基于顾客价值视角的住宅开发企业虚拟经营模式研究

优异的顾客价值是当今企业市场竞争力的丰要来源,在竞争日益激烈的住宅开发市场,不断创造和提供优异的顾客价值成为住宅开发企业成功绎营的关键要素。分析了顾客价值的内涵,探讨了顾客价值与企业虚拟经营之间的关系。在此基础上以顾客价值为中心,构建了基于顾客价值的住宅开发企业虚拟经营模式,为成功的运用这一模式,提出了相应的建议。     

天然气储量价值评价中价值分级模型的设计和检验

针对天然气储量的价值评价工作，分析并确定了影响天然气资源价值的天然气储量价值分级的影响因素，这些因素主要是投资成本资源条件、开采成本资源爷件、运销成本资源条件和外部成本资源条件等。同时，就这些因素形成的天然气储量评价的物理模型和数学模型．给出油田实际的数据以利于比照。     

虚拟整合的概念模型与价值创造

本文在阐释虚拟整合概念的基础上,分析了虚拟整合与虚拟企业、供应链联盟、虚拟供应链、价值网、虚拟价值链等概念和理论之间的关系,并将其纳入同一框架下,提出了虚拟整合的概念模型;同时,对虚拟整合的价值创造机制与路径进行了分析和探讨,指出虚拟整合实现了合作企业的价值创造活动由实体空间向虚拟空间的延伸,而信息共享、跨组织流程再造、基于顾客价值的商业模式创新以及基于价值星系的开放式创新等则是虚拟整合在虚拟空间实现价值创造的主要路径。     

基于客户价值分析的客户策略在财务管理中的应用

在日常经营管理中,客户信息的管理、搜集和分析工作一直是企业管理的薄弱环节,并在很大程度上影响了企业的发展和决策。在当前市场竞争的大环境下,客户往往比产品更重要,企业的工作重心也应从简单的“抓产品”,上升到“同绕客户需求抓产品、抓服务、抓创新”上来。     

绿色价值:顾客感知价值的新维度

本文探讨顾客对绿色产品的感知价值维度。以绿色化妆品为例，提出顾客感知价值包括功能价值、情感价值、社会价值、绿色价值和感知付出五个维度的假设。通过设计测量绿色产品顾客感知价值的量表．并通过问卷调查的方式收集数据。对数据进行探索性和验证性因子分析．验证了顾客对绿色产品的感知价值因子中存在包括绿色价值维度在内的五个维度的假设；最后．对研究结果的理论和实际意义进行了总结，并指出未来的研究方向。     

A Model of Market Power in Customer Markets

We develop a model for studying dynamic competition in environments with frictions that lead to partial lock-in of customers to products. The dynamic aspects associated with customer retention and acquisition introduce pricing incentives that do not exist in more traditional, static product markets. The proposed model, while highly stylized, maintains certain symmetry properties that allow us to obtain equilibrium existence and uniqueness. We then study the comparative statics of the model and derive a closed-form relationship between average equilibrium markups and the Herfindahl index. We illustrate how the model can be used by analyzing mergers in such a dynamic environment.     

Maximizing the Utility of Customer Product Testing: Beta Test Design and Management

Many companies regularly use beta tests as part of their product development program. Beta testing can validate the product concept, eliminate performance problems prior to market introduction, and serve as an effective sales promotion device. The risks are significant, however, in that a poorly designed test can destroy account relationships, generate inaccurate data on product performance, and stimulate negative publicity. Robert Dolan and John Matthews present guidelines for effective management of beta test programs. They develop these guidelines based on a literature review, an analysis of twenty-one beta test programs as described in secondary sources, and four in-depth field investigations with cooperating firms.     

顾客让渡价值分析:逆向营销视角

随着社会经济和科学技术的发展,逆向营销从根本上改变了传统营销的观念和方式,消费者成为整个营销过程的主导者。通过逆向营销的组合方式消费者能够获得更大程度的顾客让渡价值和顾客满意,并使企业能够在日趋激烈的竞争中更好地开展营销活动。     

油田相关行业用户满意指数测评模型与方法研究

用户满意指数是一种全新的宏观经济指标和产品质量评价指标，是企业经营业绩的主要评定内容建立在用户满意指数测评模型理论基础上，借鉴国内外用户满意指数测评体系方法，结合油田的具体特点，构建出油田装备(耐用)行业、油田消耗品(非耐用)行业、第三产业的用户满意指数测评模型。模型反映出各结构变量之间以及结构变量与对应观测变量之间的相互关系：提出了用统计分析系统的含隐变量线性结构方程的协方差分析过程求解该测评模型，揭示了各结构变量之间的相互依赖程度，计算出各个结构变量的指数，最后，对油田某装备的用户满意指数测评结果进行了分析，为企业改进产品质量、提高服务质量提供了切实可行的信息     

石油储量价值评价中运销成本级差模型的设计与检验

对石油资源价值评价中的4个成本因素之一——运销成本级差因素进行了讨论。文中分析了运销成本级差因素的组成因子之后．建立对之进行测算的数学模型，并就两个油田的实测数据给出了计算结果。     

石油储量价值评价中外部成本级差模型的设计与检验

石油资源的价值评价中,被重点讨论的成本级差因素由4个因素组成,其中有一类相对于油藏本身而言是外部性的因素,称为外部成本级差因素.在分析外部成本级差因素的组成因子之后,建立能够对之进行测算的数学模型,并就两个油田的实测数据给出计算结果.     

