共查询到20条相似文献,搜索用时 15 毫秒
1.
2.
《The Cornell hotel and restaurant administration quarterly》1995,36(4):93-96
Of nearly 100 hospitality faculty membeers hired in the past three years, more than half held a doctoral degree. While the bulk of those new hires had just a year or two of hospitality work experience, many reported considerable time in the industry. 相似文献
3.
4.
《非赢利和公共部门市场学杂志》2013,25(1-2):3-10
Frequently, public sector marketers seek to persuade individuals to engage or not engage in certain forms of behavior. However, research examining reactance suggests that certain choice-restricting messages that are conveyed in public sector promotional campaigns may actually result in promoting more of an undesired behavior or less of a desired behavior. Thus, an understanding of factors associated with reactance arousal may be critical to the overall success of promotional efforts undertaken by public sector marketers. In this paper, these factors are reviewed, and implications of reactance theory for designing promotional campaigns of non-profit and public sector organizations are discussed. 相似文献
5.
6.
《The Columbia journal of world business》1995,30(1):6-14
To open our feature on business in Cuba, Kaplowitz presents a brief overview of the dramatic changes in the Cuban market since the fall of the Soviet Union in 1989. Until 1988, 85% of Cuban two-way trade was with the former Soviet Union, but by 1993 the COMECON nations accounted for only 20% of Cuban trade. The resulting chaos has created openings for Latin American, European and Canadian businesses to fill the investment void in Cuba. Kaplowitz lays out how recent developments have affected Cuban laws on foreign investment and trade, reviews which foreign companies are barkening to Cuba's call, and what the opportunities might be for U.S. businesses should relations between the two countries improve over the long-term. Her article is the first of seven articles in this feature. 相似文献
7.
8.
9.
《Journal of Global Marketing》2013,26(1-2):145-164
This exploratory study investigates the relationship between certain personal, institutional and country characteristics and the opinions of professors in developing countries on macro and micromarketing concepts and issues. The results indicate that the opinions of professors in the better-off developing countries are similar to traditional marketing views while the opinions of professors in the poorer developing countries are more radical. The study also points out the implications of these results for academcics and managers. 相似文献
10.
11.
Business Economics - The author would like to add the following acknowledgement to his article: an earlier version of this essay was originally published in the Journal of Consumer Policy, 37... 相似文献
12.
Stephen Brigley 《Business ethics (Oxford, England)》1995,4(1):17-22
Why do certain ethical values and beliefs work within the realities of organisation life, while others do not? Research into corporate culture in its various expressions can provide a means of relating corporate rhetoric to actual performance and provide a deeper understanding of the conditions for practical change. Dr Brigley is a member of the Centre for the Study of Organisational Change in the School of Management, University of Bath, Claverton Down, Bath BA2 7AY. He wishes to acknowledge the benefits received from discussion with his colleagues in the Centre and especially with its Director, Dr Paul Bate. 相似文献
13.
14.
15.
Jack Mahoney 《Business ethics (Oxford, England)》1994,3(4):212-218
Stakeholder theory aims at identifying those who have rights or interests at stake in business behaviour. Can we turn the tables and also consider what ethical responsibilities various stakeholders may have for the good behaviour of business? The author is Editor of this Review. This article contains material which also appeared in the Hugh Kay Memorial Lecture for 1993 delivered by the author under the auspices of the Christian Association of Business Executives, London. 相似文献
16.
Georges-Yves Kervern 《Business ethics (Oxford, England)》1993,2(3):140-142
'Catastrophes are not accidents.'All complex organizations can take steps to prevent catastrophe by enlisting the new scientific study of danger. The author is a member of the Scientific Committee of 1'Institut Européen de Cindyniques and Directeur général adjoint of L'Union des Assurances de Paris. This article is part of a presentation made to the 1992 Paris Conference of the European Business Ethics Network, of which the author is a Council member. The subject of the Conference was the role of business in the shaping of cities, but the author's reflections on learning from risks are of considerably wider application. 相似文献
17.
Lady Howe 《Business ethics (Oxford, England)》1993,2(1):14-18
The equal opportunities issue constitutes one of the biggest ethical and practical challenges ever faced by business, because it strikes at fundamental cultural assumptions about the purpose and responsibilities of business and the rights of individuals which are ingrained from childhood. The author is chairman of Business in the Community's'Opportunity 2000'. 相似文献
18.
《The Cornell hotel and restaurant administration quarterly》1995,36(6):28-35
Hotel and resturant operators should take a fresh look at usig valid employment tests for selected hiring decisions. Properly used, tests are an Important aspect of choosig the best person for a job. 相似文献
19.
《European Journal of Purchasing and Supply Management》1999,5(3-4):129-141
Both within academia and practice, the involvement of purchasing and suppliers in product development has attracted considerable attention during the last decade. However, most research is limited to the context of single development projects, focusing on possible short-term contributions such as the reduction of development lead-time. Long-term issues like technological alignment between supplier and manufacturer are relatively ignored. Therefore, this article seeks to develop a coherent framework of specific activities across a number of different management areas within purchasing involvement in product development. Such a framework may help to implement, improve and audit this involvement. 相似文献
20.
Jane Collier 《Business ethics (Oxford, England)》1998,7(3):127-130
As was announced at the beginning of this volume of Business Ethics: A European Review , the current editor is retiring from the editorship at the end of this year. It gives him great pleasure to announce that he will be succeeded as Editor of the Review by Dr Jane Collier, of the Judge Institute, Cambridge. In this invited article Dr Collier offers some reflections on how she envisages the future of the Review. 相似文献