树立以顾客为中心的企业质量观

本文在探讨质量观内涵的基础上分析了质量观的基础是价值观,并论述了顾客满意质量观的基本思想,提出了新世纪企业应树立起顾客满意质量观。随后,文章通过研究员工质量观的提升问题和顾客质量观的引导问题,进而分析员工质量观与顾客质量观之间的相互促进关系,从而阐述了顾客满意质量观的实现途径。     

Customer‐oriented employees: Blessing or curse for firms?

I investigate whether the presence of customer‐oriented employees benefits firms in a competitive environment. Employees are defined as customer‐oriented if they are interested not only in their wage but also in the well‐being of their customers. I find that firms may obtain higher profits by hiring self‐interested rather than customer‐oriented employees. This is because the employees' customer orientation has opposing effects on the profits obtained by the firms. On the one hand, customer‐oriented employees provide a given level of quality for a lower wage. On the other hand, the employees' customer orientation increases competition reducing prices. If the second effect dominates, firms find themselves trapped in a prisoners' dilemma as the strategy of hiring self‐interested employees is strictly dominated by that of hiring customer‐oriented employees. Hence, the very presence of customer‐oriented employees may hurt firms. If motivated employees are merely interested in the quality of the good provided, the effect on the price outlined before disappears.     

Linking strategy and human resource practices: How employee and customer contracts are created

Organizations implement their business strategies through the human resource (HR) practices they use. These practices are major determinants of employees' psychological contracts. How employees interpret the terms of their employment impacts motivation, innovation, and customer service. This article describes four common types of psychological contracts in US firms and the HR practices that create them. It develops a framework for understanding how each contract shapes employee performance, retention, cooperation with fellow employees and customer responsiveness. It presents recommendations for more effectively managing the link between business strategy and the psychological contract of employees. © 1994 by John Wiley & Sons, Inc.     

Exploring a possible route through which training affects organizational performance: the case of a Greek bank

Despite the dithyramb on training found throughout the literature, its impact on organizational performance still remains a ‘black box’ yet to be unlocked. Indeed, neither the intervening process nor the factors that mediate training effectiveness have been substantively explored or linked together in a framework. In this paper, gaining insights from the concept of the balanced scorecard and using the service profit chain as a strategy map, an attempt is made to formulate a casual linkage value chain that highlights one possible route through which training can impact organizational performance. Using a predictive design, data were collected from multiple sources (employees, customers, and the bank's financial records) and raters from a sample of 30 branches of a Greek bank. The findings confirmed a framework illuminating a value exchange process ignited by training. More precisely, the results suggested that a formal, structured, and long-term approach to training, as well as certain pre- and post-training conditions and activities, improve training effectiveness by creating positive perceptions about the training's value. The generated for employees value results to higher levels of job satisfaction which boosts employee loyalty, creating in this sense value for the organization. This value is reflected to customers, in terms of better service quality, and reciprocated to the organization through higher customer satisfaction and branch loyalty leading to improved profitability at the branch level.     

The influences of internal service quality and job standardization on job satisfaction with supports as mediators: flight attendants at branch workplace

Service organizations commonly achieve job satisfaction through internal service quality (ISQ), job standardization, and enhanced customer orientation. However, unlike employees working at headquarters, branch employees do not have access to timely responses and organizational support. This study, using flight attendants working offsite as research samples, looked at how workplace supervisor and co-worker support mediate ISQ and job standardization that contribute to job satisfaction. The results indicated that ISQ and job standardization in branch offices may, directly or indirectly, affect job satisfaction through support from supervisors and co-workers, which strengthened customer orientation. ISQ had a higher impact on supervisor support than on co-worker support, and job standardization had a higher impact on co-worker support than on supervisor support. Based on these findings, a customer-oriented model was established for the branches, and a number of suggestions on theory and managerial implementation were proposed.     

