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1.
Kathleen A. Krentler DBA Joseph P. Guiltinan DBA 《Journal of the Academy of Marketing Science》1984,12(4):77-92
This study empirically evaluated the usefulness of tangible cues in the marketing of consumer services. It has been suggested
that service marketers could benefit from attempts to market their products with the aid of tangible cues. The present investigation
analyzed the effect of three such cues on consumers' perceptions regarding the likelihood that specific benefits would be
forthcoming from specific service providers. The three cues investigated were a tangible representation, a provider-client
interface, and a relation to a tangible object. Results indicated some variation between subjects exposed in perception of
benefits received for a limited number of the benefits investigated. 相似文献
2.
Pamela L. Kiecker Shelby D. Hunt Lawrence B. Chonko 《Journal of the Academy of Marketing Science》1991,19(2):77-82
This research explores empirically a socioeconomic/equity issue that has been extensively investigated in many areas, but
never marketing—the so-called “earnings gap.” Specifically, the study investigates income differences between men and women
in marketing, while controlling for differences in business experience, level of education, corporate level, type of industry,
and size of firm. The research focuses on three areas in marketing: (1) marketing management, (2) marketing research, and
(3) advertising agency management. Findings indicate that there is an “earnings gap” for marketers. Importantly, however,
the data show that a substantial portion of the gap can be explained by variables other than sex. 相似文献
3.
Douglass G. Norvell Ph.D. Robert Morey Ph.D. 《Journal of the Academy of Marketing Science》1983,11(3):204-215
Ethnodomination refers to the predominance of a particular ethnic group in a channel of distribution. While ethnodomination has been virtually ignored in the marketing literature, it is a fact of life in many third world marketing systems. Overseas Chinese dominate the trade of rice and pineapples in the Philippines, Hindu Sikhs dominate the trade of cloth in Afghanistan, the Otavalo Indians dominate the trade of handwoven textiles in Ecuador, and so on. International marketers need to be aware of ethnodomination for several reasons. First, ethnic marketers can offer costeffective communication and distribution skills for use in cooperative marketing programs. In return, international marketers can ofter them access to marketing management information systems and alternative sources of finance. Also, ethnic marketers are often subject to political and legal harassment which may make them more risky partners. Finally, they may have cultural practices that are quite different from the cultural practices of the rest of their host country. 相似文献
4.
Donald P. Robin D.B.A. 《Journal of the Academy of Marketing Science》1978,6(3):228-238
The debate over the nature and scope of marketing is far from settled, but the desire for change among marketers is apparent.
It is urgent that marketers determine what the scope of their field should become as a necessary first step in developing
an adequate definition. The effort so far has been somewhat haphazard with a variety of authors-extolling the virtues of their
viewpoint. This article represents an attempt to add order to the search for a useful scope for marketing. To achieve this
purpose, four norms are developed which seem suitable for testing the scope and definition of marketing. They include the
level of abstraction norm, the norm of correspondence, the pragmatic norm, and the norm of simplicity. These four norms are
first used to test two extreme positions and then to test a third compromise definition of marketing. 相似文献
5.
Pride feelings and processes have been under-studied in marketing and consumer research although they have major consequences
for marketers and consumers. In this article, a multidimensional process view of pride is offered by reporting the findings
of a qualitative interpretive study on soccer fans’ possessions. Four types of pride are put into light, i.e., introspective,
vicarious, contagious, and conspicuous. Their antecedents and consequences are developed. A series of theoretical and managerial
implications are finally suggested. Making consumers proud of the brand/company may lead to stronger commitment and loyalty,
increased consumption (new products, upgrades and merchandise), positive WOM, and co-creation of value. 相似文献
6.
F. Kelly Shuptrine Ph.D. Henry O. Pruden Ph.D. Douglas S. Longman D.B.A. 《Journal of the Academy of Marketing Science》1977,5(3):233-248
The research compares consumers with professional marketers on alienation from the marketplace, direct-action to overcome
dissatisfaction with products, and support of government intervention in the marketplace. Consumers were clearly more alienated
than marketing professionals and tended to be more supportive of radical government intervention. Professional marketers were
more prone to direct-action than were consumers. A discussion follows with implications for marketing as a key integrating
institution in society, and the direction of change in the marketplace.
