90后大学生与90后农民工消费理念的对比研究

本文通过问卷调查,利用spss17.0进行数据分析发现,90后大学生和90后农民工消费理念存在很多差异。并且大学生相对于农民工,消费更为理性。     

90后消费特征分析以及营销对策

随着社会发展,90后一代正在作为一个不断崛起的消费群体,由于其特殊的时代背景和生长环境,使其在心理上呈现出鲜明的心理特征,应用在消费行为上面,就有了独具90后风格的消费特征。据此,提出相应的营销对策,希望可以给企业营销带来相关的指导。     

新常态下90后新生代农民工消费模式及营销策略探究

从消费心理,消费倾向,消费结构,消费方式,经济反哺五个方面探究了90后新生代农民工的消费模式,并比较了90后新生代农民工与一代农民工的异同。最后根据消费模式的不同对企业提出相关建议。     

90后消费趋势分析

根据2015年全国人口抽样调查显示,其中"90后"人口为5.64亿,这占据我国总人口很大比例。目前,"90后"消费观念与"80后"存在明显的差异。企业要想赢得未来市场的主动权,就需要重点关注"90后"消费动态,这也是未来企业实现可持续发展的重要途径。本文首先对"90后"消费群体的特征进行了分析,提出了企业应该采取的对应的营销策略,为企业赢得未来市场提供借鉴。     

价值观多元化背景下90后医学生消费现状分析

在当今传统价值观、现代价值观和后现代价值观纵横交织的价值观多元化时代,90后医学生由于受社会环境、家庭消费观念等诸多因素的影响,导致医学生在消费行为方面存在许多不合理的现象。本文调查分析了医学院校90后医学生的消费现状及问题,旨在为引导90后医学生进行健康消费提供参考。     

“90后”大学生消费现象浅析

“90后”大学生作为当代中国特殊的社会消费群体,其消费影响力日益增强。但随着市场经济的快速发展,“90后”大学生的消费行为逐渐呈现出许多不合理的现象,本文通过探究其形成的原因,进而探讨如何引导大学生树立正确的消费观,提出促进大学生健康消费的建议。     

解析90后消费群体消费心理与营销对策

对消费心理的研究是众多学者和商家关注的重点之一,对于90后这一新的消费群体的诞生,更是引起了营销理论学界及市场经营者们的重视,本文从解析90后这一消费群体的消费观念、消费意识等心理因素着手,不仅分析了他们的消费心理特征,更进一步提出了针对90后消费心理特性的相应营销对策。     

网络时代的消费特征及营销策略

基于成熟的互联网技术,新型网络消费模式诞生,如B2C、C2C、O2O等等。此外,伴随网络消费模式的产生,新型支付方式也产生,如支付宝、微信支付等等。网络消费模式已经成为人们日常的消费习惯。本文主要探讨网络时代消费特征,并根据这些特征提出适宜的营销策略。     

网络时代的消费特征及营销对策

随着社会经济的快速发展,人们生活水平的不断提高,从而人们的消费水平也相应有所提高。另外,随着网络信息技术的飞速发展,在各个领域中的应用越来越普及,对人们的生活方式和工作具有较大的改变。如今越来越多的人在网上购物,消费者对商品的选择性越来越大。然而人们的价值观和消费水平也仍在不断的改变着网络的发展。在网络的时代下,消费者的特征在继承传统的消费特征的基础上,又呈现出了一些新的特征。本文就网络时代的消费特征进行研究分析,并探讨在网络时代下的营销策略,以便促进网络消费,对企业网络营销提供一点建议,从而有效的促进企业的发展。     

90后城市青少年生活方式细分研究

<正>一、前言"90后"一词已经是家喻户晓,它所代表的一代人也备受社会关注。他们成长在最前沿、最时尚的年代,接触着众多新鲜事物,无论思想观念、行为习惯还是生活方式都体现出与以往任何一代人都不同的特征。随着时间的推移,他们逐渐登上社会舞台,不断掀起焦点话题和消费浪潮,成为了社会力量的重要组成部分。"90后"青少年有着自己的生活方式,他们有自己的     

农村居民和谐消费模式构建及实现途径

基于我国农村居民人口总量庞大、消费水平较低的现状,农村居民实现和谐消费对我国现代化进程的加快发展有着重要的时代意义,对我国构建和实现和谐社会有着重要的促进作用,是农村居民收入和消费增长的关键。通过对农村居民和谐消费模式的探讨,充分考虑到经济社会发展中消费者与企业、社会文化以及生态环境之间的协同发展的基础和目标,构建起新时期农村居民合理的、可持续的和谐消费模式,为我国经济加速发展和社会整体和谐提供一定的理论参考。     