石油储量价值评价中投资成本级差模型的设计与检验

石油资源的价值评价中，被重点讨论的成本级差因素由4个因素组成，其中投资成本级差因素是首先要讨论的一个因素？在分析投资成本级差因素的组成因子之后，建立能够对之进行测算的数学模型，并就两个油田的实测数据给出计算结果．     

Testing a Behavioral Theory Model of Labor Negotiations

The Behavioral Theory we have developed stands up well and helps us gain a better feeling for the behavioral dynamics of collective bargaining. As expected, economic variables such as bargaining power and the estimated cost and probability of a work stoppage are important determinants of bargaining behavior. Nevertheless, the variables have a differential effect on bargaining goals, with strong bargaining power and low probability of a strike contributing to both distributive and integrative bargaining, whereas high expected costs of a strike help to persuade constituents to support their negotiators (intraorganizational bargaining). Thus we see the roie of intraorganizational bargaining as an alternative to being able to obtain a better settlement from the opponents. Attitudinal structuring seems to be more closely tied to integrative bargaining than was indicated by Walton and McKersie. Furthermore, there seems to be less direct conflict between the tactics used in integrative bargaining and those used in distributive bargaining than predicted by theory. Perhaps the mixed nature of most bargaining keeps the majority of negotiators from applying all-out distributive tactics. At any rate, strong bargaining power, constructive relationships, clear and specific statements of issues, as well as exploring them in a noncommital fashion, seem to aid both distributive and integrative bargaining. We uncovered a number of relationships which varied significantly according to the side (labor or management) and/or team role (chief negotiator or other team member) of the respondent. Although we feel they should be included in the theory of bargaining as moderator variables, and have thus included them in our model, we have only hinted at their impact in this paper. Overall, bargaining behavior and conditions seem to have as much effect on bargaining success as do the economic variables. Of course, we did not measure every possible economic variable, but neither did we examine all possible tactics. Our study confirms that collective bargaining is an interpersonal, attitudinal process as well as an economic one and that there are several distinct goals for the process. We have also demonstrated that, despite problems of locating current negotiations and obtaining an adequate rate of response, field study of the behavioral aspects of collective bargaining is feasible. We hope that investigations along this line will continue.     

The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior

The purpose of this research is to examine the influence of firm innovativeness and product innovativeness on the components of customer value mediated by instrumental and symbolic brand benefits. Over the last 10 years, the mobile phone industry in Korea has grown rapidly, with the introduction of several innovative phone features. The research context therefore is mobile phones with Internet access and their users in Korea. A major research finding is that the firm innovativeness affects product innovativeness, and hence, the instrumental brand benefits. A firm's innovativeness also has a significant effect on the symbolic brand benefits and the partnership value. Our key academic contribution is to expand the previous fragmentary studies of customer value, by classifying customer value into four components: expectation, partnership, transaction, and relationship customer values, rather than just focusing on benefits and sacrifices. Implications for managers include the verification that firm innovativeness is a source of ability for mobile phone firms to create value for customers. Instrumental and symbolic brand benefits through innovation should be the focus area for marketers and new product development (NPD) managers in mobile phone firms to communicate with consumers to increase expectation values in the prepurchase step.     

价值模块的虚拟再整合:以IC产业为例

价值链分解和模块化导致了IC产业的价值转移，模块化背景下的虚拟再整合是IC产业的发展趋势。本文分析了价值链与价值模块的区别和联系，以集成电路产业(IC产业)为例研究了产业的价值转移和虚拟再整合，探讨了产业内部企业之间的关系，认为EMS(工程、制造、服务)和CMM(零组件模块化快速出货)模式是IC产业虚拟再整合的重要经营模式，以地方政府或模块架构设计者等主导者为中心实施价值模块协同网战略(VMCN)将会促进我国全球制造中心的形成。     

石油储量价值评价中级差因素的确定:一个物理模型

针对石油储量的价值评价工作，分析并确定了影响石油资源价值的两类级差因素即成本级差因素和价格级差因素．以及这些因素的各自构成和次级因子，进而就这些因素形成的石油储量评价的物理模型．给出了两个实际油田的数据以利于比照．     

Product Design Innovation and Customer Value: Cross‐Cultural Research in the United States and Korea

Innovation is one of the key drivers of success that a firm must utilize to develop a competitive advantage. The ability to innovate is especially important for a firm's survival in dynamic, changing environments. Customer demands are constantly changing, and more purchases are made when a firm's product design incorporates what customers perceive as cutting‐edge innovations. Satisfying customer demands is a distinct challenge for product designers because firms must develop a clear understanding of what aspects of design the customer wants. Although the importance of design has increased, very little research has been done to explain the relationship between product innovation and product design. Studies indicate that design innovation may create greater customer value through improvements in design value. Previous research has been limited and has not provided a clear concept of design innovation or defined the relationship between design innovation and marketing competencies. This paper seeks to offer a conceptual definition of design innovation, and to define the link between design innovation and marketing competencies. This paper utilizes cross‐cultural research to discover how these concepts differ due to cultural differences between the United States and Korea. This research contributes substantially to our understanding of the relationship between design innovation and customer value.     

虚拟合作竞争:机理、系统模型及实证研究

在网络经济环境下,传统的竞争范式已不适应,一种新的竞争范式——虚拟合作竞争应运而生。本文在有关研究的基础上,对虚拟合作竞争的内涵、特征、主体、客体、市场、虚拟合作关系和虚拟竞争关系进行了较系统地探索性研究,提出了由客户、供应商、互惠者、协力者、替代者、潜在进入者、竞争者7种力量,以及它们相互间基于网络化信息系统所形成的3种虚拟合作关系,以及3种虚拟竞争关系所构成的虚拟合作竞争模型,并以利丰公司为例进行了实证。