美国动画电影市场的发展和预测

作为计算机技术与动画艺术的结合,3DCG动画作为一种新兴的艺术形式,不仅在创作上丰富了动画的表现形式,在市场上也带动了新一轮的动画热潮。本文总结了1981年以来美国动画市场的成长轨迹,并运用增长曲线模型预测了动画市场未来的发展趋势,并作了相关分析。     

母婴市场现状分析

由于母婴护理服务业在国外发达国家早已属于成熟产业,各种商品琳琅满目,各种儿童及孕妇的护理服务项目都已具备,按市场发展必然规律及我国一系列的政策倾向(如计划生育、优生优育等政策),母婴行业在我国市场迅速崛起也是必然之势。     

2006年美国的风险投资市场

2006年美国风险投资市场呈持续微增长的趋势，投资总额及成交项目数量相对保持稳定，比前4年小幅度上升，但没有太大的浮动。[编者按]     

浅析美国零售业发展的规律性

美国零售业从最初殖民地时代的杂货店起步,经历百货店的兴起、连锁超市的繁荣,现已发展成为形式多样,规模广大,布局合理,设施齐全的现代流通体系。这是美国社会经济发展的客观要求和必然结果,是美国零售业内部在竞争中革新发展的产物。方便快捷的服务一直是美国零售业制胜的法宝。目前美国零售业多种经营形态之间相互并存是适应其需求多层次、多样化特点的。     

美国二手物品市场火

在物质极大丰富、争先超前消费、崇尚潮流且不断创造新潮流的美国社会，二手物品市场竟然能够长期存在并日益发展，真可算是一个奇迹！ 美国全国现有二手物品市场2万多家，就业人员数十万名……究其原因，一是政府免税政策的鼓励，二是美国民众朴素务实的品格以及助人为乐的普遍爱心．[编者按]     

重庆市消费品市场现状分析

本根据课题调研资料对重庆市消费品市场状况进行了分析。认为重庆市消费品市场的发展在市场建设、经营体制改革、经营方式转变等方面取得较大进展。但存在市场规模偏小、供求结构矛盾、市场布局不合理等问题。     

美国的竞争情报教育现状

文章梳理了全美不同层次、不同形式的竞争情报教育项目,从实践的角度介绍了美国竞争情报教育的现状,从理论角度总结了美国竞争情报教育存在的问题和未来的发展趋势.然后,以詹姆斯麦迪逊大学为例,详细介绍了竞争情报专业的课程体系和授课形式.     

美国NASDAQ(二板)市场简介

按照国际惯例,企业在初期、中期和生产中所投入的资金比例是1:10:100,但单靠狭隘的项目融资不一定能快速发展,最终必须进入债券市场,向大众融资,其间自然提供了风险资本退出的重要渠道环节,也促使风险投资活动及创业企业不断滚动发展,美国的NASDAQ证券市场就是在风险投资事业兴起二十余年之后才建立起来的。 NASDAQ(纳斯达克)市场于1971年在美国华盛顿建立,是世界上第一个     

物业管理招投标市场现状分析

当前物业服务行业问题颇多,而在物业管理招投标过程中的问题尤为突显。文章意在通过分析物业管理招投标市场的现状,发现问题根源,并有针对性地提出解决问题的方案,为建立健全物业管理招投标市场夯实基础,提高物业的服务水准,确保业主的权益不动摇。     

网上营销的产品适应性分析及对策探讨

网上营销是在虚拟空间进行的营销活动,消费者固有的消费心理、购买习性决定了并非所有的商品均能在网上实现销售.为弄清哪些商品适合网上营销,哪些商品不适合网上营销的基本情况,本文通过问卷的形式对经过分类后的12类产品网上营销的现状及前景进行了调研.在对照My8848网上商店的产品销售实态检验、修正上述结论后,本文提出了这两类产品开展电子商务时的不同对策.     

