共查询到20条相似文献,搜索用时 15 毫秒
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大卖场发展所遇到的挑战 近几年来大型超市的发展在大卖场(Hypermarket)这一业态模式上一枝独秀,呈现出发展速度最快,市场份额增长最快,跨地区发展最快的特点。大卖场能够如此快速发展的原因:一是功能的综合化。即超级市场发展到大卖场这一形态时真正实现了“一次性购足”,大卖场功能的综合化打压了中小型超市;二是低价的竞争优势。 相似文献
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David Shipley David Jobber 《The Service Industries Journal》2013,33(2):154-170
Selling and sales management by industrial distributors is an important area of industrial product and services marketing that has been almost completely ignored by academic researchers. This study attempts to close a few of the gaps. It provides a brief review of the distributor's characeeristics and his hostile marketing environment before a presentation of findings about dktributors' sales force evaluation, compensation and evaluation methods. Conclusions are offered and a plea for further research is made. 相似文献
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全球最大的手机制造商诺基亚在2008年获得了本刊“2008年金蜜蜂企业社会责任·中国榜”——“领袖型企业奖”称号。诺基亚中国企业社会责任总监傅蕾在接受本刊专访时说,蜜蜂“超个体”的生存哲学给了诺基亚很多启示,经济发展方式的转变与“金蜜蜂企业”内涵相契合。 相似文献
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《Journal of Marketing Channels》2013,20(1-2):129-151
Abstract Industrial distributors and manufacturers are constantly in search of methods to increase sales and market share. While e-commerce is not new, its adoption is growing and gaining a foothold in American business. Most attention in the e-commerce realm has been on business-to-consumer-type ventures (Amazon, eBay, etc.); however it is the purpose of this paper to examine how e-commerce is effecting business-to-business transactions, specifically in fields relating to industrial distributors and industrial manufacturers. 相似文献
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今年上半年,东方国际集团上海市纺织品进出口有限公司传来喜讯,该公司银河牌棉涤纶的出口销售总额达到5000万美元,预计今年出口创汇可望达到一亿美元.而在三年之前银河牌棉涤纶的年出口总额却只有3000万美元,比1985年的1.3亿美元,减少了整整一个亿.是什么神奇的力量使银河牌棉涤纶的年出口量在短时间内出现强势反弹?为摸清原由,笔者采访了该公司常务副总经理瞿元庆.瞿总概要地介绍了银河牌棉涤纶在品牌培育、遭受侵权、打假护优、起死回生等方面的情况,笔者从中找到了答案. 相似文献
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Thomas Straubhaar 《Intereconomics》1986,21(3):137-141
The international trade with weapons and its effects on the Third World are rarely mentioned in papers on international trade. This is not really surprising, given the fact that military affairs are kept very secret. Of all social science data it is probably that of the military sector which is the most scarce and unreliable. Despite these difficulties the author of the following article describes some recent trends in the international trade in major weapons and analyses their negative effects on Third World countries. 相似文献
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《商对商营销杂志》2013,20(3):53-78
ABSTRACT This research has two objectives. The first is to develop a conceptual neural network for studying manufacturer-distributor cooperation in the new product development (NPD) process and to compare the neural network directly with the traditional multiple regression. The second objective is to examine the relative importance of the antecedents of manufacturer-distributor cooperation. Data from 295 U.S. manufacturing firms are used to test the neural models. The study demonstrates that neural network analysis is a good method predicting manufacturer-distributor cooperation in the NPD process. The results also show that the ranking of antecedents of manufacturer-distributor cooperation from most to least important is: relative dependence, shared values, communication, commitment, and trust. Implications for NPD managers are offered at the end of the paper. 相似文献
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《中国对外贸易(英文版)》2009,(13):13-13
The Hebei provincial government has grabbed the initiative to reform its steel industry to compete with the big boys, particularly Shanghai-based Baoshan Iron and Steel, or Baosteel. Hebei Iron & Steel Group, the holding company controlled by the provincial government, is believed to have asked its unlisted and listed subsidiaries to work out the details of a merger plan. 相似文献
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《Journal of Marketing Channels》2013,20(3):17-53
Abstract This work has focused on the potential sources of conflict which may arise within an industrial distribution channel. The following sections report the theoretical bases which are applicable to this area of study, as well as the results of an empirical research work conducted in companies belonging to the Spanish chemical sector. The aims of this work were to identify the sources of conflict perceived by the manufacturers and distributors of this industry, stating the existence of discrepancies in their respective perceptions and discovering the variables able to influence the intensity with which each of these potential conflicts appears (from the manufacturers' perspective). 相似文献
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Collaborative Strategies in the Event of Technological Discontinuities: The Case of Nokia in the Mobile Telecommunication Industry 总被引:1,自引:0,他引:1
The paper examines the extent to which collaboration between large and small companies has been able to deal with the effects of discontinuous technological change. In applying an evolutionary perspective, the paper examines the process by which technological competencies and resources of large firms evolve and its effects on the characteristics of their collaboration with smaller companies. In focusing on the issue of complementary between local and international sourcing of capabilities and resources in the mobile telecommunication industry, it combines an empirical analysis of the structure of Finnish Science Parks with an examination of internationalisation strategies of large Finnish companies. The papershows that Nokia has increasingly become engaged in sourcing capabilities internationally, this might, however, pose some long-term problems for the local embeddedness of the company in Finland. 相似文献
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Sammie 《中国对外贸易(英文版)》2007,(20):11-11
With China's rapid growth cementing the country as a global economic powerhouse, the opening up of its banking industry has been watched with great concern from all over the world.[第一段] 相似文献
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With China's rapid growth cementing the country as a global economic powerhouse the opening up of its banking industry has been watched with great concern from all over the world.…… 《中国对外贸易(英文版)》2007,(20):11
With China's rapid growth cementing the country as a global economic powerhouse, the opening up of its banking industry has been watched with great concern from all over the world. 相似文献
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5月20日,著名客车企业扬州亚星客车股份有限公司在扬州宣布:2004年亚星客车累计销量4254辆,排名行业第10位,其中公交客车销量位列行业前三甲.2005年1-4月,亚星累计产量1360台,同比增长14.19%;销量1341台,同比增长13.84%,排名行业第7位,销售额较去年同期增长15.34%.改制一年多来,亚星客车在市场领域获得了一系列的突破,首次打入北京、沈阳、广州、西安、南昌等市场,并获得一系列大订单.在2005年4月北京公交车招标大会上,亚星再次以获得305台订单的成绩证明了亚星客车已进入了良性发展轨道,在竞争激烈的客车市场上,扬州亚星正蓄势腾飞. 相似文献