星级酒店数据集市雪花模型的设计与应用

将数据仓库理论运用于我国星级酒店的决策管理,提出了星级酒店数据集市雪花模型设计方法。并对相关的技术问题进行了细致的探讨。将星型模型和雪花模型的特色和优势相结合,对雪花模型在星级酒店数据集市中的应用进行了探索。     

信用卡用户持续使用行为实证研究

本文在对信用卡用户使用行为进行理论研究和模型设计的基础上,提出用信用卡用户采纳后持续使用模型,并采用问卷调查数据与结构方程方法进行实证研究,在理论上以期全面、深刻地解释及预测信用卡用户持续使用行为规律;在实践上将帮助银行进一步明确消费群体的需求,帮助银行减少决策的盲目性和随意性,进一步细分市场,为用户提供差异化服务。     

基于数据挖掘技术的信用卡客户的信用评价

本文以对商业银行信用卡历史客户数据为研究对象,介绍了数据挖掘方法中决策树C4.5算法和关联规则Apriori算法的应用,并通过weka软件进行实证分析,从而为银行信用卡客户信用程度评定提供了决策支持。     

基于模糊综合评价法的银行信用卡评价研究

我国信用卡产业起步于20世纪70年代末,时至今日,我国信用卡产业已经具有一定发展规模,并逐步成为我国金融行业良好运行及我国社会经济快速发展的重要力量。据各家银行2010年年度报告,仅国内四大银行2010年累计发行信用卡达14391.4万张。但由于外资银行的市场进入,加之2011年4月初,中国人民银行发表了《中国人民银行关于推进金融IC卡应用工作的意见》,国内银行的信用卡市场受到威胁。文章从我国信用卡使用行为现状出发,对国内某商业银行信用卡满意度进行调查,采用模糊综合评价法对其数据进行分析,得出该银行信用卡良性及需要改进的指标,并提出具有针对性的建议,从而促进该行信用卡市场发展。     

银行个人客户信用评分模型研究——基于决策树算法

近年来,中国的信用卡业务飞速发展,为银行带来了丰厚的利润。但招揽信用卡用户的激烈竞争导致银行不断放宽对于信用卡申请者的要求,疏忽了风险的管理和控制。能否掌握信用卡客户的业务规律,并能设计相应对策以管理控制风险,是信用卡业务成败与否的关键。据此,针对银行信用卡客户,收集并处理他们的信息,利用决策树算法建立个人信用评分模型,并结合社会实际情况对模型做出调整建议。     

数字100消费者观察——信用卡篇

各信用卡品牌的覆盖率:四大行中的工商银行和建设银行的信用卡用户覆盖面最为广泛,这两家银行在信用卡业务方面最有规模优势。●工商银行和建设银行稳居信用卡市场覆盖率的前两位,中国银行、农业银行和招商银行紧随其后。●股份制银行中的广发银行的市场覆盖率近年来快速提升,达到7.9%。     

银行产品的测试、推广与发展研究——以广州发展银行真情卡为例

回顾信用卡业务在我国的发展历程,分析信用卡业务的发展现状,我们可以发现我国已经成为信用卡业务发展最快,增长潜力最大的市场。作为未来信贷的重要增长点,在金融行业民间资本准入制度开放、全球化进程不断深入、互联网金融的创新发展、互联网快速普及的大数据时代,民间资本、外资资本对信用卡业务广泛渗透,使得国内信用卡业务日趋复杂,信用卡市场竞争激烈。20世纪50年代,银行信用卡在美国起源,随后的20年在亚洲和欧洲盛行,80年代,中国银行广东省分行与香港东亚银行签订了为其代办"东美VISA信用协议",自此信用卡业务在中国诞生,广东也成为将信用卡引入中国的重要地区,广发真情卡于2002年由此诞生。本文以广发真情卡为例介绍银行信用卡如何测试与推广上市,通过广发真情卡以女性为目标客户群的独特视角看信用卡发展过程中的风险,并对其发展提出一些建议。     

