Reconceptualizing value creation: Exploring the role of goal congruence in the Co-creation process

As companies gradually shift from the exchange view to the resource integration view, the creation of value also shifts from the customer sphere to the joint sphere. As a result, the customer and service provider are responsible for co-creating value through resource integration. However, it raises the question of whether customers are capable of contributing to the co-creation of value. Our study proposes a framework of how goal congruence plays a pivotal role in the resource integration process between all actors in the joint sphere. When the level of goal congruence between customer and service provider actors is high, it stimulates the exchange of valuable resources from all actors, which leads to the actual experience of co-creation resulting in value-in-use and improves service outcomes, i.e., customer satisfaction and loyalty. Data were collected through a field survey from salon-and-spa customers (n = 530) and PLS-SEM was employed to test the hypotheses and further analysis. The results show that goal congruence impacts customer satisfaction and loyalty through value-in-use. Therefore, suggesting service providers to properly socialize their goals will be a good strategy to increase customer capability to co-create value and ultimately enhance customer satisfaction and loyalty.     

供应链伙伴关系对客户整合的影响——基于物流能力视角的实证研究

建立紧密的伙伴关系通常被认为是提升供应链整合的重要手段,但由于多数研究者忽略了伙伴关系的文化差异和企业间物流能力的差异,因而造成研究结论与实际情况不符。为了弥补这一不足,文章基于来自218家供应链上下游企业的调查数据,采用结构方程模型(SEM)的方法,分析伙伴关系、物流能力和客户整合之间的关系。研究结果显示：伙伴关系对物流能力和客户整合均存在着显著的正向影响,且透过物流能力,伙伴关系对客户整合的间接影响高于其直接影响。此外研究结果还显示,不同行业企业的伙伴关系和物流能力对客户整合的作用大不相同。文章不仅为研究伙伴关系对客户整合的影响路径和作用机理提供了一个新的视角,而且还为我国不同行业企业如何利用伙伴关系和物流能力来提升客户整合提供了决策的依据。     

Integration and organisational learning capabilities in third-party logistics providers

This study applies resource-based theory to explore logistics. A survey of 1011 forwarder-based third-party logistics providers in Taiwan was undertaken to examine the relationships between integration capability, organisational learning capability, service performance, and financial performance, using the structural equation modelling technique. The results show that four hypotheses were supported by the model, indicating that a significant positive relationship existed between integration capability, organisational learning capability and service performance. Moreover, the results also supported a significant positive relationship between organisational learning capability and financial performance. A positive relationship between service performance and financial performance was also supported.     

Strategic resources: a missing role in understanding integration speed in international acquisition

It has long been debated whether integration speed positively or negatively contributes to acquisition performance. Drawing on the resource‐based view, this study addresses this controversy in the literature by investigating how integration speed for specific categories of strategic resources affects the integration process by capturing the expected value of an acquisition. With six in‐depth case studies, it concludes that the relationship between integration speed and acquisition performance cannot be understood quantitatively; instead, the focus should be on the interaction between integration speed and three broad groups of strategic resources (managerial, customer‐oriented, and supplier‐oriented) post acquisition. The study further finds that the understanding of integration speed should not be from a stand‐alone viewpoint but rather from a dynamic perspective—a viewpoint combined with time of integration. The findings of this study also complement the existing understanding of integration by extending the knowledge of task integration and its interaction with human integration. © 2017 Wiley Periodicals, Inc.     

Innovation Capability and Performance Of Manufacturing SMEs: The Paradoxical Effect of IT Integration

In theory, IT integration through applications such as enterprise resource planning, manufacturing resource planning, and electronic data interchange provides an organization with the ability to exploit innovation capabilities. Based on survey data obtained from 309 Canadian manufacturing small and medium-sized enterprises (SMEs), this study aims to identify the enabling effect of IT integration on the innovation capability of manufacturing SMEs—in terms of growth and productivity outcomes—and to verify if this effect is subject to industry influences. While the firm's innovation capability was found, as expected, to be positively related to the growth and productivity of manufacturing SMEs, the results underline paradoxical effects of IT integration in this regard. While IT integration was not seen to enable the innovation capability of manufacturing SMEs in terms of growth, it was seen to have a disabling effect on this same capability with regard to productivity.     

The extended website stage model: a study of Canadian winery websites

Rao, Metts, and Mora Monge (2003) proposed a stage model to reflect the progression small businesses follow in their use of Internet technology. We extend their work in two ways. We introduce marketing integration into this technology-focused model and further differentiate the transactions stage of the framework. We then use the model to examine differences in the degree of sophistication of websites used by businesses in the Canadian winery sector. Data collection entailed a content analysis on a census of English language Canadian winery websites (N = 206). A supplementary survey was used to distinguish among those sites that were making use of relatively advanced technologies. A multinomial logit analysis was applied to examine a series of research questions based upon our integrated model. Implications of the findings for scholarship and practice are discussed. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd.     

