecycle phases, whereas existing studies only partially cover these aspects of PSS. The proposed set serves as an evaluation criterion repository, and users can easily identify the criteria relevant to the evaluation targets. Using the proposed set is more efficient than starting from scratch. The proposed evaluation scheme can be used either to compare different PSS models or to evaluate a single model. Case studies show that the proposed scheme can sufficiently evaluate both existing and newly launched PSS models as well as models under development. The proposed scheme is expected to serve as an efficient and effective aid for practitioners in PSS development.     

Is the more always better? A comparative study of internal and external integration practices in new product and new service development

This study investigates the relationship between internal and external integration practices and innovation success of new products and new services. Building on the idea that key success drivers in new product and new service development may have implementing costs besides their obvious benefits, this article examines the possibility that a nonlinear relationship in the shape of an inverted U exists between innovation success and the antecedents examined in this research. The present study also addresses scholars' call for research to investigate differences in the drivers of new product and new service success. The findings suggest that differences exist in the nature of the relationship—that is, linear versus nonlinear—between cross-functional integration, customer integration, and interfirm collaboration and innovation success in a new product versus new service setting.     

Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

This research investigates the consumer purchase intention of products with geographic indications (GIs) based on a sample of 351 valid responses in three representative regions that are well known for their GIs of navel orange brands. Drawing on theories of consumer-brand relationship, social identity or consumer identification with the brand, and psychological ownership, our empirical results support our research hypotheses. Specifically, it is found that consumers tend to have a higher purchase intention for hometown GI brands than for non-hometown GI brands. Meanwhile, the impact of brand origin, that is, hometown versus non-hometown GI brand, on consumer purchase intention of GI products is found to be mediated by consumer identification with the GI brands. In addition, psychological ownership moderates the impact of hometown GI brands on purchase intention in that high psychological ownership enhances the impact of brand origin on purchase intention, whereas low psychological ownership negates this effect. Theoretical contributions and managerial implications are provided.     

Is transparency a good thing? How online price transparency and variability can benefit firms and influence consumer decision making

The internet has empowered consumers and changed the way they search and shop for products and services by increasing the availability and transparency of pricing and other comparative information. However, what is less clear from a managerial perspective is just how transparent pricing information should be. While it might seem that increasing price transparency would reduce consumer search, we find that it may actually increase search and delay. In this article, we review the use of firms’ application of price transparency in practice and propose that specific types of information can influence how transparent prices are to consumers, and how such transparency can influence consumer decisions in a way that is beneficial for the firm. We focus on a specific form of transparency: whether or not the consumer knows the range of pricing. We also discuss whether a high variability pricing approach versus a low variability pricing approach influences consumer decision making—and whether this influence is moderated by transparency.     

Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers?

Extant research emphasized the role of consumer guilt and the importance of campaigns in consumers' willingness to buy domestic-made products. The antecedents of willingness to buy domestic-made products have not been well understood in literature. This is because the experience of national identity vis a vis the understanding of the consumers' guilt feeling has partly been explained. To address these concerns, we developed a survey in the context of Indian cities. We note that consumers' experience with foreign-made products is negative when they feel uncomfortable buying them, and thereby develop a feeling of guilt. Marketing managers are more likely to prepare consumers' experiences with their products by emphasizing the high or low impact of the campaign on consumers’ willingness to buy domestic-made products.     

Ambush marketing: Is confusion to blame for the flickering of the flame?

Previous studies about the use of ambush marketing during major global sports events like the Olympics concentrated on the battle between ambush marketers versus official sponsors, and their success or failure to create a high level of recall or recognition. Almost no attention has been paid to the role event organizers are playing in this battle. This article presents the view that the Olympic event organizers are partially to blame for the growing use of ambush marketing, and the indifference that consumers exhibit to the use of ambush marketing. Data collected from a random sample of 1,500 consumers following the conclusion of the 1996 Atlanta Olympic Games reveal that consumers exhibit a lack of knowledge and confusion about the rights of official sponsors, the different levels of sponsorship, and the commitment to the event that is associated with each sponsorship level. Furthermore, the results demonstrate consumers' apathy to the use of ambush marketing. Some implications and actions that event organizers should take to improve consumer knowledge about the role of sponsors and to increase consumer public opinion against ambushers are suggested. © 1998 John Wiley & Sons, Inc.     

Patent protection in the South: Is there a case for nondiscrimination?

We evaluate in terms of equilibrium world welfare the principle of national treatment (NT) in Southern patent protection. We use a variety-expansion model with R&D in North and South, and with Southern imitation targeted at both foreign and domestic innovations. In the short-run of Northern economy, NT can never dominate discrimination in the sense of generating a higher world welfare, and it tends to be dominated by discrimination. In the long-run of Northern economy, we obtain three results. First, under free trade, NT is favorable to the North while discrimination is favorable to the South. Second, if the entry cost of Northern R&D market is high and the strength of protection for Northern innovation under discrimination is not that weak, then NT is strictly dominated by discrimination, no matter whether trade barriers exist or not. Third, if trade barriers are sufficiently large, then NT dominates discrimination only when the strength of protection for Northern innovation under discrimination is weak; otherwise, NT is strictly dominated by discrimination.