The relationship of strategic purchasing to supply chain management

This research tested four hypotheses on the relationship of strategic purchasing to supply chain management. The hypotheses were tested with a survey of purchasing executives and the results were analyzed using a regression analysis. All of the hypothesized relationships were supported. The results indicate that strategic purchasing is positively related to supplier responsiveness, changes in the supplier market, supplier communication and the firm’s performance. Managerial and research implications are discussed.     

Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers

Abstract

For an organisation to be competitive its strategy must be highly responsive to both environmental challenges and customers continuously shifting demands. Yet many organisations treat strategy making as an exclusively top management concern, even though the top management team is often remote from the daily interactions and communications taking place at the organisation, market, and customer interface. We challenge the assumption that strategy making ‘belongs’ to top managers and argue that marketing middle managers, possessing expert market and customer knowledge and insights, adapt top manager’s strategy to shifting customer demands in a changing environment. We explore this argument by adopting a strategy-as-practice perspective and analysing marketing middle manager’s practices across three case companies operating in a dynamic retail environment. Our research enables two key contributions. Our primary confirmation is to demonstrate that marketers are not passive implementers, but active adapters of top management strategy through three critical practices of sensing, challenging, and transmitting. We use the novel analogy of how adapting a book to make a film involves minor changes to the story line and characters to suit the new medium and to illustrate the strategically relevant and influential role marketing plays in adapting the strategy developed by the top management team for implementation. By demonstrating the value of the strategic practices of functional middle managers we also contribute to the growing debate of the need for greater inclusion and transparency in strategy making.     

Team and organizational resources, strategic orientations, and firm performance in a transitional economy

Firms in transitional economies are learning to develop strategies to exploit new market opportunities though bounded by their lack of market experience and resources as well as institutional and cultural heritage. This paper examines the managerial orientations of top managers in the transitional economy of China by focusing on a firm's team and organizational resources. Specifically, the following antecedents motivate a firm to put more emphases on strategic orientations: the firm has an effective top management team, strong managerial competences, and when the firm has ample endowment of slack resources, social network, and support from the institutional environment. Empirical results support that team orientation, managerial competence, social network, and local institutional support are instrumental in developing market-focused strategic orientations. In addition, strategic orientations with heavy emphases on overall low costs and product innovation relate to higher firm performance.     

A global market advantage framework: the role of global market knowledge competencies

The globalization forces engender companies to develop a new set of competencies that would enable the generation of abnormal returns in the global marketplace. This article reviews the extant literature regarding the effect of globalization on organizations and develops a conceptual framework that underlines the importance of knowledge management competencies in creating global market advantage. The knowledge management competencies consist of global customer, competitor and supplier knowledge development, inter-functional coordination and value chain coordination. The relationship between global market knowledge competencies and global market advantage is partially mediated by company's responsiveness. Global market advantage is positively associated with company's strategic and financial performance.     

International springboard as an entrepreneurial act

International springboard is an entrepreneurial act that requires international entrepreneurial orientation (IEO). An important aspect of international springboard is the establishment of a deeply localized flagship foreign subsidiary to help pursue diverse international strategic goals. We model parent-level IEO as a mediator in the relationships between diversity of international strategic goals and flagship subsidiary localization strategies (customer responsiveness, market scope, and local cooperativeness). The results from a sample of 208 Chinese MNEs demonstrate that the three dimensions of IEO (innovativeness, proactiveness, and risk taking) play an important but differentiated mediation role. The study illustrates the connection between parent-level entrepreneurial behavior and subsidiary-level strategic actions through which MNEs capture cross-national entrepreneurial opportunities.     

The Impact of Integration and Responsiveness on MNC Subsidiaries’ Market Orientation

ABSTRACT

In this study, the author explored the impact of integration and local responsiveness on the market orientation of multinational corporations’ foreign subsidiaries. An investigation of a sample of 250 foreign subsidiaries in the United Kingdom revealed different effects of integration and local responsiveness on market orientation. In specific, integration directly impacts the development of market orientation of multinational corporations’ subsidiaries, whereas responsiveness effects on market orientation are mainly indirect through first affecting the top management emphasis and then the use of market-based reward systems at subsidiaries. Managerial and research implications are discussed.     