从用卡环节着手防范信用卡套现的研究简

目前风险管理对银行风险评级的研究大多用在信贷方面,对于信用卡风险套现研究较少。本文使用银行生产数据进行了实证分析,对是否套现持卡人信用评级的方法对信用卡持卡人违约概率进行了预测,并检验得出很高的准确率。。     

SAS数据挖掘在钢铁生产管理数据集市中的应用

SAS数据挖掘应用在钢铁生产管理数据集市中能有效地进行数据分析、发现数据之间的关联、找出数据背后潜在的知识。本文首先建立数据集市,为数据挖掘提供挖掘平台;其次分析数据挖掘的主要过程以及SAS数据挖掘方法;最后列举SAS数据挖掘在钢铁企业生产管理数据集市中的实例。通过实例分析,根据各无委托原因之间的关联,不仅找到了快速解决无委托板坯量的途径,而且提供了提高完成合同率的解决方法。     

浅析民生信用卡品牌营销策略

银行业信用卡中心的服务特性,决定了银行信用卡中心要比普通的商业企业更需要全面的进行信用卡的品牌营销和管理.信用卡的品牌建设可以有助于形成、发展和管理银行信用卡客户对该信用卡的喜爱偏好,增强客户群对信用卡品牌的偏好,信任,以及最大化的忠诚度,以保持银行信用卡中心的稳健持续发展.     

Buying behavior,social support and credit card indebtedness of college students

This research examines three factors that are associated with college students' credit card indebtedness. Using survey data, we find that college students' buying patterns and social networks affect their credit card indebtedness. Specifically, students with a tendency towards compulsive buying are more likely and those with greater social support are less likely to hold credit card debts. Depth interview data further illustrate the contexts and causes of overusing credit cards as well as solutions for their debt problem. This research sheds light on reasons why college students fall into credit card debt and suggests strategies for helping them use credit cards wisely.     

Credit card use and knowledge in Thailand

This study examined the relationship between demographic characteristics of Thai credit card holders and the extent of credit card use, the level of credit card knowledge and the consumer choice perspectives. Data were collected by phone interview from Bangkok Bank credit card holders. Chi-square and Cramer's V were used to analyse the data. Only income and occupation were statistically related to credit card use. The results revealed that Thai credit card holders were not knowledgeable about credit card terms. They were influenced by environmental stimuli and society and group norms when they chose their credit card. They lacked sufficient information to make an informed choice when they applied for their cards. Implications for consumer educators and policy makers in developing nations are discussed.     

我国商业银行信用卡拓展问题研究

信用卡业务进入中国的历史虽然较短,但其发展速度和规模却十分惊人.当前.我国商业银行信用卡业务拓展中还存在很多问题:银行卡业务运作模式缺乏活力,银行卡市场营销机制不健全,银行卡业务创新不足.国有商业银行必须积极推进信用卡业务向集约经营和集中管理模式转变,彻底解决分散经营、分级管理造成的弊端,从根本上增强一级法人的风险控制、经营约束和系统服务能力,实施信息集中,突出核心产品的竞争优势,整合营销渠道,改进服务,强化经营.     

Acquisition mode and credit card overspending behavior: An empirical analysis of the credit card industry

Although credit card overspending behavior has become a critical societal concern with severe negative impacts on consumer welfare and economic stability, research on credit card overspending behavior remains fragmented and understudied. This study investigates new types of antecedents of credit card overspending behavior that are overlooked in the prior literature—the acquisition mode of credit card companies. Based on data set from a large commercial bank in China, this study measures credit card overspending behavior using consumption amount, cash withdrawal amount and overdueness, and suggests that gift acquisition has a positive effect on cash withdrawal amount and overdue probability as well as a negative effect on consumption amount. Furthermore, we find that this relationship could be weakened for female customers and for customers with higher education levels. This study provides theoretical implications for both the credit card overspending literature and customer acquisition literature. It also has important implications for consumer welfare and public policymaking.     

