Europe and the world

Michelle Egan. 2001. Constructing a European Market. Standards, Regulation and Governance. Oxford: Oxford University Press. 362 pages; ISBN 0‐9‐24405‐7. Brigid Gavin. 2001. The European Union and Globalization; Towards Global Democratic Governance. Cheltenham, UK: Edward Elgar. 242 pages; ISBN 1‐84064‐005‐7. Patrick A. Messerlin. 2001. Measuring the Costs of Protection in Europe: European Commercial Policies in the 2000s. Washington: Institute for International Economics. 370 pages; ISBN 0‐88132‐273‐3.     

Foreign investment in Russia and China: A long way to go,but reason for optimism

D. LeBaron, with D. Carpenter. 2002. Mao, Marx, and the Market: Capitalist Adventures in Russia and China. New York: John Wiley & Sons, Inc. 303 pages; ISBN: 0‐471‐15315‐X. B. Granville & P. Oppenheimer (Eds.). 2001. Russia's Post‐Communist Economy. Oxford, England: University Press. 538 pages; ISBN 0‐19‐829525‐1. H. Fung & K.H. Zhang (Eds.). 2002. Financial Markets and Foreign Direct Investment in Greater China. New York: M.E. Sharpe, Inc. 302 pages; ISBN: 0‐7656‐0804‐9.     

Economic malaise in Japan: Changing economic order and the future of the U.S.–Japan economic relationship

B. Gao. 2001. Japan's Economic Dilemma: The Institutional Origins of Prosperity and Stagnation. Cambridge: Cambridge University Press. 300 pages; ISBN 0‐521‐79025‐5. F. Bergsten, T. Ito, & M. Noland. 2001. No More Bashing: Building a New Japan‐United States Economic Relationship. Washington, DC: Institute for International Economics. 328 pages; ISBN 0‐88132‐286‐5.     

Online/offline (hybrid) consumers and the attention economy

Yoram (Jerry) Wind, Vijay Mahajan, & Robert Gunther. 2002. Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Upper Saddle River, NJ: Prentice Hall. 368 pages. ISBN 0‐13065‐075‐7. Thomas H. Davenport & John C. Beck. 2001. The Attention Economy: Understanding the New Currency of Business. Boston, MA: Harvard Business School Press. 272 pages. ISBN 1‐57851‐871‐7.     

Entrepreneurship and international business

Henry Wai‐chung Yeung. 2002. Entrepreneurship and the Internationalisation of Asian Firms: An Institutional Perspective. Northampton, MA: Edward Elgar Publishing Limited. 311 pages. ISBN 1‐84064‐734‐5. Victoria E. Bonnell & Thomas B. Gold (Eds.). 2002. The New Entrepreneurs of Europe and Asia: Patterns of Business Development in Russia, Eastern Europe and China. Armonk, NY: M.E. Sharpe. 357 pages. ISBN 0‐7656‐0775‐1.     

Japanese multinationals: How different are they?

Encarnation, D.J. (Ed.). (1999). Japanese Multina‐tionals in Asia, Regional Operations in Comparative Perspective. New York: Oxford University Press, 301 pages, ISBN 0‐19‐512065‐5. Beamish, P.W., Delios, A., & Lecraw, D.J. (Eds.). 1997. Japanese Multinationals in the Global Economy. Cheltenham, UK: Edward Elgar, 352 pages, ISBN 1‐85898‐720‐2. Beechler, S.L., & Bird, A. (Eds.). (1999). Japanese Multinationals Abroad, Individual and Organizational Learning. New York: Oxford University Press, 283 pages, ISBN 0‐19‐511925‐8.     

Growth,markets, and competitive strategies: Successes and challenges in Latin America

M. Kotabe & R. Leal (Eds.). 2001. Market Revolution in Latin America: Beyond Mexico. New York: Pergamon. 379 pages. ISBN 0‐08‐043897‐0. F. Robles, F. Simon, & J. Haar (Eds.). 2002. Winning Strategies for the New Latin Markets. Englewood Cliffs, NJ: Financial Times/Prentice Hall. 364 pages. ISBN 0‐13‐061716‐4. J. Vial & P. K. Cornelius (Eds.). 2002. The Latin American Competitiveness Report 2001–2002. New York: Oxford University Press. 213 pages. ISBN 0‐19‐515256‐5.     

The neglected firm

Jorge Vasconcellos e Sà. 2002. The Neglected Firm. Hampshire, UK: Palgrave Macmillan. 154 pages; ISBN 0‐333‐98712‐8.     

