Sarah Elvins. Sales and Celebrations: Retailing and Regional Identity in Western New York State, 1920-1940. Athens, Ohio: Ohio University Press, 2004. 222 pp. ISBN 0-8214-1549-2, $42.95 (cloth).

Elvins’s book is part of a growing body of historicalscholarship that interrogates the lived experience of consumersociety in the twentieth-century United States. Beginning whereWilliam Leach’s Land of Desire (1993) left off, Elvinsseeks to complicate "top-down" narratives of the homogenizationof American consumer culture into a national mass market. Takingher cue from Lizabeth Cohen’s early work on consumptionin Chicago, Elvins examines consumption on the local level in     

Glenn Adamson. Industrial Strength Design: How Brooks Stevens Shaped Your World. Cambridge, Mass.: MIT Press, 2003. xi + 219 pp. ISBN 0-262-01207-3, $45.00 (cloth); 0-944110-81, $25.00 (paper).

Brooks Stevens participated in the transformation of the modernsetting of everyday life into a designed environment. Althoughhardly a household name, he influenced the conceptual infrastructureof mid-twentieth-century consumer culture as he worked withproduct manufacturers and communicated his understanding ofAmerican business and consumer product design. In this way,as well as in his design of many consumer products and vehicles,Stevens shaped our world and the way we have moved through it. Industrial     

Ben Ross Schneider. Business Politics and the State in Twentieth-Century Latin America. New York: Cambridge University Press, 2004. xix + 312 pp. ISBN 0-521-83651-4, $70.00 (cloth); 0-521-54500-5, $26.99 (paper).

This volume is a valuable addition to the extensive and disparatebibliography on business associations, state-business relations,collective action, corporatism, and civil society. One of itsmajor achievements is that it will help to redirect researchon these topics. The book encompasses a wide field of scholarlywork hitherto undertaken in a variety of disciplines: politicalscience, economics, sociology of organizations, and economicand business history. In terms of business history, Schneider’sbook is an important contribution to the study of     

Frank Dobbin, ed. The New Economic Sociology: A Reader. Princeton, N.J.: Princeton University Press, 2004. vii + 565 pp. ISBN 0-691-04905-X, $65.00 (cloth); 0-691-04906-8, $27.95 (paper).

This volume is designed to ease the entry of advanced sociologystudents into the growing literature in their discipline aboutmarkets and the organizations and individuals who operate withinthem. It can serve this useful function for business historiansas well, although it will take some tenacity on the part of"splitters" to make sense of what the "lumpers" are gettingat. The collection’s twenty chapters include articles fromleading journals and book excerpts and are organized around     

Carl A. Zimring. Cash for Your Trash: Scrap Recycling in America. New Brunswick, NJ: Rutgers University Press, 2005. xi + 220 pp. ISBN 0-8135-3686-3, $39.95.

Paul Revere rode to Concord on a horse shod with shoes re-forgedfrom scrap iron. New York City’s Mayor, Michael Bloomberg,misstepped when he decided that residents would sort only thoserecyclables that actually had a market, rather than the beveragecontainers that went straight to the landfill. During the intervening226 years, Americans recycled for reasons of economy, and ontothat base we recently have grafted a goal of recycling to promoteenvironmental quality. Carl Zimring’s Cash For Your Trashlinks     

Clifford J. Doerksen. American Babel: Rogue Radio Broadcasters of the Jazz Age. Philadelphia: University of Pennsylvania Press, 2005. xi + 157 pp. ISBN 0-8122-3871-0, $34.95 (cloth).

In American Babel: Rogue Broadcasters of the Jazz Age, CliffordDoerksen presents a lively discussion of the economic implicationsof cultural hierarchy on radio broadcasting. In this slim volume,only 176 pages (including footnotes), he tells the stories ofseveral radio pioneers who have been largely ignored in theretellings of the medium’s history. The difficulties inexploring the world of independent broadcasters long has beena lament of radio scholars, and Doerksen’s book represents     

Roger Horowitz. Putting Meat on the American Table: Taste, Technology, Transformation. Baltimore, Md.: The Johns Hopkins University Press, 2005. xiii + 170 pp. ISBN 0-8018-8240-0, $35.00 (cloth); ISBN 0-8018-8241-9, $19.00 (paper).

