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《中国商贸:销售与市场营销培训》2011,(Z1)
<正>1《购物中心管理》作者:国际购物中心协会著译者:袁开红译出版社:中国人民大学出版社出版时间:2010年11月定价:58.00元[内容简介]本书由国际最权威的商业地产机构——国际购物中心协会所著,书中汇集了13位成功的购物中心经理多年的经验,从租赁战略、市场营销、物业维护、安保措施、危机管理等方面全面介绍了购物中心管理策略。"他山之石,可以攻玉",本书对于我国从事商业地产的人士来说是一本不可多得的参考书籍。 相似文献
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《中国商贸:销售与市场营销培训》2014,(16)
<正>1《互联网金融手册》作者:谢平邹传伟刘海二出版社:中国人民大学出版社出版时间:2014年4月定价:68.00元[内容简介]本书作者在2012年4月7日金融四十人年会上首次公开提出了互联网金融概念。在短短两年中,互联网金融已经成为中国金融界和IT界最热门的词汇之一,相关创业活动也非常活跃。本书力图规范互联网金融的定义,完善互联网金融的理论体系,分析互联网金融目前的六种主要类型——金融互联网化、 相似文献
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《中国商贸:销售与市场营销培训》2009,(16)
<正>国际营销大师塞斯·高汀营销系列图书之一《营销人都是大骗子》——营销,从一个投其所好的故事开始作者:(美)塞斯·高汀著高等教育出版社版次:2009年2月第1版定价:20.00元[内容简介]营销人都需要讲故事。故事讲得好,才能取信于人。成功的营销人从来不单纯谈论产品特性和产品利益,而是说故事,一个消费者愿意相信的故事。他们不会试图改变消费者的世界观,而是让故事符合并实践消费者的世界观。这是一本告诉你如何满足顾客要求的书,一本告诉你如 相似文献
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《The Journal of consumer affairs》1998,32(2):424-444
Books reviewed in this article Blinder, Alan S., Elie R. D. Canetti, David E. Lebow, and Jeremy B. Rudd, Asking About Prices: A New Approach to Understanding Price Stickiness Erickson, Rita J., “Paper or Plastic?” Energy, Environment, and Consumerism in Sweden and America Garman, E. Thomas, Consumer Economic Issues in America Garman, E. Thomas and Jing J. Xiao, Eds., The Mathematics of Personal Finance: Using Calculators and Computers Morgan, David L. and Richard A. Krueger, The Focus Group Kit Theobald, Robert, Reworking Success: New Communities at the Millennium 相似文献
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《The World Economy》1980,3(3):380-386
A POSITIVE APPROACH TO THE INTERNATIONAL ECONOMIC ORDER, PART I: TRADE AND STRUCTURAL ADJUSTMENT, by Alasdair MacBean (London, Washington and Montreal: British-North American Committee, 1978) 61 pp., £1.75 and $3.00. A POSITIVE APPROACH TO THE INTERNATIONAL ECONOMIC ORDER, PART II: NON-TRADE ISSUES, by Alasdair MacBean and V. N. Balasubramanyam (London, Washington and Montreal: British-North Amercan Committee, 1980) 100 pp., £2.25 and $5.00. FARM AND FOOD POLICY: ISSUES OF THE 1980s, by Don Paarlberg (Lincoln: University of Nebraska Press, 1980) 338 pp., $16.50. ECONOMIC DISINCENTIVES FOR ENERGY CONSERVATION, by Joe W. Russell Jr (Cambridge, Mass.: Ballinger, 1979; and London: Harper & Row, 1980) 156 pp., $17.50 and £11.50. THE OIL INDUSTRY AND GOVERNMENT STRATEGY IN THE NORTH SEA, by φystein Noreng (London: Croom Helm, 1980; and Boulder, Colorado: International Research Centre for Energy and Economic Development, 1980) 268 pp., £14.95 and $21.95. SUBSIDIZED EXPORT CREDIT, by Joan Pearce, Chatham House Paper No. 8 (London: Royal Institute of International Affairs, 1980) 63 pp., £5.00. INVESTMENT AND DIVESTMENT POLICIES OF MULTINATIONAL CORPORATIONS IN EUROPE, by D. Van Den Bulcke, J. Boddewyn, B. Martens and P. Klemmer (Farnborough: Saxon House, in association with the European Centre for Study and Information on Multinational Corporations, 1979) 219 pp., £9.50. PUBLIC AND PRIVATE ENTERPRISE IN A MIXED ECONOMY, edited by William J. Baumol (London: Macmillan, 1980; and New York: St Martins Press, 1980) 308 pp., £20.00 and $40.00. 相似文献
