An Insight into the Slips of the Tongue

1. The definition and a general introduction ofthis language phenomenonHave you ever opened a meeting by declaring itclosed rather than open? Have you ever surprisedothers- - and yourself- - by blurting out something otherthan what you thought you had meant to say? Many ofus have experienced this type of speech blunder at onepoint or another, in one language or another. As weknow only too well, these verbal behavior mistakes canbe exquisitely funny for the listener, but deeplyembarrassing for …     

Historic Nodes in the Chinization of Marxist Economic Thought——An Analysis of the First Half of the 20th Century

20世纪上半期,中国革命的伟大实践,马克思主义研究的日益深入,为马克思主义经济思想中国化提供了丰富的营养.中国的先进分子运用马克思主义,论证了中国经济的性质,剖析了中国半封建半殖民地经济形态的基本规律,构建了新民主主义经济思想的框架,形成了马克思主义经济思想中国化发展的三大“节点”,对马克思主义经济思想的发展,以及20世纪下半期中国经济的改造产生了深远影响.     

Analysis Into the Impacts of A Unified Layout of Business Letters on a Company

This paper tells about the layout of a business letter and explains some impacts of a unified layout on a company.     

The link between attractiveness of “Extrabrand” attributes and the adoption of innovations

While innovators may rush to purchase many new products, most consumers are more conservative and do not want to buy into fads but purchase only those new products that are viable. How do the majority of consumers make judgments about whether they will adopt an innovation? This article examines the evaluative aspects of adoption as a means for better understanding consumer adoption and the market factors that may influence the success of an innovation. This research introduces a conceptual model that shows how consumers’ evaluation of product category attractiveness affects the adoption decision for really new products. These consumer evaluations are based on the attributes of the product category (“extrabrand” attributes) rather than brand attributes. Results from a test of the model indicate that consumers do use extrabrand attributes to assess the attractiveness of innovative new products.     

Price of life——the murder case of Scientist Yun Xiaohua during carving out

The cooperation of technology and capital is just same as the two sides of one coin, which are independent to each other but depend on each other If one wants to awoid the tragedy and failure, the combination like the two sides of the coin shall be realized in the true sense. If not having a common goal and if not being open with each other, it is supposedly difficult to reach the ideal effect to realize such combination.     

Directed by Employment--Embody the Feature of Higher Vocational English Teaching

With the rapid development of economic globalization,the communication in the field of economy,technology and culture has become more frequent between China and the international market.When companies and enterprises hire employees,they expect the graduates can both acquire professional skills and fluent English communication ability.In other words,they need elites who have higher quality and who can use English to communicate,negotiate and cooperate with foreigners in their professional fields.The central task of vocational colleges is to offer education for employment in the new era.So English teachers in vocational colleges face a more realistic problem,that is,how to make English teaching facilitate students’mastery of professional knowledge and adapt to the era’s development.     

The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence

This research examines whether suppliers’ capabilities impact OEM customers’ dependence on the supplier and thereby generate customer loyalty. Using a sample of purchasing managers focusing on a single key component supplier, we examine three supplier capabilities, two dependence dimensions, and three aspects of customer loyalty. Core offering capability increases the customer firm’s benefit-based dependence. Operations capability has a more comprehensive effect, enhancing both benefit-based and cost-based dependence. Benefit-based dependence leads to relational loyalty and, through its effect on relational loyalty, to insensitivity to competitive offerings and future purchase expansion. Cost-based dependence motivates insensitivity to competitive offerings, but does not affect relational loyalty or purchase expansion. The supplier’s communication capability is associated with relational loyalty, but this effect does not flow through the customer firm’s dependence. The divergent pattern of antecedents and effects of benefit-based dependence and cost-based dependence may explain the inconsistent and insignificant research findings in previous research on dependence. Our results suggest that adopting a bi-dimensional model of dependence more fully captures the theoretical domain of dependence, thereby permitting researchers to better examine its role in supply chain, channel, and marketing relationships.     

Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory

Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneurship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal cross-disciplinary fertilization. Furthermore, although firms increasingly undertake their marketing and entrepreneurial activities across diverse settings, academe has provided little insight into how changes in the institutional environment may substantially alter the processes and outcomes of these undertakings. Herein, we integrate research on marketing activities, the entrepreneurship process, and institutional theory in an effort to address this gap. We first discuss market orientation as enhancing a firm??s opportunity recognition and innovation, whereas marketing mix decisions enhance opportunity exploitation. We then examine how entrepreneurship leads to innovation directed toward market orientation and marketing mix activities. Based on this foundation, we examine differences in marketing and entrepreneurship activities across institutional contexts.     

Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office

Many movies are based on best-selling novels. While book adaptation is an often used strategy in the motion picture industry, it has received little academic attention. Using a multi-method approach, this research investigates the drivers behind the success of book-based movies. In Study 1, we analyze over 700 movies and find that book-based movies perform better at the box office on the opening weekend than non-book movies. However, this superior performance dissipates after the opening weekend. Further, the opening weekend performance of book-based movies is positively driven by book equity, book-movie similarity, and recency between the book??s peak equity and movie release. After the opening weekend, many of these book-related variables cease to have an impact, and the effect of movie-related variables (e.g., reviews) increases. Because Study 1 documents that book-movie similarity positively impacts the movie??s performance, contrary to prior findings that content similarity has negative or null impact on performance of a movie sequel, we undertake a second study to reconcile the discrepancy. Study 2 finds that content similarity results in satiation and therefore hampers the movie success for sequels; however, when a movie is adapted from a book, due to experiential modality change (i.e., from book format to film format rather than film to film), content similarity increases the movie??s chance of success.     

American education in the age of mass migrations 1870–1930

This paper derives original series of average years of schooling in the United States 1870–1930, which take into account the impact of mass migrations on the US educational level. We reconstruct the foreign-born US population by age and by country of origin, while combining data on the flow of migrants by country and the age pyramids of migrants by country. Then, we use original data on educational attainment in the nineteenth century presented in Morrisson and Murtin (J Human Cap, in press) in order to estimate the educational level of US immigrants by age and by country. As a result, our series are consistent with the first national estimates of average schooling in 1940. We show that mass migrations have had a significant but modest impact on the US average educational attainment. However, the educational gap between US natives and immigrants was large and increased with the second immigration wave, a phenomenon that most likely fostered the implementation of restrictive immigration rules in the 1920s.     

Convergence (and divergence) in the biological standard of living in the USA, 1820–1900

Standard economic indicators suggest that the USA experienced long-run economic growth throughout the nineteenth century. However, biological indicators, including human stature, offer a different picture, rising early in the century, falling (on average) mid-century, and rising again at the end of the century. This pattern varied across geographical regions. Using a unique data set, consisting of mean adult stature by state, we test for convergence in stature among states in the nineteenth century. We find that during the period of declining mean stature (1820–1870), heights actually diverged. Later in the century (1870–1890) we find a type of “negative” convergence indicating that stature among states tended to converge to a new, lower steady state. Only towards the end of the century (1880–1900) do we find classic convergence behavior. We argue that the diversity of economic experiences across regions, including urbanization, industrialization, and transportation improvements, explain this pattern of divergence and then convergence.

Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value

Both managers and investors are increasingly concerned with the impact of advertising spending on shareholder returns. This study investigates the analyst-based processes by which advertising may create firm value. Using a large longitudinal dataset with 1,052 firms over 20 years, we find that firms decreasing from the top 20% to the bottom 20% of advertising spending group when compared to all industry competitors would experience a drop of abnormal return by 4.08% in 1 year and a cumulative total of 81.6% in 20 years. Also, analyst activities partially mediate the impact of advertising on firm return and risk. These findings indicate that analysts may act to externally validate the business logic underlying the advertising expense. The more analysts factor in firm advertising spending and reflect it in their earnings forecasts, the more likely the benefits of advertising are channeled into firm value. The results bridge research interests across marketing, accounting, and finance disciplines and help managers understand how product and financial markets are united. Main Street could better align with Wall Street via corporate disclosure of advertising spending to equity analysts.     

从The Rouge of the North的翻译看张爱玲的自译

张爱玲在自译作品时,根据阅读对象的不同,从主题到写作策略、创作特色,对原作进行了相当程度的改动,呈现出了与原作不同的风貌。正是这些变化在另一种语言中为原作找到了后起的生命。     

The stability of money demand in the long-run: Italy 1861–2011

Money demand stability is a crucial issue for monetary policy efficacy, and it is particularly endangered when substantial changes occur in the monetary system. By implementing the ARDL technique, this study intends to estimate the impact of money demand determinants in Italy over a long period (1861–2011) and to investigate the stability of the estimated relations. We show that instability cannot be excluded when a standard money demand function is estimated, irrespectively of the use of M1 or M2. Then, we argue that the reason for possible instability resides in the omission of relevant variables, as we show that a fully stable demand for narrow money (M1) can be obtained from an augmented money demand function involving real exchange rate and its volatility as additional explanatory variables. These results also allow us to argue that narrower monetary aggregates should be employed in order to obtain a stable estimated relation.