Can travel vouchers encourage more sustainable travel?

The growth of transportation poses difficult dilemmas for social and environmental policy. There is broad agreement that a variety of ‘carrot’ and ‘stick’ measures are needed. This article asks whether tax-free travel vouchers for employees could be important as incentives or ‘carrots’ to encourage the use of public transport. The basic idea of it is like Luncheon Vouchers for public transport. Employers issue the vouchers and claim the tax back from the Government. Potentially, travel vouchers could generate a ‘win–win’ situation in which transport operators’ rising revenues justified new services and these, in turn, encouraged more passengers. The research described here uses survey data and the National Travel Survey to examine acceptability and potential fiscal impact of a rural tax-free travel voucher scheme throughout the UK. These results show that there is sufficient acceptance of the idea of travel vouchers in rural areas to justify the further development of this policy.     

Rural traffic management: The Burrator Reservoir experiment

The introduction of traffic management schemes has been one response of the National Parks to the problem of ever-increasing car-borne visitors and the consequent damage caused to the rural environment. By reviewing these schemes and by determining and explaining attitudes towards one particular traffic management experiment, the paper aims to deduce lessons for future policy. The analysis, based on two visitor surveys, suggests that the likelihood of success is improved when schemes are integrated, containing both ‘carrot’ and ‘stick’ elements. Since public perceptions are also found to be pivotal to its success, appropriate marketing of a scheme is vital. The paper concludes, however, that to achieve the fundamental objective of greater accessibility with less mobility, a more wide-ranging marketing effort is required intended to engender a sea change in attitude towards both the car and public transport.     

Bussing between hegemonies: the dominant ‘frame’ in Oxford's transport policies

In 1972, a revolution in local transport policy in Oxford resulted in the dominant doctrine of the previous 30 years—providing for car use—being replaced by an alternative policy ‘frame’ focussed around the promotion of bus use. Although subsequently challenged in the 1970s and 1980s, the pro-bus policy community remained sufficiently strong to implement a further level of bus-oriented policy in the 1990s. Bus use in Oxford has returned to levels not observed since the 1960s, against a trend of decline nationally. The present paper examines how the policy problems came to be framed around the bus and how the frame evolved to accommodate changes in the funding and regulation of public transport. The extent to which the Oxford experience informs future policy-making towards demand management in urban areas is considered and the explanatory value of the concept of framing is revisited.     

Understanding the urban travel attitudes and behavior of Tbilisi residents

In recent decades the public transport network in Tbilisi, Georgia has decayed, while the number of private automobiles has increased dramatically. This study seeks to expand our understanding of the Tbilisi population’s urban transport attitudes and behavior. It elaborates on the perceived strengths, weaknesses, and potentials of the public transport system, and seeks to understand the reasons for the increased use of private automobiles. A questionnaire survey was conducted among Tbilisi car drivers (n=159) and public transport users (n=163). The results show that most of the survey respondents preferred to use a private car and avoid using public transport. Particularly important factors include time issues such as schedules and frequency, plus comfort and safety issues. Tbilisi residents value their time and want to use it efficiently. Changing residents’ travel behavior will require making the public transport options competitive with the perceived advantages of the car. The study offers recommendations for more effective urban transport policy, including incentives to encourage greater use of public transport in Tbilisi.     

The transformation of urban transport in the Czech Republic, 1988–1998

Similar to virtually all formerly socialist countries in Central and Eastern Europe, the Czech Republic has been experiencing a transport revolution since the shift from socialism to capitalism a decade ago. From 1988 to 1998, per-capita car ownership rose by 63% in the country as a whole, and by 93% in the capital city of Prague. Vehicle km of motor vehicle use have more than doubled. Conversely, public transport usage has fallen considerably, by 26% in the country as a whole, and by 19% in Prague. This modal shift from public transport to the private car has resulted from increased incomes, access to Western markets, declining real prices of cars and petrol, removal of restrictions on manufacturing and importing cars, and the car's attraction as a symbol of freedom, affluence, and status. The sharp reduction of subsidies for public transport has forced increases in fares and service cutbacks, which have also encouraged the shift toward the private car. Although the private car is very popular, the sudden surge in car ownership and use has caused significant social and environmental problems: roadway congestion, parking shortages, increased traffic accidents, air pollution, and noise. Given their severe financial limitations, Czech cities are struggling to preserve their public transport systems while accommodating the immensely popular private car.     

