MINI中国新玩法

十年之间,MINI完成蜕变。无需为明天发愁,明天自有明天的冒险。7月18日,"2013MINI中国任务"的经销商选拔即将拉开序幕。这是MINI连续第四年举办"中国任务"趣味驾驶挑战赛。2010年首届"中国任务",报名人数便超过了6万,现场人数超过5000人,最终晋级人数569人,共     

MINI回归

小巧时尚、个性十足的MINI深得中国年轻女性的喜爱,以至于很多人认为MINI是一款女性用车。MINI的渠道独立计划在方向上没错——可以拉动销售,但其现有销量是否足以支撑4S店盈利？     

宝马MINI 圆满中国任务

2011年的中国市场注定是小型豪华车纷争的阵地．宝马MINI、大众甲壳虫、奔驰Smart这些大众瞩中奢侈的大玩具们．都在秀自己的时尚．个性和亲民。     

万宝龙发力女性市场

在成熟市场,奢侈品消费一般由女性主导;在中国,过去一直由男性消费者推动市场增长,但目前女性消费者正在迎头赶上。     

城市“开小差” MINI“男”也疯狂 试驾MINI CLUBMAN ONE

城市中,它是夜店动物;旷野中,它是不驯精灵。如何挣脱生活的羁绊？本期我们就一起驾驶着MINI CLUBMAN ONE,为你去寻找答案。从来不为行走,而是丈量生活,你现在准备好了吗？     

MINI CLUBMAN——“THE OTHER”上市活动

新车型的上市宣传从来就是品牌塑造当中最重要的一环,也是最精彩刺激的一环。MINI Clubman——＂The Other MINI.＂就是一个拥有无限可能性的概念平台。     

以女性化视角洞察中国市场

戛纳广告节上，中国女性广告人表现活跃，她们以独特的女性化视角洞察消费者，放眼广告产业，引人关注。     

高风险、高回报：飞速发展的中国奢侈品市场

变化不定的消费者以及迅猛增长的销售，让中国成为全球最具挑战和最有吸引力的奢侈品市场之一。     

提速中的中国连锁特许

2006年，随着国内众多品牌在央视的高空传播，杯装奶茶市场销售热火朝天，成为06年快速消费品领域的新亮点。在这个新兴的奶茶市场，浙江香飘飘以独特的口味口感迅速赢得众多年轻消费者的青睐和厚爱，仅仅一年，[第一段]     

China to launch first Mars probe in second half of 2009

A space scientist has said that Chinese scientists are considering the feasibility of a manned lunar landing mission at an appropriate time between 2025 and 2030.     

Dual branding strategy for a successful new product launch in China

Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In this article, we report the successful case of using two brand names—dual branding strategy—by practitioners in China for the Minute Maid Orange Pulp juice drink launch. A suggestive sub-brand name helps consumers recall the key benefits and features of the new product. A suggestive parent brand name communicates the benefits of the product category. A dual branding strategy addresses the problem of using only one brand name for a new product launch. After the successful launch of the first new product by a parent brand, marketers are able to launch other new products under other sub-brand names in the future to meet different consumer needs. Marketers may use the same parent brand to introduce different products to build scale for the brand, and are able to clearly differentiate the different product offerings under different sub-brand names. If a company acquires a brand from another company, a marketer may position the acquired brand as a sub-brand under the parent brand if the marketer has defined the business scope of the parent brand broadly enough and with a suggestive parent brand name.     

China, ON agencies launch project to protect ethnic minority cultures

Buddhist experts attending the World Buddhist Forum hold from March 28 to 29 called for enough attention to the protection and inheritance of the intangible Buddhist heritage.     

PBOC：Financing conditions improve for China＇s SMEs

China shouldn＇t relax monetary policy too fast, even amid an economic slowdown, a central bank official said November 16.     

天津卫视2009年推出全新活动营销大戏

2009年是一个注定要挑战危与机的激情年份，作为全国强势卫星频道之一，天津卫视将坚守信心和责任，高举“快乐生活”的大旗逆势而起，全面启动“挑战生活，品味快乐”的电视系列活动营销大戏。