The Impact of Market Orientation on the Internationalization of Retailing Firms: Tesco in Eastern Europe

This paper investigates a Western retailer's market orientation levels in two emerging markets. We examine whether the market orientation-company performance link holds true for retailers in emerging economies, despite environmental differences. By using concepts from key studies we have assimilated a fully representative model - applied through interviews with top management from Tesco and its subsidiaries and affiliates in Hungary and Slovenia. Using this example, we find that the market orientation-business performance link is valid for Western retailers in emerging economies. Here, the retailer applied market orientation predominately through; the use of matching with suppliers of own brand goods; top management emphasis on market orientation and risk taking. Intelligence generation and dissemination was exercised via global processes such as brand review.     

Learning Orientation, Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance

Recent studies have demonstrated effects of learning orientation or market orientation on innovation-driven organizational performance. While these studies have enhanced our understanding of innovation processes in the firm, they have been unable to determine the relative contribution of learning orientation and market orientation to innovation. The integration of these two fundamental strategic orientations in this research enables such an assessment. The model in this research also measures the degree to which market orientation and learning orientation influence organizational performance, independent of their effect on product innovation. The most notable finding is the potential preeminence of learning orientation over market orientation. The implications are of critical importance to marketers because they provide insights into the type of organizational culture that is associated with high levels of performance.     

Market Orientation in a Sample of Food and Beverage Processing Firms in the Western Province,Sri Lanka

This study empirically investigates the market orientation strategy of firms operating in the food and beverage industry in the Western Province of Sri Lanka. Market orientation was conceptualized through three sets of activities: intelligence generation, intelligence dissemination, and responsiveness. Firms were grouped based on the level of market orientation and were compared. It was revealed that one group had a separate marketing division with specialized marketing personnel and a positive top management philosophy toward market orientation. Firms in this group showed a greater level of performance compared to firms in other groups.     

THE APPLICATION OF EMPIRICAL STRATEGIC MANAGEMENT RESEARCH TO SUPPLY CHAIN MANAGEMENT

Researchers in supply chain management (SCM) have traditionally relied most heavily on the core disciplines of logistics, marketing, and operations; most are less familiar with empirical literature in strategic management. However, with the evolution of logistics into the more interdisciplinary SCM along with increasing attention within strategic management to supply chain issues, recent empirical research in strategy has much to offer. This study reviews and categorizes more than one hundred articles relevant to SCM drawn primarily from top strategic management journals.     

Understanding instrumental motivations for social responsibility engagement in a micro‐firm context

Firms engage in social responsibility activities for diverse reasons. This study focuses on understanding firms' instrumental motivations for engaging in socially responsible activities. We suggest that the instrumental motivations underlying firms' corporate social responsibility (CSR) engagement are associated with their market, learning, and risk‐related behaviors; thus, we identify market orientation, learning orientation, and risk‐taking attitudes as three constructs that influence firms' CSR engagement. This research was conducted in the Norwegian firewood sector, in which CSR expectations are high and in which we expect CSR engagement to be encouraged by both instrumental and normative motivations. The firms in this study are micro‐firms with fewer than 10 employees and represent an important but highly neglected segment of firms in CSR research. Data obtained from 230 firms were analyzed using structural equation modeling. Our results indicate that market orientation, learning orientation, and risk‐taking attitudes affect social responsibility toward different stakeholder groups in different ways. In some cases, the size and age of firms also affect these relationships.     

Aligning supply chain design for boosting resilience

Many researchers have analyzed the effect of disruptive events, such as natural disasters and economic and market forces, on global supply chains. However, there is a lack of consensus on delineating a universal collection of supply chain risk management practices that will help companies operate in a global market with large-scale disruptions. In this article, we present an analysis, in conjunction with a worldwide online survey, based on successful global brands and their supply chains. We propose a framework that deploys the dynamics of building supply chain resilience, first linking the design of the supply chain portfolio (local versus global scope, as well as strategic responsiveness versus cost reduction) with supply chain vulnerabilities (external versus internal). We describe the transition between different supply chain structures as a way of coping with disruptions and thus proactively developing resilience. In this article, we introduce both a supply chain risk management approach and the reactive-by-deployment mode, as illustrated by successful global company examples.     

