报业转型应走智慧媒体之路

＂我们不需要一个炒热的概念,智慧媒体之路具备可行性吗？＂某位报业集团的领导曾尖锐地发问。什么是智慧媒体？智慧媒体将呈现这样的特性：通过利用个人或对象的环境、行为、联网、偏好的信息,参与到客户需求中,并提前将最适合的内容、产品或服务提供给客户,其中情境感知计算可提升客户、合作伙伴、企业员工的用户体验。媒体通过对信息的选取与重新组合,为人们提供有效、即时、个性化的信息服务,成为人们需要的＂智慧媒体＂。     

移动媒体推进共青团信息服务的有效性研究

作为一种新兴的传播信息的媒介,移动媒体在共青团员当中得到广泛的应用。这给共青团的信息服务工作带来前所未有的机遇,移动媒体有利于共青团的信息的的传播;但与此同时,也给共青团的信息服务工作带来了严峻的挑战,移动媒体的出现使共青团员的价值观多元化。为了抓住机遇,迎接挑战,共青团应利用移动媒体进行信息的有效传播。     

媒体信息

公益广告掀起车门媒体热潮；“幸福中国”探访中国人的幸福之旅；世界杯新浪流量破纪录广告创新高 再获双冠王；百度新营销模式揭密强调广告传播精准度；广电总局：暂停播出丰胸增高等电视购物节目；央视经济频道暑期播出季登场；宽频博客峰会将在京开幕；阳光媒体收购《今日娱乐》。[编者按]     

基于现代媒体利用的高校教师培训研究

现代媒体利用的高校教师培训,是着眼于媒体发展和教育发展的需求,具有重要的价值和实施必要性。由于当前传统的高校教师培训与当前的媒体环境下的高校教师培训相比,存在一些不足和问题,使得基于现代媒体利用的高校教师培训更加重要。基于现代媒体利用的高校教师培训,有其特定的内容,应当在培训中坚持必要的原则。     

媒体信息

CCTV奥运舵手电视选拔正式开营,“2006CCTV年度雇主调查”的火热价值——发现最受尊敬的企业,德高集团获得为期15年的天津地铁一号线广告媒体销售总代理协议,“世通华纳·卖动传媒”正式开播[编者按]     

媒体信息

精英招聘联手网易宣布进入“免费招聘”时代；沪上首支巨型移动电视广告船现身黄浦江；百度与维亚康姆达成网上视频分销协议；广告收入走软雅虎第三季收入增长盈利跌37％；邮人公司全面推出车库灯箱媒体；掌上灵通结盟MTV中国网.     

以微博为例浅析社会化媒体在旅游信息服务中的角色研究

在互联网高速发展的大背景下,社会化媒体的兴起占据了重要地位。在线社会网络(如Facebook)、博客、播客、论坛、内容社区、微博(如Twitter、新浪微博)等社会化媒体正日益成为影响社会发展的工具,其中微博的高速发展更是催生了一个"新的时代"。本文从旅游业个性化、大众化的发展背景出发,探讨旅游信息化的新型形式——旅游微博在旅游信息服务中的角色,并针对社会化媒体在旅游企业中的应用现状提出相应对策。     

媒体信息资产管理与信息产业化

时下社会上信息技术得到了迅速的发展,在各种媒体上都已逐步向数字化、信息化的进程迈进。在各种媒体资源高度交互的当下,如何做好媒体资产管理的工作是媒体下一步工作的技术核心。在媒体信息资产管理系统中融合了信息存储、网络、数据库、多媒体等多项技术,是一项需要多个方面共同协作的系统工程。媒体处理的数据日益变得规模化、类型化及复杂化,所以在信息数据的处理和管理上有了更高的要求。在完成对内部工作的简化后,对媒体信息进行产业化的规范也有利于在最大化媒体资产的价值。     

媒体信息

2006移动电视（手机电视）国际论坛即将召开；新媒体峰会暨《精英志》电子杂志出版论坛闭幕；网络虚假广告 利润比罚款高；新传集团获得《第601个电话》独家网络传播权；[编者按]     

新媒体信息

国内首例IPTV登陆上海；诺基亚杀入手机电视市场；新航标：电予杂志迅速发展；掮客：Google新身份；如何面对成本压力：《商业周刊》停刊亚洲与欧洲版；印度的尴尬：跨国广告公司瓜分国内市场；美国报业遭遇裁员风暴。     

Information Processing Differences among Broadcast Media: Review and Suggestions for Research

Abstract

The research literature on the processing and cognitive response differences among broadcast media is reviewed and considered in relation to recent theoretical advances, with particular attention being given to resolving the inconsistent findings between the studies. Suggestions are provided for conducting research on the subject.     

Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective

With the increasing popularity of social media, a new ethics debate has arisen over marketing and technology in the current digital era. People are using online communities but they have concern about information credibility through word of mouth in these platforms. Social media is becoming increasingly influential in shaping individuals’ decision-making as more and better quality information about products is made available. In this research, a social word-of-mouth model proposes using a survey to test the model in a popular travel community. The model highlights the role of social media and social support in social networking sites (SNSs), identifying increasing credibility and information usefulness resulting in an ethical environment to adopt word of mouth. The theoretical and practical implications of the study are both detailed.     

新媒体环境下的电视媒体传播

随着科学技术的发展和传播理念的演变，近年来“新兴媒体”的概念不断被提及。所谓“新兴媒体”，目前一般包括两方面的含义：第一，特指网络媒体。通过互联网传播信息，区别于传统的平面、电波和户外媒体，这种传播方式九十年代中期开始在中国逐渐发展壮大。第二，指各常规媒体形态与新科技相结合，而产生的“边缘媒体”，如电视媒体与手机构成手机影院；网络与手机构成移动网络；公交与电视构成移动电视，电视与楼宇构成楼宇视频，电视＋网络＋通讯，构成IPTV等等。     

The Textual Contents of Media Reports of Information Security Breaches and Profitable Short-Term Investment Opportunities

Information security-related incidents continue to make headlines. Interestingly, researchers have found mixed results when attempting to associate reports of information security breaches with changes in the affected firm's stock price. This research delves further into this puzzle by investigating the association between the textual contents of information security breach media reports and the stock price, as well as the trading volume reactions of the affected firm(s) around the breach announcement day. Our findings suggest that when the textual contents of breach reports provide more detailed information regarding the incidents, a more consistent belief is formed by the market about the negative impact of the reported security incident on the firm's business value. However, when there is a lack of specific information regarding the reported breach, the market does not seem to reach consensus on the impact of reported security incidents. We further demonstrate that different perceptions exist among general and sophisticated investors regarding the impact of reported information security incidents on a firm's future performance as demonstrated by changes in trading volume. By exploiting the different perceptions among investors, we form a trading strategy to demonstrate that, on average, one can make about 300% annual profit around the breach announcement day.     

Media

Abstract

This article explores young adults' views of seven mass advertising media, and provides an in-depth inquiry into the qualitative media effect these audiences ascribe to each medium. This paper discusses many issues related to young audiences, and provides a useful supplement to the quantitative survey data most commonly found in media research. Respondents showed a distinct preference for media that provided visual stimulation, and a strong preference for media that afforded them control over the experience. Consistent with the concept of selective exposure, respondents preferred media that represented their own interests and opinions. However, media use was often inconsistent with media perceptions. Many respondents willingly suspended criticism when using media, as they consulted mass media for entertainment, rather than information.