专业教师赴企业锻炼的实践与思考

当今社会对人才需求标准不断提高,对教师的专业水平和综合素质也提出了更高的要求,校企结合作为高职院校的主要方向,也是职业教育发展的必然要求.为加强学院的理实一体化建设、提高教师的专业技能、利用师资培养的社会资源、让专业教师切实把握现代企业中的新知识、新工艺、新技能,更好地将理论和实践相结合,进行了企业锻炼.本文针对如何将企业锻炼的宝贵经验与自身的教学相结合,提出了自己的几点反思与总结.     

The fifth development plan

The four development plans, under which Iran has gone forward on a continuous course of industrialization since 1949 were followed by a Fifth Development Plan, which came into force in March 1973. This fifth plan had however to be revised recently: the expenditure on investments is to be doubled compared with the original plan.     

Taiwanese students' attitudes towards and beliefs about advertising

This study aimed to investigate college students' attitudes towards advertising in Taiwan using a survey method. This study applied two advertising constructs and their operationalizations which were developed in the USA: beliefs about advertising and attitudes towards advertising in general (AG). Specifically, this paper intends to determine whether the factor structure of these beliefs is similar to those in the USA and other South Asian countries. It also measures whether Taiwanese consumers' beliefs about advertising predict their AG. Six belief factors were extracted and they accounted for 56.5% of the variance. While the results from the factor analysis did not replicate the results from the USA and other South Asian countries perfectly, the similarities were large enough to conclude that the belief structure underlying AG is similar to these regions. By regression analysis, four of the six factors contributed significantly to the prediction of consumers' AG. Three out of four predictor factors matched those found in other Asian countries. These findings indicated that Taiwanese consumers had the same AG as those in five South Asian countries. These consistent findings provide a benchmark for future study on crossnational consumer beliefs about advertising and AG.     

Parental beliefs about supervising children when crossing roads and cycling

Pedestrian and cyclist injuries are significant public health issues, together accounting for 11-30% of road deaths in highly motorised countries. Children are particularly at risk. In Australia in 2009 11.4% of pedestrian deaths and 6.4% of cyclist deaths comprised children aged 0-16 years. Parental attitudes and level of supervision are important to children's road safety. Results from a telephone survey with parents of children 5-9 years (N?=?147) are reported. Questions addressed beliefs about preventability of injury, appropriate ages for children to cross the road or cycle independently and the frequency of holding 5-9 year old children's hands while crossing the road. Results suggest that parents believe most injuries are preventable and that they personally can act to improve their own safety in the home, on the road, at work, as well as in or on the water. Most parents (68%) indicated children should be 10 years or older before crossing the road or cycling independently. Parents were more likely to report holding younger children's hands (5-6 years) when crossing the road and less likely to do so for 7- to 9-year olds. There was a small effect of child gender, with parents more likely to hold a boy's hand than that of a girl.     

Toward understanding business student professional development engagement

Professional development engagement (PDE) is defined as the level of perceived undergraduate engagement in professional development activities. An 11-item measure of PDE exhibited a good reliability. Using a complete data sample of 467 graduating business undergraduates, four variable sets (student background or precollege variables, college-related variables, organization-related variables, and motivation-related variables) each explained significant incremental variance in PDE. Significant individual correlates of PDE included joining a student professional organization and motivation to attend business school. One outcome suggests that business schools need to leverage technology more aggressively to deliver professional development content both asynchronously and synchronously to more of their undergraduates.     

Becoming a reflective practitioner: a continuing professional development strategy through humanistic action research

This article seeks to show how Human Resource Management and Development practitioners can develop an ethics of practice by adopting a Humanistic Action Research approach toward their Continuing Professional Development (CPD). Central to this approach is the development of reflective practice skills, in itself a journey of development. I aim to give a flavour of what this practice has meant for me as a professional educator by sharing an account of my own CPD using this approach. This approach is for the mature practitioner and it is located within Humanistic Action Research: to be appropriate, it necessitates a maturity of ego and not simply professional maturity and status. The article will discuss what this maturation process involves and will show its centrality to reflective practice. Within this framework of human inquiry, CPD requires an undertaking to engage in first person Action Research, where ‘I’ am the subject and object of my inquiry. At the heart of this approach is the pragmatic question at the centre of any approach to CPD ‘How do I improve my practice?’     

Link your business plan to a performance plan

Because the planning process is where change originates, planners are in a unique position to provide leadership. Here are some techniques that planners can use to drive the productivity improvement process.     

工学一体化课程与职业规划发展性指导

技师学院开展职业生涯规划教育,对学生的择业、就业以及个人的发展具有十分重要的指导意义和现实意义.作为新生事物,技师学院学生职业生涯规划还存在着各种各样的问题,如何从根本上促进技师学院职业指导的长远发展,完善职业生涯规划体系,值得大家探讨.     

Consumers' beliefs resulting from conceptual combinations: Conjunctive inferences about brand extensions

The nature of consumers' inferences about conceptual combinations is examined in this article. Specifically, brand extensions are posited as representing the unique combination of two knowledge categories or concepts—the brand and the new product class—and inferences about the combination as representing conjunctive inferences that consumers form on line to comprehend the combination. Predictions of what consumers might infer about brand extensions and of the possible sources of these inferences were tested in a concurrent verbalization study that utilized an idiographic coding scheme. The study results indicate that consumers frequently and spontaneously formed inferences when evaluating brand extensions. Both the presence of attributes and the valences of attributes were inferred. Consumers appeared to construct these inferences on line rather than retrieving them from brand, product-class, subcategory, superordinate category, or exemplar knowledge. As such, inferences about conceptual combinations appear to be distinct from those previously found in the consumer inference literature. © 1996 John Wiley & Sons, Inc.     