Roger Horowitz opens Putting Meat on the American Table: Taste,Technology, Transformation with the observation that Americais a meat-eating nation. Throughout his narrative, he examinesthe forces that allow so much meat—six to eight ouncesper person per day—to satiate Americans’ appetite.The central questions driving Horowitz’s analysis are(a) what is the relationship between producing and consuminga product and (b) how does the nature of the good affect thisrelationship? In     

Richard Coopey, ed. Information and Technology Policy: An International History. New York: Oxford University Press, 2004. xvi + 346 pp. ISBN 0-19-924105-8, $99.50 (cloth).

Richard Coopey’s Information and Technology Policy isan edited volume featuring an impressive array of scholars whoprovide nuanced accounts of national governmental policies relatedto the computer and (to a lesser extent) software industries.As Coopey writes in his introduction, the post–World WarII period is remembered as a time of American political, economic,and technological ascendancy. In the design, manufacture, anddistribution of computers, the United     

Brett Williams. Debt for Sale: A Social History of the Credit Trap. Philadelphia: University of Pennsylvania Press, 2004. 154 pp. ISBN 0-8122-3817-6, $24.95 (cloth).

This volume covers a social history of modern consumer credit,specifically, credit card debt, pawnshops, and storefronts thatoffer check-cashing services and paycheck loans. Consumer creditis largely a product of the past half century. Diners Club issuedits first credit cards in 1951, and Carte Blanche, AmericanExpress, and other entities soon followed suit. In the 1970sthe advent of computers and the deregulation of banking resultedin an explosion in the use of credit cards. Initially, credit     

Alfred D. Chandler, Jr., and Bruce Mazlish, eds. Leviathans: Multinational Corporations and the New Global History. New York: Cambridge University Press, 2005. xiii + 249 pp. ISBN 0-521-84061-9, $65.00 (cloth); ISBN 0-521-54993-0, $22.99 (paper).

The advertising extract, which is this book’s first sentence,reads "Leviathans represents a path-breaking effort to lookat multinational corporations in the round, emphasizing especiallytheir scope, history, development, culture and social implication,and governance problems" (p. i). Given the appropriately globalprestige of the editors and of several of the chapters’authors, one’s curiosity is unavoidably piqued. Whilefew readers will ultimately judge the book to be path-breaking,many will welcome its contribution to     

Erik Gilbert. Dhows and the Colonial Economy of Zanzibar, 1860-1970. Athens, Ohio: Ohio University Press, 2004. xiii + 176 pp. ISBN 0-8214-1557-3, $49.95 (cloth); 0-8214-1558-1, $26.95 (paper).

It took a tsunami at the end of 2004 to alert the world to whatErik Gilbert could have told us well in advance—that theIndian Ocean’s edge and the people on it are intimatelyintertwined. Building from a rich grounding in one particularplace, Gilbert tells the story of the intersections betweenthe world of dhows and British colonial economic policies inthe Zanzibar islands. Zanzibar today is a semi-autonomous ifcantankerous partner with the former Tanganyika     

David Mitch, John Brown, and Marco H. D. van Leeuwen, eds. Origins of the Modern Career. Burlington, Vt.: Ashgate, 2004. xiii + 342 pp. ISBN 0-7546-3496-5, $99.95.

Here is a sturdy volume that presents the theory, methods, andevidence involving employment patterns that constitute the moderncareer. This information is especially important to scholarsof labor studies who are interested in making historical comparisonsacross disciplinary frameworks. While the audience is likelyto be small, the book’s concerns traverse central juncturesin social history. For an edited volume the essays presented here are unusuallycogent, especially given the range of topics.     

Kevin Binfield. Writings of the Luddites. Baltimore, Md.: Johns Hopkins University Press, 2004. xxviii + 279 pp. ISBN 0-8018-7612-5, $49.95 (cloth).

On the whole this volume offers more than its title suggests.Kevin Binfield has collected and annotated a wide array of textsconcerning not only the specific activities of the Ludditesbut also the wider economic and political contention of the1810s. He takes as his purpose the "textual recovery" of workingpeoples’ rhetorical strategies from the Luddite era. Todo this, he has thoroughly scoured national, county, and cityarchives, local newspapers, collections of several major businesses     

Kenneth Lipartito and David B. Sicilia, eds. Constructing Corporate America: History, Politics, and Culture. New York: Oxford University Press, 2004. xii + 369 pp. ISBN 0-19-925189-4, $99.50 (cloth); 0-19-925190-8, $29.95 (paper).

