企业集成创新网络信任机制浅析——基于互动整合

文章从新经济社会学的互动整合机理入手，将集成创新网络结点的信任关系划分为“初始信任”和“持续信任”，并基于演进博弈理论，分析了网络结点间信任的产生机制。     

信任与企业成长

组织中的信任可以区分为对私人的信任和对制度的信任,其中对私人的信任根据来源可以分为基于特征的信任和基于过程的信任。应用这种分类,本文研究了不同的信任在企业成长各阶段中的角色。研究发现,企业在发展的不同阶段需要不同类型的信任,企业信任危机的本质可能不是简单的信任缺失,而是潜在的信任”异化“。企业的健康发展需要所有者或管理者适时地拓展信任、发展信任。     

社会化媒体中在线互动对感知信任的影响

本文针对社会化媒体中关于在线互动影响顾客感知信任机理缺乏深入研究的现状,以社会交换理论为基础,构建在线互动、顾客价值与感知信任的理论关系模型。采用问卷调查获取377个样本数据,研究结果表明:在线互动正向影响顾客的感知信任。顾客价值部分中介在线互动和感知信任的关系。转发分享调节社交价值的中介效应,即与转发分享不积极相比,当转发分享积极时,在线互动通过社交价值影响感知信任的中介效应越明显。研究结果揭示了在线互动对顾客感知信任的作用机制,深化了顾客价值理论研究,也为企业在社会化媒体中获取用户信任提供借鉴。     

中国人的信任游戏

在中国做生意,一手“吃饭喝酒博感情”,一手又“审时度势布战略”。总之,生意人间的关系总是一手在玩“信任游戏”,一手在玩“权力游戏”。     

从信任博弈的角度探讨信任行为及其神经机制

信任博弈是社会认知领域用来研究信任和互惠行为的范式，经典的信任博弈包括两个游戏者：投资人（investor）和信托人（trustee）。经典的经济学模型认为，信托人的返还额为零，因而投资人的投资额也将为零。通过操纵两个因素：投资人信任对方时所承担的风险以及受托人得到投资后的获益来考察影响信任博弈中信任与互惠行为的神经机制。     

营销信任关系的构建策略分析

营销信任是企业和顾客之间建立持久营销关系的重要基础,良好的顾客关系已成为企业发展的核心竞争优势所在。本文在分析营销信任关系内涵的基础上,提出了构建持久稳固的营销信任关系的主要策略。     

虚拟企业的信任控制

虚拟企业的建立是基于各成员企业利益的最大化目标,成员企业在实现资源共享、风险共担的同时,在关系松散的合作状态中,需要彼此信任来维系虚拟组织的存在,实现各成员企业和组织的共同发展。本文从阐述虚拟企业信任的必要性出发,着重分析了信任作为虚拟企业控制方法的可行性,并由此提出虚拟企业信任控制的具体措施。     

微商初始信任建立机制研究 ——以菲悦家纺为例

信任是影响微商客户群体的重要因素,客户对微商的信任经历了从人际信任到商业信任的转移.本文基于线下到线上的信任转移,人际信任到商业信任的转移线索,运用结构方程模型的方法,以菲悦家纺为例开展了实证研究,研究表明客户的线下信任、感知商家声誉、个人信任倾向以及与微商商家的互动对微商初始信任有重要影响.     

边界管理人员特征对企业间两层次信任的影响--来自中国家电分销渠道的实证分析

边界管理人员是企业间关系营销的界面,对企业间关系的发展具有重要影响。从施信方特征、受信方特征和双方的互动特征三个方面选取代表性变量,通过构建一个结构方程模型,以家电分销渠道中的分销商为样本,检验了边界管理人员特征对企业间人际信任和企业间信任的影响。     

物流联盟的信任机制研究

良好的信任关系是影响物流联盟绩效的一个关键因素,也是物流联盟保持长期稳定的基础。在分析信任的涵义及信任对物流联盟作用的基础上,通过对物流联盟成员的三种信任类型的研究,本文提出了建立物流联盟信任机制的措施。     

In Advertising We Trust: Religiosity's Influence on Marketplace and Relational Trust

Trust is a critical component of marketing for both brands and consumers. Competing theories suggest that high-religiosity consumers could be either more or less trusting of marketing. Thus, this article explores religiosity's influence on broad marketplace trust that influences more specific relational trust in the context of advertising messages. Study 1 shows that marketplace and relational trust positively mediate the relationship between religiosity and product evaluations. Studies 2 and 3 test moderators to this relationship based on three dimensions of religiosity: affective, behavioral, and cognitive.     

基于服务科学的虚拟企业信任机制研究

在服务科学视角下,以服务系统为基础,进行虚拟企业信任机制研究不仅符合服务经济的要求,也为虚拟企业形成良好信任关系提供了指导。在梳理了服务科学、服务系统和虚拟企业信任问题相关文献的基础上,本文从服务系统的ISPAR模型出发,分析了虚拟企业信任关系的影响因素,进而构建了基于服务科学的虚拟企业信任关系的"金字塔"模型,并提出了相应的构建策略。     

An Investigation of Trust,Satisfaction, and Commitment on Repurchase Intentions in Professional Services

Abstract

The predictive ability of trust, satisfaction, and commitment regarding a customer's intent to retain professional service providers is explored. Trust, in business relationships, is typically perceived as a consequent of satisfaction and experience. However, professional service customers may be unable to commence relationships without trusting their providers; thus, the stance that trust leads to commitment may not hold. Given the difficulty that professional service customers have regarding their ability to assess their providers' trustworthiness, customers may take trust for granted once the relationship begins. Regression analyses suggest that professional service customers utilize satisfaction and commitment, rather than trust, to determine repurchase intentions.     

