Boundaries of the centrality effect during product choice

Horizontal centrality bias has been found to influence what products consumers pay attention to and what products they choose to purchase. Such bias offers substantial competitive advantage to brands that know about it and display their products so as to capitalize on it. Atalay et al. (2012) identified the key components of this horizontal centrality effect: initial fixation bias, gaze cascade bias, and subsequent choice bias. In this paper, we re-examine their study under two new conditions: time pressure and a more ambiguous choice action. We find that although the horizontal centrality effect persists, it is modified in the extended time condition. The central gaze cascade component does not arise in the data when the choice moment is ambiguous, however, choice bias persists under all conditions.     

Social learning effects of complaint handling on social media: Self-construal as a moderator

With the proliferation of social media, firms are increasingly faced with the need to respond publicly to reduce the negative effects of customer complaints. Based on social learning theory, this study examines how complaint handling efforts and comments by others may affect the responses exhibited by individuals who demonstrated either independent or interdependent self-construal. A quasi-experimental design with a sample of 247 student participants was conducted. The results show that although unsuccessful complaint handling was likely to erode perceived trust, such effects were confined to individuals with independent self-construal. Furthermore, observers with interdependent self-construal evoked more positive perception if others disconfirmed the complainants’ experiences rather than approved with negative posts; this effect was not evident for the independents.     

Indicators of opinion leadership in customer networks: self-reports and degree centrality

In this paper, we assess two alternative indicators of opinion leadership, self-reported opinion leadership and degree centrality, on the same dataset. We also investigate the interaction effect of these two indicators and the social network environment on opinion leadership. We use social network and survey data from the mobile telecom industry to analyze opinion leadership in smartphone adoption. We find that degree centrality indicates opinion leadership, but that self-reported opinion leadership indicates opinion leadership only under the right social circumstances. In case of weak to moderate network ties, the effect of self-reported opinion leadership is not significant. However, self-reported opinion leaders more effectively influence their strong ties. This study sheds light on indicators of opinion leadership and provides insights for managers to improve their social marketing campaigns.     

Network centrality,organizational innovation,and performance: A meta‐analysis

Based on samples from 40 studies encompassing 15,860 organizations, we use meta‐analysis methods to examine the relationships between network centrality, organizational innovation, and performance, and to predict the influence of organization size, institutional environment, and industry on these relationships. Results show that network centrality positively influences both organizational innovation and performance. In addition, findings indicate that the impact of network centrality on organizational innovation is stronger for small organizations while that on organizational performance is stronger for large organizations. The influence of network centrality on overall organizational innovation/performance is stronger for organizations in developed institutional environments as well as in knowledge‐intensive industries. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

Keiretsu centrality — profits and profit stability: A power dependence perspective

Prior studies compare keiretsu member firm and independent firm performance. Here, we use historical and power dependence perspectives to theorize that the Japanese keiretsu system primarily benefits the most central firms. We test this by examining the performance of two types of keiretsu firms (central firms and other member firms) within two types of keiretsu (horizontal and vertical). We hypothesize and find that: (1) central vertical keiretsu firms are more profitable than central horizontal keiretsu firms; (2) central horizontal keiretsu firms have greater profit stability than central vertical keiretsu firms; (3) central vertical keiretsu firms are more profitable than non-central vertical keiretsu firms; and (4) central horizontal keiretsu firms have greater profit stability than non-central horizontal keiretsu firms. Implications for managers and future research directions are discussed.     

From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence

Central consumers in a group often are influential, because their social prominence commands conformity from other members. Yet, there can be another contradictory effect of centrality, such that other members regard it as a threat to their attitudinal freedom and express reactance instead of conformity. Whether a group member conforms or reacts to the evaluation of a more central member might depend on the strength of their relationship, which determines the social cost of disagreeing. We provide evidence of such an interaction between centrality and relational strength with an experiment where participants with preexisting affective ties of varying strengths taste a snack in groups (Study 1) and a field study where participants connected by instrumental ties consume a complex service (Study 2). A scenario-based experiment manipulating centrality and strength of ties provides further evidence that reactance underlies the observed effects (Study 3).     

目标特征研究

为规范情报侦察领域对目标的认知,从目标威胁能力视角出发,提出了目标固有特征 、动态特征和传感器特征,构建了目标特征模型,并针对目标识别、目标行为规则提取和目 标威胁能力预测等展开了应用研究,对国内从事该项研究和目标保障信息系统研制具有参考 意义。     

Fueling the fire: Examining identity centrality,affective interpersonal commitment and gender as drivers of entrepreneurial passion

Research on passion is burgeoning in the entrepreneurial literature, yet we still know little about what factors drive entrepreneurial passion. Recognizing the socially embedded nature of entrepreneurship, we examine identity-related social forces that may fuel the fire of entrepreneurial passion. Employing a lagged design that controls for known antecedents, we find different pathways driving harmonious versus obsessive entrepreneurial passion. We find that harmonious entrepreneurial passion is fueled by entrepreneurial identity centrality whereas obsessive entrepreneurial passion is fueled by affective interpersonal commitment. Interestingly, gender moderates both these relationships.     

破产债权的特征及认定原则

本论文主要介绍的是破产宣告前的原因成立,并且由破产债权的界定.其次,介绍新旧破产界限的区别主要是清偿债务的问题上.     

校园营销的特点及策略分析

<正>随着高校人数的不断增加,进一步促使了校园这个独特大市场的形成,校园所表现出的巨大的消费空间,引起了企业界和学术界的共同关注。研究校园营销的特点,大力开拓校园市场,对于企业界扩宽销售市场,提高经济效益具有重要的意义。本文从营销的角度对企业如何进行校园营销作一专门研究。     

基于对角切片特征提取和深度学习的辐射源识别

针对复杂电磁环境下辐射源识别率低的问题,提出基于对角切片特征和深度学习的辐射源识别算法。利用辐射源信号双谱的个体特性,提取信号双谱对角切片特征作为深度学习模型的输入数据,采用Softmax分类器进行辐射源识别。仿真实验利用两部同型辐射源进行测试,结果表明该算法能识别个体辐射源,在低信噪比条件下也能获得高的辐射源识别率;相比于其他识别算法,双谱对角切片特征有更鲁棒的分辨性。