China—The new paradox

Ian Rae and Morgan Witzel. 2004. Singular and Different: Business in China, Past, Present and Future. New York: Palgrave Macmillan. 173 pages. ISBN: 1‐4039‐1722‐1. Sheila Oakley. 2002. Labor Relations in China's Socialist Market Economy. Westport, CT: Quorum Books. 231 pages. ISBN: 1‐56720‐589‐5. Ilan Alon (Ed.). 2003. Chinese Culture, Organizational Behavior, and International Business Management. Westport, CT: Praeger. 270 pages. ISBN: 1‐56720‐456‐1.     

The European project: Growing pains

Tomasso Padoa‐Schioppa. (2004). The Euro and Its Central Bank. Cambridge, MA: MIT Press. 260 pages. ISBN: 0‐ 262‐16222‐9. Brendan Brown. (2004). Euro on Trial. Hampshire, UK: Palgrave Macmillan. 188 pages. ISBN: 1‐4039‐1284‐X. Helge Berger and Thomas Moutos (Eds.). (2004). Managing European Union Enlargement. Cambridge, MA: MIT Press. 313 pages. ISBN: 0‐262‐02561‐2.     

Business process offshoring: India and the global services revolution

Kaushik Basu (Ed.). 2004. India's Emerging Economy: Performance and Prospects in the 1990s and Beyond. Cambridge, MA: The MIT Press. 319 pages. ISBN: 0‐262‐02556‐6. Paul Davies. (2004). What's This India Business? Offshoring, Outsourcing, and the Global Services Revolution. London: Nicholas Brealey International. 233 pages. ISBN: 1‐904838‐00‐6. Mark Kobayashi‐Hillary. (2004). Outsourcing to India: The Offshore Advantage. Berlin‐Heidelberg: Springer‐Verlag. 275 pages. ISBN: 3‐540‐20855‐0.     

Global business in the Middle East

W. Abdallah. 2001. Managing Multinationals in the Middle East: Accounting and Tax Issues. Westport, CT: Quorum Press. 279 pages. ISBN 1‐56720‐267‐5. M. Kavoossi. 2001. The Globalization of Business in the Middle East: Opportunities and Constraints. Westport, CT: Quorum Press. 161 pages. ISBN 1‐56720‐203‐9.     

Book reviews

Successful Product Development: Management Practices in American and British Firms by Axel Johne and Patricia Snelson. (Basil Blackwell Ltd, Oxford, 1990). 240 pages. £29.50. ISBN 0 631 17448 6.

Customer Driven by Linda Silverman Goldzimer (Hutchinson Business Books, London, 1990). 233 pages. £14.95 hardback, ISBN 0 091 74442 3 (csd). £7.99 paperback, ISBN 0 091 74443 1 (ppr).

Marketing for the National Health Service by Rod Sheaff. (The Open University Press, Milton Keynes, 1991). £11.95 paperback. ISBN 0 335 15427 1.     

Book reviews

The Internationalization of the Firm edited by Peter J. Buckley and Pervez Ghauri (Academic Press, London, 1993). 371 pages. £16.95. ISBN 0 566 02516 7.

Practical Marketing Research by Neil B. Holbert and Mark W. Speece (Prentice‐Hall, Í993). 302 pages. Paperback £16.95. ISBN 0 13 145954 6.     

Capitalist China: Strategies for a revolutionized economy

Jonathan R. Woetzel. 2003. Capitalist China: Strategies for a Revolutionized Economy. New York: John Wiley & Sons. 250 pages. ISBN: 0‐470‐82108‐6.     

Globalization and its discontents

Joseph E. Stiglitz. 2002. Globalization and Its Discontents. New York: W.W. Norton & Company. xxii + 282 pages. ISBN: 0‐393‐05124‐2.     

Book Reviews

Official Reserves and Currency Management in Asia: Myth, Reality and the Future: Geneva Reports on the World Economy 7 by HANS GENBERG, ROBERT McCAULEY, YUNG CHUL PARK and AVINASH PERSAUD (London: Centre for Economic Policy Research, 2005), pp. 128, £25.00 paperback, ISBN 1 898128 90 1. Growth, Inequality and Poverty: Prospects for Pro‐Poor Economic Development by ANTHONY SHORROCKS and ROLPH VAN DER HOEVEN (eds.) (Oxford: Oxford University Press, 2005), pp. 283, paperback, ISBN 0 19 928824 2. Competition and Growth: Reconciling Theory and Evidence by PHILIPPE AGHION and RACHEL GRIFFITH (Cambridge, MA: MIT Press, 2005), pp. 104, £18.50 hardback, ISBN 0 262 01218 9. The World Trade Organization. A Very Short Introduction by AMRITA NARLIKAR (Oxford: Oxford University Press, 2005), pp. 175, £6.99, paperback, ISBN 0 19 280608 4.     

