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1.
    
The assignment of a brand to a product affects consumer's perceptions not only about the product, but also about the brand itself. The reciprocal effect of the product on its brand can be either positive or negative. Extending the concept of reciprocal effect to a new context, this study analyzed how consumer's perceptions about tourist destinations can affect the national tourism brand. An experiment showed that destinations leading to attitudes that are more positive than the average can strengthen the national tourism brand, while destinations leading to attitudes below the average can weaken it. Brand dilution can happen even when the outcome is effective from the destination's perspective. Because of the reciprocal effect, the determination of public policies in the destination level is usually inefficient from the country's perspective. These results reinforce the need for national brand governance.  相似文献   

2.
    
This study investigates the factors that influence China's outward foreign direct investment (OFDI) in tourism. Employing a panel dataset involving 21 host countries for 10 years (2004–2013), negative binomial regression modelling showed that Chinese outbound investment in tourism is, at least in part, determined by volume of tourism flows to host country, the scale of tourism in that country and the openness to inbound investment. Other variables such as trade relationships between donor and recipient country and measures of innovation were seemingly of little importance. The study indicates a divergence of Chinese firms' OFDI in tourism from its general OFDI country choice pattern and confirms that sector-specific factors may be playing a more significant part in China's OFDI in tourism.  相似文献   

3.
发展乡村旅游,有利于优化农业产业结构,培育农村经济新的增长点;有利于农村村容村貌、农民精神文明建设;有利于培育社会主义新农民,就地解决农村富余劳动力转移问题。在发展乡村旅游,为社会主义新农村建设做出贡献同时,应加强对乡村旅游的规划与管理以合理发展。  相似文献   

4.
    
The present study was conducted in the context of the political tensions between Turkey and Israel. The main objective of the present research note is to examine the relationship between consumer animosity and socially-visible consumption; although two salient constructs in the consumer behaviour stream of research, the relationship between them has not been examined in previous research. The mall-intercept method was employed to collect data from a sample of 208 respondents. SPSS's AMOS software was employed to test the construct validity of the scale items. Pearson correlations and independent sample T-tests were conducted to explore the relationships between the study variables. Results suggest that the relationships between socially visible consumption and consumer animosity is moderated by travellers' willingness to holiday in a socially visible fashion. Future research should focus on other potential moderators of the relationship between animosity and tourism behaviour such as risk perception.  相似文献   

5.
Small Island Tourism Economies (SITEs) are developing sovereign countries that rely on tourism as a source of exports, and need a consistent inflow of foreign investment in order to facilitate economic growth. Access to international capital markets helps SITEs smooth out their consumption over time, while absorbing adverse domestic production shocks. This paper provides a comparison of tourism growth, country risk returns and their associated volatilities (or uncertainty) for 2 SITEs, namely Cyprus and Malta. Monthly data are available for both international tourist arrivals and composite country risk ratings compiled by the International Country Risk Guide (ICRG) for the period May 1986 to May 2002. The time-varying conditional variances of tourism growth and country risk returns for the 2 SITEs are analysed using multivariate models of conditional volatility. Empirical results show that Cyprus and Malta are complementary destinations for international tourists. Changes to tourism patterns in Cyprus lead to changes to tourism patterns in Malta. Hence, tour operators and national tourism promotion authorities in Cyprus and Malta should collaborate closely in marketing and promoting joint tourism products. Moreover, foreign entities interested in investing in the tourism sectors of Cyprus and Malta should consider investment projects that span a long period of time. The performance of the tourism sector and the associated composite risk are independent of each other for the two countries. However, there is a direct relationship between the tourism sectors of Cyprus and Malta and their respective country risk settings.  相似文献   

6.
    
The objective of this research note is to analyze the effect of solidarity actions following the invasion of Ukraine on hotel and restaurant firms’ market value. Press releases and corporate websites of 117 companies were investigated to determine the actions taken in response to the Russian invasion of Ukraine. Then, using an event study methodology, cumulative abnormal returns were calculated following the actions taken. The results indicate that first movers benefited the most from solidarity actions, while middle-point intensity actions (versus strong or light actions) brought about the highest effects on market value.  相似文献   

7.
8.
    