Development of models for marketing decisions

Practical, useful marketing models are a function of the skill and ingenuity applied during their development. A good deal of creative art, within a framework of systematic, scientific procedure, goes into the building of new marketing models. In practice a marketing organization may do well to gain experience with off-the-shelf models and to proceed to specific, tailor-made projects gradually as experience and skills grow. guidelines for over-all programs and specific procedures in model building are provided and illustrated with examples.     

网络营销的应用对策分析

互联网及其电子商务正在运用到社会、经济生活的各个领域.互联网和电子商务提供了一种新的经营环境.要正视网络营销,发掘并利用内在优势,发挥其作用.要开展网络营销环境调研,加强网络渠道管理与数据库营销;对网络市场进行细分;网络营销与电子商务的策略及应用.     

大连市旅游网络营销组合策略研究

随着信息网络时代的到来,网络营销已成为跨世纪的新型营销方式。越来越多的旅游企业也开始运用网络营销组合策略,依托于互联网进行的旅游营销活动—旅游网络营销组合方式是集传媒与交易场所于一体的[1],这种策略的运用不仅及时了解旅游消费者的需求并为其提供及时的服务,还为企业带来了经济效益。通过对大连旅游网络营销的可行性和优势进行分析,提出大连应该从产品、价格、渠道、促销等方面研究旅游网络营销组合策略。     

The current status of outcomes assessment in marketing education

Under pressure for accountability and in pursuit of valid measures of their performance, institutions of higher education are examining outcomes assessment as a means of program and institutional evaluation. Through a survey of chairs of marketing departments, this study explores the current status of outcomes assessment in marketing education in universities in the United States. It examines attitudes toward several potential measures of educational outcomes as well as current and anticipated collection patterns for these measures.     

我国商业网络银行的营销环境及策略研究

国内网络银行自1997年诞生以来发展迅速,作为银行业今后发展的一个主要方向,网络银行业务越来越受到国内商业银行的重视。本文从网络银行产生的背景入手,运用PEST分析法和结构化分析模型（五要素分析法）,对国内网络银行市场状况和竞争环境进行分析,指出国内网络银行发展中存在的一些问题和不足。然后根据网络经济、市场营销的有关理论,根据4P策略提出国内网络银行有关发展对策,以提升国内网络银行竞争力和促进国内网络银行发展。     

Directions for marketing knowledge development: Opinions of marketing research managers

If future academic research is to make a meaningful contribution to marketing practice, we must know more about the strengths and gaps in our existing marketing knowledge base. This article reports the findings of a survey of marketing research managers employed by firms serving both consumer and industrial markets. Data were collected on researchers' perceptions of (1) importance of decision making areas, (2) need for additional knowledge accumulation, and (3) type of additional knowledge development. Survey results suggest that some decision areas are perceived to be in far greater need of further study than others, and that academic research output does not always correspond to the information requirements of marketing practitioners. General Electric Company     

Changes in the theory of interorganizational relations in marketing: Toward a network paradigm

The marketing environment in the 21st century promises to be knowledge rich and very turbulent. The classic, vertically integrated, multidivisional organization, so successful in the 20th century, is unlikely to survive in such an environment. The evidence indicates it will be replaced by new forms of network organization consisting of large numbers of functionally specialized firms tied together in cooperative exchange relationships. This article explores the characteristics of four types of network organization that may represent prototypes of the dominant organizations of the next century. These include the internal market network, the vertical market network, the intermarket network, and the opportunity network. The economic rationale and the types of coordination and control mechanisms driving network organizations are very distinct from those studied under the current exchange or dyadic paradigm. This article analyses the kinds of changes involved in key variables and their meanings in moving from a dyadic view of exchange to a network view. Prior to joining the faculty of The George Washington University in 1991, he was on the faculty of the University of Notre Dame. His areas of research interest include interorganization theory and marketing strategy. His articles have appeared in theJournal of Marketing, Journal of Marketing Research, Social Science Research, Journal of Business Strategy, Journal of Public Policy and Marketing, and various other publications. He is a member of the editorial review board of theJournal of Marketing.