Trust and reciprocity with transparency and repeated interactions

This paper uses data from a controlled laboratory environment to study the impact of transparency (i.e., complete information versus incomplete information) and repeated interactions on the level of trust and trustworthiness (reciprocity) in an investment game setting. The key findings of the study are that transparency (complete information) significantly increases trusting behavior in one-shot interactions. This result persists in repeated interactions. Further, transparency appears important for trustworthiness in one-shot interactions. In addition, repeated interaction increases trust and reciprocity with or without transparency. These results suggest that transparency is important in building trust in business environments such as alliances and joint ventures which are loosely connected organizational forms that bring together otherwise independent firms. It also provides support for the Sarbanes-Oxley Act of 2002 (SOX) and similar legislation elsewhere which attempt to regain investors' trust in corporate management and financial markets by stipulating enhanced disclosures.     

Trust,confidence and economic crisis

This article explores the role of trust and confidence in economic life, and their relevance to the current financial crisis. It outlines a recent history of research and debate on the relationship between social trust and economic prosperity, before introducing more recent data on trust against the backdrop of the financial downturn. It goes on to distinguish the informal and social bases of trust from three key formal mechanisms of economic confidence (information, contract, regulation), linking this distinction to Akerlof and Shiller’s revival of Keynes’ discussion of the “animal spirits” that animate economic behaviour. Finally the policy dimensions are considered.     

Exploring The Foundations Of Trust

We investigate the literature on trust, and identify twenty-two variables associated with trusting behaviour. We model these variables around the four dimensions of probity, equity, reliability and satisfaction, the first two relating to the behavioural and the others to the cognitive elements of trust. An exploratory study finds a high correlation between levels of trust and variables within each of these dimensions. Our model appears to have high explanatory power.     

Web 2.0 Social Networks: The Role of Trust

Online social networks (OSNs) have gained enormous popularity in recent years. Hundreds of millions of social network users reveal great amounts of personal information in the Web 2.0 environment that is largely devoid of security standards and practices. The central question in this article is why so many social network users are being so trusting. The focus is on theory-building on trust as a critical issue in OSNs. A theoretical framework is developed, which facilitates a multi-level and multi-dimensional analysis of research problems related to trust in OSNs. First, the structural and relational underpinnings of trust in OSNs are investigated from a governance perspective that integrates concepts of social network theory, social capital and the role of value in relational exchanges. Subsequently, the focus moves to the individual’s decision to trust and to processes through which trust actually emerges. Different types and sources of trust from the trust literature and their importance for trust-related decisions and behaviours in OSNs are discussed. Several research propositions are presented, which contribute to a better understanding of the role of trust and the relevance of facets of trust and social capital in OSNs.     

The Influence of Seller,Auctioneer, and Bidder Factors on Trust in Online Auctions

A growing body of research promotes the importance of trust in the business-to-consumer e-commerce environment. However, there has been little research on consumer trust in the new frontier of consumer-to-consumer (C2C) online auctions. The current study investigates the factors that influence bidders’ trust in online auctions from seller (trust arguments), bidder (disposition to trust), and auctioneer (structural assurance and perceived Web risk) perspectives in order to provide a more comprehensive understanding of trust in the C2C environment. Laboratory experiments (manipulating the trust arguments in “about me” page) and online questionnaire surveys (measuring the subjects’ responses regarding structural assurance, perceived risk, disposition to trust, trust, and purchase intention) were conducted to collect necessary data. The results suggest that benevolent sellers significantly influence the trust of bidders. Analysis also finds that structural assurance is the most influential predictor of trust, which significantly influences a buyer's intention to purchase. In addition, disposition to trust is a significant predictor of trusting belief, whereas perceived Web risk does not predict purchase intention.     

Engagement with Retirement Savings: It Is a Matter of Trust

People who engage with their retirement savings are more likely to opt out of unsuitable defaults. We use cluster analysis of matched survey and administrative data to identify groups of pension plan members that are alike in their attitudes toward retirement saving. We find that engaged and disengaged members segregate into groups based on their interest and trust. Group membership in turn helps predict plan engagement, as proxied by nondefault choices. Specifically, engagement is stronger among interested groups. Trust, however, has a more complex relationship with engagement, particularly as it interacts with interest. While members with low interest and high trust are less likely to engage (e.g., by not checking plan performance), less trusting members engage more (e.g., by actively choosing asset allocations). As interest and trust successfully determine group membership, and ultimately engagement, pension plan providers should address members' diverse needs and circumstances with personalized approaches.     

Linking trust to use intention for technology‐enabled bank channels: The role of trusting intentions

The present research is an attempt to better understand the role of trust in the adoption of technology‐based service channels, namely Internet and phone banking. The study conceptualizes and measures trust, distinguishing the cognitive and affective component of trust (the trusting beliefs), the behavioral component of trust (trusting intentions), and the purchase behavior (intention to use), suggesting a mediating role of trusting intentions. Then it tests a model that combines the effect of trusting beliefs and trusting intentions together with the Technology Acceptance Model variables, privacy, and security as well as individual characteristics. Results from 762 retail bank customers revealed a strong mediating role of trusting intention on the intention to use and similar patterns of relationship for the two technology‐based bank channels. Several implications for managers and further research are discussed. © 2010 Wiley Periodicals, Inc.