互联网“点对点”病毒式营销

如何让你的产品和服务信息在几周时间内让2000万目标人群知道?我们的回答可能是:“主流媒体大规模广告”。但假若把这个问题交给百度来回答的话,百度会在问题上加入“以最低的成本”这个限制条件,然后给出“网络点对点(P2P)”的答案。     

思考的角度

看问题的角度往往决定了我们对问题的看法,如果多几个角度去观察和思考,我们就多了一点智慧和明达,人们常说的“固执己见”和“偏于一隅”就会少一些。我们对世界的看法往往受到自己的生活状态、价值取向和思维方式的限制,这种限制不可避免就让偏见变成我们的一部分。当然偏见也     

“瞪羚”,快跑!——中关村“瞪羚企业”欲破资金围城

多年来,中关村的中小高新技术企业一直处于资金极度饥渴的围城之中,中小企业融资难的问题成了高新技术产业发展的“哥德巴赫猜想”。7月12日,一项将金融体系与信用体系有机结合的“瞪羚计划”在中关村正式实施,着力于解决上述问题。     

3PL的十字路口

中国国民经济在“八五”、”九五”、”十五“计划建设时期高速发展，要求物流体系迅速与现代化相适应。国家为高速发展物流业采取了一系列重要描施：“八五”计划中明确把发展第三产业，特别是物流业做为重点：“九五“计划时期，开展物流研究、提高物流水平的迫切性和重要性成为共识，物流系统建设向标准化和国际化方向发展.“十五”计划期间，中国确定的物流发展总目标是逐步提高社会化、专业化物流配送在生产、流通领域中的比重。     

用友入选"863"计划领航中国"新一代ERP"

日前,国家“863”计划现代集成制造系统技术办公室对外宣布:用友ERP通过了科技部863专家组严格评审,成为国家“863”计划新一代ERP系统的承担单位,并已正式签约。这标志着,作为中国ERP市场的领导厂商,用友公司继续领航中国ERP产业。 作为中国的科技兴国计划,“863”计划对于推动我国的     

用中医解释中医

2006年2月份,文化部公布了一批世界非物质文化遗产申报项目,中医药名列其中。根据规定,申报“世遗”必须具备三个条件：有历史文化科学价值、处于濒危状态（这一条最关键）、有完整的保护计划。有人说成为“世遗”固然是好事。可是中医药真的已经沦落到濒临灭绝的地步了吗？     

回顾“十五” 展望 “十一五”——我国交通信息化发展的昨天与明大

据最新消息称，我国“十五”交通计划已经提前完成。“十五”期间，我国交通基础设施建设取得历史性突破，到2004年底，我国公路通车里程已达到187万，公里．预计今年将达到195万公里，比“十五”计划预期目标增加了35万里，比“九五”末增加了55万公里。其中，高带公路通车里程达到3.42万公里，今年预计将达到3．9万公里，比“十五”计划预期目标增加了9200公里，比“九五”末增加了2．4万公里。     

简化IT基础设施

日前,本刊记者走访了北京亚邦伟业技术有限公司,针对该公司在高速公路行业最新推出的“华为T8000刀片服务器”产品做了详细的了解,并针对高速公路行业特点,就下列问题采访了亚邦伟业技术有限公司的技术负责人。1．亚邦伟业作为华为技术在高速公路行业的代理商,推出“华为T8000刀片服务器”的目的是什么? 2．“华为T8000刀片服务器”的产品特点和优势? 3．“华为T8000刀片服务器”在高速公路行业的应用前景?     

园区信息

全国“雨露计划”成果展胜利闭幕6月19日,由国务院扶贫办在构建社会主义和谐社会、建设社会主义新农村的新的历史背景下主办的全国雨露计划成果展览暨首届“金丝猴杯”贫困劳动力供需洽谈会完满落下帷幕。国务院扶贫办新闻发言人     

