中小企业打造高效低成本广告运动之探讨

本文探讨了中小企业打造高效低成本广告的八个问题：如何与广告公司合作;建立长期广告战略的必要性;是否需要广告预算及如何做广告预算;区隔细分市场的重要性及选择细分市场的要点;如何合理地控制媒体成本;为什么对产品的卖点要反复诉求;实效的广告作品是如何创作的;如何配合其他的营销策略提升广告效果。     

数字技术在环境艺术设计中的应用

随着科技的发展,数字时代已经来临,我们的生活离不开数字化信息,数字技术产生的产品也在我们身边不断出现.因此,把数字技术和环境艺术设计结合起来,使得其在环境艺术设计中不断应用,更好的发挥长处,弥补原有的环境艺术设计中的不足,让我们的城市更美好,让我们的生活更美好.     

电子商务环境下物流配送中心选址决策与评价方法研究

电子商务环境下的物流配送中心选址涉及到多方面的因素,是一项复杂的系统工程。为此,提出了定量化的启发式算法来初步确定电子商务环境下配送中心选址方案。方案的确定是为了决策,因此依据定量计算和定性分析的结果,采用协调分析方法来科学地决策符合电子商务环境下的最优选址方案。     

SOME NUTRITIONAL EFFECTS OF COOKING

Food is cooked to make it more appetizing and/or make it safe to eat. When food is heated there will be a reduction in heat labile nutrients and if liquid is used soluble nutrients may be lost. Thus cooking is a compromise aiming to make the food safe and at the same time optimize nutrient content and sensory appeal. Examples of the effect of cooking on the retention and availability of some nutrients have been discussed.     

西藏自治区边境贸易掏法律保障分析

我国西藏自治区开展边境贸易具有得天独厚的地理环境优势、政策和法律上的优势,而法律保障是边境贸易成功极其重要的一环,因此,西藏自治区应充分运用法律赋予民族自治地方开辟对外贸易口岸、开展边境贸易和享受国家优惠政策等贸易自治权,切实健全规范边境贸易和保护交易者合法权益的法律环境,以保障西藏自治区边境经济贸易协调、健康、有序地发展.     

网络经济的“马太效应”与企业对策

网络经济是知识经济的主要特征,企业传统的运作模式在网络经济中受到强烈的冲击,因特网使不同市场的界限变得模糊,使竞争变得更加激烈,更加难以控制,也使“马太效应”具有普遍性及合理性。企业要想成为“马太效应”中的赢家,就要不断地采取对策占有先发优势,培育核心竞争力,运用标杆管理进行分类比较,不断地进行调整与创新。     

Preparing for promotion pays off

You shouldn't assume that your organization will make any great effort to help you get promoted. It is your responsibility to discover and to meet the expectations of those who make the decisions about promotion.     

基于供应链的战略成本管理绩效评价体系设计

传统的绩效评价体系只关注企业内部评估,忽视了与外部利益相关者的关系。而基于供应链来设计企业战略成本管理的绩效评价体系可以使企业从整体上把握运作效率。在供应链环境下的绩效评价体系能将企业的战略外沿化,将战略成本的管理扩展到整个供应链,使企业追求整体运作的最佳,在竞争中取得优势地位。     

专业教师兼任大学新生班主任的优势分析

专业教师兼任大学新生班主任是有着显著优势的。专业教师可以为学生做专业指导，使大学新生学习目标明确；可以指导学生选修专业课程，使学生学到全面系统的专业知识；可以引导学生进行一定的创新性研究，以培养学生的创新能力和实际应用能力，提高他们的专业学习兴趣。而且，专业教师还可为学生的未来发展提出合理化建议。     

Consumer Decision Making Regarding a “Green” Everyday Product

One of the techniques marketers use to convert low‐involvement products into high‐involvement ones is adding an important product feature. A case in point is the common practice of adding a “green” or environmentally friendly product feature to an everyday product, something which is often assumed to elevate consumer involvement in the choice of the product. However, there is a lack of research investigating whether adding such a “green” product attribute actually makes any difference to how consumers make choices. Does the way in which consumers make decisions about groceries change when both “green” and conventional alternatives are available? Does it make them deliberate more or do they just develop another, simple choice heuristic? Based on observation and follow‐up interviews of consumers at the milk counter in two supermarkets which stock both organic (a “green” attribute) and conventional milk, it is concluded that, rather than changing the way consumers make decisions when buying this type of product, the availability of a “green” alternative seems to make “green” consumers develop a new, simple choice heuristic that allows them to do their shopping as effortless and time‐efficient as consumers buying conventional products.     

