消费者对企业社会责任及责任消费的认知调查分析

随着经济全球化进程的加快,企业社会责任已经成为关系到企业可持续发展的重要方面。在企业社会责任运动中,责任消费是一个巨大的推动力量,但是在中国,消费者对企业社会责任的认知情况是如何的呢?基于这个目的,本研究通过调查问卷的方式进行了调查,分析发现75.15%的受访者对于企业社会责任表示不清楚,表明责任消费的意识还没有形成。调查还获取了消费者对于企业社会责任的关注点和对于企业社会责任的态度等基本信息,对于推动企业社会责任建设具有一定的参考价值。     

中国城市食品消费者的社会责任消费——消费者权力的视角

社会责任消费不足是食品企业社会责任缺失的重要原因,本文从消费者权力视角提出理论假设,通过对中国城市423名食品消费者开展问卷调查,采用路径分析法实证考察食品消费者社会责任消费的影响因素及其形成机理。研究发现,食品消费者社会责任消费受其专家权力和制裁权力的正向影响,消费者-企业认同在专家权力和社会责任消费中起部分中介作用,利他价值观在制裁权力和社会责任消费中起调节作用。当前中国城市食品消费者专家权力和制裁权力偏低,消费者对食品企业的认同普遍不高,利他价值观呈明显劣势,这些因素阻碍了城市食品消费者的社会责任消费。     

芜湖：“绿色消费”，我们共同的责任

3月15日，春意融融的中山路步行街上浓妆艳抹，沉浸在节日欢快的气氛中。以“绿色消费”为年主题的大型官传咨询活动，使新世纪第一个消费者权益日生机盎然；无数名消费者从各处涌来，咨询、投诉，举报，反映自己权益受到伤害的遭遇和咨询自己不懂的维权知识，从而构成了一道特殊的风景线。     

企业社会责任与消费者行为意向

基于消费者行为意向的分析框架,分析了企业社会责任对消费者行为意向的影响,研究发现企业在消费者责任方面的表现对消费者的忠诚度影响最大:在通常情况下,消费者关注企业提供产品或服务的直接责任;从长远看,消费者更喜欢承担社会责任好的企业,尤其是受教育程度高和收入高的消费者,对承担企业社会责任好的企业能获得消费者更多的支付溢价,品牌转换率低。因此,企业应该积极主动地承担起社会责任,通过增强消费者对企业的认同和良好的公众形象去创造竞争优势,构筑企业的核心竞争能力。     

基于消费者行为的企业社会责任研究

企业履行社会责任问题一直是国内外学者研究的热点问题。在借鉴前人成果的基础上,首先分别阐述了社会责任理论和消费者响应理论。然后,基于消费者行为理论的分析,从三方面提出了基于消费者行为的企业社会责任实现的途径。     

消费者社会责任:消费者行为研究的新课题

作为经济发展到一定程度的产物,消费者社会责任的缺失引起了广泛的关注,也是消费行为学研究的新近课题。在当前消费主义盛行的大背景下,采取措施引导消费者端正消费观念,承担起消费者社会责任已成为一个影响现代社会可持续发展的重要课题。     

基于消费者视角的企业社会责任行为综述

企业社会责任作为社会的一个热点问题,受到了政府、企业和消费者的广泛重视.本文基于消费者的行为认知反应对国内外企业社会责任相关文献进行梳理和归纳,并对未来企业社会责任的研究进行展望.     

企业对消费者的社会责任

笔者曾经在德国学习过一段时间，只觉得在那里买东西，消费没有太多的担心，因为，不管你买什么东西，只要你不满意，即便是一时冲动，买了不必要的东西，在规定的时间，是不需理由，随时都可以退换的。可在国内消费，你得要很小心才是。退换之难就不要说了，一些唯利是图的商家所设的消费陷阱也让你防不胜防。     

消费者对企业社会责任的评价与响应研究

利用市场调研获取的数据,研究消费者对企业社会责任的评价与响应。利用协方差模型分析,发现不同类型的消费者,给予了不同的企业社会责任重要性排序,不同类型的消费者在积极响应和消极响应方面差异明显。利用多变量线性模型分析,发现消费者评价和消费者响应存在显著的影响关系。     

消费者社会责任研究初探

权利与义务、责任相伴相生,消费者的问题并非仅局限于自身的权益保护。本文拟从另一视角审视消费者的问题即消费者的社会责任,并针对消费者社会责任的概念、特征、必要性、内容等进行分析,在此基础上提出了相关的立法模式。     

Will the Real A. Smith Please Stand Up!

In both the public and the business world, in academe as well as in practice, the ideas of Adam Smith are regarded as the bedrock of modern economics. When present economic conditions and management practices are criticised, Adam Smith is referred to by defenders and detractors of the current status quo alike. Smith, it is believed, defined the essential terms of reference of these debates, such as the rational pursuit of self-interest on part of the individual and the resultant optimal allocation of goods in free markets thanks to the workings of an “invisible hand.” In this article, we question whether this standard view of Smith, the economist, is tenable. We provide an extensive review of the extant secondary literature from economists, business ethicists, and philosophers, comparing their assessments to crucial elements of Smith’s theoretical system. As a result, we show that Smith, far from being an advocate of a value-free or even value-averse conception of economic transactions, stood for a virtue-based and values-oriented model of business. Accordingly, we argue current management education and the pedagogy of business ethics ought to be changed, and certain strategic conclusions drawn for business practice.     