Airport ground access and private car use: a segmentation analysis

The increasing scale of, and demand for, civil air transport world-wide has resulted in a greater volume of people travelling to and from airports. The vast majority of these journeys are made by private cars, which has led to traffic congestion and raised levels of air pollution in and around airports. Subsequently, airports are re-evaluating their approach to ground access mode choice and considering how to reduce the reliance on private cars. Based on a survey of passengers at Manchester Airport in the UK, attitude statements pertaining to psychological constructs from the Theory of Planned Behaviour and the Norm-Activation Theory, combined with key factors relating to the passenger’s trip, are used to identify eight behaviourally distinct groups of passengers with varying potential to reduce their private car use. Two of these groups, described as the Conflicted Greens and the Pessimistic Lift Seekers, are identified as having the greatest potential to reduce private car use to airports. Analysis reveals the need for decision makers to address the existing attitude–behaviour ‘gap’ that can prevent positive environmental attitudes being translated into the use of more sustainable modes, as well as tackling the perceived difficulty some passengers associate with using these modes.     

Helping drivers out of their cars Integrating transport policy and social psychology for sustainable change

Which motorists are ready to reduce their car use and how should they be helped to change? Results are reported from a postal questionnaire survey study of English car drivers (N=791). One third (33%) of car drivers indicated they would like to reduce their car use ‘over the next 12 months’, but only 7% thought they were likely to. One third (34%) of car drivers would like to use public transport (PT) more, but only 5% thought they were likely to. While over one third anticipated changes in their transport mode usage, and 1 in 5 (19%) would like to both decrease car use and increase PT use, only 3% thought this combination likely. Effectiveness ratings of pull and push policy measures showed motorists would rather be pulled than pushed from their cars; that the old, the poor and urban dwellers would be more susceptible to push measures; and that those residing out-of-town, driving medium and large cars, driving high annual mileage and required to drive as part of their work are less likely to be persuaded to reduce their car use by either type of measure. Other social psychological research suggests that sustainable changes by individuals that can be integrated into individual patterns of life will be more readily achieved by facilitation and support than by coercion.     

Bus quality partnerships,modal shift and traffic decongestion

A more sustainable transport system requires effective alternatives to private cars. Despite more than 40 years of declining use, buses are still the main form of local public transport outside central London. Government policy focuses upon Bus Quality Partnerships—agreements between highway authorities and bus operators to give bus priority access and invest in better quality buses—to reverse this decline and also attract car drivers to change modes and ease urban traffic congestion.This paper assesses the potential for Quality Partnerships to provide a more attractive bus service with the ability to achieve modal shift using a Greater Manchester case study. Preliminary results are presented from a comparative study of two Quality Bus Corridors (QBCs), one arterial route into Manchester’s Central Business District and one transverse from Leigh to Bolton. The research uses bus user interview surveys and in-depth interviews, which focus upon non-bus users.Results of this research show that Bus Quality Partnerships when introduced as a stand-alone policy struggle to achieve significant modal shift and traffic decongestion. Most bus passengers and car users remain unaware of Bus Quality Partnerships.     

Mapping the potential consequences of car-use reduction in urban areas

Policy measures managing the demand for private car use are contemplated in urban areas all over the world. A first step in evaluating the effectiveness––as well as the interrelated sociospatial consequences––of travel demand management (TDM) measures is determining how their implementation changes the travel options faced by households in different segments. Geocoded travel diary data from Gothenburg, Sweden, are analysed with the aim of determining the number and type of trips by car to the city centre that would be affected by the introduction of traffic regulations varying spatially and temporally. Logistic regression analyses are performed to identify effects on different trip purposes, as well as individual and household characteristics related to changes in travel options. The possible application of the results within a policy context and to other urban areas is discussed along with the potential implications for research into adaptation strategies adopted in response to the implementation of TDM measures.     

The paradox of intensification

Urban intensification as part of a smart growth strategy can facilitate low-energy transport modes and reduce overall car use, with benefits to the global environment, but evidence suggests the effect will be less than proportional. Hence, in locations where intensification occurs, greater concentrations of traffic tend to occur, and this worsens local environmental conditions. This phenomenon is defined below as the ‘paradox of intensification’. The consequent challenges for planners and policymakers, which arise, are considered. The analysis suggests that a compromise involving limited intensification would merely redistribute the balance between the two sets of problems: global and local. It is concluded that urban intensification should be accompanied by more radical measures to constrain traffic generation within intensified areas.     