平台型电商责任追索策略对平台型电商集体声誉的影响研究

文章对平台型电商责任追索策略进行了界定和分类，探索了责任追索策略对平台型电商集体声誉的影响，并引入社会支持理论，对责任追索策略与平台服务策略的协同效应进行了探讨。文章采用了情景实验的方法，实验结果显示：相对于惩罚型责任追索策略，补偿型责任追索策略对平台型电商集体声誉的正向影响更为显著；信息性支持和情感性支持均能够正向调节责任追索策略对平台型电商集体声誉的影响；在线消费者角色同样具有调节作用，对于受害者，补偿型策略比惩罚型策略对平台型电商集体声誉的正向影响更强，对于观察者，两种策略的影响无显著差异。文章为平台型电商市场的声誉管理提供了有益的理论贡献和实践启示。     

全渠道模式下农产品供应链整合的理论框架与保障机制

全渠道模式下农产品供应链整合本质上体现为以全渠道营销逆向驱动农产品供应链整合的过程。推进全渠道模式下农产品供应链整合，一方面应结合全渠道模式发展对供应链的影响，并针对全渠道模式下农产品供应链整合的运作特点，从组织层面、资源层面、信息层面对农产品供应链进行深度变革与重构,推动形成以消费需求为核心、以全渠道能力为支撑、以信息技术为手段的农产品全渠道供应链网络和生态系统。另一方面，还必须建立一套以需求分析与反馈 机制、物流配送与追溯机制、信息共享与管理机制、利益协调与分配机制为核心的运营保障机制，以确保农产品供应链整合活动的有效进行。     

The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?

This study investigates the relationships among channel integration and consumers' online and offline patronage intentions. The theoretical framework proposes perceived empowerment, perceived assortment, and perceived benefits as mediating variables in the channel integration–patronage intention relationship, with consumer showrooming and webrooming behaviors as moderating variables. Data was collected by means of two studies; that is, for search and for experience products, respectively. The proposed conceptual model was tested by employing variance-based structural equation modeling. The results of both studies confirm that channel integration significantly affects consumers’ channel preferences. The mediating roles of empowerment, assortment, and benefits were confirmed for all of the relationships except for the mediating effect of empowerment on the relationship between channel integration and offline patronage intention. Further, showrooming and webrooming moderated the positive impact of channel integration on online/offline patronage intentions. The study contributes to the multi-channel retailing literature by providing useful implications for academicians and practitioners.     

Improving Distribution Service Performance Through Effective Production and Logistics Integration

Current empirical research on logistics' relationships with other departments has mostly neglected the interface with production. On the basis of data from 387 manufacturing companies, we answer a recent call for research and extend the literature by examining effective working relationships and achieved integration between the production and logistics functions regarding their performance impacts and their antecedents. With respect to the former, we take a resource‐based perspective, showing that integration achieved between the production and logistics functions drives distribution service performance by serving as a pivotal capability element in the resource–capability–value chain. Within this chain, effective working relationships constitute the underlying resources and prove to be a strong driver of achieved integration. With respect to antecedents, we employ the theory of cooperation and competition and identify positive goal interdependence to substantially improve working relationships between production and logistics. Furthermore, we find this effect to be amplified via formalized performance measurement systems.     

What and how do SMEs gain by going international? A longitudinal investigation of financial and intellectual resource growth

This study examines the accumulation of financial and intellectual resources of U.S.-based biopharmaceutical SMEs. We find that internationalized SMEs experience better financial resource growth than domestic market-focused SMEs only in the long run. While international expansion per se does not enable SMEs to accumulate more intellectual resources than via domestic expansion, it exerts a positive impact over time for SMEs with strong alliance capabilities. Moreover, we show that alliance capabilities are more important than in-house technological capabilities for key resource accumulation of internationalized SMEs over time. Our results infer that SMEs gain the benefits of resource exploration via international expansion.     

An Investigation of the Sources of Store-Based Retailers' Early Entrant Advantages: Market and Resource Factors

The focus in this study is to explore the sources of the potential early entrant advantages in retailing markets. Are the sources of retailers' early entrant advantages external market factors, internal resource factors, neither, or both of these two types of factors? The results show that for store-based consumer electronics retailers, early entrant advantages result from two factors: non-firm-specific factors unique to the retailing industry subfield of consumer electronics retailing and firm-specific operations capability factors. However, in this study, firm-specific advertising capability factors did not seem to make any significant contribution to early entrant advantages.     

