企业战略联盟选择方法研究

20世纪80年代以来，越来越多的企业通过过战略联盟的方式参与全球竞争，这一“双赢”战略已经成为各大公司获取自身利益最大化的最佳选择。然而，各公司在考虑战略联盟选择时，如何经过复杂的考虑作出最后决策是关系到企业发展的重要问题，本文通过战略联盟分析，提出了联盟选择需考虑的因素和层次分析选择方法。     

企业战略联盟的竞争优势及战略联盟管理

企业战略联盟是企业在合作竞争机制下产生的新的企业组织形式,战略缺口理论和中间组织理论是企业组建战略联盟的理论基础。本文认为应从联盟成员的选择、专门管理机构的设立以及跨文化管理等几个方面加强企业战略联盟管理,以提高企业战略联盟的成功率。     

企业战略联盟的竞争优势及战略联盟管理

企业战略联盟是企业在合作竞争机制下产生的新的企业组织形式,战略缺口理论和中间组织理论是企业组建战略联盟的理论基础。本文认为应从联盟成员的选择、专门管理机构的设立以及跨文化管理等几个方面加强企业战略联盟管理,以提高企业战略联盟的成功率。     

基于全球经济一体化的我国企业战略联盟思考

随着全球经济一体化步伐的加快，加入全球经济一体化的进程对中国来说是机遇更是挑战，中国如何抓住有机机遇，开展与其他各国的竞争合作是我国经济发展中的重要课题。实施战略联盟是其有效选择。本文就中国企业实施战略联盟所应注意的有关问题进行了探讨。     

转型期汽车营销异业联盟实施策略研究

异业品牌联盟是转型期汽车企业寻求突破的营销创新战略。本文对汽车营销实施异业联盟战略的流程进行分析,阐述了异业联盟间的产品策略、价格策略、促销策略和服务策略。     

战略联盟中联盟企业的选择

随着经济全球化和科学技术的迅猛发展，企业之间的竞争逐渐白热化，企业生存和发展的外部环境越来越变幻莫测，单靠企业自身的力量已经难以长期保持竞争优势。20世纪80年以来，大型跨国公司纷纷通过构建战略联盟来参与全球竞争，在汽车、航空、信息、金融等行业都出现了不同形式的战略联盟。对于战略联盟来说，首要的任务就是要选择正确的盟友，正所谓“良好的开端等于成功的一半”。纵观各行各业战略联盟的案例，其中，失败的主要原因之一就是联盟企业选择失当。本文针对这一问题，     

战略联盟合作者的选择研究

本文提出了企业在选择战略联盟合作者时面临的问题,通过基于资源的战略联盟理论分析对企业选择联盟合作者有影响的重要因素,并尝试通过灰决策理论来量化企业选择联盟合作者的因素.     

不确定性视角下战略联盟治理结构的选择

随着后危机时代的到来,不确定因素日益增多,如何有效应对各种不确定性成为众多企业关注的焦点。战略联盟就是一种能有效缓冲不确定性的中间组织,而联盟治理结构的选择又是战略联盟研究中的重要问题。本文从不确定性的视角出发,通过分析联盟内外部不确定性和不同治理结构的特点,从不确定性、企业态度和企业行为三个层面展开,提出战略联盟治理结构选择的分析框架。最后以中国平安保险公司银保合作模式的演变进行印证,研究结果具有较强的理论和现实意义。     

企业知识联盟的博弈分析

企业知识联盟的脆弱及非持续性一直是企业建设知识联盟实践时常遇到的问题.本文采用博弈论方法对企业知识联盟中的竞争合作互动关系进行了分析,并就参与方如何建设持续、长久的合作型企业知识联盟提出了策略和建议.     

战略联盟的组建、管理和发展

随着经济全球化,企业之间的竞争方式也发生了巨大的变化,战略联盟越来越多地被企业采用。本文在梳理战略联盟的有关理论的基础上,对战略联盟中有关战略联盟伙伴的选择、联盟的风险、联盟的管理、知识转移和联盟文化等若干主要问题进行了探讨。最后针对我国企业实施战略联盟的实际情况,提出了相应的发展策略。     

航空公司安全管理体系(SMS)建设方法研究

安全管理体系(SMS)是降低航空运营过程中安全风险的主要措施和保证,SMS建设也在我国各航空公司逐步展开。文章借鉴民航空管系统SMS建设经验,结合我国航空公司运营特点,从安全文化建设、安全管理实施方法、安全监察机制建设三方面对我国航空公司安全体系建设方法提出了建议。     

The impact of implementing the airline deregulation act on stock returns

Between 1978 and 1985, the airline industry underwent a period of phased-in deregulation. Airline deregulation resulted from passage of the Airline Deregulation Act on October 24, 1978. This paper investigates the impact of two main provisions of this Act on the security returns in the airline industry. Using event study methodology, this study examines the impact of (1) airlines becoming responsible for determining their domestic routes and schedules (December 31, 1981) and (2) airlines being allowed to set domestic fares and engage in price competition (January 1, 1983) on the returns of a sample of airline common stocks. The study finds a positive market response around the phase-in provision permitting airlines to assume responsibility for determining their domestic routes and schedules, but a negative response around the phase-in provision allowing airlines to set domestic fares and engage in price competition.     