Pepsico, Inc. 相似文献
7.
Saul Sands Ph.D. 《Journal of the Academy of Marketing Science》1979,7(1-2):117-134
The intent of this paper is to examine the possibilities for standardization of marketing elements within a multinational
marketing strategy. A majority view among international marketers is that each national is unique, and thus each must be treated
as a separate and independent operation. This “localized” strategy view is examined first. A growing number of international
marketers however, are finding that by standardizing various elements oftheir marketing strategy across national borders,
cost savings and/or increased revenues to be realized can yield greater profits. The second, and major, part of the paper
examines the opportunities for and potential benefits of standardization of product, packaging, advertisting, and pricing. 相似文献
8.
Pravat K. Choudhury 《Journal of the Academy of Marketing Science》1974,2(1):213-222
The emphasis of marketing over the years has continuously shifted to meet the changes in the environment. The most recent
emphasis of marketing seems to be on social responsibility. Although academicians and practitioners alike have been advocating
implementation of social responsibility in marketing planning only a few scattered cases in which social responsibility has
been put into practice are available to this date. The author, in discussing the social responsibility of marketing, examines
its present status and suggests that marketers should not view the demand of social responsibility as a liability to them,
but rather see it as a useful strategy to improve one's competitive condition and image in the market place. 相似文献
9.
Joseph J. Vidali Ph.D. 《Journal of the Academy of Marketing Science》1977,5(1-2):147-153
An examination of marketing literature reveals a surpricing deficiency of articles discussing theoretical applications in
marketing. These deficiencies are largely in the area of specific, practical, everyday applied marketing. This article casts
the literature into an overall taxonomy of marketing thought and development, highlighting the deficiency. Then the article
discusses the deficiency positing reasons for its continued existence. It is thought that such a taxonomy might better help
marketers identify critical need areas that might well result in unusually productive findings and advances important to all
marketers.
EDITOR'S FOOT-NOTE: Reviewers have agreed that marketing has no Taxonomy and needs one, but that a full study and statement
would be a Herculean task. The paper published here is presented as a beginning and, as the author himself states, “in the
hope to stir controversy, debate, and effort.” 相似文献
10.
O. C. Ferrell George H. Lucas Alan J. Bush 《Journal of the Academy of Marketing Science》1989,17(4):325-331
Economists and marketers have developed theoretical constructs which suggest that effective market segmentation can be used
to identify differences in price sensitivity among market theory in the industrial marketing literature by using marketing
research to distinguish market segments that are useful in industrial pricing decisions. Both macrosegmentation, using characteristics
of customers (that is, end-use and usage level), as well as microsegmentation (using behavioral variables) were utilized in
a survey of natural gas customers to determine if segments of the industrial market differ in price sensitivity. 相似文献
11.
Despite intense research interest in the role stress phenomenon in marketing over the last decade, there have been few attempts
to explain the sometimes discrepant findings. This study investigated the influence of three potential moderators (education,
job tenure, and work group cohesion) on role stress-job outcome relationships. Hypotheses were developed and tested in two
work contexts of interest to marketers: industrial selling and purchasing. Findings point to some interesting moderating effects
in the two samples. Work group cohesion reduced the dysfunctional effect of role stress on organizational commitment among
industrial buyers. However, a more cohesive sales group experienced stronger dysfunctional effects from role stress on organizational
commitment. Level of education buffered the role stress-organizational commitment link but only among industrial sales representatives.
Managerial and research implications are also discussed.
His research interests are in the areas of job satisfaction, performance, and motivation issues in personal selling and organizational
buying. Michaels’ research has appeared in theJournal of Marketing Research, Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of International
Business Studies, Journal of Business Research, andIndustrial Marketing Management.
