你的世界 从此无界——福特汽车演绎新境界

2000年，北京车展成功推出“人民的汽车”主题之后，在6月5日的2002北京国际汽车展上，福特汽车公司以“你的世界，从此无界”为主题，向观众展示年轻、动感、充满激情和活力的车型，展现福特品牌为中国顾客带来的广阔天地和精彩生活。     

你的世界，从此无界——广告文案创意如是说

标题借用福特汽车的广告语，原因之一是这句广告语出自我的一位同事之手，当年我在智威汤逊做创意总监时，她是我的文案创意。和我一样，她现在也是被称为文案出身的创意总监，从业初期，一个名片上印着“文案创意”的广告人；原因之二，今天就想聊聊听上去看上去都最简单的，广告文案创意是什么？或者也可以这样问广告文案创意是谁？     

Volvo带你进入"你的汽车世界"

4月21日，上海国际汽车展烽烟再起。Volvo汽车再聚麾下群英，以新锐的产品、豪华的阵营迎接来自全球的关注。这是继北京车展后，Volvo首次将上海车展提升为全球车展。强大的展车阵容，全球统一的展台，CEO亲临现场显示了Volvo公司对此次车展的重视。首次在中国上市的XC90V8行政级、首次与中国消费者见面的专为女性设计的YCC-妨的概念车、YCC女性设计师来华助阵，     

2003上海国际车展上的日产汽车

在2003年第十届上海国际汽车工业展览会上，日产汽车公司及其在中国的合作伙伴携9款车型前来参展。其中轿车Cima、风度、蓝鸟、350Z敞篷跑车，及SUV车骑骏、帕萨丁、途乐越野车，在本刊中均作过介绍，这里浓墨描述QUEST概念车及新型“Sunny(阳光）”。     

对轿车激动人心的崭新诠释——梅赛德斯-奔驰2003CLS概念车

梅赛德斯的工程师和设计师们在CLS概念车上创造出了令人称奇的成功,他们将豪华轿车的舒适性、方便性和每日的驾驶实用性完美地结合起来,为下一代豪华轿车的发展确定了方向。     

福特"翼虎",心无界,路无限

近日，福特汽车(中国)有限公司宣布其运动型多功能车(SUV)的杰出代表“冀虎”(Maverick)正式进人中国市场。整车原装进口的“翼虎”是一款典型的城市SUV，它承袭了全球最大SUV制造商福特(Ford)的纯正血统，结合了欧洲先进的SUV生产工艺，其精致气派的外观、豪华的内饰、宽大的内部空间及先进的装备，强劲的动力性能和完善的安全设计，定会受到中国消费者的青睐。     

ARXAN,Just Beyond Your Imagination

Tired of the hustle and bustle in the crowded city? Don't worry; we always have some other options to please ourselves. Sited in the north-east of Inner Mongolia Autonomous Region of China, neighboring on Mongolia, and also nearby Russian, there is a paradise on earth. Named "Saint Spring & Snowy City", Arxan is everything more than your expectation.     

Looking at Your World Through Your Customer'S Eyes

Abstract

There has been a great deal of discussion about firms moving away from transactions towards building long-term relationships with key customers. This is especially true in business-to-business markets and with larger companies with major customer accounts. But what is the reality of the situation? What do we find when we move beyond the rhetoric of relationship marketing to examining the extent of customer focus in large firms? This paper describes a major empirical study of some of the world'S largest B2B buyer-seller alliances in five countries representing each element of the Triad-England, France, Germany, Japan, and the U.S. We find that there are significant gaps between how customer focused manufacturers think they are and how customer focused their key customers perceive them to be. Further, these gaps vary by country and region. We explore the reasons for these differences in the context of cross-cultural organizational theory with implications for the strategic management of cross-national buyer-seller alliances.     

My Anger Is Your Gain,My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing

Two forms of consumer response to corporate wrongdoing are constructive punitive actions (i.e., those designed to induce firms to change their behavior but with the hope of sustaining relationships with consumers) and destructive punitive actions (i.e., those intended to discredit or harm firms, ultimately leading to disengagement from firms). This study investigates the conditions under which one or the other actions are taken and shows that anger regulates the former, whereas contempt governs the latter. Hypotheses are tested in two studies: a laboratory experiment and a naturalistic field study with an actual instance of recent corporate malfeasance. Theoretical and managerial implications are discussed.     

如何调查客户背景

2003年,余先生投资5万元开了一家小企业,如今的资产已增至20多万元,企业发展势头相当不错,但苦于资金有限,因此想通过融资扩大业务。他先后找过十几家风险投资公司和投资中介公司,都没有结果。就在余先生快失去信心之时,终于遇见一家表示有兴趣的投资公司。这家公司自称是大型国有企业下属的风险投资公司,有项目专员、助理、副总、总监,像模像样,对余先生的项目询问得很详细,     

和田一夫的新梦想

四年前八佰伴宣布破产后,留下两个迷团:一是年销售额5000亿日元的八佰伴国际流通集团顷覆的真实原因是什么?二是曾经叱咤风云半个世纪的和田一夫哪里去了?轰动一时的事件不能不令人关注.