Short leash or long leash? Parenting style,initial strategic clarity,and the development of venture learning proficiency

Corporate venture development suggests that internal corporate ventures (ICVs) must become proficient learners if they are to cope successfully with the uncertainty inherent to their operations. Accordingly, the parent corporations in which ICVs operate are challenged to identify and enact appropriate parenting styles that foster their ICVs' learning proficiency. The current research of 145 ICVs in 72 corporations builds on parenting theory to theorize that ICVs demonstrate the greatest learning proficiency when corporate parents give them a “leash length”—indicated via observed levels of top management support and operational decision-making autonomy—depending on the degree of strategic clarity under which the ICV was founded.     

Uncertainty,Generic Strategy,Strategic Clarity,and Performance of Retail SMEs in Peru,Argentina, and the United States

This study examines the links among perceived environmental uncertainty, generic strategy, strategic clarity, and performance in small and medium‐sized enterprises in the retail industry in Argentina, Peru, and the United States. Moderate support was found for links between the defender strategy and competitive uncertainty, the prospector strategy and technology uncertainty, and the analyzer strategy and market uncertainty. In all three nations, businesses with high and low strategic clarity—the extent to which a single generic strategy reflects the organization's strategic intent—outperformed those with moderate strategic clarity. Differences across nations are addressed, and future research opportunities are elaborated.     

The Role of Know-How in Corporate Rejuvenation: The Case of Rover

This paper focuses on the strategic context of the K-engine innovation at Rover Group. The argument is that during the 1960s and 1970s, British Leyland's attempt to establish engineering and development capabilities was undermined by a lack of financial commitment by top management, and numerous occasions of corporate reorganisation. Later, the strategic alliance with Honda provided an opportunity for Rover's corporate rejuvenation, and was part of a clearer top management focus on how to bring new products to the market. The strategic alliance also gave Rover the chance to gain crucial organisational competencies and know-how from this joint venture. This is in contrast to previous European-Japanese joint ventures, which often saw the Japanese partner on the receiving end of know-how transfer.     

Internal Audits as a Source of Ethical Behavior,Efficiency, and Effectiveness in Work Units

This study of internal auditors and auditees, who engage in both financial and operational internal audits in Israel, extends theory and research on internal audits in organizational units. It develops and tests a model that examines the role of top management and internal auditors in facilitating learning from internal audits and driving perceived performance improvement. We argue that support from the top management for the internal audit as well as the auditor’s capacity (skills, resources, and behaviors) facilitate learning from audits and help audited units to improve ethicality, efficiency, and effectiveness in organizations. The results of time-lagged survey data provide general support for the hypothesized indirect relationships between auditor capacity, auditor–auditee relational exchanges, learning from audits, and three different perceived performance measures: ethical behavior, efficiency, and effectiveness. We discuss the implications for research on internal audits, proactive learning, ethics, and performance improvement of organizational units in the public sector.     