The impact of lay beliefs about AI on adoption of algorithmic advice

Marketing Letters - There is little research on how consumers decide whether they want to use algorithmic advice or not. In this research, we show that consumers’ lay beliefs about artificial...     

An examination of the ethical beliefs of managers using selected scenarios in a cross-cultural environment

Academic literature addressing the topic of business ethics has paid little attention to cross-cultural studies of business ethics. Uncertainty exists concerning the effect of culture on ethical beliefs. The purpose of this research is to compare the ethical beliefs of managers operating in South Africa and Australia. Responses of 52 managers to a series of ethical scenarios were sought. Results indicate that despite differences in socio-cultural and political factors there are no statistically significant differences between the two groups regarding their own ethical beliefs. Results thus support the view that culture has little or no impact on ethical beliefs.Russell Abratt (DBA Pretoria) is Professor of Marketing at the University of Witwatersrand, Johannesburg, South Africa. His research interests include business ethics and promotional strategy. His work has been published in various sources includingJournal of Business Ethics, European Journal of Marketing, International Journal of Advertising andIndustrial Marketing Management.Deon Nel (DCom Pretoria) is Professor of Marketing at the University of Pretoria, South Africa. His research interests include business ethics and group decision making in organisations. His work has been published in various sources includingJournal of Business Ethics, European Journal of Marketing, Management Research News.Nicola Higgs is a graduate student at the University of the Witwatersrand, Johannesburg, South Africa.     

童东城谈东风商用车新的发展观

东风和日产轰轰烈烈的合资重组已经过去整整一年时间，一年来东风究竟发生了哪些变化？东风的未来是澡更加灿烂？就此，国内商用车界的领军工企业物东风公司副总经理童东城谈了自己的观点。     

Designing a customer retention plan

What is your company's customer retention rate? How many customers are price defectors? Have you identified barriers that prevent customers from switching to a competitor? In this article, the author outlines a game plan to increase customer retention.     

Learning about the unknown: How fast do entrepreneurs adjust their beliefs?

This paper seeks to measure the extent to which entrepreneurs adjust their beliefs in the light of new information, instead of relying on past experience to guide their decision making. We build a model in which entrepreneurs continually receive valuable but noisy market signals about the true but unobserved productivity of their effort, and use this information to update their expectations of unobserved productivity. The model is estimated using a sample of over 700 self-employed Britons interviewed in 1999 and 2000. It is found that on average, these individuals adjust their expectations of unobserved productivity in the light of new information by only 16%. This suggests that while entrepreneurs do exploit new information, they give much greater weight to their prior beliefs when forming their expectations. Also, there are no significant differences in terms of expectation formation between males and females, employers and non-employers, and experienced and less experienced entrepreneurs. However, younger entrepreneurs respond significantly more sensitively to new information than older entrepreneurs do, with adjustment rates of 21% compared with 14%, respectively. We go on to discuss some policy implications of these findings, and briefly discuss several features of entrepreneurship education programs that might help entrepreneurs improve this aspect of their business performance.     

Similarities and differences in small and large corporation beliefs about capital structure policy

Theoretical researchers posit many factors that affect a firm's capital structure decisions. Theory also suggests that these influences will have different impacts on small and large firms. However, empiricists face difficulties in testing these hypotheses due to problems of quantifying the motivations, expectations, and preferences prevalent in the various theories.To test some of the strands of theory and to determine differences between small and large corporation capital structure beliefs, a survey was sent to financial managers of 405 small corporations; 27% of the surveys were completed and returned. By comparing the results of this survey to those of previously published large corporation surveys, similarities (e.g., belief in a financing pecking order, little belief in the importance of bankruptcy costs, agency costs, and information asymmetries) and differences (e.g., less reliance by small firms on target debt ratios, greater preference for zero debt by the small firms) were identified.     

哈尔滨市农民专业合作社发展的问题与对策

农民专业合作社从根本上说是市场经济的产物.现阶段农业基础组织要素的缺陷.使农业持续发展的组织非常脆弱.在社会主义市场经济条件下发展现代农业,发展农民专业合作组织,提高哈尔滨市农业组织化程度,有着深远的意义.本文针对哈市农民专业合作社的发展现状,提出其问题与对策.     

Sleep and entrepreneurs' abilities to imagine and form initial beliefs about new venture ideas

In spite of enthusiastic encouragements, theories of entrepreneurship still poorly explain the influence of physiological resources and dynamics on entrepreneurs' abilities to perform cognitive tasks known to enable entrepreneurial action. To advance research in this area, we develop and test new theoretical notions about sleep's effects on entrepreneurs' abilities to imagine promising new venture ideas, and to form initial beliefs about the attractiveness of such ideas. Results from three studies, including a self-comparison study over time and a randomized sleep deprivation experiment, show that a good night of sleep positively influences entrepreneurs' abilities to perform cognitive tasks at the very basis of entrepreneurial pursuits, whereas shortchanging sleep can yield suboptimal performance.