She received her M.B.A. degree in marketing from Boston University. Dixon’s research has appeared in theJournal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior and AMA’sEnhancing Knowledge Development in Marketing. She is a member of the Academy of Marketing Science, the American Marketing Association, and the Association for Consumer
Research. Her current research interests include personal selling, sales management, and services marketing. 相似文献
12.
Martin D. Goslar 《Journal of the Academy of Marketing Science》1987,15(2):42-48
This paper examines the adoption of microcomputers in the marketing community. Diffusion theory is applied to gain clearer
insights into why the infusion of this technology has succeeded where other forms of computer technology have lagged. Unique
characteristics of microcomputers important to marketers are identified and those features most amenable to marketing settings
are explained. 相似文献
13.
14.
陈林兴 《山东工商学院学报》2006,20(4):41-44,61
归纳新的市场条件下渠道发展的新动态,并从多个维度分析了这些新动态产生的原因,以便为企业的渠道设计决策和渠道管理决策提供参考。 相似文献
15.
Jerry Yoram Wind 《Journal of the Academy of Marketing Science》2009,37(1):28-34
Just as Peter Drucker pointed out the importance of assessing whether a company’s “theory of business” is relevant, marketers
need to consider whether the current “theory of marketing” still fits in a world of rapid change. The author examines how
Drucker challenged the theory of business at financial services firm Edward Jones, helping to identify new market opportunities.
For example, he urged the company to move into metropolitan areas, which now account for 60 percent of the firm’s business.
The article then considers how the field of marketing needs to reexamine its own mental models. Finally, the article considers
how Drucker’s seminal insights on marketing, particularly his emphasis on an interdisciplinary approach, might point the way
to new approaches. 相似文献
16.
Relationship marketing in consumer markets: Antecedents and consequences 总被引:19,自引:0,他引:19
Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and
marketing scholars. To develop an effective theory of relationship marketing, it is necessary to understand what motivates
consumers to reduce their available market choices and engage in a relational market behavior by patronizing the same marketer
in subsequent choice situations. This article draws on established consumer behavior literature to suggest that consumers
engage in relational market behavior due to personal influences, social influences, and institutional influences. Consumers
reduce their available choice and engage in relational market behavior because they want to simplify their buying and consuming
tasks, simplify information processing, reduce perceived risks, and maintain cognitive consistency and a state of psychological
comfort. They also engage in relational market behavior because of family and social norms, peer group pressures, government
mandates, religious tenets, employer influences, and marketer policies. The willingness and ability of both consumers and
marketers to engage in relational marketing will lead to greater marketing productivity, unless either consumers or marketers
abuse the mutual interdependence and cooperation.
He has published more than 200 books and research papers in different areas of marketing. His bookThe Theory of Buyer Behavior (1969) with John A. Howard is a classic in the field. He has recently published two scholarly books:Marketing Theory: Evolution and Evaluation (1988) andConsumption Values and Market Choices (1991). He is on the editorial boards of at least a dozen scholarly journals in marketing, international business, and quantitative
methods; he is also series editor ofResearch in Marketing (JAI Press).
Prior to joining Emory, he was an associate professor of marketing at XLRI Jamshedpur in India. He received his M.B.A. and
Ph.D. from Banaras Hindu University, India. He has authored a number of articles in the area of international marketing, business
alliances, and environmental marketing. He is coeditor ofResearch in Marketing (Annual Series, JAI Press) and serves on the editorial review board ofInternational Marketing Review. 相似文献
17.
O. C. Ferrell Ph.D. Mary Zey-Ferrell Ph.D. 《Journal of the Academy of Marketing Science》1977,5(4):307-314
The attempt of some marketers to define marketing as all social behavior broadens marketing to an extent that it is difficult
if not impossible to operationalize. The marketing discipline is facing an identity crisis because it is expanding its boundaries
to include all human exchange. The consequences of the blurred image of marketing will be confusion in research, teaching
and the practice of marketing. 相似文献
18.