Patterns of Hedonic Consumption Over Time

Two experiments investigated whether individuals choose to listen to songs that maximize their enjoyment on each trial (local maximization) or across the sequence of trials (global maximization). In Study 1, participants made repeated choices between one liked song and one disliked song. In Study 2, participants made repeated choices between a liked song and two less-preferred songs. Participants' choices and ratings indicate that they did not maximize locally. In both studies, participants switched to the less-preferred songs before their ratings of the favored songs had declined to the level of the less-preferred songs. Additionally, in Study 2, more participants chose their favorite song on a given trial when it was the last trial of the block than when the block was expected to continue. This indicates that participants who did not choose the favored song in the latter case were not maximizing locally. That individuals continued to choose variety even at the very end of the experiments also suggests that they were not maximizing globally. Thus, the present studies suggest the intriguing possibility that participants' variety seeking did not reflect local or global maximization. Implications for variety seeking are discussed.     

Consumption Patterns Among the Young-Old and Old-Old

Data on 2,810 elderly households were drawn from the Bureau of Labor Statistics 1990 Consumer Expenditure Survey. Multivariate Tobit analysis was used to examine spending pattern differences between households with a reference person aged 65–74 (young-old) and households with a reference person aged 75 and older (old-old). Significant differences in spending were found for expenditures on food at home, food away from home, alcohol and tobacco, housing, apparel and apparel services, transportation, bealthcare, bentertainment, personal care, and personal insurance. The impact of socio-demographic factors on expenditures by either age group was not uniform.     

河北省低碳消费模式面临的困难分析

当前,河北省构建低碳消费模式面临的困难主要是高碳能源占比过高在短期内难以改变,政府对低碳消费模式的支撑体系不健全,低碳核心技术和产品研发能力低,居民消费观念和消费习惯转变滞后等。河北省低碳经济的发展还处于起步阶段,低碳消费模式作为低碳经济的重要组成部分,其发展应当引起有关部门的高度重视,并采取切实可行的措施努力解决低碳消费模式构建过程中遇到的各项困难,从而加快河北省经济发展方式的转变,提高人民群众的生活质量。     

Acculturation,Ethnic Consumers,and Food Consumption Patterns

This article describes an investigation of the impact of acculturation on consumer behavior. The relationship between a four-phased acculturation process and ethnic consumer behavior was studied. Korean immigrants were found to be venturesome in trying new foods during their early acculturation stages, but deferred large adoption until the assimilation stage. This careful adoption process if reflected in the increasing consumption frequency of both American food items and traditional ethnic food items through the first three acculturation stages.     

试论加入WTO后中国消费市场的功能转换及发展前瞻

当今世界，经济全球化已成为世界经济发展的客观潮流，为了经济繁荣和经济竞争，绝大多数国家的国内商业，产品和投资者早已瞄准外国的市场和消费者，随着经济全球化趋势的不断增强，中国加入WTO已势在必行，因而在经济全球化进程中探讨国外和国内消费市场的磨合与互动关系，实现中国消费市场的功能转换，促进中国消费市场健康持续发展，具有重大的理论和现实意义。     

American Consumption Patterns and the Price of Time: A Time-Series Analysis

National aggregate time series data on the components of Personal Consumption Expenditures from 1955 to 1984 were used to analyze the roles played by male and female wage rates in altering American consumption patterns. Male nonmarket time was found to be a substitute for all goods and services categories except Automobiles and Parts. Female nonmarket time was found to be a net complement of Automobiles and Parts, Furniture and Household Equipment, Other Durables, Gasoline and Oil, Electricity and Natural Gas, Other Household Operations, and Transportation Services and a net substitute for all other goods and services.     

Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers

This study applies generational cohort theory, as well as uses and gratifications theory, to investigate the media program preferences of China's Generation X (Gen X) consumers. Using syndicated data from a large random sample of urban Chinese consumers, we find that the Gen X cohort consumers, compared with their preceding generational cohorts, tend to pay more attention to entertainment-based media programs such as television drama series and radio pop music, and shun information-based topics such as news or business reports. Furthermore, while cohort effects on preferences for media program types exist, the effects are less pronounced in more developed regions in China. Compared with their counterparts in Xi'an, a less developed city, Gen X consumers living in Guangzhou, a more developed city, are more attentive to information-based programs on television and in newspapers, and show less preference for entertainment-based content.     

新生代农民工“二元化”消费方式与身份认同研究——基于2010年上海市外来农民工的调查

利用“2010年上海市外来务工人员情况”问卷调查数据,建立多分类因变量Logistic模型,从消费社会学角度,对新生代农民工消费方式转型与身份认同困境进行了实证研究.研究表明,新生代农民工在消费行为和身份认同上具有自我的、个体化特征;他们试图讲上海话、和上海人交朋友、模仿上海市民的消费方式,不断加强和建构对自身“新上海人”身份的认同;由于受到经济、社会因素的影响,他们的消费方式呈现农村与城市特征并存的“二元化”状态,这种情况抑制了他们对自身的新市民身份认同.提出了对策建议.