Discretionary and transactional human resource practices and employee outcomes: The role of perceived organizational support

Utilizing perceived organizational support (POS) as the mechanism linking HR practices to employee behaviors in the workplace, we examine a broad set of HR practices in order to understand the relative importance of each HR practice (i.e., those that explain incremental variance over other practices) in influencing employee behaviors. We differentiate between discretionary and transactional HR practices to test the discretionary investment requisite of POS theory. The results show that of the eight discretionary practices, only participation and decision making directly influenced the extra‐role behaviors that employees exhibit, and only training and development directly impacted the customer‐oriented behaviors. Furthermore, one of the transactional HR practices was found to have a direct effect on organizational citizenship behavior. Our findings indicate that the performance management process, promotional opportunities, participation, and involvement in decision making affect how employees behave toward the customer and the extra‐role behaviors they exhibit. Furthermore, this occurs through the view employees develop of the organization as a place to work. That is, these four HR practices demonstrate to employees that they are valued, and, in turn, this feeling of being appreciated impacts their commitment to delivering high‐quality service to the customer and going beyond their job responsibilities. Implications for research and practice are discussed. © 2012 Wiley Periodicals, Inc.     

The service climate‐firm performance chain: The role of customer retention

This study examines the role of customer retention as a mediator in the service climate–firm performance chain. Using a predictive design that involves data collected from 1,500 automotive service stores from 12,518 employees and approximately 30,000 customers, a model linking service climate (a concern for employees and customers), customer satisfaction, customer retention, and firm performance was tested. Notably, the results support the overall model and the hypothesized mediating effect of customer retention regarding the relationship between customer satisfaction and firm performance. © 2011 Wiley Periodicals, Inc.     

新环境下的顾客价值创造策略新思考

在经济全球化、新经济和市场竞争激烈的背景下,企业需要通过创造更多顾客价值来走出经营和营销困境。企业顾客价值创造需要以基于顾客价值的产品创新为先导,通过价值网创新进行增值的顾客价值传递,提高顾客满意度,赢得市场和经营绩效。     

基于客户价值评价的客户细分

随着以客户为中心的商业模式的出现,客户成为企业最重要的资源。然而,在整个客户生命周期上有不同的客户价值。其中,客户当前价值决定了企业当前的盈利水平,客户长期潜在价值关系到企业的长远利润,因此,对客户价值进行正确评价并以此进行客户细分对提高企业效益具有重要的研究意义。从客户的当前价值和潜在价值两个方面,建立了一个客户价值评价指标体系,给出了客户价值评价流程,并应用该评价指标体系通过算例对客户价值进行计算,由此对客户进行了细分。     

员工满意度、服务质量和顾客满意度之间的关系综述

在商品日益趋近同质化的今天,企业通过产品质量和技术优势等来赢得竞争已变得越来越困难,因此从顾客方面来入手越来越受到企业的重视。从顾客方面入手,即是让顾客满意,顾客满意主要是通过顾客感知的服务质量来衡量的。而服务的提供者是企业的员工,从而企业要使员工满意。     

通信运营企业客户价值评定

中国通信企业正在积极寻求CRM,而CRM的核心问题是客户价值的评定。本文通过对客户价值指标加权评定和客户终身价值比较来确定通信企业的价值客户,为企业认识客户提供更为有效的途径。     

What is the joint effect of employee satisfaction and customer orientation on the organizational culture in metalworking manufacturing?

It is a known fact that culture is an important element for the organizations. In this context, a research has been carried out in which the main subject is about to investigate the organizational culture depending on the factors of employee satisfaction and customer orientation in metalworking manufacturing firms. To perform the study, we constructed an original model and conducted research with 578 employees of metalworking organizations. After the data analysis, we determined that organizational culture has positive-significant correlation with employee satisfaction and customer orientation (at the 0.000 level). Additionally, the total explained variance of organizational culture – depending on employee satisfaction and customer orientation – has come out as a satisfying value (0.53). According to the results of our research, we are able to conclude that employee satisfaction and customer orientation has a mid-level effect on creating a substantial organizational culture.     