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《The World Economy》1980,2(4):515-525
Book reviewed in this article: MONEY AND FINANCE IN EAST AND WEST, edited by C. T. Saunders MONEY, BANKING AND CREDIT IN THE SOVIET UNION AND EASTERN EUROPE, by Adam Zwass ECONOMIC RELATIONS BETWEEN EAST AND WEST, edited by Nita G. M. Watts INTERNATIONAL ECONOMICS — COMPARISONS AND INTERDEPENDENCES, edited by Friedrich von Levcik FINANCING INDUSTRIAL INVESTMENT, by John C. Carrington and George T. Edwards BRITISH INDUSTRY AND ECONOMIC POLICY, by G. C. Allen TECHNOLOGICAL INNOVATION: GOVERNMENT-INDUSTRY COOPERATION, edited by Arthur Gerstenfeld MONETARY POLICY AND CREDIT CONTROL, by David Gowland THE JAPANESE CHALLENGE, by Herman Kahn and Thomas Pepper INTERNATIONAL LENDING, RISK AND THE EUROMARKETS, by Anthony Angelini, Maximo Eng and Francis A. Lees THE LOMÉ CONVENTION AND THE COMMON AGRICULTURAL POLICY, edited by Christopher Ritson ECONOMETRIC MODELING OF WORLD COMMODITY POLICY, edited by F. Gerand Adams and Jere R. Behrman INTERNATIONAL ECONOMIC SANCTIONS: THE CASES OF CUBA, ISRAEL AND RHODESIA, by Donald L. Losman INTERNATIONAL INEQUALITY AND NATIONAL POVERTY, by Keith Griffin APPROPRIATE TECHNOLOGIES FOR THIRD WORLD DEVELOPMENT, edited by Austin Robinson THE ECONOMICS OF THIRD WORLD MILITARY EXPENDITURE, by David K. Whynes THE REGIONAL IMPACT OF MONETARY POLICY IN THE UNITED STATES, by Randall J. Miller COMPETITION POLICY, PROFITABILITY AND GROWTH, by P. D. O'Brien, W. S. Howe and D. M. Wright with R. J. O'Brien FOOD FROM THE SEA, by James Nicolson 相似文献
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《The Journal of consumer affairs》1988,22(2):342-353
Book reviewed in this article Wills, Robert L., Julie A. Caswell, and John D. Culbertson, (editors), Issues After A Century of Competition Policy Sethi, S. Prakash, Handbook of Advocacy Advertising: Concepts, Strategies, and Applications Samli, A. Coskun (editor), Marketing And The Quality of Life Interface Rauniker, R. and C.-L. Huang, eds., Food Demand Analysis: Problems, Issues, and Empirical Evidence Forbes, J.D., The Consumer Interest: Dimensions and Policy Implications Posner, Richard A. Economic Analysis of Law 相似文献
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《The Journal of consumer affairs》1997,31(1):165-184
Book reviews in this articles: Anderson, Elizabeth, Value in Ethics and Economics Frazier, Howard S. and Frederick Mosteller, editors, Medicine Worth Paying For: Assessing Medical Innovations Johnson, Norman, editor, Private Markets in Health and Welfare: An International Perspective Lebergott, Stanley, Consumer Expenditures: New Measures and Old Motives Payson, Steven, Quality Measurement in Economics: New Perspectives on the Evolution of Goods and Services Schulz, James H., The Economics of Aging 相似文献
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《The World Economy》1988,11(2):310-312
Diana Tussie, The Less Developed Countries and the World Trading System: Challenge to the GATT Jan Winiecki, Economic Prospects, East and West: a View from the East 相似文献