Hot Spots: Why Some Teams,Workplaces and Organizations Buzz with Energy—and Others Don't by Lynda Gratton

Books reviewed in this issue:

• ? Hot Spots: Why Some Teams, Workplaces and Organizations Buzz with Energy—and Others Don't
• ? Cracking the Ad Code
• ? Innovation Tournaments: Creating and Selecting Exceptional Opportunities

     

从创意到商品：运作流程与创意产业成长——基于“一意多用”视角

一个创意多样化利用("一意多用")是创意产业中重要的经济现象。本文提出"一意多用"概念,对其三个存在条件和两种基本表现形式进行了详细分析,进而构建了一个从创意到商品的运作流程框架,并提出"一意多用"的三种发展模式。文章还从创业理论和新增长理论两个视角分别提出了"一意多用"促进创意产业成长的独特机制。最后,从创意生成和创意开发两个基本层面提出发展创意产业的政策建议。     

Focus Groups and the Development of New Products by Technologically Driven Companies: Some Guidelines

Manufacturers of consumer goods frequently have used focus group discussions to learn about consumers' reactions to both new and existing products. Typically, results of these discussions have led to the exploration of new concepts and the identification of new opportunities. Edward McQuarrie and Shelby McIntyre have developed a series of practical guidelines to help industrial and technological companies use focus groups during the process of concept development and refinement. The group's discussion provides insight into how the product may be received by buyers in the marketplace.     

Smart World: Breakthrough Creativity and the New Science of Ideas by Richard Ogle and The Medici Effect: What Elephants & Epidemics Can Teach Us about Innovation by Frans Johansson

As Ruediger Klein leads off in this group of reviews, Innovation is everywhere—or so it seems. Most of these reviews center on idea generation and processing. It will be interesting to see if—as Klein forecasts—this is indeed the decade of innovation and creativity.
In the next issue, we will try to be more balanced—or we may get even more creative!
Books reviewed in this issue:

• ▪

  Smart World: Breakthrough Creativity and the New Science of Ideas
• ▪

  The Medici Effect: What Elephants & Epidemics Can Teach Us about Innovation
• ▪

  Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs
• ▪

  Hidden in Plain Sight
• ▪

  Human Factors in Project Management
• ▪

  The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

     

Fruit and vegetable access to EU markets: Dissecting tariffs faced by Mediterranean countries

This paper analyzes the access of Eastern and Southern Mediterranean countries to the EU fruit and vegetables market and provides a measure of the level of preferences from which they benefit. To take into account the complexity of EU protection in the F&V sector, in particular the seasonality of protection and the Entry Price System, we conducted our analysis at a very disaggregated level (eight digits of the nomenclature, monthly data). We showed that, on average, Mediterranean countries do have significant preferences compared to other countries exporting to the EU. However, the magnitude of the preferences differs among countries; Morocco has the highest preference, while Syria and Israel have the lowest. We simulated a multilateral reduction in the MFN tariffs (as planned in the Doha Round) and showed that this would reduce the heterogeneity within the zone by more strongly eroding the preferences of the most advantaged countries. The classification of Entry Price products as sensitive products would either benefit or have no effect on most Mediterranean countries.