Between 2001 and 2011 Chinese authors published over 838,000 articles in SSCI rated journals, second only to authors in the United States. However Chinese tourism academics lagged behind their counterparts in obtaining such publications, with only 157 papers in the Thomson Reuters SSCI listing for tourism and hospitality. However in recent years the numbers of Chinese authored publications have significantly increased. The paper argues that access to SSCI ranked publications is important for Chinese tourism academics because (a) it helps inform the world of developments in Chinese tourism, (b) it is a recognition of the standards of Chinese research and a means of improving Chinese research and (c) it provides a motive for international collaboration between Chinese researchers and their counterparts.  相似文献   

9.
Tourism is an important economic development driver in the U.S. especially in rural areas. Most US regions have tourism-related economic development organizations to assist the local industry. Despite such assistance, however, many tourism-based businesses struggle. One possible reason is a disconnect between business needs and the activities of related organizations. This study uses survey data from tourism-based businesses and tourism promotion and economic development organizations in rural western Pennsylvania and West Virginia to compare how the various actors perceive the most pressing tourism promotion efforts and business challenges. In general, tourism businesses and support organizations agree on the promotional needs of tourism-based businesses and hold similar perceptions about industry problems. However, tourism promotion agencies underestimate the role of the internet in promotions and perceive workforce issues differently than do businesses. Better alignment of priorities within tourism partnerships should enhance promotional and educational efforts as well as the integration of tourism into overall economic development efforts.  相似文献   

10.
    
We propose the use of a tool recently introduced by Gayer (2010), known as the “economic climate tracer”, to analyze and monitor the cyclical evolution of tourism source markets to Portugal. Considering the period 1987–2015, we evaluate how tourism to Portugal has been affected by economic cycles. This tool is useful as it clearly illustrates the evolutionary patterns of different markets, and allows us to identify close relationships with economic fluctuations. We found that German tourism plays a leading role, since its movements are followed with delays by tourism flows from other countries, and exhibits higher resilience to shocks. Also, domestic and Spanish tourism have both displayed less irregular behaviors than tourism from other source markets. On the contrary, tourism from the Netherlands and the UK, have displayed irregular patterns, which demonstrates the urgency to diversify tourism source markets to reduce the country's vulnerability to external shocks and economic cycles.  相似文献   

11.
    
Kenya is an important tourist destination in Africa accounting for over 6% of the total international tourist arrivals to the continent. However, in recent years Kenya's tourism industry has been experiencing problems of poor performance and continuing decline in the number of international tourist arrivals. This study examines the main characteristics of the country's tourism product vis‐a‐vis the changing trends in global tourism market demands. It is argued that the underlying cause of the recent poor performance of the tourism industry relates to the nature of the country's tourism product. Over the years, Kenya has been offering a limited tourism product that is based on beach and wildlife tourism. Also, the marketing of Kenya mainly depends on overseas tour operators who mainly sell inclusive tour packages. Thus, the form of tourism product that is offered by Kenya has not responded to the recent changes and trends in international tourism market demands. Post‐modern tourists, particularly tourists from developed countries, are increasing becoming aware of the negative impacts of mass tourism and are increasingly looking for alternative tourism products that provide a deeper and more meaningful experience. Thus, if Kenya is to rejuvenate its tourism industry there is need for the country to provide a diverse alternative tourism product which is more appealing to the post‐modern tourists.  相似文献   

12.
This study employs a qualitative research approach where focus groups (n = 11) with key stakeholders were used to understand how tourism investors view the concept of well-being in relation to tourism and the potential to use it as a tourism product resource. Findings validated by a wider group (n = 50) exposed the barriers and enablers of implementing well-being in this way. The potential for businesses and policymakers to transform these barriers into enablers was also identified. In addition, study findings were mapped onto a robust model extracted from the public health sector and applied in a tourism context using a systems theory approach. This further highlighted the potential offered to the fields of public health and tourism in the concept of well-being, and demonstrated the well-being value of tourism. Data from this research will aid tourism business practice and development by embedding a well-being philosophy for tourism destinations' strategies.  相似文献   

13.
Abstract

A content analytical review of a select bibliography of tourism research on the anglophone Caribbean is provided according to time period, territorial focus, subject area, and authorship. Salient features of the literature are described along with their deficiencies. More specifically, questions of theory and method are examined, and certain suggestions are offered where improvement can be made.  相似文献   

14.
Although China has progressively become an important inbound tourism market for Australia, its demand elasticities have been little studied to date. This study examines the determinants of Chinese visitors to Australia using a dynamic time-series estimator. Interesting findings include a high income elasticity as a source of the continuous doubledigit growth rates in Chinese arrivals that Australia has experienced over the past two decades, together with relatively high total trip price elasticities for both short run and long run. A trend of Chinese outbound to Australia is also identified. From a policy perspective, the results confirm that keeping a low cost of visiting Australia, both ground and travel costs, is a good strategy to secure greater numbers of Chinese tourists.  相似文献   