Evaluating corporate image and reputation using fuzzy MCDM approach in airline market

In today’s highly competitive airline market, preferable corporate image is acknowledged as having high potential to impact customer loyalty. Corporate image provides a powerful way of differentiating a company from its competitors and stimulating purchases. In the past, corporate image has been a vague concept and has been difficult to measure quantitatively. A fuzzy MCDM (Multi Criteria Decision Making) model is thus proposed. It can quantify corporate image and reputation so that management can fully comprehend the relative positioning of company in the markets to make informed judgments and marketing strategies. A study of international airlines serving in Taiwan is conducted for verification. The results indicate that safety record and service emerge as the critical factors of the air transport market while the incentives seem to have little attraction for customers.     

The Influence of Top Management Team International Exposure on International Alliance Formation

abstract    This study examines the effect of top management team (TMT) international exposure on the formation of international alliances. We develop our arguments based on relational capital theory to suggest that top executives with international exposure are critical to firms' international alliance formation. Supporting this view, we find that TMT international exposure is positively associated with the formation of international alliances. Moreover, we find evidence to suggest that the effect of TMT international exposure on international alliance formation is more positive as the level of environmental uncertainty increases. We discuss implications and directions for future research.     

New value partnerships: the lessons of Denny's/Save the Children partnership for building high‐yielding cross‐sector alliances

While business and nonprofit organisations have long used alliances within their own sectors to address specific needs, increasingly they are turning to cross‐sector partnerships that benefit both parties while they serve the common good. In the last decade, marketing alliances between businesses and social sector organisations have become increasingly common as ways for companies to achieve business objectives and for social sector organisations to raise their visibility and attract new resources. The alliance between Denny's and Save the Children provides an example of a noteworthy marketing partnership that shows how a cross‐sector alliance can assist a company with a damaged public image to build a new public identity while enabling an international nonprofit organisation to create an ambitious programme for US children. As a new value partnership, a long‐term, high yielding alliance between businesses and social sector organisations, this relationship is characterised by several elements: communication, opportunity, mutuality, multiple levels, open‐endedness, and new value, forming the acronym COMMON. Copyright © 2001 Henry Stewart Publications     

浅析机队规划

随着世界金融危机的出现,航空公司的运营效益受到了很大的影响,如何提高航空公司的经济效益是当今民航界的又一主题。文章对提高我国航空公司运行效率有一定的理论指导意义。     

The factors determining the profitability of international airlines: Some econometric results

The deregulation of the US domestic airline market in 1978 and its apparent relative success continues to attract a great deal of interest among US and other economists. This uniquely US experience has clearly shown that factors such as market contestability, the multiple output nature of costs, the structure of networks and airport presence play a crucial role in the survival and, ultimately, profitability of relatively free and unregulated airlines. However, most international airlines still operate in a heavily regulated environment. While the tendency is clearly toward liberalization, the question remains: What can these airlines do to improve their profitability within this framework? Our results indicate that profitable airlines have high passenger load factors, a relatively low proportion of capacity related costs, younger and more efficient fleets and supplement their passenger loads with freight.     

刍议我国航空货运物流发展

航空货运物流因其速度快、能节约供应链总成本，已被许多国家视为推动经济健康发展、增强竞争力的重要力量。近几年来，由于我国国民经济持续稳定增长，加入WTO后国际经济环境得到了改善．以及民航管理体制改革的进一步深化等．我国航空货运物流不但得到了长足的发展，而且将会迎来新的发展机遇。与此同时，由于我国加入WTO的承诺、服务市场的进一步开放、民营资本的进入、市场竞争的加剧等，我国航空货运物流的发展也面临着众多的挑战。本文对我国航空货运物流的发展机遇和面临的挑战．做了详细的分析．并对如何加强我国航空货运物流的发展．提出了一些构想。     

新创高科技企业供应链联盟的风险管理体系

对新创高科技企业供应链联盟风险进行了分类,包括错误选择合作伙伴的风险、财务风险、技术风险、市场风险和管理风险,并从慎重选择合作联盟伙伴、选择合适的联盟形式、合理规避市场和技术风险、建立联盟伙伴间信任关系四个方面论述了风险管理的对策。     

国内企业建立供应链联盟研究

供应链联盟是一种新型的企业组织形式。主要以汽车制造业为例,对供应链联盟在西方国家产生的背景和成功经验进行了阐述,在此基础上分析了供应链联盟取得成功的关键因素,指出国内企业应该怎样建设供应链联盟。