Pioneers and followers: Competitive tactics,environment, and firm growth

Market pioneering—where a firm is first to offer a distinctively new product to the market—is a commonly recognized form of corporate entrepreneurship. As with other forms of corporate entrepreneurship, the linkage between market pioneering and firm performance has received limited empirical attention, much of which has yielded inconsistent results. Nonetheless, two conclusions regarding when and how pioneering relates to firm performance are revealed in the literature. First, theory and past research suggest that pioneering is an environment-specific phenomenon. That is, certain types of environments may be most likely to encourage or reward the actions of pioneers, while these same actions may meet with limited success in other environments. Second, theory and past research suggest that firm performance is affected by the fit between a firm's pioneer/follower status and its competitive tactics. In other words, market entry order moderates the effectiveness of a firm's competitive tactics such that certain tactics will be most effective when employed by market pioneers, while other tactics will be most effective when employed by market followers.Considered jointly, the preceding observations suggest that insights might be gained regarding the effective management of market pioneering and market following by seeking to understand (a) how these phenomena are manifested in different industry environments and (b) what pioneers and followers do differently in these environments to promote their performance. The research described in this paper addresses these issues. In particular, this paper develops theory that describes how particular competitive tactics are thought to relate to firm sales growth rate among market pioneers and market followers in two distinct environmental settings. Hypotheses are developed based on the following research propositions:P1: In hostile environments, pioneers and followers will differentially benefit in achieving high sales growth rates from their reliance on relatively high prices, relatively broad product lines, relatively broad served (geographical) markets, relatively advanced process technologies, and relatively advantageous purchasing arrangements.P2: In benign environments, pioneers and followers will differentially benefit in achieving high sales growth rates from their reliance on relatively high quality products, relatively strong product warranties, relatively high advertising and promotion expenditures, relatively strong control over distribution channels employed, and relatively large numbers of distribution channels employed.To test the hypothesized relationships, data were collected from the senior managers of 103 independent, nondiversified manufacturing firms operating in 75 industries. Cluster analysis, ANOVA, and correlational analysis were employed as the principal analytical techniques.The results suggest that market pioneers grow neither more nor less rapidly than market followers. However, in hostile environments, pioneering may enable firms to break out of the dominant price-based mode of competition and grow in spite of charging high prices. This ability of pioneers to excel in hostile environments seems to be further facilitated by limiting product line breath to a small number of product offerings that provide a “tight fit” with market needs. Pioneers in hostile environments also appear to be relatively better served than followers from gaining a wide geographical distribution for their products. Followers in hostile environments, on the other hand, should seek to reduce their cost structures in order to effectively sustain low price strategies. The employment of advanced process technologies and the pursuit of “purchasing advantages” were actions which proved to be more advantageous for followers than for pioneers in hostile environments.The managerial implications of this research applicable to benign environment firms are quite different. Other things being equal, relatively high prices may not be as detrimental to growth among followers in benign environments as they are among followers in more hostile environments. Benign environment followers may, in fact, be better off when they charge relatively high prices and compete on non-price bases. The results also suggest that, in benign environments, offering products with warranties superior to those of competitors may have a significantly more positive effect on sales growth among pioneers than followers. Moreover, employing a large number of distribution channels appears to benefit pioneers more than followers. However, among the sampled firms, benign environment pioneers that realized the greatest growth did not have extensive control over distribution channel members. Therefore, benign environment pioneers may grow more quickly if they target their distribution-related resources toward expanding their channels rather than toward controlling some smaller number these channels.This study contributes to the pioneering literature by having corroborated several findings of the PIMS-based studies regarding tactical differences between pioneers and followers, and by having further documented the relevance of market entry order (or pioneer/follower status) as a moderator of the performance associated with particular competitive tactics. Moreover, by having examined the tactics-performance relationships of pioneers and followers in two distinct environmental settings, this study adds specificity and empirical support to the emerging theoretical paradigm that depicts pioneering as an environment-specific phenomenon. Finally, this study contributes to the literature on coping with hostility by having theorized about and empirically identified common and effective bases for competition under varying levels of environmental hostility.     

高管长期导向对企业绿色创新的影响研究：环境动态性的调节作用与战略学习能力的中介效应

基于战略学习能力和环境动态性视角,探讨了高管长期导向影响企业绿色创新的作用机制和边界条件。通过对中国336家企业第一手数据的分析发现：高管长期导向对企业绿色创新有显著促进作用;战略学习能力在高管长期导向与绿色创新之间起部分中介作用;环境动态性会正向调节高管长期导向与战略学习能力之间的关系。在环境动态性高的情境下,高管长期导向与战略学习能力之间的正向关系更强;在环境动态性低的情境下,高管长期导向与战略学习能力之间的正向关系更弱。环境动态性调节了战略学习能力在高管长期导向与企业绿色创新之间的中介作用,体现为有调节的中介作用。     

供应商数量对公司经营绩效的影响

如何对供应库进行优化日益成为企业的重大战略问题之一,而最常见的供应库优化的实践则集中于供应商数量。本文从交易成本、供应商响应度、供应风险和供应商创新等四个方面分析了供应商数量对公司经营绩效的影响,认为供应商数量与原材料存货管理的效率和公司总体经营绩效之间均成倒U形关系。当公司对大量供应商逐渐进行缩减时,交易成本和供应风险降低,同时,供应商的响应度和创新提高,由此导致其经营绩效的改善;但是,当供应商数量缩减到某一个点后,供应商数量的继续缩减则导致供应风险的增大和供应商创新的下降,从而导致其整体经营绩效的下降。     

Market structure,risk taking,and the efficiency of Chinese commercial banks

We investigate the impacts of market structure and bank risk taking on the efficiency of Chinese commercial banks, employing a two-stage semi-parametric data envelopment analysis model. Our empirical results show that the intense market competition compels Chinese commercial banks to develop advanced technical experience and skills, thus improving their technical efficiency. Besides, the technical efficiency is positive associated with the risk taking. Since more risk taking implies a credit expansion of Chinese commercial banks based on the soft risk constraint, the improvement of technical efficiency may accompany an accumulation of banking risks in the current financial system of China.