科技产业的栖息地——中关村科技园区昌平园五年上台阶侧记

中关村的发展要求是“一年一个样、三年大变样、五年上台阶、十年创一流”。今年是中关村科技园区“五年上台阶”的关键一年,“十五”、“十一五”是昌平园发展的又一重要时期,昌平园根据国家地方政府的十五计划,结合昌平园近期的发展状况及发展趋势,制定了昌平园2004年发展计划和“十五”、“十一五”发展规划。2004年实现主要经济指标增长幅度达到25%。无与比拟的天时地利中关村科技园区昌平园坐落于北京北部的昌平区,举世闻名的居庸关长城、闻名遐迩的世界文化遗产明十三陵为代表的古迹就在这里。汇集在昌平的中国政法大学、中国石油大学…     

The Effect of Information Communication Technology and Corporate Organizational Reforms on Productivity in Japan: Firm- level Evidence

Our main objective in this paper is to understand how Japanese firms can increase productivity by utilizing Information and Communication Technology (ICT). E-commerce, BPO (Business Process Outsourcing), and SCM (Supply Chain Management) are popular in Japan, so a new type of ICT might offer an opportunity for Japanese firms to change current business relations or to start up new ones. The novelty of this paper is in its empirical study of the combination of ICT promotion and a variety of business organizational changes needed to discover which type of business organizational change is suitable for raising productivity in Japan. For workplace organization within firms, we discuss the decentralization or centralization of decision-making power and the flattening of the corporate hierarchy. For business relational changes, we discuss the outsourcing of the business process and the start up of new business relations. Our main result is that in general, the promotion of ICT has better effects in reforms related to changes in business relations among business partners, rather than to reforms within a firm. Starting up new business relations that require planning and R&D show the best chances of raising productivity using ICT promotion.     

Facebook Content Strategies and Citizens’ Online Engagement: The Case of Greek Local Governments

This paper analyzes the communication strategies used by Greek local governments through the utilization of Web 2.0 technologies, specifically Facebook, and the effectiveness of these strategies in relation to citizens’ online engagement. More specifically, it examines Facebook communication strategies and levels of citizens’ engagement. For this purpose, we conducted a content analysis on the active and official Facebook pages of local municipalities in Greece from January 2017 until the end of September 2017. Our results suggest a rise in the percentage of active Facebook pages maintained by local governments in comparison to our 2014 study. Our results also show that local governments in Greece are using Facebook in a predominantly top-down manner to promote events organized by the municipality and to push one-way information to citizens about their services and actions. Local authorities have, however, made significant progress in relation to posts that support transparency and accountability and that enhance or mobilize citizens’ participation. Our evaluation of local government Facebook strategies indicates that marketing the municipality to external public, such as tourists, and providing information about services are effective strategies that drive citizens’ online attitude expression (liking), engagement (commenting), and advocacy behavior (sharing). According to our analysis, local governments in Greece prefer the strategies that we found to be the least engaging. In addition, our study provides interesting details of how specific characteristics and modes of Facebook messages (photos, videos, URLs, hashtags, and mentions) impact on citizens’ engagement. Finally, our results provide valuable insights for social media managers in local government who aim to increase the impact of their municipal Facebook pages.     

万宇怦“小天王”

北京市昌平区中关村生命科学园,一栋6层高的企业独栋办公楼里,万字平每天穿梭在办公室与实验室之间,未见他有停下来的时候。     

品思清东陵

我在想,习惯在古迹前感知沧桑的人,会在历史回声中驻足思远。因为历史的偶然与必然,古人的功过与得失,遗迹的缺失与完整,后人的悬疑与考证……都会在漫漫旅途中隐现。只有通过缕缕哲思的过滤,通过落花人独立的回望,才能思古悟今,让履痕化为精神世界里的一抹丹霞。——行者悟语     

Graph-Based Entropy for Detecting Explanatory Signs of Changes in Market

Graph-based entropy, an index of the diversity of events in their distribution to parts of a co-occurrence graph, is proposed for detecting signs of structural changes in the data that are informative in explaining latent dynamics of consumers’ behavior. For obtaining graph-based entropy, connected sub-graphs are first obtained from the graph of co-occurrences of items in the data. Then, the distribution of items occurring in events in the data to these sub-graphs is reflected on the value of graph-based entropy. For the data on the position of sale, a change in this value is regarded as a sign of the appearance, the separation, the disappearance, or the uniting of consumers’ interests. These phenomena are regarded as the signs of dynamic changes in consumers’ behavior that may be the effects of external events and information. Experiments show that graph-based entropy outperforms baseline methods that can be used for change detection, in explaining substantial changes and their signs in consumers’ preference of items in supermarket stores.     