The perceived importance of ethics and social responsibility on organizational effectiveness: A survey of marketers 总被引:2,自引:0,他引:2
Anusorn Singhapakdi Kenneth L. Kraft Scott J. Vitell Kumar C. Rallapalli 《Journal of the Academy of Marketing Science》1995,23(1):49-56
A necessary but insufficient condition for marketers to act ethically and be socially responsible is that they must perceive
ethics and social responsibility to be important. However, little is known about marketers’ perceptions regarding the importance
of ethics and social responsibility components of business decisions. The objectives of this study are (1)to assess the marketing
practitioners’ perceptions regarding the importance of ethics and social responsibility in achieving organizational effectiveness,
and (2) to analyze the relative influences of selected personal characteristics and organizational factors underlying a marketer’s
perceived importance of ethics and social responsibility. The results from a mail survey of American Marketing Association
members indicate that the marketers generally believe that ethics and social responsibility are important components of organizational
effectiveness. The results partly indicate that there is a positive relationship between a marketer’s corporate ethical values
and his or her perceptions regarding the importance of ethics and social responsibility. The results also indicate that the
marketers’ perceptions regarding ethics and social responsibility can be explained by idealism and relativism.
He has also served on the marketing faculty at Thammasat University, Thailand. He received his Ph.D. from the University of
Mississippi. His research focusing on marketing ethics and social responsibility has been published inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Macromarketing, Journal of Personal Selling
& Sales Management, Journal of Public Policy & Marketing, and elsewhere.
He received his D.B.A. in management from the University of Maryland. His work on business ethics, organizational design,
and strategic planning has been published inAcademy of Management Review, American Business Review, andJournal of Business Ethics. His current research interest centers on the measurement of moral intensity.
He received his Ph.D. from Texas Tech University. His work has appeared inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing,
Journal of Personal Selling & Sales Management, Research in Marketing, and elsewhere.
He received his Ph.D. in marketing from the University of Mississippi. His research has been published inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Pharmaceutical Marketing and Management,
Journal of Social and Administrative Pharmacy, and elsewhere. His research interests include marketing ethics, health care marketing, international marketing, and direct
marketing. 相似文献
19.
20.
The role of relationship quality in the stratification of vendors as perceived by customers 总被引:11,自引:0,他引:11
Michael J. Dorsch Scott R. Swanson Scott W. Kelley 《Journal of the Academy of Marketing Science》1998,26(2):128-142
Companies implement preferred supplier programs to reduce their vendor relationships to a reasonable few. Consequently, vendors
who do not effectively manage their customer-based relationships are strong candidates for deletion from a customer’s list
of long-term suppliers. The emergence of preferred supplier programs suggests that businesses are beginning to formally recognize
and reward differences between their qualified vendors. Vendor stratification is proposed as a framework for understanding
the evolution of preferred vendor programs. With the growing interest in relationship marketing, a study was conducted to
empirically examine the extent to which businesses use relationship quality perceptions to differentiate their qualified vendors.
The findings support the notion that relationship quality is a higher-order construct that can be used as a basis for developing
vendor stratification systems. The article concludes with a discussion of the managerial and research implications of the
study findings.
Michael J. Dorsch (Ph.D., University of Arkansas) is an associate professor of marketing at Clemson University. His research has been published
in theJournal of the Academy of Marketing Science, theJournal of Business Research, and theJournal of Personal Selling and Sales Management, among others. His research interests include issues concerning relationship marketing and marketing research methods.
Scott R. Swanson (Ph.D., University of Kentucky) is an assistant professor of marketing at East Carolina University. He previously spent 9
years as a purchasing executive and his research interets include issues related to services marketing, atmospherics, and
marketing ethics. His research has been published in theJournal of Business to Business Marketing, theInternational Journal of Quality and Reliability Management, AMA Educators’ Proceedings, andRetailing: Theories and Practices for Today and Tomorrow.
Scott W. Kelley (D.B.A., University of Kentucky) is an associate professor of marketing. His research has been published in theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Business Research, theJournal of Advertising, and theJournal of Personal Selling and Sales Management, among others. His research interests include issues concerning services marketing and marketing ethics. 相似文献