Rationality, efficiency, meritocracy, productivity, innovation,professionalism: the people who have built, operated, and championedAmerican corporations have claimed these goals and means inorder to explain how and why limited liability firms evolvedin the United States. Such powerful constructions of ideas—noless than of steel—have seduced generations of analystsand citizens into accepting once contested corporate forms asthe inevitable outcomes of irresistible economic processes. The great achievements of Constructing Corporate America liein its compelling demonstrations that U.S. corporations’forms, functions, and discourses evolved—and still change—asproducts of their     

Kent H. Hughes. Building the Next American Century: The Past and Future of American Economic Competitiveness. Washington, D.C.: Woodrow Wilson Center Press, 2005. xxiii + 542 pp. ISBN 0-8018-8204-4, $55.00 (cloth); 0-8018-8203-6, $24.95 (paper).

It is paradoxical that the United States, a nation so recentlytriumphant in the Cold War, should be so gripped by anxietyabout its economic future. A burgeoning national debt and ayawning current account deficit, among other pressures, obligeAmericans to question how—and if—the next one hundredyears will bring another "American Century." Into this debatesteps longtime Washington insider Kent H. Hughes, who sets outwith the ambitious agenda of considering "America’s economicfuture and its economic past" while seeking to define a     

Roger Lowenstein. Origins of the Crash: The Great Bubble and Its Undoing. New York: Penguin, 2004. ix + 270 pp. ISBN 1-59420-003-3, $24.95 (cloth); 0-14-303-467-7, $15.00 (paper).

What happened on Wall Street from 1997 to 2002 was a financialversion of the perfect storm. Almost everything that could gowrong did go wrong simultaneously. The Securities and ExchangeCommission reforms of the 1930s had closed many of the loopholesfor chicanery, but new paths to questionable practices and debasedprinciples eventually emerged. In his examination of the originsof the "dot.com bubble" and the circumstances of the balloon’sbursting, Roger Lowenstein narrates clearly     

Robert H. Gudmestad. A Troublesome Commerce: The Transformation of the Interstate Slave Trade. Baton Rouge: Louisiana State University Press, 2003. xii + 246 pp. ISBN 0-8071-2884-8, $59.95 (cloth); 0-8071-2922-4, $21.95 (paper).

From the works of Harriet Beecher Stowe to J. T. Randolph, slavetraders stalked the pages of antebellum fiction and antislaveryliterature. Yet of the many facets of slavery that scholarshave examined in the past three decades, the one topic thathas been consistently understudied has been the internal slavetrade. Compared with other subjects deemed worthy of monographs—fromslave religiosity to rebelliousness to family structure—theinternal traffic in humans of the early to mid-nineteenth centuryhas been curiously ignored. The few exceptions include     

Jeffrey M. Hornstein. A Nation of Realtors(R): A Cultural History of the Twentieth-Century American Middle Class. Durham, N.C.: Duke University Press, 2005. xi + 252 pp. ISBN 0-8223-3528-X, $79.95 (cloth); 0-8223-3540-9, $22.95 (paper).

For many people who study the culture of American business,a mention of real estate will conjure up Sinclair Lewis’sfictional creation George F. Babbitt, the title character ofthe 1922 novel Babbitt. I was reminded, when reading JeffreyHornstein’s A Nation of Realtors^®, that Lewis at onepoint used a different working title: "Population 300,000."Between these two titles lay the relationship between the characterof the Realtor and the community that the Realtor, and his peers,     

Geoffrey Jones. Multinationals and Global Capitalism: From the Nineteenth Century to the Twenty-First Century. New York: Oxford University Press, 2005. xi + 340 pp. ISBN 0-19-927209-3, $144.50 (cloth); ISBN 0-19-927210-7, $44.50 (paper).

Geoffrey Jones introduces Multinationals and Global Capitalismin the preface as a radically revised edition of his The Evolutionof International Business: An Introduction (Routledge, 1996),which has hitherto remained the only history of the developmentand impact of multinationals worldwide. He indicates, quiterightly, that in the meantime globalization has been recognizedas a controversial and widely debated phenomenon. Indeed, itis indicative of the sweeping changes that have reshaped ourperceptions of the world economy that, at its publication lessthan a decade ago, Evolution was innocent of the very term ‘globalization’;