网络信息资源开发利用的几个问题

目前网络信息资源管理中存在着许多问题,以技术和人文手段相结合解决这些问题,进行信息资源的开发利用能收到很好的效果。     

Consumer information cues in television advertising: A cross country analysis

This paper compares the number of consumer information cues found in television advertisements in three countries: Australia, Ecuador, and the United States. Earlier studies conducted by Resnick and Stern in the United States and Dowling in Australia were replicated in Ecuador. Content analysis of 108 Ecuadorian television advertisements evaluated the number and types of information cues in each commercial. Results indicate that a much greater proportion of Ecuadorian television commercials contain consumer information cues than those broadcast in the other two countries. The explanation suggested for this observation is that Ecuador, due to its level of economic development, has many more products in the introductory stages of the product life cycle. This situation, in turn, requires more extensive communication of consumer information to market the products effectively. This finding implies an additional dimension, information content level, which must be considered when adapting international campaigns to conditions in developing countries.     

关于会计信息的产权分析

从产权角度对会计信息产权属性进行分析，可以认为会计信息具有私人产品的属性。本通过分析会计信息的私人成本与社会效益之间的不对等性，从而得出产权外溢引起的外部性是会计信息失真的根本原因。     

Effects of accountability on symbolic information search and information analysis by organizational buyers

Most studies of the organizational buying process assume that buyers acquire and use information “prosocially”—to make better decisions and promote their company’s welfare. The authors propose, however, that demands to account for their behavior causes organizational buyers to also gather and use information for political purposes—to protect their own self-interest. The authors present the results of an empirical study that investigates the extent to which four types of accountability—informal, official, process, and decision accountability—result in political (or symbolic) information search and prosocial information analysis by organizational buyers. Study findings suggest that buyers accountable to superiors and those accountable to subordinates or peers engage in more symbolic information search. Buyers accountable for their decision-making process analyze information more extensively. Surprisingly, buyers accountable for decision outcomes neither search for symbolic information nor analyze information more extensively. She received her Ph.D. from the University of North Carolina at Chapel Hill. Her research interests include industrial buying behavior, business-to-business relationships, and international marketing. She has published articles in theJournal of International Marketing and theJournal of Macromarketing, as well as various conference proceedings. He received his Ph.D. from Northwestern University. His research interests are in the marketing strategy and public policy areas. His work has been published inJournal of Marketing, Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Advertising Research, and several other journals.     

知识经济、知识管理与信息管理

知识经济的到来促进着知识管理理论与实践的发展。知识管理是信息管理的延伸与发展，它将作为组织和个人迎接知识经济的手段，渗透到社会的各个层面。     

会计信息失真的经济学分析

会计信息真实与否直接关系到会计信息使用者的经济决策是否合理有效。近年来，会计信息失真问题日益严重和突出。本文尝试运用经济学理论对会计信息失真的原因进行分析，认为在委托代理关系中，契约的不完全、信息的不对称以及信息供给者成本效益的不对称是引发会计信息失真的主要原因。     

A longitudinal assessment of change in sales force turnover

The utility of salespeople’s job stress, perceived fairness, job satisfaction, thoughts of quitting, job comparison, and intention to quit for differentiating individuals who remained in the job from those who left was investigated by using a discriminant model, to anlayze data from two points in time. A model that employed residualized gain scores fromn=96 salespeople, was evaluated as were separate discriminant models for both data points. Change in salespeoples’ intention to quit discriminated effectively between sales force leavers and stayers. Intention to quit at the second time period was useful for classifying leavers and stayers. While the study design may account to some extent for the findings, these findings cast doubt upon the utility ofchanges in sales job incumbents’ job stress, job satisfaction, thoughts of quitting and job comparison predictors of voluntary turnover.     

A longitudinal field test of stockout effects on multi-brand inventories

Stockouts do present a threat to a brand's stability in the marketplace. But is that threat as significant as one might initially be led to believe? The results of this study, as well as two prior efforts of similar methodology (Charlton and Ehrenberg 1976; Motes 1980), would suggest not, at least in the context of multi-brand inventories. It is strongly suggested that retailers, as well as manufacturers, need not be overly concerned about protracted adverse effects emanating from temporary stockouts at the retail level.     

A longitudinal view of women's role portrayal in television advertising

This article concerns an issue of interest to both advertisers and consumers: female sex-role portrayal in television advertisements. A comparative study using content analysis was conducted for television commercials observed in 1977 and in 1980, respectively. Significant changes between these years are noted on a number of dimensions relevant to the way women are represented in television commercials. These changes are also interpreted in a broader historical perspective whenever possible. Both positive and negative changes are noted and discussed.     

统计信息分析的内容与方法及其选择

统计信息分析是统计信息咨询的一个主要环节,分析指导工作质量直接影响到统计信息咨询水平的高低.对统计信息分析的内容的确定,分析方法及其选择提出个人的观点,与同行商榷.     