基于全生命周期客户价值的客户细分研究

在分析客户价值构成要素的基础上,构建一个全生命周期客户价值模型,并通过实际算例对该模型进行了验证。由此说明,全生命周期的客户价值的经营有利于企业的客户细分,而且优异的客户价值能够对客户满意和客户忠诚产生明显的提升作用,从而提升客户关系绩效,延长客户关系的时间。     

商业银行基于客户价值的客户识别模型研究

现代商业银行已经认识到客户是企业的重要资源,成功地获得有价值的新客户和维系高价值客户是至关重要的。但目前,空前巨大的客户数据量使得准确识别有价值的个体客户变得复杂和难以有效实施。文中利用数据挖掘技术,抽取建立商业银行基于客户价值的客户识别模型所需要的知识,建立了一个考察客户目前价值、潜在价值和忠诚度的客户价值模型;并以此模型为基础进行客户识别与分割。此外,根据某商业银行的客户样本进行实例研究,划分出8个客户细分市场,根据每一细分市场的特点设计了简单的营销策略。     

基于顾客价值创新的市场营销过程探析

本文在对比两种市场导向的顾客价值创造过程中的营销思维,以及在分析市场营销过程的基础上,把顾客价值创新“四步动作框架”与“价值链”相结合,探讨了动态的基于顾客价值创新的市场营销过程。     

管理人员在服务利润链管理中的作用

服务利润链是将"硬性"的价值建立在"软性"的标准上,将企业的赢利能力、客户忠诚度和满意度与服务价值紧紧相连,而服务价值又是由满意、忠诚和富有活力的员工所创造的。管理者作为服务利润链管理成功的基础,在服务利润链各环节上发挥了重要作用。管理者可以通过"员工为中心"的内部服务质量管理和"顾客导向"的服务战略管理,提升企业的整体服务形象和绩效。     

基于供应链管理的建筑施工企业价值创造

现代企业的竞争环境实际上是供应链之间的竞争。建筑企业价值的创造取决于客户价值,企业核心竞争力和企业之间的相互关系这三个方面。文中具体阐述了从这三个方面如何使建筑企业在供应链中实现价值创造。顾客价值创造应以顾客需求为导向,通过流程、物流、信息管理,推动顾客价值的最大化。在企业核心竞争力方面,建筑企业要确定自己的核心竞争力,与相关企业之间强强合作以创造更多的企业价值。     

客户关系管理中的价值评估——企业为顾客创造价值的评价

客户关系管理的核心是价值创造,企业实施客户关系管理时,在对客户的识别、保留、发展的整个生命周期中对价值的评判始终贯穿其中,因此客户关系管理中的价值评判非常重要,其价值评判包括两个方面:一是企业为客户创造的价值评价,二是客户为企业创造的价值评价。本文就企业为客户创造的价值的评判指标、方法进行探讨。     

客户关系管理中的价值创造研究

企业实施客户关系管理时,在对客户的识别、保留、发展的整个生命周期中对价值的评判始终贯穿其中,因此客户关系的本质是价值,客户关系管理的核心是价值创造,对其价值创造的研究不仅有理论价值而且有现实意义。本文在大量有关客户关系管理的价值创造的文献回顾基础上,对目前价值创造的定义、研究内容、研究的局限性以及未来研究的发展空间进行了总结和探讨。     

The interface between technology and customer cyberbullying: Evidence from India

Drawing on a phenomenological inquiry of the subjective work experiences of Indian call agents employed in international-facing call centres, this paper highlights the interface between information and communication technologies and devices and employee experiences of customer cyberbullying. Providing holistic and contextualized insights into the genesis, course and outcome of customer cyberbullying, the paper shows that whereas the absence of visual cues does not impede employees' accurate interpretation of their negative experiences, it exacerbates customers' misbehaviour since the latter feel dissociated from and cannot see the impact of their actions on employees. While the technology-linked pace of work affects employee coping with customer cyberbullying, the maintenance of records and archives brings in concreteness and permanence through which retaliation is ruled out but reviewing the interaction for purposes of learning and even redressal is possible.