Key factors for successful leisure and tourism public transport provision

In the second half of the 20th century, the main focus of transport policy and transport studies was on the reduction of the use of motorised, individual transport, in particular with regard to daily commuter traffic. The main concepts concentrated on creating an attractive public transport supply and, where possible, improving the infrastructure for non-motorized traffic in order to open up alternative forms of travel. Although these concepts produced noticeable effects on everyday travel, they could not cope with steadily rising problems in the field of leisure traffic. Therefore, primarily supply oriented, autocratic desktop transport policies cannot be seen as a promising approach within the leisure context.Consequently, the article focuses on the necessary key factors for successful leisure and tourism public transport provision. It stresses the need for rethinking transport policy by choosing a demand oriented approach and realising the importance of additional accompanying efforts in the areas of marketing, transparency and quality. Focusing on the demand side, with its individual attitudes and preferences, leads to a new understanding of traffic planning by adopting a bottom up, rather than a top down approach.     

Socioeconomic differences in public acceptability and car use adaptation towards urban road pricing

Urban road pricing is regarded as an effective instrument to reduce traffic congestion and environmental-related problems in metropolitan areas. Whereas the overall impact of urban road pricing on car use adaptation and public acceptability is known, there are only inconsistent results concerning the socioeconomic differences in the response towards road pricing. However, this knowledge is necessary for the development of urban road pricing packages. This paper uses a segmentation approach to identify groups of car users with a similar background in relevant socioeconomic variables and compares their responses towards road pricing. Three groups are identified: young families, suburban families, and singles and couples. These groups indeed differ in their car use adaptation towards urban road pricing as well as in their preferred revenues use. While all three groups significantly reduced their private car use, the young families reduced their car use most, followed by the group of singles and couples. Complementary measures are discussed that are believed to facilitate car use adaptation of each group in response towards urban road pricing.     

The Role of the Public Sector in Rural Tourism: Respondents' Views

Using a four round Delphi survey, a focus group and semi-structured interviews, this study investigates the respondent perspective of the public sector role in providing an environment conducive to the development of the rural tourism sector in Britain and South Africa. Although South African respondents generally perceived a greater need of support for the rural tourism sector than did their British counterparts, many of the problems, concerns and frustrations that emerged from the study were similar. Respondents perceived the public sector as ‘leader’, ‘strategist’, ‘mentor’, ‘co-ordinator’, ‘champion’ and ‘partner’ in their endeavour to build the rural tourism sector. Grappling with the problems of uplifting the quality, viability and communal benefit of rural tourism is seen as a futile exercise if the facilitatory platform of rational policy, planning and support conducive to the sustainability of the sector, is not in place. Above all local authorities are seen as ‘the enabler’ of successful rural tourism projects that diversify the local economy and generate employment and entrepreneurial opportunities. However, whilst there is respondent acknowledgement of the role played by the public sector, there is evidence of widespread disenchantment with the efficacy with which this role is fulfilled.     

Exploring tertiary students' travel mode choices in Auckland: Insights and policy implications

It is crucial that policymakers and public transport operators comprehend tertiary students' travel mode choices and understand the factors that inform these choices in order to manage travel demands effectively and to optimise the use of public transport and improve its quality of service, particularly during the peak hours. This study aims to examine tertiary students' travel mode choices in Auckland, which is recognised as one of the most car-dependent cities in the world. The city is struggling with traffic congestion, particularly around its Central Business District (CBD) during peak hours. Auckland is New Zealand's largest city, with a population of 1.4 million residents. The main campuses of two major public universities, The University of Auckland (UoA) and Auckland University of Technology (AUT), are located in the CBD, attracting a large number of daily trips by both staff and students, particularly during the teaching semesters. However, there is a limited understanding of tertiary students' travel mode choices, particularly the factors that inform these choices when they travel to the universities' city campuses. A mixed methodology approach was used to comprehend the travel mode choices of students attending The University of Auckland and to identify the key factors that are drivers of these choices. The data collection included a questionnaire-based survey, which received 249 responses, and 10 semi-structured interviews with students. Thematic analysis was utilised to codify and then analyse the interviews. Despite the significant car dependency in Auckland, the survey demonstrated that most respondents utilised public transport and active modes when commuting to the university's city campus. Seven factors were identified that inform tertiary students' travel mode choices: cost, parking availability and cost, access to a car, travel time, physical environment, reliability, and attitudinal variables. The interviewees mostly argued that travel cost and lack of or limited access to a private car were the primary drivers of their travel mode choices. The study suggests that different stakeholders, such as Auckland Transport (AT) and The University of Auckland, should work collaboratively to provide an inclusive travel demand management policy. The university could rearrange classes for off-peak hours, and AT could offer tertiary students further discounts during these hours. These actions would result in the optimisation of public transport efficiency, improvement of the quality of the public transport service, and mitigation of traffic congestion around Auckland's Central Business District (CBD).     