15.
To address the challenge of global tourism resources being overloaded or underutilization, there requires an adequate method for assessing the tourism resource carrying capacity (TRCC). However, the majority of previous evaluation perspectives on TRCC are limited by thresholds. This paper develops an innovative approach for assessing TRCC from the “load-carrier” perspective. TRCC is assessed by exploring the interaction between the carriers and loads of tourism resources. Chongqing city in China is employed as the case city to demonstrate the application of the established TRCC method. The conclusions are as follows: 1) This study elaborates the new connotation of TRCC from the perspective of “load-carrier”, and establishes the TRCC evaluation system based on the dynamic relationship between the carrier and load of tourism resources. 2) The proposed TRCC evaluation method is proved effective through an empirical study of Chongqing. 3) Chongqing's case unveils that the overload performance of TRCC can be dynamically monitored and predicted. By applying the TRCC evaluation methodology developed in this study, tourism managers and policymakers can identify whether it is the load or the carrier of tourism resources that affect the performance of TRCC, thereby taking targeted policy measures to eliminate potential risks of overload or underutilization.  相似文献   

16.
  总被引:1,自引:0,他引:1  
Although small firms in tourism have featured on the agendas of policy-makers for several decades, academic interest over the same period has fluctuated. Certainly the flurry of activity that occurred during the early 1990s became a steady flow of somewhat fragmented output rather than the ambitious and coherent programme of research that was anticipated at the time. The paper traces progress in this field by reviewing inter-, multi- and disciplinary studies that contribute to current understanding of small firms in tourism and how this understanding articulates with wider debates within tourism studies. In so doing, it challenges some conventional wisdom and provides an agenda for future research.  相似文献   

17.
    
This paper presents the outcome of empirical research into the influences of government intervention on tourism investment using a sample of Chinese listed companies that have diversified into the tourism sector. Government intervention is measured on the basis of the CEO’s political connections, the relationship between the government and the market, and the degree of financial market development. The results show that state-owned enterprises (SOEs) with strong political connections are likely to diversify into the tourism industry, especially in the area in which the government intervenes in the market excessively and the financial market is well-developed, although the tourism businesses of these firms tend to operate poorly after diversification. Amongst non-SOEs, in contrast, government intervention factors are not found to facilitate diversification into the tourism sector to any significant degree. Less government intervention is found to be beneficial for these firms, allowing them to improve their performance in the tourism sector. It is thus concluded that greater local government awareness of policy implementation is necessary to avoid unfair competition between SOEs and non-SOEs and to target the long-term positive development of the Chinese tourism sector.  相似文献   

18.
This study analyses the length of stay of golf tourists in the Algarve, on the southern coast of Portugal. The analysis employs a questionnaire to ascertain the significant characteristics influencing the length of stay of golf tourists. A survival model is used to analyse which characteristics are associated with the length of stay, taking into account the uncontrolled heterogeneity of the data. Robustness tests are implemented and policy implications are derived for improving the understanding and management of the length of stay of heterogeneous tourists.  相似文献   

19.
    
The conceptual framework of the Tourism Area Life Cycle (TALC) has been frequently examined since it was first proposed by Butler in 1980. However, few studies have applied the concept to national parks and other protected areas. This paper examines the applicability of the model to China's Zhangjiajie National Forest Park. In addition, both external and internal factors affecting the park's tourism development as well as the environmental, social, and economic changes of the area are also discussed. Results indicate that the park has experienced the first four stages as described in Butler's 1980 seminal paper [The concept of a tourist area cycle of evolution: Implications for management of resources. Canadian Geographer, 24, 5–12]. Currently, the park is in the consolidation stage. Both governments and the private sector are major players as catalysts for the park's tourism development from one stage to the next. While the local or even regional economy has become increasingly dependent on tourism, the park has also been experiencing noticeable transformation and loss of traditional cultures since its inception in 1982. Finally limitations to the current paper are outlined.  相似文献   

20.
Given the complexity of the issues surrounding the concept of sustainable tourism, the current paper tries to provide a unified methodology to assess tourism sustainability, based on a number of quantitative indicators. The proposed methodological framework (Sustainable Tourism Benchmarking Tool – STBT) will provide a number of benchmarks against which the sustainability of tourism activities in various countries can be assessed. A model development procedure is proposed: identification of the dimensions (economic, socio-ecologic, infrastructure) and indicators, method of scaling, chart representation and evaluation on three Asian countries. This application to three countries shows us that a similar level of tourism activity might bring on different sorts of improvements to implement in the tourism activity and might have different consequences for the socio-ecological environment. The heterogeneity of developing countries exposed in the STBT is useful to detect the main problem that each country faces in their tourism sector.  相似文献   

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