The Relationship between Resource Acquisition Methods and Firm Performance in Chinese New Ventures: The Intermediate Effect of Learning Capability

Despite the omnipresent popularity of the resource‐based view of the firm, our understanding of how firms convert resource acquisition into performance returns remains something of a black box. We seek to unpack this problem in this study. Building on the resource‐based view and combining insights from organizational learning theory, this paper develops a theoretical model consisting of seven hypotheses in which resource purchase, resource attraction, and resource internal development are positively related to new venture performance, and in which learning capability mediates these relationships. We also posit that resource acquisition methods augment the learning capability of the firm en route to securing superior new venture performance. We test these hypotheses using survey data from new ventures in China. The results indicate that all three methods of resource acquisition have positive effects on new venture performance, that resource attraction and internal development have positive effects on learning capability in new ventures, and that learning capability mediates the relationship between these two resource acquisition practices and new venture performance. We put forward implications for theory and practice to close the work.     

Dynamic capabilities and e-service

The rapid, pervasive growth of Internet use for business purposes has had a noticeable effect on numerous firms' business strategies. This type of perturbation among competitors results in a more dynamic market. To be successful in such a market often requires a firm to reexamine how it competes. In recent years, two strategic management theories—the resource-based view (RBV) and the dynamic capabilities theory (DCT)—have been advanced by proponents as being the key to developing successful competitive advantage. We argue that the DCT is a logical extension of the RBV. Operationalization has been a critical issue for both theories, and this paper fills a gap in the literature by offering a method of operationalizing dynamic capabilities. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd.     

物流:国内市场一体化的推动力——对物流功能的一种经济学解释

本文认为,物流的功能可以有管理学的描述,也可以有经济学的解释。经济学认为,物流通过竞争性市场能够利用稀缺的资源,实现资源的有效配置,而物流配置资源的过程正是推动国内市场一体化形成的过程。文章提出,这种推动作用主要体现在以下三个方面:一是物流具有聚集—释放效应,这种效应的发挥要依赖市场来实现,同时这种效应的发挥又推动着市场一体化的进程;二是物流的价格选高机制最终导致商品的价格趋于均衡价格,促进国内市场一体化的实现;三是物流具有市场导向型特征,能敏锐地洞察市场竞争及商品价格水平的变化,适时地将商品(产品和要素)移动到需要这些商品的地区,既改变这些地区的生产可能性边界,解决自然禀赋缺乏的困难,又促进这些地区市场化程度的提高。     

SUPPLY CHAIN PROCESS INTEGRATION: A THEORETICAL FRAMEWORK

The current study was undertaken to further understanding of supply chain process integration. It is suggested that supply chain integration, the practice of realigning firms' operating structures, should be understood from an internal‐external perspective and a process view. Drawing upon four theories—Strategy‐Structure‐Performance framework, the resource based view of the firm, transaction cost economics, and social network analysis—and combining industry inputs, a theoretical framework of supply chain process integration is developed. It is argued that a firm's strategic priorities are key factors of supply chain process integration. Superior performance is likely to be achieved when necessary supply chain capabilities are developed through supply chain process integration.     

Does high supply chain integration enhance customer response speed?

The capability of customer response speed is commonly employed by firms that wish to strengthen their relationship with customers in order to maintain a high level of service in a hypercompetitive environment of rapidly changing technology. Improved customer response speed also helps manufacturers respond more rapidly to satisfy customer needs. However, does high level of supply chain integration with customers have positive impact on customer response speed? This study proposes a conceptual model to examine antecedents to better firm performance, with customer response speed as a mediator. The conceptual model was empirically tested using data collected from 809 manufacturing companies in the Greater China Region. The results show that the nature of the relationship between customer integration and customer response speed may vary substantially from one area to another. Also, customer response speed mediates between customer integration and firm performance in China and Taiwan.     

MARKETING/LOGISTICS RELATIONSHIPS: INFLUENCE ON CAPABILITIES AND PERFORMANCE

Effective marketing/logistics relationships can help to create, develop, and maintain critical capabilities to support long‐term firm success. Recent research focuses on two distinct capabilities—information capabilities and firm‐wide integration. Empirical results are provided confirming the proposed relationship between marketing logistics relationship effectiveness and the two capabilities. Further, the capabilities are shown to positively impact logistics performance.     

Group Buying: A Strategic Form of Consumer Collective

Existing literature on collective consumption focuses on passionate consumers of particular brands. This research examines group buying (GB), a multi-phase consumer collective activity, that creates value prior to, during and after the acquisition of products and services. Through a two-year, multi-sited, qualitative study, we examine both retailers’ and consumers’ motivations for participating in GB. GB is essentially a consumer collective that centers on consumer needs across brands, activities and lifestyles. This consumer collective is not initiated by brand affiliation or a consumption subculture, but by the need to discover desirable brands and obtain optimal products and services at favorable prices. Furthermore, GB empowers consumers to better protect their rights in an under-regulated market.     

基于商业模式创新的企业能力发展研究

企业能力是企业获得和维持竞争优势的重要条件,其价值是通过商业模式体现出来的。商业模式创新需要企业能力的支持,同时也为企业能力的发展指明了方向。在企业能力与商业模式关系分析的基础上,分析了基于商业模式创新的企业能力发展方向决定机理,以及商业模式创新的不同类型对价值界定、流程管理和资源整合三种基本能力的不同要求。