Facebook e-Portfolios for Career Education Focused on Japanese Employment Practice: A Case Study

The authors propose the effectiveness of Facebook functions in the promotion of career education. In recent years, career education in Japanese universities has differed slightly from that in other countries. Japanese students are trained to be competitive in the job-hunting process; they need to obtain the technical skills and knowledge necessary to pass a company entrance examination or a university oral interview. This practice is in stark contrast with the intrinsic meaning of vocational/career education, which is the process by which students acquire the abilities and independence required by a certain industry. This meaning is manifested in the purpose of the career education program of Hokkai-Gakuen University’s Faculty of Business Administration. The program’s purpose is to foster independence in its students rather than the acquisition of skills for the job-hunting process. The professional independence of every student is important to their career development after graduating from the university. On the other hand, it is known that e-portfolios generally encourage students to record and assess their activities. To promote the activities that students tackle in the program, we introduced an e-portfolio using Facebook. This study shows the characteristics and achievements of our e-portfolio.     

A Statistical Analysis Between Consumer Behavior and a Social Network Service: A Case Study of Used-Car Demand Following the Great East Japan Earthquake and Tsunami of 2011

When a large-scale disaster hits a community, especially a water-related disaster, there is a scarcity of automobiles and a sudden increase in the demand for used cars in the damaged areas. This paper conducts a case study of a recent massive natural disaster, the Great East Japan Earthquake and Tsunami of 2011 to understand those car scarcities and demand in the aftermath of the catastrophe. We analyze the reasons for the increase in demand for used cars and how social media can predict people’s demand for used automobiles. In other words, this paper explores whether social media data can be used as a sensor of socio-economic recovery status in damaged areas during large-scale water-related disaster-recovery phases. For this purpose, we use social media communication as a proxy for estimating indicators of people’s activities in the real world. This study conducts both qualitative analysis and quantitative analysis. For the qualitative research, we carry out semi-structured interviews with used-car dealers in the tsunami-stricken area and unveil why people in the area demanded used cars. For the quantitative analysis, we collected Facebook page communication data and used-car market data before and after the Great East Japan Earthquake and Tsunami of 2011. By combining and analyzing these two types of data, we find that social media communication correlates with people’s activities in the real world. Furthermore, this study suggests that different types of communication on social media have different types of correlations with people’s activities. More precisely, we find that social media communication related to people’s activities for rebuilding and for emotional support is positively correlated with the demand for used cars after the Great East Japan Earthquake and Tsunami. On the other hand, communication about anxiety and information seeking correlates negatively with the demand for used cars.     

Research Note: A High Resolution Graph Viewer for Multi-monitor Visualization Environment

Bigdata analysis is a hot topic in all fields of science. Particularly in scientific fields investigating data relations, observation and analysis of relation among diverse data sets has begun to play a role of great importance. A graph is a representative expression for the purpose and many graph viewers and tools prevail today. However, most of these graph viewers do not offer the capability for displaying graphs on a multi-monitor visualization environment, even though multi-monitor visualization environment facilitates scientists in understanding data in a more detailed and intuitive manner. In this paper, our first exploration towards a high resolution graph viewer for a multi-monitor visualization environment is explored and reported.     

海泰方圆：高速运算信息安全N次方

多年坚持在密码安全领域精耕细作,并沿产业链占据若干环节的业务布局．使得海泰方圆不仅成为新一代信息安全的领军企业,也成为资本市场的宠儿。     

Globalization of Information Services and the Industrial Structure of the Japanese Economy

Since the late 1990s, ICT has rebuilt organizational networks by connecting value chains and providing communication networks. This made certain types of services tradable, including information services. This change raised the public concern in terms of the effect on employment and innovation capacity in developed economies. The fragmentation of the production network of information services has been led by US firms, but is spreading to East Asia, typically in outsourcing from Japan to China, India and the ASEAN countries. This study empirically assesses the effect of offshore outsourcing on employment in Japan, specifying trading partners. The results show that information services outsourcing affects employment in the manufacturing sector in Japan, but the effect is different depending on trading partners. This study discusses the implications from the viewpoint of industry policy, relating the results to outsourced business processes.