Ecotourism,NGOS and Development

The paper seeks to address two specific questions. First, does the existence of polluted waters impact on the levels of satisfaction experienced by visitors to Chinese lakes? Second, does the local tourism industry (represented by a sample of hotel managers) correctly assess the importance of place attributes as assessed by visitors? The data presented are obtained from a sample of 913 visitors to four polluted lakes that are holiday or day visit locations and from 121 managers of hotels in those same areas. The evidence suggests that polluted areas can still function successfully as tourist locations because visitors in these instances view the lakescapes as part of a wider attraction that includes a built environment but that the hotel industry over-emphasises the importance of that built structure as a contributor to tourist place experience. Limitations to the research include the role played by an aesthetic gaze, which may have more importance within a Chinese culture than among Western counterparts because, particularly for the older Chinese, concepts of harmonization with nature are directed through the visual senses and references to classical literature rather than physical participation in water-based sports.     

Stakeholder Subjectives Toward Ecotourism Development using Q methodology: The Case of Maha Ecotourism Site in Pyeongchang,Korea

Ecotourism needs ecological sensitivity and respect for the ecological culture of local residents. From this perspective, listening to the opinion of local residents, collaborating with the local residents in conjunction with an appropriate governance structure, is of prime importance in ecotourism. However, many ecotourism sites have numerous problems because of conflicts among stakeholders such as local government and local residents. This study investigates the conflicts and the stakeholders’ subjectives in the case of Maha ecotourism site in Pyeongchang-gun, the site of the 2018 Winter Olympic games. Before the analysis, the conflicts seem to be caused by the different attitudes of government officials and local residents’ representatives. From the analysis of subjectives, the difference in attitudes is caused by generation gaps. Young people show relatively uniform attitudes, where different occupation sectors exert little influence. It means that conflicts can be decreased if more opportunities for council participation are allowed. Young people have few consideration about ecology and tradition. The ecological and traditional lessons of the older generation are needed for young people. This study shows that conflicts between development and conservation are caused by the different attitudes represented in different generation, and hence plans for harmonizing different generation should be considered.     

Marketing Ecotourism Through the Internet: A Case of Ecotourism Business in Thailand

The advance of Internet technology is having a profound impact on the traditional modes of selling tourism products and contributing to the growing importance of online marketing of the travel and tourism industry. In the case of ecotourism, studies examining Internet-based ecotourism marketing are still limited. This study aims to examine how ecotourism business is marketed through the Internet by focusing on Thai ecotourism business. Subjects investigated are travel business members listed on the website of the Thai Ecotourism and Adventure Travel Association (TEATA). Data are qualitatively analyzed using content analysis to examine marketing and ecotourism web-based context promoted through the Internet. The results indicate that the travel companies examined in this study provide a variety of products and services to meet the diverse travel needs and preferences of tourists. When examining the web-based ecotourism marketing, most businesses provide insufficient marketing and ecotourism information to promote ecotourism experience. In particular, ecotourism messages they provide are only partially aligned with ecotourism principles. Recommendations are given for improving online ecotourism marketing to better satisfy tourists' needs and expectations.     

Planning for Sustainable Ecotourism: The Case for Research Ecotourism in Developing Country Destinations

Research ecotourism is a relatively new component of activities within the ecotourism industry, providing research opportunities for visitors focusing on aspects of the natural environment which are principally located in developing countries. This paper is directed towards identifying the nature and causes of socio-cultural impacts of this strand of ecotourism using a case study from Indonesia. The positive nature of socio-cultural impacts perceived by host communities alongside the irregular nature of economic benefits to host communities is analogous with the altruistic surplus theory of individual recognition of communal benefits. Certain characteristics of research ecotourists are identified as contributing towards host reactions towards visitors which reinforce the contention that this is a desirable form of ecotourism in similar locations.     

休闲观光农业与乡村旅游、生态旅游

在阐述休闲观光农业与乡村旅游、生态旅游之间关系的基础上,对其旅游过程、旅游产业和旅游系统中的保护、教育、责任、社区参与和环境伦理等五个方面的要旨进行了分析和论述,最后就体闲观光农业、乡村旅游、生态旅游开发中亟待破解的若干难题进行了解析.