Transport and climate change: Simulating the options for carbon reduction in London

Transport is a major user of carbon-based fuels, and it is increasingly being highlighted as the sector which contributes least to CO₂ emission reduction targets. This paper reports on the findings of the VIBAT London study (www.vibat.org) which considers the role of the transport sector in reducing CO₂ emissions in London.The analysis develops a transport and carbon simulation model (TC-SIM) for London. Within this, users are able to consider the implementation of a series of potential policy packages—low emission vehicles, alternative fuels, pricing regimes, public transport, walking and cycling, strategic and local urban planning, information and communication technologies, smarter choices, ecological driving and slower speeds, long distance travel substitution, freight transport and international air. They can select variable levels of application to help achieve headline CO₂ emission reduction targets. The roles of carbon rationing and oil prices are also considered. TC-SIM can be played in different user modes: as ‘free riders’, ‘techno-optimists’, ‘enviro-optimists’, ‘complacent car addicts’ and other typical travel market segments, including a ‘free role’. Game playing or scenario testing such as this helps to highlight perceived levels of homogeneity of views within certain cohorts, the development of entrenched positions and the likely success in achieving objectives.The paper develops various policy packages, scenarios and pathways aimed at reducing transport CO₂ emissions. It argues that strategic CO₂ emission reduction targets are very ambitious relative to current progress, and that we need to act more effectively across a wide range of policy mechanisms, with a ‘high intensity application’ of many of the options, to get near to achieving these targets. A critical issue here will be in communicating and gaining greater ‘ownership’ of future lifestyle choices with stakeholders and the public, and participation tools such as TC-SIM could become increasingly important in this area.     

Constraints affecting mode choices by morning car commuters

In New Zealand as elsewhere, there is an increasing interest in alleviating congestion on the road transport network to improve economic productivity, reduce pollution, and to use the transport network more effectively. Governments enact various policies to encourage car drivers to change their behaviour, but often find that the full impact is not reached. We propose that car drivers have constraints influencing their mode choice for the morning peak period trip (e.g. needing to transport children, needing a car for work during the day). A stated preference experiment conducted in the three largest New Zealand urban areas not only quantifies the likely impact of a wide range of policy tools (both ‘sticks’ discouraging car use, and ‘carrots’ encouraging alternative modes) for each area, but also identifies many significant constraints.     

Exploring public transport as an element of older persons' mobility: A Capability Approach perspective

This study employs Amartya Sen's Capability Approach as a guiding conceptual framework in the exploration of public transport as an element of mobility among the young-old living in Stockholm, Sweden. The aim is to shed light on the variation in mobility resources of those who perceive they can use public transport as their primary mode of transport and of those who perceive they cannot (‘mobility capability element’), as well as that of those using public transport and of those not using it (‘mobility functioning element’). Increasing residential density, being female and having a higher functional capacity were among the mobility resources which produced a positive increase in the likelihood of considering it possible to use, and the use of, public transport. The higher the ratio of cars to household member, the lower the likelihood of including public transport as a mobility capability element or as a mobility functioning element. Most of those who included public transport use as both a mobility capability element and a mobility functioning element were also users of the private car. There was also a tendency towards car use rather than towards no travel if the individual was not a user of public transport. Through the application of the Capability Approach, this paper facilitates further insight into the variation in mobility resources, corresponding mobility capability and mobility functioning elements of this group, with respect to public transport. It also opens up questions for the future employment of this conceptual framework within transport research.     

Urban transport justice

Many cities in the world seek to establish more sustainable urban transport systems with a view to reduce accidents, congestion, air and noise pollution, and to improve social interactions, liveability and amenity values. Against this background, this paper frames urban transportation as an issue of justice: contemporary transport systems are characterized by injustice, as they tend to favour and prioritize motorized transport, accepting that considerable environmental and social burdens are put on more sustainable forms of transportation, other traffic participants and society as a whole. To conceptualize ‘urban transport justice’, the paper discusses three dimensions where injustices are apparent: Exposure to traffic risks and pollutants; distribution of space; and valuation of transport time. It is argued that public and political recognition of urban transport injustices provides significant argument for changes in urban planning, transport infrastructure development and traffic management.