Perceived helpfulness of eWOM: Emotions,fairness and rationality

Consumers use online reviews to help make informed purchase decisions. This paper extends existing research by examining how content of online reviews influences perceptions of helpfulness by demonstrating how different emotions can influence helpfulness of both product and service online reviews beyond a valence-based approach using cognitive appraisal theory and attribution theory. This research contributes to existing knowledge regarding the theory of information processing, attribution theory, and cognitive appraisal theory of emotions. Using findings from this study, practitioners can make review websites more user-friendly which will help readers avoid information overload and make more informed purchase decisions.     

论企业建立顾客导向营销观念

当前许多企业在竞争中力不从心 ,究其原因 ,很多是由于营销观念的落后 ,企业应积极转变营销观念 ,树立以客户为导向的经营观念。在这个过程中为防止走入改革的误区 ,企业应明确自己的目标顾客 ,同时在顾客导向与竞争者导向中追求一种平衡。企业在树立顾客导向时应明确的抓住组织结构、信息系统、企业文化、组织制度四个要素。     

Moral Repair in the Workplace: A Qualitative Investigation and Inductive Model

The topic of moral repair in the aftermath of breaches of trust and harmdoing has grown in importance within the past few years. In this paper, we present the results of a qualitative study that offers insight into a series of key issues related to offender efforts to repair interpersonal harm in the workplace: (1) What factors motivate offenders to make amends with those they have harmed? (2) In what ways do offenders attempt to make amends? (3) What outcomes emerge from attempts to make amends? Drawing from the findings, we build an inductive model intended to guide future business ethics and management inquiry and research in this area.     

食品安全之私法救济机制的完善

有鉴于食品安全事件近年来愈演愈烈的现状,本文深入探讨了食品安全的私法救济机制,即通过消费者提起民事诉讼获得赔偿的方法。目前,在诸多防止食品安全的机制中,私法救济机制被忽视了,然而其作用恰恰是最为重要的,私法救济机制可使受到损害的消费者获得充分的救济,剥夺不法厂商通过生产不安全食品而获得的不法收益。因此,应充分利用侵权责任法中的惩罚性损害赔偿制度,发挥公司法中的法人人格否认制度的功能,让控股股东承担连带责任,同时让食品生产企业的董事、监事、经理等高级管理人员承担连带责任。     

Informational Inputs as Influences on Efficient Consumer Decision-Making

The effects of consumer information and consumer sophistication on the ability of consumers to make purchases offering the greatest benefits were examined. It was found that consumer information enhances the likelihood that consumers will make efficient choices of products. Consumer sophistication was also found to be an intervening variable in consumers' use of information.     

对我国股权分置面临难题的思考

在处理股权分置问题上,不能简单地以成熟市场的全流通作为参照系,也不能将某些必要的环节简单化,重要的是要探究股权分置对市场的实际影响,明白其作用机理。解决股权分置问题的关键是建立流通定价机制,权衡各方面因素后再进行选择,处理好流通股和非流通股问题,以使大中小股东的利益不受损害,并为企业的长远发展提供更加广阔空间,使国家在国民经济的运行中发挥更加有效的调控作用。     

研究型购买者消费渠道转换模型研究

多渠道环境下,消费者试图通过增加信息搜索渠道数量,最终选择最为拟合自身需求的购买渠道。消费者特别是研究型购买者在产品既定的情况下会根据自身对消费渠道的感知价值决策是否采取渠道转换行为。本文通过文献回顾,提出感知价值的维度,并以其为自变量,根据期望效用理论设计研究型购买者的渠道转换模型,以及多渠道零售环境下的渠道策略。     

人力资源战略的模式及制定流程

人力资源战略是企业战略的重要组成部分。企业的人力资源能否为企业带来竞争优势,主要体现在企业的人力资源战略能够为企业战略实施提供强有力的支持。然而目前我国很多企业根本没有制定并实施科学的人力资源战略。因此,制定几种不同的人力资源战略模式,并由外而内制定企业的人力资源战略,以增加企业价值。     

“主体性失落”下的语言与意识形态“元批判”与“去蔽”

以意识形态视角，探讨“主体性失落”和“主体死亡论”。通过马克主义意识形态“元批判”学说，澄明以语言为载体的意识形态的遮蔽和笼罩下主体性的颠倒与失落，运用历史唯物主义“去”语言和意识形态“遮蔽物”。对自己置身于其中的意识形态获得自觉的批判意识，实现“主体与主体世界”认识的历史性和现实性超越。     

企业如何制定有效的员工发展规划

现代企业经营环境的不断变化使得员工开发成为企业保证其长期发展的一项重要管理措施。通过对国内外企业进行员工发展规划的具体做法的分析与讨论，提出一种规范的企业制定员工发辰规划的程序．企业可以根据员工发展规划的原则与程序，结合自身的特点，为企业制定切实可行的员工发展规划．