Consuming Responsibly: Exploring Environmentally Responsible Consumption Behaviors

This study aims to identify environmentally responsible consumption behaviors as practiced by consumers of developing and developed economies. A qualitative approach, using data collected through 27 semi-structured depth interviews (for identifying behaviors undertaken by consumers of a developing economy—India), and numerous posts and comments from the blog wehatetowaste.com (for identifying behaviors undertaken by consumers of developed economies), was adopted. A total of eight and seven environmentally responsible consumption behaviors were identified in a developing and developed economies context, respectively. This study provides a much needed, comprehensive understanding of consumers' environmentally responsible consumption behaviors in the context of both developing and developed economies.     

Disadvantaged Consumers: An Ethical Approach to Consumption by the Poor

This essay presents my research stream on impoverished citizens as it relates to transdisciplinary work at the intersection of consumer behavior, applied ethics, public policy, and marketing practice. The original studies that inform this discussion were conducted using ethnographic methods with subpopulations that included the homeless, rural poor, children living in poverty, and aborigines isolated in the Australian outback. The opening section frames my work within the context of the larger marketing domain. The next section describes dysfunctional business activities that reduce the consumer quality of life of disadvantaged citizens. Their reactions to this maltreatment then are presented, with an emphasis on the various groups noted. The essay closes with a brief discourse on restricted consumer behavior in business ethics research. Ronald Paul Hill is the Robert J. and Barbara Naclerio Endowed Chairholder and Senior Associate Dean of Intellectual Strategy in the Villanova School of Business.     

Satiated Consumers: Allocation of Consumption Time in an Affluent Society

Based on Ian Steedman's seminal contribution ‘Consumption Takes Time’, we propose a formal activity‐based model for consumer behaviour. The model simultaneously incorporates choices over consumption time, as well as quantities and qualities of products consumed. We identify and examine preconditions for satiation with products and draw implications for economic policy. Satiation with products explains the limited effects of price or income changes on demand and questions the pertinence of economic growth for development. It further highlights the relevance of working time reductions for well‐being.     

对建立可持续消费模式的思考

可持续消费是可持续发展的重要组成部分 ,是 2 1世纪消费模式的主流。可持续消费模式的特点为 :强调满足人类基本的消费需要 ,注重消费方式的健康、文明和科学性 ,强调公平消费。因此构建可持续消费模式必须加强消费者教育和引导 ,严格控制人口数量 ,提高人口质量。做好科技研究与开发工作 ,促进科技进步。强化政府对消费的干预 ,搞好绿色产品生产和流通工作。     

中国消费者奢侈品消费动机的实证研究

亚洲特别是中国正成为世界奢侈品的主要市场,但是受文化的影响,东西方消费者的奢侈品消费动机是不同的。本文回顾了东西方奢侈品消费动机的研究,及其文化背景原因,特别关注了儒家文化对于东亚消费者的影响;对中国消费者的奢侈品消费动机进行了实证分析,对于奢侈品市场细分策略提出了建议。     

Erratum to: Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

This study extends previous literature on the association between Confucianism and corporate decisions by examining Confucianism’s influence on board gender diversity. Using a sample of Chinese listed firms during the period of 2001–2011 and geographic-proximity-based Confucianism variables, I provide strong and consistent evidence to show that Confucianism is significantly negatively associated with board gender diversity, suggesting that the proportion of women directors in the boardroom is significantly lower for firms surrounded by strong Confucianism atmosphere than for firms located in regions with weak Confucianism atmosphere. This finding also implies that Confucian philosophical system has important impacts on business ethics and women’s status in corporate governance. Moreover, GDP per capita, the proxy for economic development level in a province in which a firm is located, attenuates the negative association between Confucianism and board gender diversity. Above results are robust to different measures of Confucianism and board gender diversity and are still valid after controlling for the potential endogeneity between Confucianism and board gender diversity.     

Global Social Preferences and the Demand for Socially Responsible Products: Empirical Evidence from a Pilot Study on Fair Trade Consumers

We analyse behaviour and motivations of a sample of about 1,000 consumers purchasing ‘fair trade (FT) goods’, i.e. food and artisan goods which include socially responsible (SR) characteristics and a price premium for primary product producers with respect to equivalent non‐FT products. By estimating a simultaneous two‐equation treatment effect model we find that FT products have less than unit of income elasticity and their demand is negatively (positively) correlated with geographical distance from the nearest shop (age and awareness of SR criteria). Awareness of SR criteria depends, in turn, on a series of factors (consumption habits, membership of volunteer associations) which, indirectly (via increased awareness), significantly affect consumption. We also measure consumers’ willingness to pay in excess for the SR features of FT products with a contingent evaluation approach and find that it is positively correlated with awareness of SR criteria.     

Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

Corporate social responsibility (CSR) research has focused often on the business returns of corporate social initiatives but less on their possible social returns. We study an actual company–consumer partnership CSR initiative promoting ecologically correct and conscious consumption of bottled mineral water. We conduct a survey on adult consumers to test the hypotheses that consumer skepticism toward the company–consumer partnership CSR initiative and the moral emotion of elevation mediate the relationship between company CSR motives perceived by consumers and consumer behavioral responses following this CSR initiative. Favorable consumer behavioral responses, in turn, relate positively to consumer support of other green products. The results provide scholars and managers with means of improving their understanding and handling of company–consumer partnership CSR initiatives.