A dyadic study of interpersonal information search

Although interpersonal word-of-mouth communication, by definition, takes place between two people, rarely has the phenomenon of word of mouth been studied using both members of the dyad. Building on the literature, this article offers a model of active interpersonal information search that is tested by using a method in which information seeker and source perceptions were obtained. Source characteristics were important determinants of interpersonal influence, but seeker characteristics also played an important role. Interestingly, it proved useful to distinguish between demographic and attitudinal homophily of seeker and source as the former was inversely and the latter directly related to interpersonal influence. Mary C. Gilly is an associate professor in the Graduate School of Management and associate dean of Graduate Studies at the University of California, Irvine. Her Ph.D. is in marketing from the University of Houston. Her research interests include the unintended effects of marketing actions, such as the effects of advertising on employees. She also has interests in services marketing, such as customer service, including consumer complaint handling, and cross-cultural service encounters. Her work has been published in theJournal of Marketing, theJournal of Consumer Research, theJournal of Business Research, and other academic journals. John L. Graham is a professor in the Graduate School of Management at the University of California, Irvine. His Ph.D. is in marketing from the University of California, Berkeley. His primary research interests regard international marketing, international business negotiations, and structural equations modeling. His work has been published in theJournal of Marketing, theJournal of Consumer Research, Marketing Science, theJournal of International Business Studies, Management Science, and other academic journals. Mary Finley Wolfinbarger is an associate professor at California State University, Long Beach and is doing research on the topics of internal marketing and gift giving. She teaches Marketing Principles and Marketing Research. She received her Ph.D. in marketing from the University of California, Irvine. Her work has appeared in theJournal of Marketing and other academic journals. Laura J. Yale came to Fort Lewis College in 1991. She holds degrees in Hotel, Restaurant, and Travel Administration from the University of Massachusetts, Amherst, and received her Ph.D. from the University of California, Irvine. She teaches a variety of courses in Marketing and Travel and Tourism Administration, including Marketing Research, International Marketing and Services. Her industry experience and most of her research interest are in the services sector, particularly the tourism industry. She is on sabbatical leave this academic year, writing an introductory textbook on the tourism industry. She will return to teaching in September 1998.     

A proposed model of external consumer information search

An enduring interest in consumer behavior is the investigation of external prepurchase information search. Past research has identified a large number of factors that have been found to influence the extent of information search. The purposes of this article are to summarize the external information search literature and then develop a more parsimonious model of information search. Specifically, we propose that the effects of these antecedents of information search are mediated by four variables: ability, motivation, costs, and benefits. This model integrates the psychological search literature by incorporating ability and motivation to search for information and the economic paradigm that centers on the perceived costs and benefits of information search. Propositions are developed based on this comprehensive model for future testing. Jeffrey B. Schmidt recently became an assistant professor of marketing at Kansas State University after completing his Ph.D. at Michigan State University. His research interests include new product development and international product strategy. His work has appeared in theJournal of Product Innovation Management andJournal of Business and Industrial Marketing as well as in various conference proceedings. He received his Ph.D. from Indiana University. His research interests include consumer satisfaction/dissatisfaction and issues involving consumer knowledge. His work has appeared in theJournal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing, Journal of Retailing, Journal of Services Marketing, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, andJournal of Product Innovation as well as in various conference proceedings.     

简论研究生学位论文资源的开发与利用

研究生学位论文是高校教学和科研的重要学术成果,具有较高的学术价值和使用价值.重视研究生学位论文的开发与利用,高校图书馆负有不可推卸的责任.应加强规划,充分开发利用研究生学位论文数据库,进一步为科研服务.     

西北地区水资源合理利用与均衡配置的伦理经济学分析

本文以环境伦理学和经济伦理学为基础,讨论了水资源在自然界生物和人类之间以及人类内部的分配应遵循自然规律和人类可持续发展的原则。     

对发展我国会计电算化的探讨

随着电子信息产业的不断发展,会计电算化在社会经济中的运用越来越广泛,随之而来的如何发展我国的会计电算化的问题也越来越引起人们的关注,本文以适应社会主义市场经济改革与发展的思路及目标为依据,顺应当今网络时代的发展潮流,面向加入世界贸易组织对中国会计改革与发展作一展望,针对如何发展我国会计电算化的有关问题进行探讨.     

面向高职学生的信息素质教育初探

提出了信息素质的基本概念,回顾了全国各高校信息素质教育发展的基本脉络,具体阐述了在信息素质教育过程中存在的诸多问题,即教师对高职学生开展信息素质教育认识不足;学生缺乏获取信息的技能,对信息的利用率低;信息素质教育的师资队伍水平参差不齐;信息素质教育的形式过于单调等。结合具体的工作实际,全面阐述了高职院校应如何开展信息素质教育。     

河南省上市公司环境信息披露的实证分析

河南省地处中部,上市企业数量较少且多集中在重污染行业,本文以38家河南上市公司为样本,对其招股说明书和2002年-2006年年报中环境披露的情况进行研究分析,最后提出改善河南省上市公司环境信息披露现状的建议。     

试论会计信息披露问题

本文从七个方面分析损害会计信息披露质量、造成会计信息不对称的原因。上市公司内部是产生虚假信息的源头,是治理的重点。     

企业会计信息质量问题研究

我国加入WTO后,企业发展受到前所未有的机遇和挑战,而作为了解企业发展的重要依据--会计信息就显得尤其重要了,我国企业会计信息质量的状况如何,以及产生的原因及如何提高会计信息质量,笔者在这里将进行一些探讨.     

我国上市公司会计信息披露的问题分析及对策

我国上市公司会计信息披露存在不规范、不真实、不充分、不及时等问题,其原因主要是经济利益的诱惑、法律法规不健全、监督管理不到位、违规成本低廉、公司治理结构不合理。要解决信息披露中存在的问题,关键是要通过加快建立健全法律法规体系、提高证监会的市场监管水平和效率、加大监督执法力度、完善上市公司治理结构、提高注册会计师执业质量等对策来治理虚假的会计信息,以维护证券市场秩序,保护广大投资者的利益。