Challenging Confucius: Western banks in the Chinese credit card market

China has commanded a great deal of interest from virtually all U.S. business sectors. The Chinese credit card market is now particularly intriguing for Western banks. This article examines the strategic minefield that Western banks must navigate as they attempt to compete in the Chinese credit card industry. As an example, Bank of America (BOA)—fresh from purchasing a 9% interest in China Construction Bank (CCB) a few years ago—is now contemplating a joint venture with CCB. The new company will be tasked with leading the Chinese credit card market. Specifically, two questions are addressed: (1) whether the Chinese banking market is a sound option at this time; and (2) whether China affords an optimal environment for credit. The analysis yields several strategic lessons, and encourages caution on the part of Western bank executives as they enter the Chinese market. In particular, BOA officials must appreciate the timing of their joint venture's evolution. Additionally, BOA officials should strongly consider financial ventures other than credit, as Chinese culture should prove particularly resistant to serving as a profitable customer base in the short- and middle-timeframes.     

The roles of personality and general ethical judgments in intention to not repay credit card expenses

There are no ‘card slaves’ but only cardholders who cannot meet their obligations. Recently, the issue that people are plagued by huge credit card debt has become more serious in Taiwan. This study proposed a model linking personality traits (locus of control (LOC) and risk-taking propensity), general ethical judgments regarding credit card use, and behavioral intention to not repay credit card expenses. External LOC and risk-taking propensity can predict intention to not repay through ethical judgments. Furthermore, external LOC can directly affect the intention. The model has been empirically justified by using the data collected from 448 credit cardholders in Taiwan (at least 20 years old). Those with ethical judgments of actively benefiting from illegal activities or passively benefiting at the expense of others tend to have an intention to not repay. By understanding the causes of not repaying credit card expenses, financial service providers should be able to effectively reduce card bad debts. In particular, relationship marketing strategies are helpful to mitigate cardholders’ intention to passively not repay.     

Concern with Immediate Consequences Magnifies the Impact of Compulsive Buying Tendencies on College Students' Credit Card Debt

This research examines whether temporal orientation moderates the impact of compulsive buying tendencies (CBT) on credit card debt. Participants completed the consideration of future consequences scale, a compulsive buying scale, and reported their credit card debt. Results revealed that CBT mediated the relationship between concern with immediate consequences and credit card debt, and high concern with immediate consequences magnified the impact of CBT on credit card debt. This suggests that compulsive buyers who focus on maximizing immediate consequences are at a much higher risk of building up significant amounts of credit card debt.     

Helping Consumers Choose a Credit Card

Choosing an economically appropriate credit card requires that two kinds of information be available: knowledge of one's credit card usage and comparison information on credit card costs. This article examines a recent Canadian information program on credit card costs and presents the results of a study designed to test the effectiveness of changes in the information presentation format.     

Ethical Issues in Credit Card Solicitation of College Students – The Responsibilities of Credit Card Issuers,Higher Education,and Students

Credit card companies aggressively solicit college students, without regardfor the consequences of high credit car debt for these customers. Theethical conflict of the sale of easy credit to college students too oftenresults in hazardous outcomes akin to the solicitation of youth by cigarettecompanies. This paper will investigate the dangers that credit card use presents to theyoung customer, the unethical manner in which the companies that issue these cards promote their products to this audience, and the role of institutions of higher education. A majority of students are not only using credit unwisely (average balances of over $1000 regardless of who reports the data) but are payingexorbitant interest (18%–22%). The credit card companies call this``responsible' use. They are collecting enough interest and fees to morethan cover losses resulting from bankruptcy. They use a variety ofmarketing techniques to lure college students – glitzy `MTV' type shows,free prizes and gifts, special interest rate offers, and now they can pretendthrough `educational services' to explain to college students why credit cards are important.This paper investigates the ethical considerations of credit card solicitationof college students as a result of research into factors that influence thenumber of credit cards held by these students. Current solicitation policiesof colleges and universities are also presented.