Book reviews

MARKETING FOR THE SMALL FIRM by Rick Brown (Holt, Rinehart and Winston, 1985), 184 pages, £5.95. ISBN 0–03–910616–0.

THE SELLING OF BRITISH TELECOM by Karin Newman (Holt, Rinehart and Winston, 1986), 176 pages, £15.95. ISBN 0–03–910639–1.

ADVERTISING WORKS 3 edited by Charles Channon (Holt, Rinehart and Winston, 1985), 317 pages, £20.00. ISBN 0–03–910619–5.

BASIC MARKETING 2nd ed. by Tom Cannon (Holt, Rinehart and Winston, 1986), 369 pages, £7.95. ISBN 0–03–910603–9.

TRAINING SALESMEN ON THE JOB 2nd Edition by John Lidstone (Gower Press, Aldershot, 1986), 180 pages, £25.00. ISBN 0–566–02414–4.

STRATEGIES FOR INTERNATIONAL INDUSTRIAL MARKETING edited by Peter W. Turnbull and Jean‐Paul Valla (Croom Helm, London, 1986), 310 pages, £29.95 hardback. ISBN 0–7099–2494–1.

PRACTICAL BUSINESS DEVELOPMENT: WHAT WORKS WHAT DOES NOT by Peter M. Kraushar (Holt, Rinehart and Winston, London, 1985), 180 pages, £15.95 hardback. ISBN 0–03–910614–4.     

Book Reviews

Trade and Growth: New Dilemmas in Trade Policy by MANUEL R. AGOSIN and DIANA TUSSIE (eds.) (Basingstoke: Macmillan Press, 1994), pp. xvii & 296, ISBN 0 333 59918 7. Reviving the European Union by RANDALL C. HENNING, EDUARD HOCHREITER and GARY CLYDE HUFBAUER (Washington: Institute of International Economics and The Austrian National Bank, 1994), pp. 176, US $25.00, £14.99 softback, ISBN 0 88132 208 3. Policy Issues in the Operation of Currency Unions by PAUL R. MASON and MARK P. TAYLOR (eds.) (Cambridge, New York: Cambridge University Press, 1993), pp. xiv & 310, ISBN 0 521 43455 6. World Without End: Economics, Environment and Sustainable Development by DAVID W. PEARCE and JEREMY J. WARFORD (Oxford, New York: Oxford University Press, 1993), pp. xi & 440, ISBN 0 19 520881 1.     

Book reviews

MARKETING BUDGETING by Nigel Piercy (Croom Helm, 1986) 522 pages, £27.50 hb. ISBN 0–7099–2092‐X.

STATISTICS FOR MARKETING by Leslie W. Rodger (McGraw‐Hill, London, 1984), 280 pages, £10.95. ISBN 0–07–084728–2.

ANALYSIS FOR STRATEGIC MARKET DECISIONS by George S. Day (West Publishing Co., St. Paul, Minnesota, 1986), ISBN 0–314–85227–1.

MARKETING FOR THE CONSTRUCTION INDUSTRY by Norman Fisher (Longman, Harlow, Essex, 1986), 270 pages, £19.95 HB. ISBN 0–582–503302.

SOURCES OF UNOFFICIAL UK STATISTICS by David A. Mort and Leona Siddall (Gower Publishing Co., 1985), 457 pages, £45.00. ISBN 0–566–02620–1.

HOTEL & FOOD SERVICE MARKETING by Francis Buttle (Holt, Rinehart and Winston, London, 1986) 406 pages, £9.95. ISBN 0–03–910682–9.

POSITIONING: THE BATTLE FOR YOUR MIND by Al Ries and Jack Trout, first edition revised (McGraw‐Hill, New York, 1986), 213 pages, £17.95 hardcover. ISBN 0–07–065264–3.

BUSINESS WARGAMES by Barrie G. James (Abacus Press, Tunbridge Wells, 1984), 254 pp., £14.95. ISBN 0–85626–441–5.